News
SpaceX targeting 100 launches in 2023
CEO Elon Musk says that SpaceX is aiming to complete up to 100 launches in 2023 while the company continues to set records in 2022.
In the history of orbital spaceflight, no family of rockets – let alone a single variant like Falcon 9 – has completed more than 61 successful launches in one calendar year. The cadence target Musk is suggesting is unprecedented and would be an extraordinary challenge even for SpaceX, a company that just completed its 50th successful Falcon 9 launch in a little over 12 months. However, it’s less impossible than it sounds.
After a few years of stagnation at a cadence of roughly 15-20 launches per year from 2017 through 2019, and an impressive doubling from 2019 to 2020 as Starlink entered its buildout phase, SpaceX effectively flipped a switch in 2021. 2020 appears to have been a sort of trial run, demonstrating that SpaceX was able to launch one Falcon 9 rocket every two weeks. At 26 launches for the year, it broke SpaceX’s previous record – 21 launches, set in 2018 – by almost 25%. But something changed in 2021.
In the first half of the year, SpaceX launched 20 times, demonstrating an unexpected 50% improvement over 2020’s annual cadence. In the second half of the year, SpaceX had two strange gaps of almost two months each, during which it didn’t once. In the other two months, though, SpaceX launched 11 times, effectively demonstrating another launch cadence improvement of more than 50% over the first half of the year. Finally, SpaceX completed 6 of those 11 launches in a period of 4 weeks near the end of the year – an annual cadence of 78 launches if sustained for a full year.
Thus far, 2022 has been an eight-month extension of the last few weeks of 2021. SpaceX even appears to have improved upon itself again, accelerating its launch cadence throughout the year. In the first half of the year, SpaceX managed 27 Falcon 9 launches, nearly beating the 31-launch record it set in 2021 in half the time and demonstrating an annual cadence of up to 54 launches per year if sustained.
Instead of continuing that already impressive pace in the second half of the year, SpaceX launched six times in July and another six times in August, sustaining an annualized cadence of 72 launches per year for two full months. At the moment, that could be considered a fluke. But if SpaceX manages another six launches in September, which is the plan, it can likely be deemed a new normal for Falcon 9 launch cadence.
From 60 to 100
To achieve 100 Falcon launches in 2023, SpaceX would need to find a way to launch an average of eight times per month, an improvement of 33% over the six-launch months the company appears to be increasingly comfortable with. Likely thanks to intentional planning and overengineering done years in advance of the payoff, SpaceX’s fleet of Falcon launch pads and recovery ships – drone ship landing platforms especially – appear to be capable of achieving that lofty cadence goal.


Assuming all three pads were able to consistently operate at their fastest demonstrated turnaround times with little to no downtime, they could theoretically support around 115 launches per year. SpaceX drone ship availability is another concern, but the current fleet of three ships can theoretically support 100 Falcon 9 landings in one year if each ship is able to recover one booster every 11 days. Of course, achieving such tight margins would require extremely inflexible scheduling and leave almost no margin for error – perhaps just a day or less per launch, on average.
Without significant upgrades, either feat would be extremely impressive on its own. Stacking those challenges, launching 100 times in 2023 would require an extraordinary effort and a good amount of luck. But it’s far from impossible. Gven the abrupt and impressive progress SpaceX has made and continues to make in 2021 and 2022, it’s also a reasonable goal: far from easy but well within reach with some moderate improvements.
Finally, Musk’s calculus may include a number of launches of SpaceX’s next-generation Starship rocket, which would make the task even more achievable for Falcon 9 and Falcon Heavy. Time will tell, and SpaceX’s activity in the last four months of 2022 will make it clear whether 2023’s 100-launch target is truly feasible.
Elon Musk
Tesla is about to make parking in busy lots less stressful than ever
Tesla is about to make parking in busy parking lots at businesses and other points of interest less stressful than ever by allowing drivers more control over where they park and how, CEO Elon Musk confirmed on X.
Tesla has been working to improve the parking performance of vehicles utilizing the Full Self-Driving suite, but now it is looking to add more customization, allowing drivers to choose the specific space they park in, but also potentially the orientation the car pulls into the spot:
It’s coming soon
— Elon Musk (@elonmusk) July 21, 2026
Musk has reiterated on X twice over the past several weeks that Tesla is working to make things with the FSD suite based more on the driver’s specific preferences and behaviors that were seen in past drives.
Essentially, it sounds like if you tend to park away from a business to avoid other vehicles, Tesla FSD will soon recognize that preference of yours and start parking further away as well. Additionally, the prospect of assigned parking spaces has been something many owners have voiced concerns about.
Living in a community with assigned parking spaces makes using FSD incredibly difficult as it will rarely park in the correct spot when there are so many to choose from. This is also pertinent in work settings where there are sometimes assigned parking spaces.
