News
SpaceX Starship test plans solidify after bad weather delays hop
Around the same time SpaceX was preparing for its 100th Falcon rocket launch, bad Texas weather forced the company to abort its second Starship hop test of the month.
Since that abort, SpaceX’s near-term Starship test plans have begun to solidify, offering a clearer picture of what to expect over the next week or two. Pending better weather at its Boca Chica, Texas test facilities, Starship serial number 6 (SN6) is still first in line and has been preparing for its hop debut ever since the prototype completed a Raptor engine static fire test on August 23rd.
Measuring approximately 30m (~100 ft) tall, SN6 is a full-scale Starship tank and engine section – the bottom ~60% and business end of the reusable orbital spacecraft. Of course, SpaceX has a ways to go before Starship is actually ready for its first orbital test flight, let alone reuse after such a test flight, but the company did take its biggest step yet towards that lofty ambitions with Starship SN5’s successful August 4th hop debut.
Effectively twins, Starship SN5 and SN6 have since been expected to take turns completing “several” hops to improve SpaceX’s familiarity with Starship launch operations and work towards a smooth procedure that can be completed multiple times per day. With SN6 now scheduled to hop no earlier than 8am CDT (UTC-5), September 3rd, 29 days after SN5’s debut, SpaceX still has its work cut out for it.
Nevertheless, SN5’s 150m (~500 ft) hop was the first flight of any kind for a full-scale Starship prototype, as well as the first use of an entirely new landing leg design and Raptor’s first flight in almost a year. In the history of rocket development, there is no precedent for launching and landing a prototype rocket and then repeating the same test with an entirely new prototype less than a month later.
Additionally, most of the 29 days since SN5’s first hop have been spent preparing Starship SN6 for a crucial “cryo proof” qualification test. Had that cryo proof been completed before SN5’s hop debut, SN6 could have been ready to fly as few as ~10 days later. That still leaves SpaceX a long ways away from multiple Starship hops per day but does offer encouragement that flight-proven Starship SN5 could be ready for its second hop not long after the pad is clear.
However, it appears that SpaceX instead plans to follow up SN6’s hop debut with a new ‘test tank’ meant to demonstrate an upgraded Starship “thrust puck” built out of a different steel alloy. Known as Starship SN7.1, the test will follow on the heels of a more traditional tank (SN7) that completed a record-breaking pressure test in June 2020 and proved that Starship would likely be better off with a different steel alloy.
While SN7 was a basic test tank (two domes and a few steel rings), SN7.1 adds a skirt section at its base and replaces the aft dome with a thrust dome. Likely built entirely out of a steel alloy closer to 304L than the 301 SpaceX has used for all prior Starship prototypes, that thrust dome features a new ‘thrust puck’ – the structural element Raptor engines attach to and transmit their thrust through.
Unlike past single tank tests, SN7.1 will be put through something more like a full prototype’s cryo pressure test. SN7.1 will be installed on a launch mount, allowing its skirt clamps to firmly secure the prototype to the stand, itself secured to a concrete slab on the ground. That launch mount also allows SpaceX to install a hydraulic ram designed to mechanically simulate the thrust of 1-3 Raptor engines without the risk involved in an actual static fire. SN7.1 is scheduled to begin testing no earlier than (NET) 8 am CDT (UTC-5), September 6th – just three days after SN6’s next planned hop attempt.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
