News
SpaceX aces three Falcon 9 launches in 34 hours
SpaceX has successfully launched three Falcon 9 rockets less than 34 hours apart, leaving the company only one mission shy of CEO Elon Musk’s ambitious target of 60 launches in 2022.
The period was almost even more intense, with two launches briefly scheduled minutes apart and all three set to launch in the space of 10-11 hours. But the more conservative sequencing SpaceX ultimately settled on still produced impressive results and allowed the company to break its own world record for the fastest time to complete three launches of the same rocket. In June 2022, SpaceX managed three similar launches – a Starlink mission, a scientific Earth observation satellite, and a commercial communications satellite – in 36 hours and 18 minutes.
Six months later, SpaceX has shaved more than two hours off of its own feat with the successful launches of another Earth observation satellite, a pair of commercial communications satellites, and 54 Starlink satellites in 33 hours and 46 minutes.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
SpaceX’s latest hat trick began on December 16th with a Falcon 9 launch of the joint US-French Surface Water and Ocean Topography (SWOT) mission out of Vandenberg Space Force Base (VSFB), California. Delayed from December 12th and 15th, the launch was nonetheless a perfect success, placing the 2.2-ton (~4850 lb) radar satellite into a low Earth orbit that will allow it to precisely analyze virtually every inch of exposed water on Earth. That unprecedented capability should make it easier for scientists to study and understand Earth’s water cycle, as well as humanity’s substantial impact on those processes.
A little over 11 hours later, a second Falcon 9 rocket lifted off from SpaceX’s Cape Canaveral Space Force Station LC-40 pad carrying the first two Boeing-built O3b mPOWER satellites for satcom provider SES. Once again, SpaceX’s workhorse rocket did its job perfectly, even managing to exceed its contracted parameters according to SES CEO Steve Collar. Falcon 9’s better-than-expected performance will reduce the amount of time and propellant each 1.7-ton (~3750 lb) mPOWER satellite requires to reach its operational orbit, potentially ensuring a quicker path to revenue generation and longer useful lifespans.
SpaceX is on contract to launch all 11 initial mPOWER satellites. The next nine satellites will head to orbit sometime in 2023 and 2024 as Boeing completes them.


Finally, less than a day later after O3b mPOWER 1&2, a third Falcon 9 rocket lifted off from SpaceX’s NASA Kennedy Space Center LC-39A pad (just a few miles north of LC-40) with what could be the last full batch of “Group 4” Starlink V1.5 satellites. SpaceX’s first-generation Starlink constellation is comprised of five groups of satellites operating in distinct orbital ‘shells,’ and the company’s December 18th launch of Starlink 4-37 will leave SpaceX just 14 satellites away from fully finishing the second of two shells of 1584 satellites. All told, Starlink 4-37 was SpaceX’s 65th operational Starlink launch since November 2019 and the company likely has just ~20 launches to go to complete its first satellite constellation – already the largest in history by an order of magnitude.
All three launches were completed in less than a day and a half. Further emphasizing the breadth of SpaceX’s expertise, each Falcon 9 booster successfully landed after supporting their respective orbital launch, ensuring that those boosters will all be able to support more launches in the near future. In fact, Starlink 4-37 was the 15th mission for its Falcon 9 booster, B1058, breaking SpaceX’s internal reuse record and pushing the technology’s envelope. It remains to be seen if the company will push beyond 15 flights. In June 2022 interviews with Aviation Week, SpaceX executives stated that Falcon boosters would be retired after 15 flights – a big change from past indications that there was nothing preventing each booster from launching 100+ times with regular maintenance.
Starlink 4-37 was also SpaceX’s 59th successful orbital launch of 2022. In March, CEO Elon Musk raised an earlier annual target of 52 launches to 60 launches. At the time, 60 launches in one year was almost inconceivable. Set in 1980, the all-time record for a family of rockets (the Russian R-7) is 61 successful launches in one calendar year.
But against all odds, SpaceX has relentlessly executed week after week and sustained an average of one launch every six days for more than 12 months. Multiple sources currently indicate that SpaceX has two more Falcon 9 launches scheduled this year: another Starlink mission as early as December 28th and a mission carrying the Israeli EROS-C3 Earth imaging satellite on December 29th. SpaceX’s Falcon rocket family thus has a chance to tie the all-time record of 61 R-7 family launches, which was backed by the entire Soviet Union at the peak of its national launch cadence.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.