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SpaceX targeting 100 launches in 2023
CEO Elon Musk says that SpaceX is aiming to complete up to 100 launches in 2023 while the company continues to set records in 2022.
In the history of orbital spaceflight, no family of rockets – let alone a single variant like Falcon 9 – has completed more than 61 successful launches in one calendar year. The cadence target Musk is suggesting is unprecedented and would be an extraordinary challenge even for SpaceX, a company that just completed its 50th successful Falcon 9 launch in a little over 12 months. However, it’s less impossible than it sounds.
After a few years of stagnation at a cadence of roughly 15-20 launches per year from 2017 through 2019, and an impressive doubling from 2019 to 2020 as Starlink entered its buildout phase, SpaceX effectively flipped a switch in 2021. 2020 appears to have been a sort of trial run, demonstrating that SpaceX was able to launch one Falcon 9 rocket every two weeks. At 26 launches for the year, it broke SpaceX’s previous record – 21 launches, set in 2018 – by almost 25%. But something changed in 2021.
In the first half of the year, SpaceX launched 20 times, demonstrating an unexpected 50% improvement over 2020’s annual cadence. In the second half of the year, SpaceX had two strange gaps of almost two months each, during which it didn’t once. In the other two months, though, SpaceX launched 11 times, effectively demonstrating another launch cadence improvement of more than 50% over the first half of the year. Finally, SpaceX completed 6 of those 11 launches in a period of 4 weeks near the end of the year – an annual cadence of 78 launches if sustained for a full year.
Thus far, 2022 has been an eight-month extension of the last few weeks of 2021. SpaceX even appears to have improved upon itself again, accelerating its launch cadence throughout the year. In the first half of the year, SpaceX managed 27 Falcon 9 launches, nearly beating the 31-launch record it set in 2021 in half the time and demonstrating an annual cadence of up to 54 launches per year if sustained.
Instead of continuing that already impressive pace in the second half of the year, SpaceX launched six times in July and another six times in August, sustaining an annualized cadence of 72 launches per year for two full months. At the moment, that could be considered a fluke. But if SpaceX manages another six launches in September, which is the plan, it can likely be deemed a new normal for Falcon 9 launch cadence.
From 60 to 100
To achieve 100 Falcon launches in 2023, SpaceX would need to find a way to launch an average of eight times per month, an improvement of 33% over the six-launch months the company appears to be increasingly comfortable with. Likely thanks to intentional planning and overengineering done years in advance of the payoff, SpaceX’s fleet of Falcon launch pads and recovery ships – drone ship landing platforms especially – appear to be capable of achieving that lofty cadence goal.
Assuming all three pads were able to consistently operate at their fastest demonstrated turnaround times with little to no downtime, they could theoretically support around 115 launches per year. SpaceX drone ship availability is another concern, but the current fleet of three ships can theoretically support 100 Falcon 9 landings in one year if each ship is able to recover one booster every 11 days. Of course, achieving such tight margins would require extremely inflexible scheduling and leave almost no margin for error – perhaps just a day or less per launch, on average.
Without significant upgrades, either feat would be extremely impressive on its own. Stacking those challenges, launching 100 times in 2023 would require an extraordinary effort and a good amount of luck. But it’s far from impossible. Gven the abrupt and impressive progress SpaceX has made and continues to make in 2021 and 2022, it’s also a reasonable goal: far from easy but well within reach with some moderate improvements.
Finally, Musk’s calculus may include a number of launches of SpaceX’s next-generation Starship rocket, which would make the task even more achievable for Falcon 9 and Falcon Heavy. Time will tell, and SpaceX’s activity in the last four months of 2022 will make it clear whether 2023’s 100-launch target is truly feasible.
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Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla emerged as one of the standout winners in the 2025 S&P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla claims loyalty crown
According to S&P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.
In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.
Ethnic market strength and conquest
Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.
S&P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility, shared his perspective on this year’s results.
“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.
