

News
SpaceX tops off Starship launch tower during Blue Origin crew launch briefing
On Sunday morning, SpaceX began the process of installing the last prefabricated section of Starship’s skyscraper-sized ‘launch tower’ around the same time as startup Blue Origin kicked off a preflight briefing for its first crewed suborbital launch.
Though both events are almost entirely unconnected and have no immediate impact on each other, the simultaneity almost immediately triggered comparisons between one of the most important media briefings in Blue Origin’s 21-year history and an average busy day at SpaceX’s South Texas Starship factory and launch site. Almost exclusively funded by Amazon founder and CEO Jeff Bezos since it was founded in September 2000, around two years before SpaceX, Blue Origin is on the cusp of its first crewed launch less than two weeks after Virgin Galactic completed its first fully-crewed test flight above 80 km (~50 mi).
Approximately 600 miles southeast of Blue Origin’s Van Horn, Texas launch and test facilities, in a different corner of the vast state, SpaceX was preparing for the latest in a long line of steps towards the completion of an orbital launch site for Starship – potentially the first fully reusable orbital rocket ever built.
First revealed more than three months ago in a cryptic post from owner Jeff Bezos, Blue Origin is scheduled to launch passengers on its New Shepard rocket for the first time ever, marking the end of an extraordinarily long development period. Designed to be fully reusable, New Shepard is a small single-stage rocket powered by one liquid hydrogen and oxygen-fueled BE-3 engine capable of producing approximately 500 kN (110,000 lbf) of thrust at liftoff. Designed exclusively for the purpose of ferrying a few tourists above a mostly arbitrary 100 km (~62 mi) line separating Earth’s atmosphere and “space,” New Shepard is about the same diameter as SpaceX’s Falcon 9 and Falcon Heavy rockets but is just 15m (~50 ft) tall.
The small rocket launched for the first time in April 2015 and reached an apogee of ~94 km but instability ultimately destroyed the first New Shepard booster during its first landing attempt. Blue Origin successfully launched and landed New Shepard on its next test flight in November 2015, culminating in Bezos’ infamous “Welcome to the club!” comment after SpaceX successfully recovered a Falcon 9 booster for the first time one month later.
As of July 2021, Blue Origin has completed just 15 New Shepard test flights – 14 of which were fully successful – in six years. In the same period, SpaceX successfully recovered an orbital-class Falcon 9 booster for the first time, reused a Falcon booster on a commercial satellite launch, debuted Falcon Heavy, reused several orbital Cargo Dragon capsules three times each, debuted Crew Dragon, became the first company in history to launch astronauts, completed its first operational astronaut launch for NASA, hopped three Starship prototypes, flew five Starship prototypes to 10-15 km, successfully landed four Raptor-powered Starship prototypes, rolled out Starship’s first completed booster prototype, completed more than 100 successful orbital launches, flown the same Falcon 9 booster ten times (versus New Shepard’s record of seven flights), reused orbital-class boosters 68 times, created the world’s largest satellite constellation, and far, far more.
Along those lines, on Saturday, July 17th, SpaceX teams attached a massive crane to the seventh prefabricated section of a ‘launch tower’ that could eventually support Starship and Super Heavy stacking – and maybe even catch ships and boosters. On Sunday, not long after daybreak and about an hour before Blue Origin’s New Shepard-16 preflight briefing, that tower section lifted off under the watchful eye of several unofficial cameras operated by NASASpaceflight, LabPadre, and others. By the end of Blue Origin’s briefing, most of which involved executives or senior employees reading from scripts and none of which offered a look at actual flight hardware or “astronaut” preparations, the eighth launch tower section was mostly in place, creating a structure some 135m (~440 ft) tall.
By the end of NASASpaceflight.com’s unofficial six-hour stream, the outlet’s excellent and unaffiliated coverage of SpaceX erecting part of a relatively simple tower for the seventh time had been viewed more than a quarter of a million times. By the end of Blue Origin’s official preflight briefing for a crewed launch set to carry the richest person on Earth, the company had accrued around 20,000 views on YouTube.
Some might see ten times as many viewers flocking to an unofficial live stream of fairly mundane SpaceX construction over a briefing for the first crewed launch of a fully-reusable suborbital rocket and scoff. For those who watched both broadcasts, it’s likely less than shocking that spaceflight and rocket fans almost universally sided with a livestream showing something – anything! – happening over what amounted to a camera pointed at five people reading (mostly stale) statements off of teleprompters.
Barely 24 hours away from Blue Origin’s most significant launch ever, the company – save for a few low-res clips from Jeff Bezos – has yet to share a single new piece of media highlighting the mission’s actual New Shepard rocket, crew capsule, astronaut preparations, flight suits, launch pad, or any of the other dozens of things most spaceflight fans – and people in general – tend to get excited about. For whatever reason, Blue Origin has also worked with Texas to shut down the only quasi-public viewing area less than 10-20 miles away from New Shepard’s launch pad despite never having done so in 15 test flights.
SpaceX, on the other hand, may not have always been a perfect neighbor in Boca Chica but the company has mostly accepted the buzzing, near-continuous presence of spaceflight fans and members of the media who come to South Texas to see Starbase in person. More recently, SpaceX has actively let at least two media outlets (NASASpaceflight and LabPadre) install and operate several robotic cameras overlooking Boca Chica’s Starship factory and pad.
It’s impossible to condense it into one or two simple differences but it’s safe to say that SpaceX’s relative openness and a general willingness to engage with media and let public excitement and interest grow uninterrupted (when possible) is part of the reason that mundane SpaceX goings-on can accumulate a magnitude more interest on unofficial channels than an official briefing for the most important event in Blue Origin’s history.
News
Tesla takes first step in sunsetting Model S and X with drastic move
Tesla won’t be taking custom orders of the Model S or Model X in Europe any longer.

