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SpaceX Starship nails ‘flip’ maneuver in explosive landing video
Update: SpaceX has published a video taken near the launch pad of Starship nailing an exotic ‘flip’ maneuver shortly before a hard landing destroyed the rocket.
Both the company, test directors, and CEO Elon Musk have all made it abundantly clear that despite the explosive end, Starship SN8’s maiden flight was a spectacular success, proving that the rocket is capable of performing several previously-unproven maneuvers and surviving the associated stresses. Notably, according to tweets posted by Musk not long after, Starship SN8 performed almost perfectly, failing a soft landing (already proven by SN5 and SN6) solely because of low pressure in the rocket’s secondary ‘header’ fuel tank.
For unknown reasons, that tank or its associated plumbing were unable to maintain the pressure needed to feed Raptor with enough propellant, resulting in fuel starvation mid-burn. A lack of fuel and surplus of oxygen effectively turned the landing engine into a giant oxygen torch, melting the copper walls of its combustion chamber (hence the green plume). Had the header tank maintained the correct pressure, SN8 would have very likely landed intact (or at least had a much softer landing).
In simpler terms, it seems that Raptor isn’t to blame for Starship SN8’s failed landing and fixing a pressurization problem will be dramatically faster and easier than rectifying a rocket engine design flaw.
In perhaps the most spectacular aerospace demonstration since Falcon Heavy’s 2018 debut, SpaceX’s first full-size Starship prototype came within a hair’s breadth of sticking the landing after an otherwise successful ~12.5 km (7.8 mi) launch debut.
To quote SpaceX’s test director, heard live on the company’s official webcast moments after Starship serial number 8 (SN8) exploded on impact, “Incredible work, team!” For most, praise shortly after a rocket explosion could easily feel nonsensical, but in the context of SpaceX’s iterative approach to development, a Starship prototype failing just moments before the end of a multi-minute test can be considered a spectacular success.
Chock full of surprises, Starship SN8 ignited its three Raptor engines for the third time and lifted off at 4:45 pm CST (UTC-6) on the program’s high-altitude launch debut.
About 100 seconds after liftoff, already representing the longest-known ignition of one – let alone three – Raptor engines, one of those three engines appeared to shut down, causing the two remaining engines to gimbal wildly in an effort to retain control. Another two minutes after that, one of those Raptors also shut down, leaving one engine active. That one engine continued to burn for another minute and a half, producing just enough thrust to more or less maintain Starship SN8’s altitude at apogee while performing a bizarre horizontal slide maneuver.
Finally, at a bit less than five minutes after liftoff, Starship cut off all Raptor engines and began falling back to earth. Looking spectacularly similar to fan-made renders and CGI videos of the highly-anticipated ‘skydiver’ or ‘belly-flop’ maneuver, Starship – belly down – spent around two minutes in a rock-solid freefall, using four large flaps to maintain stability.
Around 4:52 pm, Starship SN8 performed exactly as expected, igniting one – and then two – Raptor engines while fully parallel to the ground to complete an aggressive 90-degree flip, transitioning into vertical flight for an attempted landing. Unfortunately, although it’s difficult to judge what was intentional and what was not, things began to go wrong after that point -visible in the form of one of the two reignited Raptors flashing green before shutting down.
At the same time, the plume of the lone remaining engine flashed an electric green, quite literally consuming its copper-rich internals in an unsuccessful attempt to slow Starship down. According to SpaceX CEO Elon Musk, Raptor performed “great” throughout the launch and landing attempt, with the bright-green plume likely explained by extremely oxygen-rich combustion caused by low “fuel header tank pressure.”
Regardless of the specific cause, Starship SN8 smashed into the ground around 10-20 seconds early, traveling about 30 m/s (~70 mph) too fast. To be clear, in SpaceX’s eyes, the test – primarily focused on demonstrating multi-engine ascent, freefall stability, header tank handover, engine reignition, and a flip-over maneuver – was a spectacular success, completing almost every single objective and seemingly doing so without any major issues.
Clocking in at an incredible (and unexpected) ~400 seconds (~6.5 minutes) from liftoff to explosion, it’s difficult to exaggerate the sheer quantity of invaluable data SpaceX has likely gathered from SN8’s sacrifice. Thanks to SN8’s primarily successful debut, SpaceX’s Starship test and launch facilities (minus the rocket’s remains on the landing zone) appear to be almost completely unharmed, likely requiring only minor repairs and refurbishment. Further, Starship SN9 is effectively complete and patiently waiting a few miles down the road, ready to roll to the launch pad almost as soon as SpaceX has understood the cause of SN8’s hard landing.
Stay tuned for more analysis, photos, and videos as the dust settles.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
