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SpaceX delivers 59 spacecraft to orbit on fifth flawless rideshare launch
Update: After a slight eight-minute delay, SpaceX has successfully launched its fifth dedicated ‘Transporter’ rideshare mission, carrying 59 different spacecraft into a sun-synchronous orbit (SSO).
Following the Falcon 9 upper stage’s initial deployment of 39 different spacecraft, two of the deployed spacecraft will deploy another 20 or so small satellites over the next several weeks. Around an hour and a half after liftoff, SpaceX finally announced that the final Transporter-5 payload deployment was complete, confirming that the mission was a total success.
Falcon 9 booster B1061 performed as expected, acing its second Transporter launch in a row and eighth launch and landing overall since November 2020. Transporter-5 was SpaceX’s fifth launch this month and 22nd launch this year, representing an average of one launch every 6.5 days since the start of 2022. If SpaceX is able to complete four launches in June, it will be exactly half of the way to achieving 52 launches – an average of one launch per week – in a single calendar year.
SpaceX appears to be on track to launch its fifth dedicated Falcon 9 rideshare mission as early as 2:27 pm EDT (18:27 UTC) on Wednesday, May 25th, carrying a wide variety of interesting payloads into Earth orbit.
SpaceX has reportedly assigned Falcon 9 B1061 to the mission and Transporter-5 will be its eight launch and landing attempt since November 2020 and third launch this year. While of no particular consequence, B1061 will also become the first Falcon 9 booster to launch two Transporter missions back to back after supporting Transporter-4 less than two months ago. Falcon 9 is scheduled to lift off from SpaceX’s Cape Canaveral Space Force Station (CCSFS) LC-40 facilities and boost the Transporter-5 payload and upper stage most of the way out of the atmosphere, while the booster will return back to the Florida coast to land on a concrete pad just a few miles to the south.
Like Transporter-4, which launched with just 40 deployable payloads on April 1st, Transporter-5 appears to be another very small rideshare mission relative to SpaceX’s first three Transporter launches, demonstrating the company’s continued commitment to operating the service a bit like public transit. A public bus will still happily carry just a single passenger – efficiency, while important, comes second to dependability. For many of SpaceX’s individual Smallsat Program customers, that may help to alleviate some of the downsides of massive multi-dozen-satellite rideshares, which can often make individual customers feel forgotten and unimportant when they’re forced to swallow delays caused by payloads other than their own.
Based on official information provided by SpaceX on May 24th, Falcon 9 is scheduled to deploy only 39 payloads during Transporter-5. However, the real number of satellites deployed during the mission will likely be a bit higher due to the presence of three or four different vehicles that are designed to host or carry some of those payloads to different orbits. Spaceflight’s ‘Sherpa-AC1’ won’t have significant propulsion but it will carry several hosted payloads (‘hosted’ in the sense that the payload is not a free-flying satellite of its own) after deploying from Falcon 9.
The other two or three are true orbital transfer vehicles (OTVs), meaning that they have some kind of propulsion and are designed to deploy smaller satellites in customized orbits. The ultimate goal of the many startups trying to develop high-performance OTVs is to extract the best of both worlds from large rideshare missions and small rockets, combining ultra-cheap prices and orbits that are heavily optimized for each payload. Transporter-5 may carry Exolaunch’s “Reliant” OTV (unconfirmed) but is definitively scheduled to launch with D-Orbit’s “ION SCV-006” OTV and startup Momentus Space’s first ‘Vigoride’ OTV. Vigoride carries the unique distinction of being propelled by a first-of-its-kind “microwave electrothermal thruster” that turns water into a superheated plasma propellant.
Vigoride’s first true launch will be treated mainly as a test flight but it will also carry up to eight different small satellites. D-Orbit’s ION OTV only has one confirmed satellite on its manifest but will likely launch with at least a few more. All told, the number of satellites deployed as a result of Transporter-5 will likely be closer to 50 – a decent improvement over Transporter-4.
Several of those 50 or so payloads are particularly intriguing. Momentus Space’s first Vigoride OTV, if successful, could pave the way for the most capable commercial space tug currently available, with up to 2000 meters per second of delta V (dV) – a way to measure the stamina of rocket propulsion. NASA has also manifested its small Terabyte InfraRed Delivery (TBIRD) technology demonstrater satellite on Transporter-5 and will attempt to prove that it’s possible to use small, high-power lasers as extremely high-bandwidth downlinks. NASA hopes the tiny satellite will be able to transmit at up to 200 gigabits per second (Gbps), allowing it to downlink terabytes of data during a single pass over an Earth-based ground station.
AISTECH Space will launch an Earth observation satellite prototype outfitted with a first-of-its-kind high-resolution thermal imager. Last but certainly not least, Nanoracks and Maxar are scheduled to launch the first of multiple planned demonstrations and technology maturation missions for in-space manufacturing and construction technologies. The hosted payload is relatively simple by many measures and will only operate for about an hour, but it aims to demonstrate the first structural metal cutting in space.
Parent company Voyager Space ultimately wants to use the expertise it gains from the ‘Outpost Program’ to convert expended rocket upper stages into orbital ‘Outposts’ that will host customer payloads and support the continued development of in-space harvesting, recycling, construction, and more.
As of 5 am EDT (09:00 UTC), SpaceX still hasn’t officially confirmed via Tweet or website update that Transporter-5 is ‘go’ for launch. If it is, an official webcast available here will likely begin around 2:10 pm EDT (18:10 UTC).
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
