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SpaceX installs Super Heavy booster on launch mount with giant robot arms
SpaceX has transported the most powerful rocket booster ever assembled to its Starbase orbital launch site (OLS) and used giant robotic arms to install it.
It’s not the first such trip for Starship’s Super Heavy first stage in general, nor for this specific booster, which is known as Booster 7 or B7. Booster 7 first headed to the pad on March 31st and successfully completed two major cryogenic proof tests, but was then severely damaged during a subsequent structural stress test. After a few weeks of repairs back at the factory, B7 rolled to the pad a second time and completed a third cryoproof test and returned to the factory on May 14th, where it stayed until June 23rd.
After almost six weeks of additional work, Booster 7 rolled to the launch pad for the third time – possibly its last trip.
Even Booster 7’s first rollout wasn’t unprecedented, however. In September 2021, Booster 4 – an earlier prototype with fewer engines, less thrust, and several other differences – arrived at the launch site with 29 Raptor V1 engines installed. Over the next six months, SpaceX slowly finished the booster, conducted a handful of proof tests, and eventually performed three ‘full-stack’ tests with Starship S20. For awhile, SpaceX hoped to eventually fly B4 and S20 on Starship’s first orbital launch attempt, but that plan never came close to fruition.
Booster 4 was particularly underwhelming and never even attempted a single static fire despite having all 29 of its engines fully installed and encased inside a shell-like heat shield. Thankfully, Booster 7 appears to have a much better chance of at least attempting one or several static fires, even if there’s no guarantee that it will make it through that test campaign in good enough condition to support Starship’s orbital launch debut.
SpaceX used the six weeks Booster 7 spent back in a factory assembly bay to finish installing aerocovers, surfaces known as chines or strakes, car-sized grid fins, Starlink internet dishes, and – most importantly – 33 upgraded Raptor V2 engines. Combined, Booster 7 should be able to produce up to 7600 metric tons (~16.8M lbf) of thrust – 41% more thrust than Booster 4 was theoretically capable of. Crucially, SpaceX also finished installing Booster 7’s Raptor heat shield in the same period, completing in six weeks work that took Booster 4 more like half a year.
That is likely because testing Booster 4, for whatever reason, just wasn’t a priority for SpaceX. Preparing Booster 7 for static fire testing, however, is clearly a front-and-center priority in 2022. With its heat shield and all 33 Raptors installed, Booster 7 will be ready to kick off static fire testing almost as soon as it’s installed on Starbase’s orbital launch mount.
According to CEO Elon Musk, Booster 7 will start by igniting just one or a few Raptor engines. SpaceX has never ignited more than six Raptor V1 engines simultaneously and never tested more than three engines at a time on a Super Heavy booster. That plan could have easily changed, however. Either way, Super Heavy B7 will be treading significantly new ground. Even before actual static fires begin, Booster 7 will also need to complete one or more wet dress rehearsals (WDRs), a test that exactly simulates a launch but stops just before the moment of ignition.
If SpaceX attempts a full wet dress rehearsal, in which the booster would be filled with more than 3000 tons (~6.6M lb) of liquid oxygen (LOx) and liquid methane (LCH4), it would be a first for Super Heavy and just as big of a test of the orbital launch site. Booster 7 will also need to test out its autogenous pressurization, which replaces helium with hot oxygen and methane gas to pressurize the rocket’s propellant tanks.
Several hours after Super Heavy B7 arrived (for the third time) at the orbital launch site, SpaceX used two giant arms attached to the pad’s launch tower to lift the ~70-meter (~230 ft) tall rocket onto the launch mount. While Musk says that the ultimate goal is to use those arms to catch Starship and Super Heavy out of mid-air, their current purpose is to take the place of the tall and unwieldy crane that would otherwise need to be used to lift either stage. The arms are an extremely complex solution but they do allow SpaceX to lift, install, and remove Starship stages remotely and insulate those processes from wind conditions, which cranes are sensitive to.
Once fully secured by the mount’s 20 hold-down clamps, the booster will be connected to ground systems and SpaceX can prepare B7 to start the next stage of preflight testing as early as Monday, June 27th.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
