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SpaceX aces three Falcon 9 launches in 34 hours
SpaceX has successfully launched three Falcon 9 rockets less than 34 hours apart, leaving the company only one mission shy of CEO Elon Musk’s ambitious target of 60 launches in 2022.
The period was almost even more intense, with two launches briefly scheduled minutes apart and all three set to launch in the space of 10-11 hours. But the more conservative sequencing SpaceX ultimately settled on still produced impressive results and allowed the company to break its own world record for the fastest time to complete three launches of the same rocket. In June 2022, SpaceX managed three similar launches – a Starlink mission, a scientific Earth observation satellite, and a commercial communications satellite – in 36 hours and 18 minutes.
Six months later, SpaceX has shaved more than two hours off of its own feat with the successful launches of another Earth observation satellite, a pair of commercial communications satellites, and 54 Starlink satellites in 33 hours and 46 minutes.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
SpaceX’s latest hat trick began on December 16th with a Falcon 9 launch of the joint US-French Surface Water and Ocean Topography (SWOT) mission out of Vandenberg Space Force Base (VSFB), California. Delayed from December 12th and 15th, the launch was nonetheless a perfect success, placing the 2.2-ton (~4850 lb) radar satellite into a low Earth orbit that will allow it to precisely analyze virtually every inch of exposed water on Earth. That unprecedented capability should make it easier for scientists to study and understand Earth’s water cycle, as well as humanity’s substantial impact on those processes.
A little over 11 hours later, a second Falcon 9 rocket lifted off from SpaceX’s Cape Canaveral Space Force Station LC-40 pad carrying the first two Boeing-built O3b mPOWER satellites for satcom provider SES. Once again, SpaceX’s workhorse rocket did its job perfectly, even managing to exceed its contracted parameters according to SES CEO Steve Collar. Falcon 9’s better-than-expected performance will reduce the amount of time and propellant each 1.7-ton (~3750 lb) mPOWER satellite requires to reach its operational orbit, potentially ensuring a quicker path to revenue generation and longer useful lifespans.
SpaceX is on contract to launch all 11 initial mPOWER satellites. The next nine satellites will head to orbit sometime in 2023 and 2024 as Boeing completes them.
Finally, less than a day later after O3b mPOWER 1&2, a third Falcon 9 rocket lifted off from SpaceX’s NASA Kennedy Space Center LC-39A pad (just a few miles north of LC-40) with what could be the last full batch of “Group 4” Starlink V1.5 satellites. SpaceX’s first-generation Starlink constellation is comprised of five groups of satellites operating in distinct orbital ‘shells,’ and the company’s December 18th launch of Starlink 4-37 will leave SpaceX just 14 satellites away from fully finishing the second of two shells of 1584 satellites. All told, Starlink 4-37 was SpaceX’s 65th operational Starlink launch since November 2019 and the company likely has just ~20 launches to go to complete its first satellite constellation – already the largest in history by an order of magnitude.
All three launches were completed in less than a day and a half. Further emphasizing the breadth of SpaceX’s expertise, each Falcon 9 booster successfully landed after supporting their respective orbital launch, ensuring that those boosters will all be able to support more launches in the near future. In fact, Starlink 4-37 was the 15th mission for its Falcon 9 booster, B1058, breaking SpaceX’s internal reuse record and pushing the technology’s envelope. It remains to be seen if the company will push beyond 15 flights. In June 2022 interviews with Aviation Week, SpaceX executives stated that Falcon boosters would be retired after 15 flights – a big change from past indications that there was nothing preventing each booster from launching 100+ times with regular maintenance.
Starlink 4-37 was also SpaceX’s 59th successful orbital launch of 2022. In March, CEO Elon Musk raised an earlier annual target of 52 launches to 60 launches. At the time, 60 launches in one year was almost inconceivable. Set in 1980, the all-time record for a family of rockets (the Russian R-7) is 61 successful launches in one calendar year.
But against all odds, SpaceX has relentlessly executed week after week and sustained an average of one launch every six days for more than 12 months. Multiple sources currently indicate that SpaceX has two more Falcon 9 launches scheduled this year: another Starlink mission as early as December 28th and a mission carrying the Israeli EROS-C3 Earth imaging satellite on December 29th. SpaceX’s Falcon rocket family thus has a chance to tie the all-time record of 61 R-7 family launches, which was backed by the entire Soviet Union at the peak of its national launch cadence.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
