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SpaceX tops off Starship launch tower during Blue Origin crew launch briefing
On Sunday morning, SpaceX began the process of installing the last prefabricated section of Starship’s skyscraper-sized ‘launch tower’ around the same time as startup Blue Origin kicked off a preflight briefing for its first crewed suborbital launch.
Though both events are almost entirely unconnected and have no immediate impact on each other, the simultaneity almost immediately triggered comparisons between one of the most important media briefings in Blue Origin’s 21-year history and an average busy day at SpaceX’s South Texas Starship factory and launch site. Almost exclusively funded by Amazon founder and CEO Jeff Bezos since it was founded in September 2000, around two years before SpaceX, Blue Origin is on the cusp of its first crewed launch less than two weeks after Virgin Galactic completed its first fully-crewed test flight above 80 km (~50 mi).
Approximately 600 miles southeast of Blue Origin’s Van Horn, Texas launch and test facilities, in a different corner of the vast state, SpaceX was preparing for the latest in a long line of steps towards the completion of an orbital launch site for Starship – potentially the first fully reusable orbital rocket ever built.
First revealed more than three months ago in a cryptic post from owner Jeff Bezos, Blue Origin is scheduled to launch passengers on its New Shepard rocket for the first time ever, marking the end of an extraordinarily long development period. Designed to be fully reusable, New Shepard is a small single-stage rocket powered by one liquid hydrogen and oxygen-fueled BE-3 engine capable of producing approximately 500 kN (110,000 lbf) of thrust at liftoff. Designed exclusively for the purpose of ferrying a few tourists above a mostly arbitrary 100 km (~62 mi) line separating Earth’s atmosphere and “space,” New Shepard is about the same diameter as SpaceX’s Falcon 9 and Falcon Heavy rockets but is just 15m (~50 ft) tall.
The small rocket launched for the first time in April 2015 and reached an apogee of ~94 km but instability ultimately destroyed the first New Shepard booster during its first landing attempt. Blue Origin successfully launched and landed New Shepard on its next test flight in November 2015, culminating in Bezos’ infamous “Welcome to the club!” comment after SpaceX successfully recovered a Falcon 9 booster for the first time one month later.
As of July 2021, Blue Origin has completed just 15 New Shepard test flights – 14 of which were fully successful – in six years. In the same period, SpaceX successfully recovered an orbital-class Falcon 9 booster for the first time, reused a Falcon booster on a commercial satellite launch, debuted Falcon Heavy, reused several orbital Cargo Dragon capsules three times each, debuted Crew Dragon, became the first company in history to launch astronauts, completed its first operational astronaut launch for NASA, hopped three Starship prototypes, flew five Starship prototypes to 10-15 km, successfully landed four Raptor-powered Starship prototypes, rolled out Starship’s first completed booster prototype, completed more than 100 successful orbital launches, flown the same Falcon 9 booster ten times (versus New Shepard’s record of seven flights), reused orbital-class boosters 68 times, created the world’s largest satellite constellation, and far, far more.
Along those lines, on Saturday, July 17th, SpaceX teams attached a massive crane to the seventh prefabricated section of a ‘launch tower’ that could eventually support Starship and Super Heavy stacking – and maybe even catch ships and boosters. On Sunday, not long after daybreak and about an hour before Blue Origin’s New Shepard-16 preflight briefing, that tower section lifted off under the watchful eye of several unofficial cameras operated by NASASpaceflight, LabPadre, and others. By the end of Blue Origin’s briefing, most of which involved executives or senior employees reading from scripts and none of which offered a look at actual flight hardware or “astronaut” preparations, the eighth launch tower section was mostly in place, creating a structure some 135m (~440 ft) tall.
By the end of NASASpaceflight.com’s unofficial six-hour stream, the outlet’s excellent and unaffiliated coverage of SpaceX erecting part of a relatively simple tower for the seventh time had been viewed more than a quarter of a million times. By the end of Blue Origin’s official preflight briefing for a crewed launch set to carry the richest person on Earth, the company had accrued around 20,000 views on YouTube.
