News
SpaceX settles on Thursday for first Falcon 9 launch of 2021
After a few days of delays, SpaceX appears to have settled on Thursday, January 7th for the first of several dozen Falcon 9 launches planned in 2021.
Originally scheduled to launch as early as January 4th, SpaceX’s Turksat 5A communications satellite launch was “placed TBD due to mission assurance” on January 1st – an unfortunate catch-all euphemism often used by launch providers in lieu of any real explanation for delays. Regardless, Next Spaceflight reports that Turksat 5A will be Falcon 9 B1060’s fourth launch, a milestone the first stage (booster) has reached just six months after its first flight.
Despite the minor delay, SpaceX’s current target of four launches this month is still well within reach even though the slip exemplifies the uphill battle the company will face as it aims to achieve CEO Elon Musk’s goal of 48 launches in 2021. Weather is currently 60% favorable for SpaceX’s first launch of the year and Turksat 5A is scheduled to lift off no earlier than 8:28 pm EST on January 7th (01:28 UTC, 8 Jan).
Good timing, too — the 45th said SpaceX’s next launch of Turksat was “placed TBD due to mission assurance.”— Emre Kelly (@EmreKelly) January 1, 2021
New forecast (60% favorable) and hazard area: pic.twitter.com/cEapdSd2DP— Emre Kelly (@EmreKelly) January 5, 2021
Unfortunately, SpaceX’s first launch of the new year has been steeped in unprecedented controversy for the company, including the first-ever instance of mass-protests at its Hawthorne, California factory and headquarters. The reason: Turksat 5A, while partially meant for civilian communications, will also support the Turkish military, which supported Azerbaijan after the country – unprovoked – reignited a long-simmering conflict in the Nagorno-Karabakh region in September 2020.
Stemming from events that transpired over the last several centuries, Armenian-Azeri conflict and Turkish involvement are extraordinarily complex and messy. In the 1910s and 1920s, Turkey (then the Ottoman Empire) infamously committed atrocities against Armenian, Assyrian, and Greek communities within its occupied territory in a process of “Turkification”, systematically killing 1-3 million people in what would ultimately be labeled genocide. In a separate but related conflict, Turkey eventually chose to support Azerbaijan’s claim to the ethnically (75-90%) and historically Armenian territory, backing the country against Armenia in the first Nagorno-Karabakh War in the 1990s.
Azerbaijan reignited the conflict in 2020, resulting in the deaths of at least 6000 combatants and civilians on both sides and ultimately securing a substantial portion of Nagorno-Karabakh territory as part of a November 2020 ceasefire agreement. To an extent, Nagorno-Karabakh’s borders are now more or less back to where they were before the first war in the 1990s. While an avoidable loss of life is inherently deplorable, it’s extremely difficult to say whether Azerbaijan was justified but it and Turkey’s history of systematic and discriminatory hostility towards Armenians leaves little benefit of the doubt worth giving.
Ultimately, that cloud of ambiguity makes it hard to directly fault SpaceX for choosing to launch Turksat 5A or for its contracts to launch Turksat 5B and future domestically-built satellites. Additionally, if SpaceX should be criticized for willingly launching the satellite, Airbus – contracted by Turkey to build Turksat 5A – is at least as worthy of critique but has yet to be included at all in protest discourse despite the fact that Turkey’s production contract was publicly announced in 2017.
In the history of spaceflight, a satellite that is completed but never launches is all but unheard of, as the inherent bureaucratic and financial inertia behind a launch campaign mere months away from its scheduled liftoff is obviously immense. Even if SpaceX were to accept major financial penalties and back out of its contract, Arianespace, Roscosmos, or ULA would assuredly accept any replacement contract.
For protestors still set on making an impact, the shrewd move would be to redirect attention on future Turkish satellite projects like Turksat 5B, 6A, and beyond with the intention of killing contracts in the cradle – a far more tenable goal.
Stay tuned for more launch details as SpaceX nears its first mission of 2021.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
