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SpaceX stacks Starship nose section for the first time in months

SpaceX has stacked a Starship nose section to its full height for the first time in almost a year. (NASASpaceflight - bocachicagal)

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SpaceX has stacked a Starship nosecone section to its full height for the first time in almost a year, featuring an upgraded design that could soon support an ambitious series of flight tests.

Back in August 2019, SpaceX first began stacking the nose section of Starship Mk1 – the first full-scale prototype of any kind. It became clear a few months later that Starship Mk1 was more of a rough proof of concept than a full-fidelity test article, but it still became the first (and only, so far) Starship to reach its full ~50m (~160 ft) height. After serving as a centerpiece during CEO Elon Musk’s September 2019 Starship presentation, SpaceX removed the nose and attempted to test the Mk1 tank section itself, ultimately destroying the ship.

Now eight months distant from Mk1’s demise, SpaceX’s Starship R&D program has entered the prototype mass-production phase. Since January 2020, SpaceX has built five upgraded Starship tank sections (and tested three to destruction), built and tested four stout test tanks, and completed at least 4-5 new nosecone prototypes. For the first time since nosecone production began several months ago, one of the noses has finally been stacked to its full height atop five steel rings.

SpaceX has stacked a Starship nose section to its full height for the first time in almost a year. (NASASpaceflight – bocachicagal)

At the moment, SpaceX is hard at work preparing Starship SN5 for its first wet dress rehearsals (WDRs) with methane and oxygen propellant and either one or several Raptor engine static fire tests. If successful, SpaceX will quickly move to flight test preparations, readying SN5 for a nominal ~150m (~500 ft) hop, though the company is technically no longer restricted to that ceiling. For such a low-altitude test, aerodynamic features like a nosecone or flaps serve no functional purpose, meaning that SN5 is unlikely to ever receive those additions.

SpaceX’s fifth full-scale Starship prototype could become the first to take flight just a few days from now. (NASASpaceflight – bocachicagal)
Starship SN6 (left) and, possibly, the first two rings of Starship SN8. (NASASpaceflight – bocachicagal)

Roughly two miles west of the coastal launch and test site SN5 is stationed at, SpaceX has already more or less finished Starship SN6, although the newest ship’s fate is unclear. Pictured above on July 10th, the task of stacking an even newer ship (likely SN8) may already be underway. Last month, SpaceX tested a new ‘test tank’ built out of a different steel alloy said by CEO Elon Musk to be theoretically superior. Two cryogenic pressure tests seemingly confirmed that suspicion, proving that 304L stainless steel fails more gracefully than 301 while still offering similar strength at the pressures Starships operate at. The SN7 test tank was built and tested around the same time as SpaceX was finishing up SN6, implying that the ship was almost certainly built out of 301 steel.

If 304L really is the way forward for future Starship prototypes, the next step will be building an entire ship out of the steel alloy and performing a full cryogenic proof test and wet dress rehearsal. Given that SN5 and SN6 are likely identical (or nearly so), SN6 may have been made redundant before the ship even left the factory floor.

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A swath of Starship rings are pictured in various states of assembly on July 13th. (NASASpaceflight – Nomadd)

This is all to say that it’s a bit of a mystery where the first upgraded nosecone will find itself in the coming weeks. Like SN6 or SN7, it could either be redundant on arrival, built as practice, or both. It could also be the first nosecone installed on a flightworthy Starship prototype. It’s unlikely but not impossible that SN5 survives its static fires and first hops and is modified to support three Raptors and aerodynamic control surfaces, while SN8 and SN9 are more probable candidates for the first high-altitude, high-velocity test flight(s). SpaceX has at least 3-5 more Starship nosecones strewn about its Boca Chica factory, though, so odds are good that the first new nose section to reach full height won’t be the first to take flight.

For now, Starship SN5 (sans nose) is scheduled to attempt its first wet dress rehearsal (WDR) no earlier than July 16th. If successful, a static fire could follow a few days after that and a hop test another few days later.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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