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SpaceX installs Super Heavy booster on launch mount with giant robot arms
SpaceX has transported the most powerful rocket booster ever assembled to its Starbase orbital launch site (OLS) and used giant robotic arms to install it.
It’s not the first such trip for Starship’s Super Heavy first stage in general, nor for this specific booster, which is known as Booster 7 or B7. Booster 7 first headed to the pad on March 31st and successfully completed two major cryogenic proof tests, but was then severely damaged during a subsequent structural stress test. After a few weeks of repairs back at the factory, B7 rolled to the pad a second time and completed a third cryoproof test and returned to the factory on May 14th, where it stayed until June 23rd.
After almost six weeks of additional work, Booster 7 rolled to the launch pad for the third time – possibly its last trip.
Even Booster 7’s first rollout wasn’t unprecedented, however. In September 2021, Booster 4 – an earlier prototype with fewer engines, less thrust, and several other differences – arrived at the launch site with 29 Raptor V1 engines installed. Over the next six months, SpaceX slowly finished the booster, conducted a handful of proof tests, and eventually performed three ‘full-stack’ tests with Starship S20. For awhile, SpaceX hoped to eventually fly B4 and S20 on Starship’s first orbital launch attempt, but that plan never came close to fruition.
Booster 4 was particularly underwhelming and never even attempted a single static fire despite having all 29 of its engines fully installed and encased inside a shell-like heat shield. Thankfully, Booster 7 appears to have a much better chance of at least attempting one or several static fires, even if there’s no guarantee that it will make it through that test campaign in good enough condition to support Starship’s orbital launch debut.
SpaceX used the six weeks Booster 7 spent back in a factory assembly bay to finish installing aerocovers, surfaces known as chines or strakes, car-sized grid fins, Starlink internet dishes, and – most importantly – 33 upgraded Raptor V2 engines. Combined, Booster 7 should be able to produce up to 7600 metric tons (~16.8M lbf) of thrust – 41% more thrust than Booster 4 was theoretically capable of. Crucially, SpaceX also finished installing Booster 7’s Raptor heat shield in the same period, completing in six weeks work that took Booster 4 more like half a year.
That is likely because testing Booster 4, for whatever reason, just wasn’t a priority for SpaceX. Preparing Booster 7 for static fire testing, however, is clearly a front-and-center priority in 2022. With its heat shield and all 33 Raptors installed, Booster 7 will be ready to kick off static fire testing almost as soon as it’s installed on Starbase’s orbital launch mount.
According to CEO Elon Musk, Booster 7 will start by igniting just one or a few Raptor engines. SpaceX has never ignited more than six Raptor V1 engines simultaneously and never tested more than three engines at a time on a Super Heavy booster. That plan could have easily changed, however. Either way, Super Heavy B7 will be treading significantly new ground. Even before actual static fires begin, Booster 7 will also need to complete one or more wet dress rehearsals (WDRs), a test that exactly simulates a launch but stops just before the moment of ignition.
If SpaceX attempts a full wet dress rehearsal, in which the booster would be filled with more than 3000 tons (~6.6M lb) of liquid oxygen (LOx) and liquid methane (LCH4), it would be a first for Super Heavy and just as big of a test of the orbital launch site. Booster 7 will also need to test out its autogenous pressurization, which replaces helium with hot oxygen and methane gas to pressurize the rocket’s propellant tanks.
Several hours after Super Heavy B7 arrived (for the third time) at the orbital launch site, SpaceX used two giant arms attached to the pad’s launch tower to lift the ~70-meter (~230 ft) tall rocket onto the launch mount. While Musk says that the ultimate goal is to use those arms to catch Starship and Super Heavy out of mid-air, their current purpose is to take the place of the tall and unwieldy crane that would otherwise need to be used to lift either stage. The arms are an extremely complex solution but they do allow SpaceX to lift, install, and remove Starship stages remotely and insulate those processes from wind conditions, which cranes are sensitive to.
Once fully secured by the mount’s 20 hold-down clamps, the booster will be connected to ground systems and SpaceX can prepare B7 to start the next stage of preflight testing as early as Monday, June 27th.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
