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SpaceX wants to offer Starlink internet to consumers after just six launches

A general overview of Starlink's bus, launch stacking, and solar array. (SpaceX)

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SpaceX has created a brand new website dedicated to its Starlink satellite constellation, a prelude to offering Internet service to consumers after as few as six launches.

Additionally, Starlink.com reiterated CEO Elon Musk’s estimate that SpaceX will conduct 2-6 dedicated Starlink launches – carrying at least 60 satellites each – in 2019 alone. In other words, a best-case satellite deployment scenario could mean that SpaceX will be able to start offering Starlink service to consumers “in the Northern U.S. and Canadian latitudes” as early as this year, while commercial offerings would thus be all but guaranteed in 2020. A step further, SpaceX believes it will be able to offer coverage of the entirety of the populated world after as few as 24 launches (~1500 Starlink satellites).

Starlink is targeted to offer service in the Northern U.S. and Canadian latitudes after six launches, rapidly expanding to global coverage of the populated world after an expected 24 launches. SpaceX is targeting two to six Starlink launches by the end of this year.” — SpaceX, Starlink.com

This quiet announcement of SpaceX’s expected initial operational capability (IOC) confirms that the company’s plans to offer communications services to consumers are just as ambitious as its 60-satellite, 18.5 ton (~40,000 lb) Starlink launch debut. Assuming an average of 60 Starlink satellites per launch, SpaceX wants to begin serving customers in the US and Canada as soon as ~360 spacecraft are in orbit, a milestone that could occur as early as late 2019. Sometime in the first half of 2020 is arguably far more likely, but the fact alone that service could be offered in 2019 illustrates just how far SpaceX is ahead of its competitors, of which only OneWeb seems to pose an actual threat.

On February 27th, OneWeb launched its first six satellites – down from a planned ten, already ~20 satellites short of a ‘full’ launch – as a mix between its first orbital test and the first launch of operational spacecraft. OneWeb’s initial constellation will feature 648 satellites, potentially rising to 900 and eventually ~2000 in the years to come, pending commercial success and investor interest. The company currently has plans to begin a monthly launch campaign of ~20 Soyuz rockets no earlier than than August or September 2019, likely completing the first phase of its constellation sometime in 2021.

“OneWeb and its satellite manufacturing partner Airbus Defence and Space have crammed 10 gigabits per second of capacity into spacecraft the size of dishwashers. Tom Enders, Airbus Group’s outgoing CEO, said Feb. 14 that OneWeb satellites cost $1 million each to produce, and that the companies will be able to complete 350 to 400 satellites annually from their joint venture OneWeb Satellite’s $85 million Florida factory opening in April. The first batches of Florida-built satellites should be delivered to OneWeb toward the end of the third quarter, Airbus spokesman Guilhem Boltz said.”

SpaceNews, March 2019

Assuming SpaceX aims to launch one dedicated 60-satellite Starlink mission every 6-8 weeks, the company could easily have a constellation of more than 600 satellites in orbit by the end of 2020. Compared to OneWeb, each Starlink satellite weighs about 40% more (~150 kg vs. ~230 kg) but also offers almost double the usable throughput (~17-20 Gbps vs. OneWeb’s ~10 Gbps). In short, SpaceX should be able to offer the same capacity of coverage and service as soon – if not far sooner – than OneWeb, while constellation hopefuls like Telesat, LeoSat, and Amazon’s Project Kuiper are likely 2-5 years away from launching their first satellites, let alone offering service.

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Starlink satellites deploy their solar arrays in this official visualization. (SpaceX)

SpaceX’s foray into satellite design

Aside from revealing SpaceX’s tentative schedule for its Starlink service offerings, Starlink.com included excellent, surprisingly detailed renders of satellite hardware, ranging from Dragon-heritage star trackers to the world’s first flightworthy ion thrusters powered by krypton. These renders simply confirm what was already clear: SpaceX has gone against the grain of traditional satellite design at almost every turn, producing a bus (the general structure and form factor) that is unlike almost anything that came before it.

A general overview of Starlink’s bus, launch stacking, and solar array. (SpaceX)
Starlink’s star trackers (left; used for precise pointing and positioning) and what are likely four gyros, also used for pointing and orientation. (SpaceX)
One of Starlink’s krypton ion thrusters is tested at SpaceX’s satellite production facilities. (SpaceX)

As a complete layperson to spacecraft design, it’s hard to describe SpaceX’s first internally designed satellite bus as anything less than elegant. Thanks to their uniquely flat form factor, the satellites can be packed into a Falcon 9 fairing with extreme efficiency, making SpaceX’s first dedicated Starlink launch the company’s heaviest payload ever at more than 18.5 tons (~40,000 lb). For comparison, OneWeb plans to launch approximately 30×150 kg satellites per Soyuz 2.1 launch with a traditional cylindrical adapter, itself weighing ~1000 kg.

For Starlink, the method the 60 satellites use to securely attach to each other remains a minor mystery, only hinted at by photos and renders that show three metal rings/connectors per satellite. However it works, it appears that SpaceX has found a way to launch and deploy dozens of fairly large spacecraft while wasting little to no mass on a dedicated dispenser. Altogether, it appears that SpaceX has already begun to surpass the technological capabilities of its competitors, while also taking large risks with highly innovative, largely unprecedented design choices. All of those characteristics will help as SpaceX pushes to deploy Starlink and begin serving customers as quickly as possible.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

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Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

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Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

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