For the fourth time in nine months, SpaceX has docked a Dragon spacecraft to the International Space Station with a second Dragon already present at the crewed orbital laboratory.
Launched Saturday on a Falcon 9 rocket after a one-day weather delay, SpaceX’s first upgraded Cargo Dragon 2 spacecraft gradually boosted and tweaked its orbit over the course of ~30 hours, looping around the Earth 20+ times before docking with the ISS more than half an hour ahead of schedule. Dragon’s Monday, August 30th arrival marked cargo capsule C208’s second space station docking in nine months, smashing SpaceX and the world’s turnaround record for a reusable orbital space capsule – of which Dragons are the only still flying.
SpaceX’s first twice-flown Crew Dragon was there to greet the first twice-flown Cargo Dragon 2 spacecraft when it docked, having spent the last four months in orbit in support of NASA’s second operational commercial crew mission (Crew-2). A similar instance of a pair Dragons meeting in space is likely to occur at least two more times before the end of 2021.
The first two-Dragons-one-ISS instance occurred just nine months ago when the very same Cargo Dragon 2 spacecraft (capsule C208) rendezvoused and docked with the ISS with SpaceX’s Crew-1 Crew Dragon already attached. At the time, in a number of press conferences and public statements centered around the launch of Crew-1 and CRS-21, SpaceX repeatedly hinted at just how prolific a year 2021 would be for Dragon and it’s hard to argue that the company was exaggerating.
Indeed, exactly as SpaceX foretold, Dragon spacecraft have maintained a continuous presence in orbit and repeatedly operated side by side at the ISS since Crew-1’s November 2021 launch. For the majority of NASA’s Commercial Crew Program development, that degree of continuous, single-provider operations was never meant to happen. SpaceX’s upgraded Cargo Dragon, for example, is one of two independent Commercial Resupply Services (CRS) spacecraft that regularly resupply the space station, ensuring redundancy in the event that one spacecraft or rocket runs into major issues. A third CRS vehicle – Sierra Nevada’s Dream Chaser spaceplane – will also begin cargo deliveries sometime next year.
NASA’s Commercial Crew Program was structured in the same way, with Boeing and SpaceX serving as two redundant crew transport providers. Of course, things didn’t go exactly according to plan and Boeing – despite receiving 60% (~$2B) more funding than SpaceX – has suffered numerous catastrophic issues in recent years, nearly dooming its Starliner spacecraft’s first uncrewed launch in December 2019 and ultimately delaying the company by two or more years.
After further issues delayed Starliner’s uncrewed do-over test flight (OFT-2) from August to late 2021 or early 2022, it’s entirely possible that SpaceX will operate as NASA’s sole crew transport solution for more than 18 months before Boeing flies a single astronaut. In other words, it’s likely that SpaceX will need to maintain the extraordinary cadence of Dragon launches demonstrated in 2021 well into 2022, and possibly even 2023. Since November 2020, SpaceX has launched three Cargo Dragon 2 resupply missions and eight astronauts on two Crew Dragons.
Another two NASA Dragon missions – Crew-3 and CRS-24 – are scheduled to launch in October and December 2021 and SpaceX’s first fully private Inspiration4 Crew Dragon launch could happen as early as September 15th. So long as Boeing’s Starliner is unable to fulfill its crew transport role, all future SpaceX Crew and Cargo missions for NASA – including Crew-3 and CRS-24 – will continue to see one Dragon meet another at the ISS. All told, barring possible delays to CRS-24, SpaceX is on track to launch eight Dragons – four Crew and four Cargo; 16 astronauts and 11 tons of space station supplies – in 13 months.
If Crew Dragon and Cargo Dragon 2 are considered to be two variants of the same Dragon 2 spacecraft, the only other instance in history where another orbital spacecraft came close to eight successful orbital launches in ~13 months was NASA’s Gemini Program, which completed eight crewed test flights in ~14 months in 1965 and 1966.
NASA’s Apollo spacecraft also completed six successful flights (5 crewed, 1 uncrewed) in 13 months in 1968 and 1969. Russian Soyuz vehicles – the most prolific crewed spacecraft in history – have also successfully flown 8 times in 13 months and 9 times in 14 months in the 1970s. Put simply, SpaceX’s Dragon program is now singlehandedly executing at or above the level of the two most prolific national space programs in history at funding peaks that haven’t been touched since and for a fraction of the cost.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