Some might see ten times as many viewers flocking to an unofficial live stream of fairly mundane SpaceX construction over a briefing for the first crewed launch of a fully-reusable suborbital rocket and scoff. For those who watched both broadcasts, it’s likely less than shocking that spaceflight and rocket fans almost universally sided with a livestream showing something – anything! – happening over what amounted to a camera pointed at five people reading (mostly stale) statements off of teleprompters.
Barely 24 hours away from Blue Origin’s most significant launch ever, the company – save for a few low-res clips from Jeff Bezos – has yet to share a single new piece of media highlighting the mission’s actual New Shepard rocket, crew capsule, astronaut preparations, flight suits, launch pad, or any of the other dozens of things most spaceflight fans – and people in general – tend to get excited about. For whatever reason, Blue Origin has also worked with Texas to shut down the only quasi-public viewing area less than 10-20 miles away from New Shepard’s launch pad despite never having done so in 15 test flights.
SpaceX, on the other hand, may not have always been a perfect neighbor in Boca Chica but the company has mostly accepted the buzzing, near-continuous presence of spaceflight fans and members of the media who come to South Texas to see Starbase in person. More recently, SpaceX has actively let at least two media outlets (NASASpaceflight and LabPadre) install and operate several robotic cameras overlooking Boca Chica’s Starship factory and pad.
It’s impossible to condense it into one or two simple differences but it’s safe to say that SpaceX’s relative openness and a general willingness to engage with media and let public excitement and interest grow uninterrupted (when possible) is part of the reason that mundane SpaceX goings-on can accumulate a magnitude more interest on unofficial channels than an official briefing for the most important event in Blue Origin’s history.
Investor's Corner
Tesla Robotaxi gets a massive upgrade in Nevada
Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.
Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.
The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.
EXCLUSIVE: Tesla has just officially received approval for its full Autonomous Vehicle Network Company permit in Nevada, clearing the way for Tesla to launch a paid public Robotaxi service in Las Vegas.
This officially allows @Tesla to deploy up to 5,000 robotaxis over the next… pic.twitter.com/DPs5UtUlrE
— Sawyer Merritt (@SawyerMerritt) August 20, 2026
That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.
Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.
Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.
The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.
Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.
Tesla welcomed JPMorgan analysts to one of its factories earlier this month, with the Wall Street firm highlighting its findings in a new note to investors. One of the more pertinent pieces of information is that Tesla admitted to slowly integrating Model Y vehicles into its Robotaxi fleet, but it has a good reason.
JPMorgan analysts recently toured Tesla’s Fremont Factory and met with the company’s investor relations team, emerging with a clearer picture of the automaker’s Robotaxi strategy. According to the bank’s note, Tesla is intentionally limiting the addition of Model Y vehicles to its existing Robotaxi fleet.
The firm’s analysts said:
“Tesla indicated it is intentionally holding back on adding Model Y units to the robotaxi fleet, expressing confidence in its ability to scale Cybercab in the near-term. On FSD V15, Tesla views this release as a step-change in performance, comparable to the leap from V13 to V14. The V15 upgrade encompasses seven core technologies, with ~40% of those currently being tested in the robotaxi fleet, where initial feedback has been encouraging.”
JPMorgan after meeting with Tesla recently in Fremont:
“Tesla indicated it is intentionally holding back on adding Model Y units to the robotaxi fleet, expressing confidence in its ability to scale Cybercab in the near-term. On FSD V15, Tesla views this release as a step-change… pic.twitter.com/W9yGCWRT3C
— Sawyer Merritt (@SawyerMerritt) August 20, 2026
Far from signaling delays or doubts about autonomy, the move reflects strong management confidence in the near-term scalability of the purpose-built Cybercab.
Tesla has operated its Robotaxi service primarily with modified Model Ys since launching in Austin and expanding to other markets. Yet the company is now deliberately holding back further Model Y conversions. The rationale is straightforward: leadership believes the Cybercab, a two-seat, steering-wheel- and pedal-free vehicle optimized for high utilization, can ramp production and deployment more efficiently in the coming months.
This dedicated form factor promises better unit economics for the majority of rides, which typically involve one or two passengers, while freeing consumer Model Y inventory for retail sales.
