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SpaceX rapidly constructing Starship’s first Florida launch pad and tower
After restarting work on the project a few months ago, SpaceX appears to have gotten back up to speed and begun to make rapid progress on the construction of Starship’s first Florida launch pad and tower.
Located at NASA’s Kennedy Space Center (KSC) Launch Complex 39A facilities, SpaceX has intended to construct a Starship launch site there for several years. A serious attempt was made in late 2019 but SpaceX soon abandoned the effort and redirected its energy towards Starship prototyping and a much different launch pad design. Two years later, SpaceX’s second attempt shares only a little in common with the first. Both are to be located within the eastern half of Pad 39A’s shield-like footprint, although the specific location of the tower and launch mount has been modified. If this attempt comes to fruition, Starship’s first East Coast launch facilities will still sit just a few hundred feet away from the only SpaceX pad capable of launching Crew Dragon, Cargo Dragon, or Falcon Heavy.
Beyond those two characteristics, SpaceX’s second attempt is almost entirely different.
Instead of continuing with an older launch pad design, Starship’s 39A facilities will likely be close to a direct copy of Starbase’s first orbital launch site (OLS), which SpaceX began constructing in earnest in late 2020. It’s safe to assume that some lessons have been learned from Starbase OLS construction and that some modifications will be made to the Florida pad’s design, but no obvious changes are thus far visible.
Most of the visible work SpaceX has done this year centers around the company’s KSC-based Roberts Road facilities, where it has built a major Falcon processing facility and a staging yard for Starship pad construction and broken ground on a massive East Coast Starship factory. At that staging yard, SpaceX began assembling prefabricated sections of Starship’s Pad 39A ‘launch tower’ around March 10th after tower parts began arriving at KSC sometime in February. Within two weeks, SpaceX had completed the basic structure of two tower sections. Another two more weeks after that, around April 11th, a third section had reached a similar level of completion and SpaceX had begun assembling a fourth.
Compared to SpaceX’s Starbase tower assembly, Florida Starship work appears to be proceeding at a similar pace. SpaceX began assembling the fourth Florida tower section about 30 days after starting the first, while Starbase took about 25 days to reach the same point. However, SpaceX does appear to be taking a slightly different approach for Pad 39A. On top of tower section assembly, SpaceX is constructing an extra four sets of the small concrete foundations and steel frames each tower section is assembled on, implying that Starship’s Florida launch tower could be almost entirely prefabricated before SpaceX begins to combine those sections.
That differs from Starbase, where SpaceX rarely constructed more than two or three tower sections at a time before removing and stacking each completed section and beginning to assemble the next on the same foundation and jig. However, while undeniably efficient, SpaceX workers then had to spend months outfitting the tower with plumbing, wiring, additional structure, and more. It’s likely that SpaceX has concluded that it’s better to do as much of that work as possible before the tower is assembled, in which case each Florida section may end up spending more time on the ground. Given the obvious challenges imposed by attempting a major construction project at an active, one-of-a-kind launch pad like LC-39A, it would make even more sense for SpaceX to want to complete as much work as possible before moving Starship pad hardware into the line of fire.
Nonetheless, work will still have to be done at the pad itself. In recent weeks, SpaceX has made significant progress on the foundations 39A’s Starship launch tower and mount require. The bottom half of the concrete base that each steel tower section will eventually sit on has also progressed rapidly. All told, SpaceX is will on its way to replicating Starbase’s orbital Starship launch site on the East Coast, hopefully ensuring that Starship will be able to begin orbital test flights within the next 6-12 months even if the company’s Starbase environmental review continues to be bogged down by bureaucracy.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
