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SpaceX begins installing Raptor engines on first Super Heavy booster
SpaceX has installed a Raptor engine on a Super Heavy booster prototype for the first time, defying expectations and setting the rocket up for two major tests as early as this week.
On Thursday, July 8th, SpaceX briefly filled Super Heavy Booster 3’s (B3) propellant tanks with benign nitrogen gas. The vehicle seemingly came to life for the first time that morning when it was spotted using its tank vents – a generally incontrovertible sign that the complex mechanical system that is a rocket is functional. Later that day, the public highway and beach adjacent to SpaceX’s launch site were briefly closed for what was expected to be an ambient pressure and/or cryogenic proof test.
Booster 3 never got to the cryogenic proof test – easily confirmed thanks to the frost that forms on most rockets’ exteriors as main tanks are filled with extremely cold liquid nitrogen. No such frost formed, no major venting occurred, and the road was only closed for the first two hours of a six-hour test window.
According to Next Spaceflight’s Michael Baylor, SpaceX did complete a “brief ambient proof” during that relatively short closure, though very little activity was visible during the test. Friday’s 14-hour test window was canceled the next morning, leaving SpaceX the rest of the weekend to prepare the first functional Super Heavy booster for its first truly challenging test – cryo proof.
Instead, late on Saturday, July 10th, SpaceX rolled Raptor 57 (R57) from build site to launch pad and began installing the engine on Booster 3 just a few hours later. Prior to Raptor 57’s installation, most prominent (albeit unofficial) voices in the SpaceX fan community anticipated no more than cryogenic proof testing for Booster 3 – no static fires, in other words.
However, it was fairly apparent that Super Heavy Booster 3 and the modified suborbital launch mount it was installed on were both outfitted for testing more complex than a cryo proof alone. Notably, B3 rolled to the pad with multiple labeled methane pressure vessels (COPVs), extensive plumbing, and autogenous pressurization control panels installed – all of which continued to be actively worked on after the booster was installed at the launch site.
While it’s technically not impossible to build a ground testing Starship prototype that’s capable of a wide variety of tests but never actually used to its full extent, doing so would be well out of character for SpaceX and make little sense in general. As such, it’s not a major surprise that SpaceX has now begun to install Raptor engines on Super Heavy Booster 3. What is surprising is that SpaceX is installing Raptor engines on a first-of-its-kind Super Heavy prototype before any fully integrated booster has completed cryogenic testing.
Based on Starship’s ~18-month test history, there is a real possibility Super Heavy B3 will fail during cryogenic proof testing. Even accepting that SpaceX’s testing processes and expertise have matured dramatically after dozens of Starship tests on the ground and in flight, the chance remains. In other words, SpaceX’s decision to begin installing Raptors on Super Heavy before ensuring structural and mechanical integrity implies some combination of unusual confidence in a prototype as unproven as Booster 3 and a distinct lack of concern at the prospect of losing at least two Raptor engines in a hypothetical test failure.
Knowing SpaceX and CEO Elon Musk’s goals for Raptor, the latter implication isn’t much of a surprise but it’s always interesting to have direct visual evidence that Raptor is, in fact, so cheap to build and easy to install that the minor effort and few days of possible delays required to reduce the risk of losing multiple engines just aren’t worth it.
As such, it’s now clear that Super Heavy Booster 3 will have at least one or two Raptor engines installed during its very first cryogenic proof test – currently no earlier than 12pm to 8pm CDT (UTC-5) on Monday, July 12th. Assuming SpaceX’s confidence is well-placed and Booster 3 passes its first cryogenic tests without issue, the real question now is how many Raptors will be installed and ignited during Super Heavy’s first static fire test?
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
