News
SpaceX rapidly constructing Starship’s first Florida launch pad and tower
After restarting work on the project a few months ago, SpaceX appears to have gotten back up to speed and begun to make rapid progress on the construction of Starship’s first Florida launch pad and tower.
Located at NASA’s Kennedy Space Center (KSC) Launch Complex 39A facilities, SpaceX has intended to construct a Starship launch site there for several years. A serious attempt was made in late 2019 but SpaceX soon abandoned the effort and redirected its energy towards Starship prototyping and a much different launch pad design. Two years later, SpaceX’s second attempt shares only a little in common with the first. Both are to be located within the eastern half of Pad 39A’s shield-like footprint, although the specific location of the tower and launch mount has been modified. If this attempt comes to fruition, Starship’s first East Coast launch facilities will still sit just a few hundred feet away from the only SpaceX pad capable of launching Crew Dragon, Cargo Dragon, or Falcon Heavy.
Beyond those two characteristics, SpaceX’s second attempt is almost entirely different.
Instead of continuing with an older launch pad design, Starship’s 39A facilities will likely be close to a direct copy of Starbase’s first orbital launch site (OLS), which SpaceX began constructing in earnest in late 2020. It’s safe to assume that some lessons have been learned from Starbase OLS construction and that some modifications will be made to the Florida pad’s design, but no obvious changes are thus far visible.
Most of the visible work SpaceX has done this year centers around the company’s KSC-based Roberts Road facilities, where it has built a major Falcon processing facility and a staging yard for Starship pad construction and broken ground on a massive East Coast Starship factory. At that staging yard, SpaceX began assembling prefabricated sections of Starship’s Pad 39A ‘launch tower’ around March 10th after tower parts began arriving at KSC sometime in February. Within two weeks, SpaceX had completed the basic structure of two tower sections. Another two more weeks after that, around April 11th, a third section had reached a similar level of completion and SpaceX had begun assembling a fourth.

Compared to SpaceX’s Starbase tower assembly, Florida Starship work appears to be proceeding at a similar pace. SpaceX began assembling the fourth Florida tower section about 30 days after starting the first, while Starbase took about 25 days to reach the same point. However, SpaceX does appear to be taking a slightly different approach for Pad 39A. On top of tower section assembly, SpaceX is constructing an extra four sets of the small concrete foundations and steel frames each tower section is assembled on, implying that Starship’s Florida launch tower could be almost entirely prefabricated before SpaceX begins to combine those sections.
That differs from Starbase, where SpaceX rarely constructed more than two or three tower sections at a time before removing and stacking each completed section and beginning to assemble the next on the same foundation and jig. However, while undeniably efficient, SpaceX workers then had to spend months outfitting the tower with plumbing, wiring, additional structure, and more. It’s likely that SpaceX has concluded that it’s better to do as much of that work as possible before the tower is assembled, in which case each Florida section may end up spending more time on the ground. Given the obvious challenges imposed by attempting a major construction project at an active, one-of-a-kind launch pad like LC-39A, it would make even more sense for SpaceX to want to complete as much work as possible before moving Starship pad hardware into the line of fire.


Nonetheless, work will still have to be done at the pad itself. In recent weeks, SpaceX has made significant progress on the foundations 39A’s Starship launch tower and mount require. The bottom half of the concrete base that each steel tower section will eventually sit on has also progressed rapidly. All told, SpaceX is will on its way to replicating Starbase’s orbital Starship launch site on the East Coast, hopefully ensuring that Starship will be able to begin orbital test flights within the next 6-12 months even if the company’s Starbase environmental review continues to be bogged down by bureaucracy.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.