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SpaceX to mature Starship Moon landing and orbital refueling tech with NASA’s help
NASA has announced 19 technology partnerships between the agency’s many spaceflight centers and 13 companies, including SpaceX, Blue Origin, and more. This round of Space Act Agreements (SAAs) shows a heavy focus on technologies and concepts that could benefit exploration of the Moon and deep space more generally, including lunar landers, food production, reusable rockets, and more.
Put simply, all 19 awards are great and will hopefully result in tangible products and benefits, but SpaceX has a track record of achievement on the cutting edge of aerospace that simply has not been touched over the last decade. As such, the company’s two SAAs are some of the most interesting and telling, both ultimately focused on enabling Starship launches to and landings on the Moon and any number of other destinations in the solar system. Perhaps most importantly, it signals a small but growing sect within NASA that is willing and eager to acknowledge Starship’s existence and actively work with SpaceX to both bring it to life and further spaceflight technology in general.
One agreement focuses specifically on “vertically land[ing] large rockets on the Moon”, while the other more generally seeks to “advance technology needed to transfer propellant in orbit”, a feature that Starship’s utility would be crippled without. In this particular round of SAAs, they will be “non-reimbursable” – bureaucratic-speak for a collaboration where both sides pay their own way and no money is exchanged. SpaceX’s wins ultimately show that, although NASA proper all but refuses to acknowledge Starship, the many internal centers it is nothing without are increasingly happy to extend olive branches towards the company and its ambitious next-generation rocket.
“SpaceX of Hawthorne, California, will work with NASA’s Kennedy Space Center in Florida to advance their technology to vertically land large rockets on the Moon. This includes advancing models to assess engine plume interaction with lunar regolith.”
“SpaceX will work with Glenn and Marshall to advance technology needed to transfer propellant in orbit, an important step in the development of the company’s Starship space vehicle.”
NASA, July 30th, 2019
Giant rockets on the Moon
SpaceX’s first SAA centers around studying the task of landing Starship – a “large rocket” – on the Moon and attempting to understand just how the Moon’s powdery regolith (i.e. inorganic topsoil) will respond when subjected to the plume of a Raptor engine. Put simply, the task of landing a spacecraft as massive as Starship has never been attempted on the Moon, and the process itself – irrespective of any potential surprises from plume-regolith interaction – poses some obvious challenges.
In the most basic sense, Starship is massive. According to the vehicle’s circa. 2018 dimensions, it will stretch 55m (180 ft) from nose to tail, be 9m (30 ft) in diameter, and weigh (per 2017 specs) ~85 tons (190,000 lb) empty and upwards of ~1350 tons (2.95 million lbs) fully fueled. For reference, that is almost 80% as tall and more than 2.5 times as heavy as an entire Falcon 9 rocket. In the history of lunar exploration, Apollo’s Lunar Module (LM) – including landing and ascent stages – is the heaviest vehicle to have ever landed on the Moon, weighing a maximum of 5500 kg (12,100 lb) at landing (Apollo 17).
As such, an expendable Starship landing on the Moon with zero propellant for a possible return to Earth would easily break the record for landed mass by a factor of 10-20, while a Starship landing with enough delta V to simply return to lunar orbit – let alone land back on Earth – could easily up that to 30-50x.
Aside from the mass of Starship, there is also the question of how to gently land the spacecraft in the first place. Lunar gravity is roughly 1/6th of Earth’s, meaning that, say, 200 tons (i.e. Raptor’s thrust) would equate to more than 1200 tons of effective thrust on the Moon, a more than 10:1 thrust-to-weight ratio. For reference, the Apollo Lunar Module descent stage was powered by an engine with ~10,000 lbf (4.5 tons) of thrust that could throttle as low as ~1000 lbf (0.45 tons), meaning that even in lunar gravity conditions, the LM could have a thrust-to-weight ratio less than 1. For the purpose of safely landing on the Moon and ensuring a gentle landing, that is an extremely desirable thing to have.
Much like Falcon 9’s upper stage features cold-gas nitrogen thrusters to settle its propellant before MVac ignition, Starship will likely need a similar system, and it’s possible that that system could be used to gently land Starship and tweak its velocity in the final stages of a Moon landing. This study will likely be used in part to figure out what exactly the optimal method of landing Starship is.
How to Refuel Your Starship
Finally, SpaceX’s second NASA SAA focuses on developing the immature technology of in-orbit propellant transfer, an absolute necessity for Starship to simultaneously be fully reusable and capable of landing significant payloads on other planets (or moons). Ever since SpaceX CEO Elon Musk first revealed the company’s Mars-bound launch vehicle in 2016, it has incorporated in-orbit refueling as a foundational feature.
Due to the additions required for full reusability, Starship will essentially need to be launched into Earth orbit and then quickly refueled anywhere from 1 to 10+ times depending on the ultimate destination and the mass of the cargo being delivered. This is not to say that Starship will be useless without refueling – according to SpaceX VP of Sales Jonathan Hofeller, Starship will be capable of launching more than 100 tons (220,000 lb) to low Earth orbit and 20 tons (44,000 lb) to geostationary transfer orbit (GTO), more than enough to satisfy every commercial demand currently in existence.
However, with one or several refueling missions, Starship should be able to turn 100 tons to LEO into 100 tons to the surface of Mars or dozens of tons to the surface of the Moon. Put simply, with reliable and fast refueling, Starship goes from being a major step forward in reusable spaceflight to the key to the solar system and to radically affordable deep spaceflight.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
