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SpaceX wants to offer Starlink internet to consumers after just six launches
SpaceX has created a brand new website dedicated to its Starlink satellite constellation, a prelude to offering Internet service to consumers after as few as six launches.
Additionally, Starlink.com reiterated CEO Elon Musk’s estimate that SpaceX will conduct 2-6 dedicated Starlink launches – carrying at least 60 satellites each – in 2019 alone. In other words, a best-case satellite deployment scenario could mean that SpaceX will be able to start offering Starlink service to consumers “in the Northern U.S. and Canadian latitudes” as early as this year, while commercial offerings would thus be all but guaranteed in 2020. A step further, SpaceX believes it will be able to offer coverage of the entirety of the populated world after as few as 24 launches (~1500 Starlink satellites).
“Starlink is targeted to offer service in the Northern U.S. and Canadian latitudes after six launches, rapidly expanding to global coverage of the populated world after an expected 24 launches. SpaceX is targeting two to six Starlink launches by the end of this year.” — SpaceX, Starlink.com
This quiet announcement of SpaceX’s expected initial operational capability (IOC) confirms that the company’s plans to offer communications services to consumers are just as ambitious as its 60-satellite, 18.5 ton (~40,000 lb) Starlink launch debut. Assuming an average of 60 Starlink satellites per launch, SpaceX wants to begin serving customers in the US and Canada as soon as ~360 spacecraft are in orbit, a milestone that could occur as early as late 2019. Sometime in the first half of 2020 is arguably far more likely, but the fact alone that service could be offered in 2019 illustrates just how far SpaceX is ahead of its competitors, of which only OneWeb seems to pose an actual threat.
On February 27th, OneWeb launched its first six satellites – down from a planned ten, already ~20 satellites short of a ‘full’ launch – as a mix between its first orbital test and the first launch of operational spacecraft. OneWeb’s initial constellation will feature 648 satellites, potentially rising to 900 and eventually ~2000 in the years to come, pending commercial success and investor interest. The company currently has plans to begin a monthly launch campaign of ~20 Soyuz rockets no earlier than than August or September 2019, likely completing the first phase of its constellation sometime in 2021.
“OneWeb and its satellite manufacturing partner Airbus Defence and Space have crammed 10 gigabits per second of capacity into spacecraft the size of dishwashers. Tom Enders, Airbus Group’s outgoing CEO, said Feb. 14 that OneWeb satellites cost $1 million each to produce, and that the companies will be able to complete 350 to 400 satellites annually from their joint venture OneWeb Satellite’s $85 million Florida factory opening in April. The first batches of Florida-built satellites should be delivered to OneWeb toward the end of the third quarter, Airbus spokesman Guilhem Boltz said.”
SpaceNews, March 2019
Assuming SpaceX aims to launch one dedicated 60-satellite Starlink mission every 6-8 weeks, the company could easily have a constellation of more than 600 satellites in orbit by the end of 2020. Compared to OneWeb, each Starlink satellite weighs about 40% more (~150 kg vs. ~230 kg) but also offers almost double the usable throughput (~17-20 Gbps vs. OneWeb’s ~10 Gbps). In short, SpaceX should be able to offer the same capacity of coverage and service as soon – if not far sooner – than OneWeb, while constellation hopefuls like Telesat, LeoSat, and Amazon’s Project Kuiper are likely 2-5 years away from launching their first satellites, let alone offering service.
SpaceX’s foray into satellite design
Aside from revealing SpaceX’s tentative schedule for its Starlink service offerings, Starlink.com included excellent, surprisingly detailed renders of satellite hardware, ranging from Dragon-heritage star trackers to the world’s first flightworthy ion thrusters powered by krypton. These renders simply confirm what was already clear: SpaceX has gone against the grain of traditional satellite design at almost every turn, producing a bus (the general structure and form factor) that is unlike almost anything that came before it.
As a complete layperson to spacecraft design, it’s hard to describe SpaceX’s first internally designed satellite bus as anything less than elegant. Thanks to their uniquely flat form factor, the satellites can be packed into a Falcon 9 fairing with extreme efficiency, making SpaceX’s first dedicated Starlink launch the company’s heaviest payload ever at more than 18.5 tons (~40,000 lb). For comparison, OneWeb plans to launch approximately 30×150 kg satellites per Soyuz 2.1 launch with a traditional cylindrical adapter, itself weighing ~1000 kg.
For Starlink, the method the 60 satellites use to securely attach to each other remains a minor mystery, only hinted at by photos and renders that show three metal rings/connectors per satellite. However it works, it appears that SpaceX has found a way to launch and deploy dozens of fairly large spacecraft while wasting little to no mass on a dedicated dispenser. Altogether, it appears that SpaceX has already begun to surpass the technological capabilities of its competitors, while also taking large risks with highly innovative, largely unprecedented design choices. All of those characteristics will help as SpaceX pushes to deploy Starlink and begin serving customers as quickly as possible.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
