News
SpaceX stacks Starship nose section for the first time in months
SpaceX has stacked a Starship nosecone section to its full height for the first time in almost a year, featuring an upgraded design that could soon support an ambitious series of flight tests.
Back in August 2019, SpaceX first began stacking the nose section of Starship Mk1 – the first full-scale prototype of any kind. It became clear a few months later that Starship Mk1 was more of a rough proof of concept than a full-fidelity test article, but it still became the first (and only, so far) Starship to reach its full ~50m (~160 ft) height. After serving as a centerpiece during CEO Elon Musk’s September 2019 Starship presentation, SpaceX removed the nose and attempted to test the Mk1 tank section itself, ultimately destroying the ship.
Now eight months distant from Mk1’s demise, SpaceX’s Starship R&D program has entered the prototype mass-production phase. Since January 2020, SpaceX has built five upgraded Starship tank sections (and tested three to destruction), built and tested four stout test tanks, and completed at least 4-5 new nosecone prototypes. For the first time since nosecone production began several months ago, one of the noses has finally been stacked to its full height atop five steel rings.
At the moment, SpaceX is hard at work preparing Starship SN5 for its first wet dress rehearsals (WDRs) with methane and oxygen propellant and either one or several Raptor engine static fire tests. If successful, SpaceX will quickly move to flight test preparations, readying SN5 for a nominal ~150m (~500 ft) hop, though the company is technically no longer restricted to that ceiling. For such a low-altitude test, aerodynamic features like a nosecone or flaps serve no functional purpose, meaning that SN5 is unlikely to ever receive those additions.
Roughly two miles west of the coastal launch and test site SN5 is stationed at, SpaceX has already more or less finished Starship SN6, although the newest ship’s fate is unclear. Pictured above on July 10th, the task of stacking an even newer ship (likely SN8) may already be underway. Last month, SpaceX tested a new ‘test tank’ built out of a different steel alloy said by CEO Elon Musk to be theoretically superior. Two cryogenic pressure tests seemingly confirmed that suspicion, proving that 304L stainless steel fails more gracefully than 301 while still offering similar strength at the pressures Starships operate at. The SN7 test tank was built and tested around the same time as SpaceX was finishing up SN6, implying that the ship was almost certainly built out of 301 steel.
If 304L really is the way forward for future Starship prototypes, the next step will be building an entire ship out of the steel alloy and performing a full cryogenic proof test and wet dress rehearsal. Given that SN5 and SN6 are likely identical (or nearly so), SN6 may have been made redundant before the ship even left the factory floor.
This is all to say that it’s a bit of a mystery where the first upgraded nosecone will find itself in the coming weeks. Like SN6 or SN7, it could either be redundant on arrival, built as practice, or both. It could also be the first nosecone installed on a flightworthy Starship prototype. It’s unlikely but not impossible that SN5 survives its static fires and first hops and is modified to support three Raptors and aerodynamic control surfaces, while SN8 and SN9 are more probable candidates for the first high-altitude, high-velocity test flight(s). SpaceX has at least 3-5 more Starship nosecones strewn about its Boca Chica factory, though, so odds are good that the first new nose section to reach full height won’t be the first to take flight.
For now, Starship SN5 (sans nose) is scheduled to attempt its first wet dress rehearsal (WDR) no earlier than July 16th. If successful, a static fire could follow a few days after that and a hop test another few days later.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
