News
SpaceX bumps Starship booster engine count, ramps up Raptor factory
SpaceX CEO Elon Musk has confirmed that Starship’s Super Heavy booster will have at least one more engine than expected after hardware spotted at its Boca Chica, Texas factory indicated as much.
Simultaneously, Musk revealed that SpaceX’s Hawthorne, California factory and headquarters is now producing Raptors at a rate that will likely make it the company’s most numerous product (outside of Starlink) in the near future.
Musk says that Super Heavy boosters will “initially” have 29 Raptor engines instead of 28 engines and could even be upgraded to 32 engines down the road. In 2020, the vehicle’s design was updated, dropping from 31 to 28 engines for unknown reasons before SpaceX began work on the first real Super Heavy hardware. Known as BN1 or booster number 1, that rocket was stacked to its full ~70m (~230 ft) height but ultimately turned into a manufacturing pathfinder (i.e. practice) after Super Heavy’s design changed once again.
Who or what has been causing those seemingly endless design changes is unclear but SpaceX is finally at a point where any more major changes will explicitly delay plans for Starship’s inaugural spaceflight – deemed an “orbital test flight” by the company. It remains to be seen if SpaceX will actually attempt to recover the first booster(s) after those initial quasi-orbital test flights but we now have a better idea of what those Super Heavies might look like.
Namely, Musk seems to indicate that even the very first flightworthy prototypes will be outfitted with a full complement of Raptors – seemingly nipping in the bud the possibility of a booster debuting with the fewest possible engines. In the case of the first few initial orbital launch, that means that SpaceX is happy to risk losing 32-35 engines for every single attempt.
That could imply several things. SpaceX might be extremely confident that early boosters will be recovered. It could have zero faith in the reusability of early flown Raptors, meaning that they’re functionally expendable regardless of the outcome. SpaceX could have also reduced the cost and increased the speed of production to the point that expending dozens of Raptors isn’t a major issue – though ~32 Raptors would cost $8 million even if SpaceX has already hit Musk’s long-term “<$250k” per-engine target.
However, Musk also says that SpaceX has ramped up Raptor production to the point that it’s almost completing one engine every 48 hours – equating to around 180 Raptors per year or a maximum cadence of one expendable three-engine Starship and 29-engine booster launch every nine weeks. At that run rate, Raptor has likely beat out Falcon’s venerable Merlin to become SpaceX’s most-produced rocket engine.
According to NASASpaceflight, SpaceX has already begun work on Raptors with serial numbers in the 150s. Two new Raptor test stands in work at its McGregor development facilities will also reportedly enable an average of one engine qualification every day – enough testing capacity to outfit 6 boosters and 30 Starships (~365 Raptors) per year. In short, SpaceX is well on its way to having the ability to manufacture and power a truly vast fleet of Starships and Super Heavy boosters.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