Supporting this pivot is Full Self-Driving (FSD) software version 15, which Tesla describes as a genuine step-change in performance, comparable to the leap from V13 to V14. The update incorporates seven core technologies; roughly 40 percent are already undergoing real-world testing in the current Robotaxi fleet, with early feedback described as encouraging.
Tesla is carefully managing software development to minimize regressions in core driving functions as new capabilities are added. Management positions V15 as the primary gateway to scaling unsupervised FSD. Importantly, the existing AI and Hardware 4 stack is already capable of running V15 and supporting unsupervised operation.
Cybercab itself is only the first vehicle on the platform. Tesla reiterated that additional form factors will follow, pointing to concepts such as the earlier “Robovan” demonstration as examples of how the architecture can evolve.
Tesla’s mysterious Robovan makes a sneak peek with Optimus in Terafab video
Parallel progress continues on the Optimus humanoid robot, which remains on track for start of production in the coming months, with commercial sales possible as early as the second half of 2027. Generation 3 details will be revealed closer to production to preserve competitive advantages, while Generation 4 scope will draw on real-world Gen 3 experience.
JPMorgan left the meeting with a deeper appreciation for Tesla’s manufacturing automation and maintained its $475 price target. The decision to slow Model Y Robotaxi integration is therefore not a setback but a calculated prioritization of a more efficient, purpose-built solution that management believes is ready to scale.
SpaceX CEO Elon Musk announced today that the company will likely attempt to catch the Starship upper stage with its launch tower arms “in a few months.”
In a post on X, Musk wrote, “Looks like we will probably catch the ship with the tower in a few months. If there had been a tower out to sea where we practiced landing the ship, it would have been caught.” He added that the first reflight of a Starship vehicle is expected by the end of 2026 or early 2027, describing it as “a fork in the road of history for consciousness reaching the stars.”
Looks like we will probably catch the ship with the tower in a few months. If there had been a tower out to sea where we practiced landing the ship, it would have been caught.
First reflight of the ship will be either end of this year or early next. That will be a fork in the… https://t.co/O5g9pqrzyo
— Elon Musk (@elonmusk) August 20, 2026
Musk’s prediction comes amid ongoing progress toward full reusability of the Starship system, a two-stage rocket designed for rapid turnaround and dramatically lower launch costs. Catching the upper stage, known simply as “ship,” with the Mechazilla tower’s mechanical arms would mark a major milestone. It would allow both stages to return directly to the launch site for quick refurbishment and reuse, eliminating the need for ocean recovery.
Musk has previously signaled plans for a ship catch. In July, shortly after SpaceX’s wildly successful Starship 13 mission, he stated that the company would attempt to catch the ship with the tower on the next flight unless problems emerged in the mission data review. Earlier comments also outline conditions such as successful soft ocean landings before attempting a land recovery to minimize risk.
SpaceX has solved Starship’s biggest challenge, Elon Musk says
The latest update from Musk adjusts this timeline to a few months, reflecting the iterative nature of the test campaign.
SpaceX has already demonstrated the tower catch technique successfully with the Super Heavy booster on a couple of occasions. The first successful booster catch occurred during Flight 5 in October 2024, when the massive first stage returned to the Starbase pad in Texas and was plucked from the air by the tower arms.
Additional catches followed on later flights, including Flight 7, proving the concept for the booster and building confidence in the system as a whole.
Achieving a similar catch for the upper stage would represent a significant step forward. The ship returns from much higher speeds and greater heat loads after orbital or near-orbital flight. Success would advance SpaceX’s goal of full and rapid reusability, potentially reducing the cost of access to orbit by a factor of 100 or more and supporting ambitions for frequent satellite deployments, lunar missions, and eventual Mars flights.
Musk has long emphasized that true reusability, refueling rather than discarding hardware, is essential for making humanity a multi-planetary species.
As SpaceX continues refining Starship through successive test flights, the coming months will test whether the ambitious catch timeline can be met. The combination of prior booster successes and improving ship landing precision suggests the company is steadily closing in on this historic capability.
Tesla Robotaxi gets a massive upgrade in Nevada
Tesla admits to slow Model Y Robotaxi integration, but for a good reason
