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SpaceX Super Heavy booster assembly to start “this week,” says Elon Musk
CEO Elon Musk says that SpaceX is on track to begin fabricating Starship’s first Super Heavy booster prototype later “this week” and even revealed plans to hop that booster in the very near future.
Taller than an entire two-stage Falcon 9 or Falcon Heavy rocket, Super Heavy will be the largest and most powerful liquid rocket booster ever built by a factor of two (or more). Measuring ~70m (~230 ft) tall, Super Heavy will weigh at least 3500 metric tons (7.7 million lb) when fully loaded with liquid oxygen and methane propellant. According to Musk, SpaceX’s thrust target for the booster is 7500 tons (~16.5 million lbf) – significantly more than twice the thrust of the Saturn V and Soviet N-1 rockets and more than three times the thrust of SpaceX’s own Falcon Heavy.
On paper, while multiple times larger and more powerful, Super Heavy will be substantially simpler than Falcon Heavy thanks to its single-core. Built out of the same simple steel rings used to assemble Starship prototypes, Super Heavy should also be substantially cheaper to build than Falcon Heavy. Thanks to the experience SpaceX has already gained through months of Starship production, testing, and iterative improvement, initial Super Heavy prototype production could have a much smoother start, but several major challenges remain.
SpaceX has structured its Starship development program in such a way that the hardest technical challenges are generally first in line. Raptor engine testing came first in September 2016, although SpaceX did simultaneously build and test a full-scale carbon composite liquid oxygen – a material choice that was ultimately made redundant by the move to steel in late 2018. Up next, Starhopper served as a sort of proof of concept for the assembly of a flightworthy steel rocket in an unprotected open-air tent.
Starship Mk1 came next and was built as a full-scale prototype in similarly spartan conditions – but with much thinner steel. Mk1 ultimately failed prematurely, serving as a catalyst for SpaceX to substantially upgrade its South Texas rocket production capabilities, as well as its manufacturing techniques. Beginning in January 2020, SpaceX completed a rapid-fire series of tests with three stout tank prototypes and five full-scale Starship tank sections over the next seven months, passing multiple challenging pressure tests, wet dress rehearsals, Raptor static fires, and even a 150m (500 ft) hop.
The biggest challenges still facing Starship (5+ minute Raptor burns, skydiver-style landings, heat shield qualification, orbital launch/reentry/reuse) are mostly unique to the orbital spacecraft. In other words, with all SpaceX has already accomplished so far with Starship development, it could very well be ready to build a fully-capable Super Heavy prototype right now.
Along those lines, Musk says that there’s a chance that SpaceX will be ready to hop a Super Heavy booster prototype as early as October 2020 – less than two months after the first prototype enters production. Musk also noted that the biggest technical challenge facing Super Heavy is its extraordinarily complex ‘thrust puck’ – a metal structure that must host up to 28 Raptor engines and transfer all of their thrust through the rest of the rocket.
Per past comments, SpaceX will begin booster testing – possibly up to and including the first few orbital launch attempts – with as few Raptor engines as possible. For Musk’s aforementioned booster hop test, Super Heavy could reportedly hop with as few as two Raptors installed. Beyond those early tests and Super Heavy thrust puck development, perhaps only other challenge facing SpaceX is finalizing Raptor’s design to the point that dozens of engines can be built in short order. As of now, SpaceX has completed 40 Raptor prototypes in 18 months, while every Starship/Super Heavy pair will need as many as 34 engines apiece.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
