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SpaceX’s orbital Starship launch debut could still happen this year
Despite the spectacular demise of a full-scale prototype just days ago, a senior SpaceX engineer and executive believes that Starship could still be ready for its first orbital launch attempt before the end of the year.
Even if the first launch attempt fails, that milestone – if realized – would be one of the single biggest upsets in the history of spaceflight, proving that Saturn V-scale orbital-class rockets can likely be built in spartan facilities with common materials for pennies on the dollar. Much like Falcon 1 suffered three launch failures before successfully reaching orbit, there’s a strong chance that Starship’s first shot at orbit will fall short, although each full-up launch failure would likely cost substantially more than the current prototypes being routinely tested to destruction in South Texas.
Most recently, what CEO Elon Musk later described as a “a minor test of a quick disconnect” went wrong in a spectacular fashion, causing a major liquid methane leak that subsequently ignited and created a massive explosion. Although Starship SN4 did technically complete its fifth Raptor engine static fire test just a minute or so prior, the ship and its immediate surroundings were obliterated by the violent explosion, leaving little more than steel shrapnel and the broken husk of a launch mount behind. It’s in this context that one of SpaceX’s most levelheaded, expert executives believes that an orbital launch could still happen this year.
While Starship SN4’s demise and the continued possibility of the ship’s orbital launch debut occurring less than seven months from now may seem at odds with each other, that’s actually just a side effect of the approach SpaceX has always taken when developing brand new rockets and spacecraft. Following the lead of the scrappy teams that used the exact same methods to design, test, and fly the massive Saturn rockets that took humans to the Moon, SpaceX has always preferred to learn by doing.
Inevitably, testing minimum viable products to their limits will lead to failures, but those failures are actually extremely valuable so long as they are extensively analyzed and learned from. That’s exactly what SpaceX has been doing for the last six or so months with full-scale Starship prototypes: building, testing, failing, and improving in an unending cycle. Built slowly with inferior methods, Starship Mk1 almost immediately during its first pressure test in November 2019. SpaceX took that failure, extracted all the insight it could, and dramatically improved its production methods before completing Starship SN1 barely three months later.
Prior to SN1, SpaceX built and tested two stout test tanks to failure, ultimately achieving pressures of ~8.5 bar – sufficient for reliable human spaceflight – with the second tank on January 30th, 2020. On February 28th, Starship SN1 was unfortunately destroyed by a faulty ‘thrust puck’ (Raptor engine mount). Just 10 days later, SpaceX successfully tested a third ad-hoc test tank, proving that it had already rectified the engine section design flaw. Hardware isn’t always the only problem, however, and Starship SN3 was destroyed by human operator error during a cryogenic proof test on April 3rd.
Starship SN4 was completed and moved to the launch pad less than a month later and began testing just a few days after that, quickly racking up milestones as it became the first full-scale prototype to pass cryogenic proof testing, perform a wet dress rehearsal (WDR) with real propellant, fire up a Raptor engine, and complete a more ambitious cryogenic pressure test. Prior to the ground systems fuel leak that killed it, SN4 was possibly just days away from attempting the inaugural flight of a full-scale Starship prototype.
With Starship SN4 now steel confetti, Starship SN5 – effectively complete – will likely take over where its predecessor left off, heading to the launch pad within the next week or so before attempting a cryogenic pressure test and Raptor static fire to clear it for flight. Per Koenigsmann, that flight debut could come just a few weeks from now – likely before the end of June if replacement ground equipment can be quickly completed. If Starship SN5 survives that hop debut, it may ultimately be upgraded with a nosecone, flaps, and two additional Raptor engines to perform a dramatic 20 km (~12 mi) flight, capped with a supersonic skydiver-style reentry and landing test.
Once that capability has been successfully demonstrated, Super Heavy development and orbital Starship operation and reentry are the next critical hurdles. If Koenigsmann is correct, it’s safe to say that the first fully heat-shielded Starships and the beginnings of the first one or several Super Heavy booster prototypes will begin to appear in South Texas within the next few months.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
