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SpaceX tests Starship and Frankenstein ‘test tank’ simultaneously
After another few weeks of downtime, SpaceX has simultaneously tested the first orbital-class Starship prototype and a Frankenstein-esque ‘test tank’ at its South Texas facilities. While nothing that occurred was all that visually spectacular, the afternoon of testing was still noteworthy for a couple of reasons.
First up, following a successful six-engine Raptor static fire – the first in Starbase history – on November 12th, all signs pointed to Starship S20 attempting another static fire (its fourth) on December 1st. In the almost three weeks of inactivity between those planned tests, SpaceX likely performed extensive inspections of the pathfinder prototype and its Raptor engines. Technicians also repaired the minor heat shield damage and tile loss that testing incurred and patched a few other ‘holes’, effectively leaving Ship 20 with the first fully finished heat shield by the end of November.
Earlier this week, one of the few remaining Boca Chica Village residents received a safety notice from SpaceX indicating that a static fire test was scheduled on Wednesday, December 1st – followed soon after by a notice to mariners (NOTAM) warning boaters to keep to a safe distance. Two hours into the 10am to 6pm CST test window, Starship S20 was already venting and starting to get frosty, confirming that propellant loading had begun. A little over an hour later, it was clear that SpaceX had aborted the first static fire attempt of the day. For the next three hours, Ship 20 exhibited some unusual behavior including new vents, an apparent header tank pressurization or fill test, and still more odd venting in new places.
In the middle of Starship’s weird nose-related testing, SpaceX began simultaneously loading a new ‘test tank’ known as B2.1 with liquid nitrogen (LN2) – marking the first truly simultaneous test of multiple Starship test articles. As Ship 20 seemingly detanked for the second time that day, the B2.1 tank was fully loaded with LN2 and apparently pressure-tested not long after. A few hours later, the test tank was also detanked and the road to the pad was reopened, marking the end of the day’s testing.
Normally, nothing is particularly unusual or noteworthy about test tank testing. Since January 2020, SpaceX has routinely built and tested tanks that are effectively just shorter versions of actual tanks and hardware, using them to qualify changes to Starship’s design, materials, operations, and more before applying those changes to full-size prototypes. B2.1 is the tenth dedicated test tank to reach the launch pad in a little under two years.
Normally, the ‘B2.1’ name SpaceX has given the tank would imply that it’s a newer booster test tank (using Bx instead of BNx) following in the footsteps of BN2.1, which passed cryogenic and load testing this summer. Instead, though, B2.1 is a bit of a nightmarish amalgamation of seemingly random Starship and Super Heavy parts. Its forward dome is an old, unused booster section complete with the hexagonal structure grid fins would have been brace against. Its aft section is a booster thrust structure. Up to that point, it’s effectively just a copy of BN2.1.
However, SpaceX inexplicably installed a Starship thrust dome inside B2.1’s booster thrust structure, creating a test tank with no obvious relevance to any conceivable Starship or Super Heavy design or prototype. Further, SpaceX rolled B2.1 to the launch site for testing only after installing it on an unused device that’s believed to be the aft half of a dedicated booster structural test stand. In theory, a sort of ‘cap’ would be fitted on top of a booster or test tank installed in the stand’s base and strong cables would connect the two, allowing SpaceX to subject prototypes to compressive stress – like, perhaps, the forces a booster might experience while carrying a fully-fueled 1300-ton Starship to space. The upper half of that test structure has yet to be moved to the launch site.
Altogether, the weird half-complete test stand and bizarre fusion of ship and booster parts make B2.1’s purpose and initial testing a complete mystery. It’s unclear what value it provides that makes it more of a priority than, say, finally starting to test the first flightworthy Super Heavy booster (B4). Ultimately, the most interesting thing about B2.1’s test debut is the fact that it appears to mark the first use of Starbase’s brand new orbital tank farm, which is approaching completion.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
