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SpaceX wants to offer Starlink internet to consumers after just six launches
SpaceX has created a brand new website dedicated to its Starlink satellite constellation, a prelude to offering Internet service to consumers after as few as six launches.
Additionally, Starlink.com reiterated CEO Elon Musk’s estimate that SpaceX will conduct 2-6 dedicated Starlink launches – carrying at least 60 satellites each – in 2019 alone. In other words, a best-case satellite deployment scenario could mean that SpaceX will be able to start offering Starlink service to consumers “in the Northern U.S. and Canadian latitudes” as early as this year, while commercial offerings would thus be all but guaranteed in 2020. A step further, SpaceX believes it will be able to offer coverage of the entirety of the populated world after as few as 24 launches (~1500 Starlink satellites).
“Starlink is targeted to offer service in the Northern U.S. and Canadian latitudes after six launches, rapidly expanding to global coverage of the populated world after an expected 24 launches. SpaceX is targeting two to six Starlink launches by the end of this year.” — SpaceX, Starlink.com
This quiet announcement of SpaceX’s expected initial operational capability (IOC) confirms that the company’s plans to offer communications services to consumers are just as ambitious as its 60-satellite, 18.5 ton (~40,000 lb) Starlink launch debut. Assuming an average of 60 Starlink satellites per launch, SpaceX wants to begin serving customers in the US and Canada as soon as ~360 spacecraft are in orbit, a milestone that could occur as early as late 2019. Sometime in the first half of 2020 is arguably far more likely, but the fact alone that service could be offered in 2019 illustrates just how far SpaceX is ahead of its competitors, of which only OneWeb seems to pose an actual threat.
On February 27th, OneWeb launched its first six satellites – down from a planned ten, already ~20 satellites short of a ‘full’ launch – as a mix between its first orbital test and the first launch of operational spacecraft. OneWeb’s initial constellation will feature 648 satellites, potentially rising to 900 and eventually ~2000 in the years to come, pending commercial success and investor interest. The company currently has plans to begin a monthly launch campaign of ~20 Soyuz rockets no earlier than than August or September 2019, likely completing the first phase of its constellation sometime in 2021.
“OneWeb and its satellite manufacturing partner Airbus Defence and Space have crammed 10 gigabits per second of capacity into spacecraft the size of dishwashers. Tom Enders, Airbus Group’s outgoing CEO, said Feb. 14 that OneWeb satellites cost $1 million each to produce, and that the companies will be able to complete 350 to 400 satellites annually from their joint venture OneWeb Satellite’s $85 million Florida factory opening in April. The first batches of Florida-built satellites should be delivered to OneWeb toward the end of the third quarter, Airbus spokesman Guilhem Boltz said.”
SpaceNews, March 2019
Assuming SpaceX aims to launch one dedicated 60-satellite Starlink mission every 6-8 weeks, the company could easily have a constellation of more than 600 satellites in orbit by the end of 2020. Compared to OneWeb, each Starlink satellite weighs about 40% more (~150 kg vs. ~230 kg) but also offers almost double the usable throughput (~17-20 Gbps vs. OneWeb’s ~10 Gbps). In short, SpaceX should be able to offer the same capacity of coverage and service as soon – if not far sooner – than OneWeb, while constellation hopefuls like Telesat, LeoSat, and Amazon’s Project Kuiper are likely 2-5 years away from launching their first satellites, let alone offering service.
SpaceX’s foray into satellite design
Aside from revealing SpaceX’s tentative schedule for its Starlink service offerings, Starlink.com included excellent, surprisingly detailed renders of satellite hardware, ranging from Dragon-heritage star trackers to the world’s first flightworthy ion thrusters powered by krypton. These renders simply confirm what was already clear: SpaceX has gone against the grain of traditional satellite design at almost every turn, producing a bus (the general structure and form factor) that is unlike almost anything that came before it.
As a complete layperson to spacecraft design, it’s hard to describe SpaceX’s first internally designed satellite bus as anything less than elegant. Thanks to their uniquely flat form factor, the satellites can be packed into a Falcon 9 fairing with extreme efficiency, making SpaceX’s first dedicated Starlink launch the company’s heaviest payload ever at more than 18.5 tons (~40,000 lb). For comparison, OneWeb plans to launch approximately 30×150 kg satellites per Soyuz 2.1 launch with a traditional cylindrical adapter, itself weighing ~1000 kg.
For Starlink, the method the 60 satellites use to securely attach to each other remains a minor mystery, only hinted at by photos and renders that show three metal rings/connectors per satellite. However it works, it appears that SpaceX has found a way to launch and deploy dozens of fairly large spacecraft while wasting little to no mass on a dedicated dispenser. Altogether, it appears that SpaceX has already begun to surpass the technological capabilities of its competitors, while also taking large risks with highly innovative, largely unprecedented design choices. All of those characteristics will help as SpaceX pushes to deploy Starlink and begin serving customers as quickly as possible.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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