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SpaceX putting the finishing touches on Starship’s orbital launch pad

(NASASpaceflight - bocachicagal)

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SpaceX appears to have begun tying up a number of loose ends at Starship’s first orbital launch site, potentially setting the stage for major rocket testing CEO Elon Musk has stated could begin next month.

The list of tasks started or completed in just the last week or two is significant and each one is singularly focused on similar goals: pave the way for SpaceX to finish testing the first orbital-class Starship and Super Heavy booster and prepare for the first orbital launch attempt of the largest rocket ever built. While SpaceX’s progress towards those goals over the last several months has been decidedly slow relative to the pace of similar work completed in the very recent past, the nominal timeline Musk recently sketched out suggests that things could once again start to happen at a dizzying rate.

Launch Tower

Kicking off a jam-packed two weeks of minor to major finishing touches, SpaceX rigged Starbase orbital launch tower’s rocket-catching arms to a system of pulleys, and ‘drawworks’ in a process known as “reeving.” Thousands of feet of rope were first threaded from up, down, and through the ~145m (~440 ft) tower to act as a temporary guide for the next step. Once fully rigged, anchored, and attached to the start of the steel cable actually meant to operate the system, the tower’s ‘drawworks’ was activated for the first time to reel in the guide rope – simultaneously installing the steel cable. By November 9th, the process was more or less complete, leaving the steel cable firmly attached to the tower’s giant rocket-catching arms and able to carry their significant weight.

The first Starship launch tower, November 24th. (NASASpaceflight – bocachicagal)

SpaceX hasn’t quite finished installing those arms and does not appear to have picked up the slack in the cable that will eventually lift them up and down the tower, but the arm assembly’s first real move is likely just a few weeks away. Notably, a bit of scaffolding around the tower’s ‘legs’ still needs to be removed before the catch arms can freely roll up and down rails welded to their exteriors. SpaceX will also need to complete shakedown testing of the arms themselves, ensuring that the massive structures’ hydraulic, electrical, and mechanical systems are all working properly.

In the near future, those arms will be used to grab, lift, and install Super Heavy boosters and stack Starships on top of them, while SpaceX also hopes to eventually use them to catch boosters and ships out of mid-air. At least for the former role, a separate arm visible about halfway up the tower in the photo above will also be crucial. Known as the tower’s Starship quick-disconnect (QD) arm or claw, SpaceX has also made significant progress on the structure, practically completing it in the last few days.

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The launch tower’s Starship ‘QD arm’ appears to be nearly complete after umbilical installation. (Starship Gazer)

Designed to fuel Starship and stabilize the top of Super Heavy with its claw, the Starship ‘QD arm’ is also able to swing left and right both to quickly back away during launches and to make room for the catch arms during rocket catches and ship/booster stacking operations. Last week, SpaceX technicians finished plumbing the arm, which requires thousands of feet of insulated steel tubes to connect to the pad’s propellant tanks. This week, on November 23rd, SpaceX installed the last major component of the arm – the actual quick disconnect (QD) mechanism that will connect to Starship to supply power, communications, and propellant.

A few small actuators likely still need to be installed and the QD mechanism itself will have to be fully connected to pad systems but the QD arm now appears to be more or less complete and should soon be ready to fuel Starships installed on top of Super Heavy boosters.

Launch Mount

Last but not least, SpaceX performed multiple tests of the pad’s ‘orbital launch mount’ – the giant, steel structure that will support Super Heavy, hold the booster down during testing and before liftoff, and supply it with thousands of tons of propellant. On November 21st, SpaceX completed the first of those tests, seemingly venting an unknown gas out of the mount. More likely than not, it was the first simultaneous test of all 20 of the mounts Raptor Boost engine gas supplies, which – having no need to reignite in flight – will rely on ground gas supplies for ignition. Each of Super Heavy’s 20 outer Raptor engines has a small umbilical and quick disconnect mechanism, resulting in what is likely the most mechanically complex rocket launch mount ever built.

On November 22nd, the orbital launch mount’s booster quick disconnect panel actuated for the first time, showing off the first glimpse of how it will move forward to connect to Super Heavy after a booster is installed on the mount. To prevent its sensitive components from being practically incinerated each launch, the mount’s QD panel will also need to rapidly move away from Super Heavy just before liftoff.

Aside from simply avoiding direct impingement from the several-thousand-degree plume created by 29-33 Raptor engines at full thrust, that movement will also tie into some kind of hood, seamlessly actuating hatches that will close to truly protect the device. That hood was itself spotted for the first time on November 21st and will likely be installed on the launch mount and over the naked QD mechanism in the very near future.

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Finally, over the last week or so, SpaceX has begun installing a number of new pipes on and around the launch mount, likely assembling a water deluge system that will help manage the extreme thermal and acoustic environment created by the most powerful rocket in history shortly before and after liftoff. When activated, a spray bar circling the mount’s full interior circumference will likely unleash several tons of water per second in a giant artificial waterfall, hopefully preventing Super Heavy from damaging itself with the sheer sound produced by its Raptor engines or violently eroding the surrounding pad or launch mount legs with its plume.

Ultimately, once all the tower, arm, and mount work described above is completed, the only obvious thing standing between the orbital launch pad and the first Super Heavy booster testing and first orbital Starship launch will be the delivery of liquid methane fuel, which could easily begin any day now.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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