The updates to Tesla’s Full Self-Driving suite in terms of listening to driver preferences with parking are also extending to routing. Tesla announced yesterday that with the release of its 2026 Summer Update, it was adding Automatic Navigation and Preferred Routes:
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla has always maintained the idea that any human input is bad input, and that, ideally, Tesla Full Self-Driving will always make the right decision. Of course, this is all in theory, but the issue is that so many of Tesla’s interventions have come because it does something that is not necessarily wrong, but perhaps not what the driver would prefer.
Taking these preferences into account will help Tesla alleviate some of the potentially unnecessary interventions that drivers perform.
News
Tesla starts preparing for Optimus in its smartphone app
Tesla is starting to prepare for the launch of the Optimus robot in its smartphone app, new coding strings show. Elon Musk has referred to Optimus as what will be the greatest-selling product of any kind of all time, and now, Tesla is getting ready for its launch.
Tesla’s smartphone app had several first-time mentions of the Optimus program, according to Tesla App Updates, who intially reported on the appearance. Here’s what they found:
A Dedicated “Robot” Phone Key Authentication
Tesla is working on a Bluetooth Low Energy, or BLE, authentication that is specifically for robots. This does not only apply to Optimus, though, as Robotaxi, which is Tesla’s autonomous ride-hailing platform, might also identify vehicles within the fleet as robots as well.
Tesla shows rapid teardown of Model S and X lines, paving the way for Optimus at Fremont
Essentially, pairing your phone as a key to anything Tesla identifies as a robot to a “whitelist” of authorized devices. Optimus, Robotaxi, or other products that fall into this category will only respond if the device trying to communicate with it is authorized.
This is a great security feature that will eliminate at least face-value and low-level threats.
Home Data Collection and System Alerts
This appears to be somewhat of a neural network for Optimus within your house. There will be a dedicated screen that asks for consent to collect both video and spatial data while Optimus performs in-home tasks. Everything from vacuuming, washing dishes, dusting, and other activities will be tracked.
There will also be a comprehensive alert system that will track everything from low battery to mechanical issues.
Other Changes
Most of the changes tracked in this particular app update are related to Tesla’s 2026 Summer Update, and include things such as image assets for new features, a preview of the new custom wraps feature, and other unique features.
You can check out our coverage on what is included with the 2026 Summer Update here:
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Investor's Corner
Tesla Q2 Earnings: Here’s what to expect
Tesla (NASDAQ: TSLA) will report its earnings for the second quarter of 2026 this evening after market close, and investors and analysts are waiting anxiously to see what the company will report for the second three-month span of the year.
Analysts have already put out their expectations from a financial standpoint for the company’s second quarter, but what’s unknown is what Tesla plans to discuss during the call.
Financial Expectations
Wall Street consensus expectations put Tesla’s Earnings Per Share (EPS) at $0.53, while revenues are expected to come in around $26.4 billion.
This would compare to an EPS of $0.39 and $22.19 billion compared to Tesla’s Q2 2025. Last quarter, EPS came in at $0.41 on $22.387 billion of revenue. Additionally in Q1, Tesla beat analyst expectations, but shares dropped over 3 percent the following trading day.
What We Expect
In terms of discussions, Tesla earnings are pretty sporadic and depend on a handful of things, including current events, investor questions, and more.
Tesla uses a platform called Say to field questions from investors and analysts. These questions are what will be used during the call. Here are the top 5 from the Retail side and top 3 from the Institutional side:
Retail:
“Tesla has missed short-term guidance on robotaxi 3 earnings reports in a row, from 50% coverage of USA by end of 2025 to most recently 7 new cities in 1H26. What is keeping Tesla back from accomplishing these short term goals that they’ve set for themselves?”
“What are the main constraints to expanding robotaxi operations faster, and how do you see that lining up with Cybercab production?”
“What’s the current status of Optimus Gen 3 production ramp, initial deployment in factories, and external sales timeline/volume for 2027? What tasks can we expect the Optimus to perform by end of 2027?”
“To reward long-term Tesla retail shareholders for their loyalty, can you commit to achieving at least half of the goals outlined in your 2025 compensation plan before considering any offers to acquire or merge Tesla?”
“Why has growth of robotaxi vehicles stalled? When will we see cybercab start customer rides?”
Institutional
“Previously, you’ve said Tesla would lead the R&D while SpaceX would lead production for Terafab. Can you provide an update on how that division of responsibilities is evolving, and any additional clarity on the expected capital contributions from Tesla and SpaceX?”
“For autonomous driving, Tesla’s fleet created a huge data advantage by collecting billions of real-world miles. That advantage doesn’t yet exist for Optimus. How should we think about data availability and its impact on Optimus development?”
“Why is it necessary to limit robotaxi operations within specific zones within cities to start? Will every city have to be rolled out this way?”
Tesla will report earnings for Q2 this evening with the Shareholder Deck at 4 p.m. ET, with the call starting around 5:30 p.m. ET.