News
A SpaceX surprise: Falcon Heavy booster landing to smash distance record
In an unexpected last-second change, SpaceX has moved Falcon Heavy Flight 3’s center core landing on drone ship Of Course I Still Love You (OCISLY) from 40 km to more than 1240 km (770 mi) off the coast of Florida.
Drone ship OCISLY is already being towed to the landing site, necessary due to the sheer distance that needs to be covered at a leisurely towing pace. The current record for distance traveled during booster recovery was set at ~970 km by Falcon Heavy center core B1055 in April 2019. If successful, Falcon Heavy center core B1057 will smash that record by almost 30% after sending two dozen spacecraft on their way to orbit. Falcon Heavy Flight 3 is scheduled to lift off in support of the Department of Defense’s Space Test Program 2 (STP-2) mission no earlier than 11:30 pm ET (03:30 UTC), June 24th. A routine static fire test at Pad 39A will (hopefully) set the stage for launch on Wednesday, June 19th.
This comes as a significant surprise for several reasons. First and foremost, the difference between a center core landing 40 km or 1300 km from the launch site is immense. For Falcon Heavy, the center core shuts down and separates from the rest of the rocket as much as a minute after the rocket’s two side boosters, potentially doubling the booster’s relative velocity at separation.
That extra minute of acceleration means that the center core can easily be 50-100+ km downrange at the point of separation. In other words, landing 40 km offshore aboard drone ship OCISLY would be roughly akin to a full boostback burn, meaning that the center core would need to nullify all of its substantial downrange velocity, turn around, and fly ~50-100 km back towards the launch site. Being able to perform such an aggressive maneuver would indicate that Falcon Heavy’s boost stage has a huge amount of propellant (delta V) remaining after completing its role in the launch.
To have STP-2’s center core recovery moved from 40 km to 1240 km thus indicates an absolutely massive change in the rocket’s mission plan and launch trajectory. For reference, Falcon Heavy Flight 2’s Block 5 center core (B1055) set SpaceX’s current record for recovery distance (970 km/600 mi) after launching Arabsat 6A – a massive ~6500 kg (14,300 lb) satellite – to a spectacularly high transfer orbit of >90,000 km (56,000 mi).
Why so spicy?
There are three obvious possibilities that might help explain why the STP-2 mission has abruptly indicated that it will require SpaceX’s most energetic booster recovery yet.
1. STP-2 is carrying at least 1-2 metric tons worth of mystery payload(s)
This is highly unlikely. The USAF SMC has already released a SpaceX photo showing the late stages of the STP-2 payload stack’s encapsulation inside Falcon Heavy’s payload fairing. Short of an elaborate faked encapsulation followed by the installation of additional mysterious spacecraft or some extremely dense hardware hidden inside, it’s safe to say that the STP-2 payload stack weighs what the USAF says it weighs, which is to say not nearly heavy enough to warrant a record-smashing booster recovery given the known orbital destinations.
The USAF further confirmed that there is no ballast on the stack, removing the possibility of a lead weight or steel boilerplate meant to artificially push Falcon Heavy to its limits.
2. STP-2’s already-challenging Falcon upper stage mission profile is even more exotic than described
Per official mission overviews, it’s already clear that STP-2 could be the most challenging launch ever attempted for SpaceX’s orbital Falcon upper stage. According to SpaceX itself, “STP-2…will be among the most challenging launches in SpaceX history, with four separate upper-stage engine burns, three separate deployment orbits, a final propulsive passivation maneuver, and a total mission duration of over six hours.”
While undeniably challenging, it’s not clear why it would require such a high-energy center core recovery. With a payload mass of just ~3700 kg, Falcon 9 has launched much larger payloads to (relatively) higher orbits, but this fails to account for the added challenge of long coasts and multiple different orbits. Also of note, the above graph (courtesy of a years-old USAF document) appears to disagree with SpaceX’s description of “four… upper-stage burns”, instead showing five burns (red spikes).
More likely than not, OCISLY’s ~1200-kilometer move can be explained largely by the reintroduction of what the above graph describes as the Falcon upper stage’s “disposal burn”, likely referring to a deorbit burn. On top of the delta V already required for the first four burns, it isn’t out of the question that an additional coast and deorbit burn from 6000 km (3700 mi) would push the recovery equation in favor of attempting to incinerate center core B1057.
3. USAF/DoD conservatism strikes again?
The last plausible explanation for this radical shift is that the US Air Force/Department of Defense (DoD) has decided last-second that they want more margins on top of their already-overflowing safety margins, quite literally pushing B1057 to the edge of its performance envelope to mitigate low-probability failure modes. This has been done to an even more extreme extent with the US Air Force’s recent GPS III SV01 launch, in which SpaceX was forced to expend a new Falcon 9 Block 5 booster to provide the extreme safety margins the USAF desired.
According to the USAF, the STP-2 mission – including launch costs – represents as much as $750M, coincidentally similar to the estimated cost of the GPS III SV01 satellite and an expendable Falcon 9 rocket. As such, it’s not out of the question that a similar level of paranoia/conservatism is in play for STP-2.
Numbers 2 and 3 are equally plausible explanations for this last-second booster recovery shift. Given the US military’s active involvement, it’s more likely than not that no explanations will be offered. Regardless, this surprise development is bound to result in a truly spectacular recovery attempt for SpaceX’s second Block 5 center core and will likely involve breaking several still-fresh records in the process.
Falcon Heavy Flight 3 is in the middle of rolling out to SpaceX’s Kennedy Space Center Pad 39A launch facilities for a routine pre-launch static fire test, scheduled to occur no earlier than 12:30 pm ET (16:30 UTC), June 19th. If all goes well, SpaceX should be on track for its first STP-2 launch attempt at 11:30 pm ET (03:30 UTC), June 24th.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
