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SpaceX's "Christmas tree" is a Raptor engine for the holidays
SpaceX CEO Elon Musk showed off a holiday-themed Raptor engine “Christmas tree” with its very own star on top. Musk noted via a tweet that the company’s Starship propulsion team is “making great progress” building, testing, and refining the Raptor engines that will one day propel the next-generation rocket to Earth orbit and beyond.
On December 13th, Musk revealed that SpaceX is preparing to ship the 17th completed Raptor engine to the company’s McGregor, Texas rocket test and development facilities, the site of several dedicated test stands for the Starship engine. Likely one of the most complex rocket engines ever designed, built, or tested, Raptor relies on an exotic combustion cycle, referring to the specifics of how engines turn their propellant into meaningful thrust.
Raptor uses what is known as full-flow staged combustion (FFSC) and is the first FFSC engine to graduate beyond ground testing and actually fly, thus far having completed two flight tests in July and August 2019 as part of SpaceX’s Starhopper test campaign. In simple terms, the FFSC cycle aims to extract as much energy from a rocket’s propellant as efficiently as possible, resulting in what is theoretically the most efficient possible chemical propulsion from a given fuel and oxidizer combination.
Due to the sheer complexity required to achieve full-flow staged combustion, the engine type is incredibly rare and only two other (once) functional examples exist – one developed by Soviet engineers in the 20th century and the other built, tested, and inexplicably scrapped by NASA in the 2000s. In fact, the Soviet RD-270 engine’s thrust-to-weight ratio is likely second only to SpaceX’s own Merlin 1D engine, an absolutely spectacular achievement for a propulsion bureau operating in the late 1960s.
RD-270 had major development challenges and would likely have taken years of additional hardware-rich (i.e. destructive trial and error) testing to produce an engine actually capable of reliable flight. Before the program was cancelled in 1970, 22 engines were tested and no single RD-270 survived to perform a fourth static fire, a testament to the immense challenge of FFSC engines.
SpaceX appears to have had a much better go of it with Raptor, although many, many engines have definitely been destroyed or irreparably damaged since the full-scale engine’s February 2019 static fire debut. SpaceX CEO Elon Musk says that the 17th completed Raptor engine is almost ready to head to McGregor, Texas to kick off development and acceptance testing.
It remains to be seen when exactly Raptor engines will be mature and reliable enough to perform the 3-10 minute burns needed to send a Starship to orbit, let alone the Moon or Mars, but Musk appears confident that SpaceX is making great progress along those lines.
Per photos and info posted by NASASpaceflight.com earlier today, Raptor engine SN15 is already installed on a recently-reactivated McGregor test stand ahead of its first rocket-related test in almost half a decade.
Formerly used to test Falcon 9 first stages before SpaceX built a new stand for Falcon 9 and Heavy, that tripod stand has been reactivated for the sole purpose of supporting vertical Raptor engine static fire testing, which Musk says will simplify and expedite development by making test conditions much more flight-like. As of now, all subscale and full-scale Raptor engine static fire testing has been performed at horizontal test stands in McGregor, apparently resulting in wear and behavior that would not likely appear if engines were tested vertically.
SpaceX has gone through the same process with its Merlin engine programs, beginning with horizontal testing (far easier and simpler) but ultimately building a number of dedicated vertical test bays to ensure that engine acceptance and development tests can be performed under more flight-like conditions.
According to NASASpaceflight, SpaceX may have already fired up Raptor SN15 on its reactivated tripod test stand earlier this week, kicking off Raptor’s first Starhopper-free vertical static fire testing. It’s now unclear where the twin horizontal Raptor test bays will fit into future engine testing given Musk’s comments. More importantly, every completed Starship and Super Heavy rocket will require several dozen new Raptor engines and every one of those engines will likely need to pass acceptance testing (including static fires) in McGregor before they can be installed on a launch vehicle.
SpaceX’s Falcon 9 rocket already requires 10 engines per new booster and upper stage, a test burden SpaceX has only managed with the help of two Merlin 1D stands and one Merlin Vacuum stand, all vertical. In other words, it’s safe to say that the reactivated tripod stand is likely just the first of several vertical Raptor test stands to come.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
