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SpaceX's "Christmas tree" is a Raptor engine for the holidays
SpaceX CEO Elon Musk showed off a holiday-themed Raptor engine “Christmas tree” with its very own star on top. Musk noted via a tweet that the company’s Starship propulsion team is “making great progress” building, testing, and refining the Raptor engines that will one day propel the next-generation rocket to Earth orbit and beyond.
On December 13th, Musk revealed that SpaceX is preparing to ship the 17th completed Raptor engine to the company’s McGregor, Texas rocket test and development facilities, the site of several dedicated test stands for the Starship engine. Likely one of the most complex rocket engines ever designed, built, or tested, Raptor relies on an exotic combustion cycle, referring to the specifics of how engines turn their propellant into meaningful thrust.
Raptor uses what is known as full-flow staged combustion (FFSC) and is the first FFSC engine to graduate beyond ground testing and actually fly, thus far having completed two flight tests in July and August 2019 as part of SpaceX’s Starhopper test campaign. In simple terms, the FFSC cycle aims to extract as much energy from a rocket’s propellant as efficiently as possible, resulting in what is theoretically the most efficient possible chemical propulsion from a given fuel and oxidizer combination.
Due to the sheer complexity required to achieve full-flow staged combustion, the engine type is incredibly rare and only two other (once) functional examples exist – one developed by Soviet engineers in the 20th century and the other built, tested, and inexplicably scrapped by NASA in the 2000s. In fact, the Soviet RD-270 engine’s thrust-to-weight ratio is likely second only to SpaceX’s own Merlin 1D engine, an absolutely spectacular achievement for a propulsion bureau operating in the late 1960s.
RD-270 had major development challenges and would likely have taken years of additional hardware-rich (i.e. destructive trial and error) testing to produce an engine actually capable of reliable flight. Before the program was cancelled in 1970, 22 engines were tested and no single RD-270 survived to perform a fourth static fire, a testament to the immense challenge of FFSC engines.
SpaceX appears to have had a much better go of it with Raptor, although many, many engines have definitely been destroyed or irreparably damaged since the full-scale engine’s February 2019 static fire debut. SpaceX CEO Elon Musk says that the 17th completed Raptor engine is almost ready to head to McGregor, Texas to kick off development and acceptance testing.
It remains to be seen when exactly Raptor engines will be mature and reliable enough to perform the 3-10 minute burns needed to send a Starship to orbit, let alone the Moon or Mars, but Musk appears confident that SpaceX is making great progress along those lines.
Per photos and info posted by NASASpaceflight.com earlier today, Raptor engine SN15 is already installed on a recently-reactivated McGregor test stand ahead of its first rocket-related test in almost half a decade.
Formerly used to test Falcon 9 first stages before SpaceX built a new stand for Falcon 9 and Heavy, that tripod stand has been reactivated for the sole purpose of supporting vertical Raptor engine static fire testing, which Musk says will simplify and expedite development by making test conditions much more flight-like. As of now, all subscale and full-scale Raptor engine static fire testing has been performed at horizontal test stands in McGregor, apparently resulting in wear and behavior that would not likely appear if engines were tested vertically.
SpaceX has gone through the same process with its Merlin engine programs, beginning with horizontal testing (far easier and simpler) but ultimately building a number of dedicated vertical test bays to ensure that engine acceptance and development tests can be performed under more flight-like conditions.
According to NASASpaceflight, SpaceX may have already fired up Raptor SN15 on its reactivated tripod test stand earlier this week, kicking off Raptor’s first Starhopper-free vertical static fire testing. It’s now unclear where the twin horizontal Raptor test bays will fit into future engine testing given Musk’s comments. More importantly, every completed Starship and Super Heavy rocket will require several dozen new Raptor engines and every one of those engines will likely need to pass acceptance testing (including static fires) in McGregor before they can be installed on a launch vehicle.
SpaceX’s Falcon 9 rocket already requires 10 engines per new booster and upper stage, a test burden SpaceX has only managed with the help of two Merlin 1D stands and one Merlin Vacuum stand, all vertical. In other words, it’s safe to say that the reactivated tripod stand is likely just the first of several vertical Raptor test stands to come.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
