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SpaceX’s Starship to return humanity to the Moon in stunning NASA decision
In one of the biggest NASA contracting surprises in years, the space agency has chosen SpaceX – and only SpaceX – to return humans to the surface of the Moon with its next-generation Starship rocket.
The Washington Post’s Christian Davenport broke the news a few hours before NASA’s scheduled announcement and teleconference, revealing that SpaceX beat out Dynetics and a Blue Origin-led “National Team” for a sole-source contract to build, launch, and land a custom version of Starship on the Moon for $2.89 billion. If that uncrewed testing is successful, SpaceX and Starship will be tasked with landing the first astronauts on the Moon in half a century as early as the in the mid-2020s.
While a Human Landing System (HLS) announcement was fully planned and expected to happen this month, virtually everyone following the process believed that NASA would continue to lean on the rationale behind selecting multiple providers for its Commercial Resupply Services (CRS) and Commercial Crew (CCP) programs. Having multiple distinct providers, spacecraft, and rockets available to accomplish the same tasks fundamentally insulates NASA (and the International Space Station that depends on those programs) from losing the ability to transport crew or cargo in the event that any one provider is delayed or suffers a major failure.
With a goal as complex as landing humans back on the Moon for the first time since the 1970s, redundancy and multiple distinct solutions would obviously be even more desirable. Entirely contrary to expectations, NASA instead announced that it had exclusively contracted with SpaceX alone for next phase of HLS development. Though SpaceX may have been the only competitor already testing something approximating real integrated flight hardware, NASA’s decision to sole-source HLS to Starship represents a significant gamble.
Simultaneously, though, the move is also extraordinarily pragmatic and indicates that one or several major decisionmakers at NASA have taken less positive lessons from its commercial cargo and crew programs to heart. Crucially, over the first several years of the Commercial Crew Program (CCP), Congress systematically underfunded the development of two commercial crew spacecraft – one from Boeing and the other from SpaceX. As a direct result, the launch debuts of both spacecraft were delayed by several years, forcing NASA to to continue relying on Russian Soyuz launches well into the 2020s to get its astronauts to the ISS.
Additionally, SpaceX – an unequivocal underdog and newbie next to Boeing in the mid-2010s – has drastically outperformed its traditional aerospace counterpart, beating Boeing to the punch and launching astronauts first. Boeing’s Starliner is now at least 18 months behind Crew Dragon despite costing almost 60% more.
In its first year on the books, almost mirroring NASA’s Commercial Crew experience, Congress aggressively underfunded the HLS program, allotting $850M – just 25% – of the $3.4B NASA requested. In other words, NASA seems to be proceeding with HLS under the assumption that Congress – as it did with CCP – will continue to chronically underfund the lunar lander program for years to come. If that’s the case, NASA appears to have made an uncharacteristically astute decision to structure HLS not on its preferred budget – but on what the agency believes Congress will pony up.
Put in a slightly different way, NASA is basically telling Congress that its lack of commitment has forced the agency to sole-source its lunar lander contract to SpaceX, putting the impetus on Congress to properly fund the HLS program if it wants redundant providers. All told, while NASA is undoubtedly taking a risk selecting SpaceX and Starship to return both it and humanity to the Moon, the space agency has now made it abundantly clear that it’s fully committed to the program and goal, whether or not Congress is willing to do its job.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
