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SpaceX CEO Elon Musk teases steel Starship on the Moon and Mars
SpaceX CEO Elon Musk has published the first official renders of the company’s updated stainless steel Starship, offering glimpses of the spacecraft on both the Moon and Mars.
Although the designs of Starship and Super Heavy (formerly BFS and BFR) have shifted significantly over the past three years, the vehicle’s primary destinations have remained stable. Above all else, SpaceX remains focused on designing its next-gen rocket to be the best spacecraft ever built for transporting huge payloads and humans to the Moon, Mars, and ultimately throughout the solar system. The interplanetary future of Starship is currently an unknown quantity but SpaceX is already building the first full-scale orbital prototype and testing multiple finished versions of the Raptor engine that will power it.
As discussed earlier today, SpaceX has already completed a low-fidelity prototype of Starship known as Starhopper, designed to – per its namesake – perform low-altitude, low-velocity hop tests. Powered by Raptor, Starhopper also acts as a mobile test stand for the next-gen rocket engine meant to power both Starship and its Super Heavy booster. SpaceX’s current planning has delayed a vacuum variant of the engine for several years, instead choosing to standardize the same Raptor engine across both stages of BFR. Starship will feature seven Raptor engines producing ~14,000 kN (~3.2M lbf) of thrust, while Super Heavy’s latest iteration would require a 31 Raptors and produce a staggering 62,000 kN/14M lbf of thrust at liftoff.
That performance – theoretically making Starship/Super Heavy almost two times as powerful as Saturn V – is essential to support massive missions to Mars and the Moon while also enabling complete reusability of the rocket. SpaceX rightly judged that rapid, low-effort reusability is the only way to truly revolutionize the cost of access to orbit, at least for the indefinite future. This need itself piggybacks on CEO Elon Musk’s founding motivation: to make humanity a multi-planetary species and protect it against future mass-extinction events.
Musk has long viewed the Moon as a distraction to that goal, offering very little prospect of being more than a detour, but both NASA and the political apparatus currently controlling the US have decided that a rebranded Moon return is desirable. Repeating several nearly identical Moon return proposals from the last few decades, the political powers that be have yet to actually put any money where their mouths are. SpaceX and Musk have nonetheless jumped on the bandwagon, a pragmatic decision to hedge bets in case funding actually appears. Unsurprisingly, SpaceX is interested in any opportunity to acquire federal funding for its expensive Starship/Super Heavy/Raptor development programs.
In September 2018, SpaceX announced plans to send Japanese billionaire Yusaku Maezawa and 8-10 artists of his choice on the first Starship mission around the Moon. According to Musk, that could happen as early as 2023 but will necessarily be preceded by at least one uncrewed demonstration of Starship’s performance in deep space. Given the nominal reusability of Starship, the same spacecraft might perform both missions.
In the meantime, SpaceX is in the process of building the first orbital Starship prototype, although it’s unclear just how advanced the vehicle will be. Depending on how polished and successful SpaceX’s Starship Alpha (for lack of a better term) is, it’s conceivable that the spacecraft could be retrofitted or upgraded for actual demonstration missions to deep space or the Moon. To enable the long-term reusability of Starships, SpaceX will need to rely on in-orbit refueling by way of dedicated tanker launches. However, a lower-fidelity prototype that might otherwise be scrapped could be a prime candidate for a one-way Moon-impact or lunar-landing mission, reducing risk for future crewed or uncrewed Starship missions to the Moon before SpaceX has the facilities and hardware to support simultaneous Starship and tanker launches.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
