News
SpaceX settles on Thursday for first Falcon 9 launch of 2021
After a few days of delays, SpaceX appears to have settled on Thursday, January 7th for the first of several dozen Falcon 9 launches planned in 2021.
Originally scheduled to launch as early as January 4th, SpaceX’s Turksat 5A communications satellite launch was “placed TBD due to mission assurance” on January 1st – an unfortunate catch-all euphemism often used by launch providers in lieu of any real explanation for delays. Regardless, Next Spaceflight reports that Turksat 5A will be Falcon 9 B1060’s fourth launch, a milestone the first stage (booster) has reached just six months after its first flight.
Despite the minor delay, SpaceX’s current target of four launches this month is still well within reach even though the slip exemplifies the uphill battle the company will face as it aims to achieve CEO Elon Musk’s goal of 48 launches in 2021. Weather is currently 60% favorable for SpaceX’s first launch of the year and Turksat 5A is scheduled to lift off no earlier than 8:28 pm EST on January 7th (01:28 UTC, 8 Jan).
Good timing, too — the 45th said SpaceX’s next launch of Turksat was “placed TBD due to mission assurance.”— Emre Kelly (@EmreKelly) January 1, 2021
New forecast (60% favorable) and hazard area: pic.twitter.com/cEapdSd2DP— Emre Kelly (@EmreKelly) January 5, 2021
Unfortunately, SpaceX’s first launch of the new year has been steeped in unprecedented controversy for the company, including the first-ever instance of mass-protests at its Hawthorne, California factory and headquarters. The reason: Turksat 5A, while partially meant for civilian communications, will also support the Turkish military, which supported Azerbaijan after the country – unprovoked – reignited a long-simmering conflict in the Nagorno-Karabakh region in September 2020.
Stemming from events that transpired over the last several centuries, Armenian-Azeri conflict and Turkish involvement are extraordinarily complex and messy. In the 1910s and 1920s, Turkey (then the Ottoman Empire) infamously committed atrocities against Armenian, Assyrian, and Greek communities within its occupied territory in a process of “Turkification”, systematically killing 1-3 million people in what would ultimately be labeled genocide. In a separate but related conflict, Turkey eventually chose to support Azerbaijan’s claim to the ethnically (75-90%) and historically Armenian territory, backing the country against Armenia in the first Nagorno-Karabakh War in the 1990s.
-->Azerbaijan reignited the conflict in 2020, resulting in the deaths of at least 6000 combatants and civilians on both sides and ultimately securing a substantial portion of Nagorno-Karabakh territory as part of a November 2020 ceasefire agreement. To an extent, Nagorno-Karabakh’s borders are now more or less back to where they were before the first war in the 1990s. While an avoidable loss of life is inherently deplorable, it’s extremely difficult to say whether Azerbaijan was justified but it and Turkey’s history of systematic and discriminatory hostility towards Armenians leaves little benefit of the doubt worth giving.
Ultimately, that cloud of ambiguity makes it hard to directly fault SpaceX for choosing to launch Turksat 5A or for its contracts to launch Turksat 5B and future domestically-built satellites. Additionally, if SpaceX should be criticized for willingly launching the satellite, Airbus – contracted by Turkey to build Turksat 5A – is at least as worthy of critique but has yet to be included at all in protest discourse despite the fact that Turkey’s production contract was publicly announced in 2017.
In the history of spaceflight, a satellite that is completed but never launches is all but unheard of, as the inherent bureaucratic and financial inertia behind a launch campaign mere months away from its scheduled liftoff is obviously immense. Even if SpaceX were to accept major financial penalties and back out of its contract, Arianespace, Roscosmos, or ULA would assuredly accept any replacement contract.
For protestors still set on making an impact, the shrewd move would be to redirect attention on future Turkish satellite projects like Turksat 5B, 6A, and beyond with the intention of killing contracts in the cradle – a far more tenable goal.
Stay tuned for more launch details as SpaceX nears its first mission of 2021.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
