News
SpaceX’s Starship, Florida Space Coast make it through Hurricane Dorian unscathed
With Hurricane Dorian’s central Florida rendezvous essentially over, it’s safe to say that SpaceX’s Starship facilities and Florida’s Space Coast more generally have made it through the threatening storm almost completely unscathed.
SpaceX is simultaneously building two orbital-class Starship prototypes at separate facilities in Boca Chica, Texas and Cocoa, Florida, the latter of which was under threat from Hurricane Dorian and the former of which just made it through the remnants of Tropical Storm Fernand. Both facilities are where they are primarily because of their favorability relative to Earth’s orbital mechanics, but their locations also mean that SpaceX will have to deal with risks of hurricanes, tropical storms, and generally unsavory weather every summer.
Heading into the last few days of August, there was an increasingly high risk that Hurricane Dorian would pose an almost unprecedented threat to central Florida and the US East Coast, rapidly swelling from Category 3 to Cat 4. On September 1st, Dorian made landfall in the Bahama Islands and exploded into a record-breaking Category 5 storm with sustained wind speeds of more than 180 mph (285 km/h), making it the strongest hurricane to impact the region in recorded history.
As a collection of islands with a maximum surface height barely 30 meters (100 ft) above sea level, the storm wreaked havoc on the Bahamas, with storm surge appearing to inundate a majority of the several islands. In a tragic turn of events, the weather system pushing the storm west died off, effectively leaving the massive hurricane to listlessly pummel the Bahamas for a full 48 hours. Sadly, no fewer than 23 Bahamians have been killed by Hurricane Dorian, and damages to the island are immense and will likely take years to recover from.
Thus, it’s an incredibly bittersweet victory to know that the ~48 hours Dorian spent almost paused over the Bahamas can probably be credited with the storm’s dramatically reduced East Coast impact. As shown in the videos below, SpaceX is back in action at its Cocoa, Florida Starship assembly facility as of September 5th, almost entirely unscathed after Dorian weakened to a Category 2 storm and never made landfall in the state.
Without making landfall, the limited remaining impact of Dorian’s weakened storm surge and winds is unlikely to have resulted in significant damage to the string of launch pads located along Florida’s Space Coast, including two SpaceX pads (LC-40 and LC-39A). Had Dorian remained at its peak Category 5 strength and continued towards Florida unabated, the damage could have been immense. In particular, SpaceX’s Cocoa Starship facilities and hardware are almost entirely uncovered and unprotected from the elements, with almost two dozen massive steel rings at an exceptionally high risk of being tossed around like hula hoops if winds were high enough.
Those destructive winds never transpired in Florida – albeit at a great cost to the Bahamas – and it’s nearly impossible to discern between videos of the Starship facility taken before and after Dorian. More standing water is visible (yay, mosquitoes!) and SpaceX managed to roll the larger Starship Mk2 tank section inside a vertical assembly building partially completed just days prior, but all Starship hardware appears to have made it through the relatively mild weather untouched.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