Tesla has seemingly taken the first step in sunsetting two of its older vehicles, the Model S and Model X, by ending international orders.
The flagship sedan and SUV from Tesla are the two oldest cars in the company’s lineup. They account for a very small portion of overall sales, and several years ago, CEO Elon Musk admitted that Tesla only continues to build and sell them due to “sentimental reasons.”
Earlier this year, there were calls for Tesla to end the production of the two cars, but Lars Moravy said that the Model S and Model X were due to get some love later in 2025. That happened, but the changes were extremely minor.
Tesla launches new Model S and Model X, and the changes are slim
Some took this as an indication that Tesla has kind of moved on from the Model S and Model X. A handful of people seemed to think Tesla would overhaul the vehicles substantially, but the changes were extremely minor and included only a few real adjustments.
In Europe, customers are unable to even put a new order in on a Model S or Model X.
We noticed earlier today that Tesla pressing the ‘Order’ button on either of the flagship vehicles takes you to local inventory, and not the Design Studio where you’d configure your custom build:
🚨 Tesla has removed the Model S and Model X Design Configurators from European customers
It will now bring up available inventory for those two vehicles instead of allowing you to build your own config pic.twitter.com/sMnGAr2kuu
— TESLARATI (@Teslarati) July 30, 2025
Tesla simply does not make enough Model S or Model X units to justify the expensive logistics process of shipping custom orders overseas. It almost seems as if they’re that they will essentially build a bunch of random configurations, send them overseas every few months, and let them sell before replenishing inventory.
Inversely, it could also mean Tesla is truly gearing up to sunset the vehicle altogether. It seems unlikely that the company will fade them out altogether in the next couple of years, but it could absolutely think about ending international orders because volume is so low.
Energy
Tesla inks multi-billion-dollar deal with LG Energy Solution to avoid tariff pressure
Tesla has reportedly secured a sizable partnership with LGES for LFP cells, and there’s an extra positive out of it.

Tesla has reportedly inked a multi-billion-dollar deal with LG Energy Solution in an effort to avoid tariff pressure and domesticate more of its supply chain.
Reuters is reporting that Tesla and LGES, a South Korean battery supplier of the automaker, signed a $4.3 billion deal for energy storage system batteries. The cells are going to be manufactured by LGES at its U.S. factory located in Michigan, the report indicates. The batteries will be the lithium iron phosphate, or LFP, chemistry.
Tesla delivers 384,000 vehicles in Q2 2025, deploys 9.6 GWh in energy storage
It is a move Tesla is making to avoid buying cells and parts from overseas as the Trump White House continues to use tariffs to prioritize domestic manufacturing.
LGES announced earlier today that it had signed a $4.3 billion contract to supply LFP cells over three years to a company, but it did not identify the customer, nor did the company state whether the batteries would be used in automotive or energy storage applications.
The deal is advantageous for both companies. Tesla is going to alleviate its reliance on battery cells that are built out of the country, so it’s going to be able to take some financial pressure off itself.
For LGES, the company has reported that it has experienced slowed demand for its cells in terms of automotive applications. It planned to offset this demand lag with more projects involving the cells in energy storage projects. This has been helped by the need for these systems at data centers used for AI.
During the Q1 Earnings Call, Tesla CFO Vaibhav Taneja confirmed that the company’s energy division had been impacted by the need to source cells from China-based suppliers. He went on to say that the company would work on “securing additional supply chain from non-China-based suppliers.”
It seems as if Tesla has managed to secure some of this needed domestic supply chain.
Lifestyle
Tesla brings perhaps the coolest interior feature to cars in latest update
Tesla adds on to the “fun” aspect of its vehicles.

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.
The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.
Tesla Model Y’s ambient lighting design changes revealed in leaked video
With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:
Turn your Tesla into a rave cave with the new Light Sync feature 🎶
Rolling out now in software update 2025.26+ pic.twitter.com/IIsQxZ9jDP
— Tesla (@Tesla) July 29, 2025
To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”
Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.
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