Elon Musk
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
OpenAI Inc. and Microsoft will face a jury trial this spring after a federal judge rejected their efforts to dismiss Elon Musk’s lawsuit, which accuses the artificial intelligence startup of abandoning its original nonprofit mission. The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
As noted in a report from Bloomberg News, a federal judge in Oakland, California, ruled that OpenAI Inc. and Microsoft failed to show that Musk’s claims should be dismissed. U.S. District Judge Yvonne Gonzalez Rogers stated that while the evidence remains unclear, Musk has maintained that OpenAI “had a specific charitable purpose and that he attached two fundamental terms to it: that OpenAI be open source and that it would remain a nonprofit — purposes consistent with OpenAI’s charter and mission.”
Judge Gonzalez Rogers also rejected an argument by OpenAI suggesting that Musk’s use of an intermediary to donate $38 million in seed money to the company stripped him of legal standing. “Holding otherwise would significantly reduce the enforcement of a large swath of charitable trusts, contrary to the modern trend,” Judge Gonzalez Rogers wrote.
The judge also declined to dismiss Musk’s fraud allegations, citing internal OpenAI communications from 2017 involving co-founder Greg Brockman. In an email cited by the judge, fellow OpenAI board member Shivon Zilis informed Musk that Brockman would “like to continue with the non-profit structure.”
Just two months later, however, Brockman wrote in a private note that he “cannot say that we are committed to the non-profit. don’t want to say that we’re committed. if three months later we’re doing b-corp then it was a lie.”
Marc Toberoff, a member of Musk’s legal team, said Judge Gonzalez Rogers’s ruling confirms that “there is substantial evidence that OpenAI’s leadership made knowingly false assurances to Mr. Musk about its charitable mission that they never honored in favor of their personal self-enrichment.”
OpenAI, for its part, maintained that Musk’s legal efforts are baseless. In a statement, the AI startup said it is looking forward to the upcoming trial. “Mr. Musk’s lawsuit continues to be baseless and a part of his ongoing pattern of harassment, and we look forward to demonstrating this at trial. We remain focused on empowering the OpenAI Foundation, which is already one of the best-resourced nonprofits ever,” OpenAI stated.
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Tesla arsonist who burned Cybertruck sees end of FAFO journey
The man has now reached the “Find Out” stage.
A Mesa, Arizona man has been sentenced to five years in federal prison for setting fire to a Tesla location and vehicle in a politically motivated arson attack, federal prosecutors have stated.
The April 2025 incident destroyed a Tesla Cybertruck, endangered first responders, and triggered mandatory sentencing under federal arson laws.
A five-year sentence
U.S. District Judge Diane J. Humetewa sentenced Ian William Moses, 35, of Mesa, Arizona, to 5 years in prison followed by 3 years of supervised release for maliciously damaging property and vehicles by means of fire. Moses pleaded guilty in October to all five counts brought by a federal grand jury. Restitution will be determined at a hearing scheduled for April 13, 2026.
As per court records, surveillance footage showed Moses arriving at a Tesla store in Mesa shortly before 2 a.m. on April 28, 2025, carrying a gasoline can and backpack. Investigators stated that he placed fire starter logs near the building, poured gasoline on the structure and three vehicles, and ignited the fire. The blaze destroyed a Tesla Cybertruck. Moses fled the scene on a bicycle and was arrested by Mesa police about a quarter mile away, roughly an hour later.
Authorities said Moses was still wearing the same clothing seen on camera at the time of his arrest and was carrying a hand-drawn map marking the dealership’s location. Moses also painted the word “Theif” on the walls of the Tesla location, prompting jokes from social media users and Tesla community members.
The “Finding Out” stage
U.S. Attorney Timothy Courchaine noted that Moses’ sentence reflects the gravity of his crime. He also highlighted that arson is never acceptable.
“Arson can never be an acceptable part of American politics. Mr. Moses’ actions endangered the public and first responders and could have easily turned deadly. This five-year sentence reflects the gravity of these crimes and makes clear that politically fueled attacks on Arizona’s communities and businesses will be met with full accountability.”
Maricopa County Attorney Rachel Mitchell echoed the same sentiments, stating that regardless of Moses’ sentiments towards Elon Musk, his actions are not defensible.
“This sentence sends a clear message: violence and intimidation have no place in our community. Setting fire to a business in retaliation for political or personal grievances is not protest, it is a crime. Our community deserves to feel safe, and this sentence underscores that Maricopa County will not tolerate political violence in any form.”
Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
