Kennedy Space Center and Cape Canaveral Air Force Station were largely spared the brunt of Hurricane Irma due to last-second changes to its projected path. Both SpaceX and ULA have since reported that damages to their facilities are minimal and unlikely to contribute to any delays in upcoming launches, of which SpaceX has several.
Several days before Hurricane Irma reached Florida, the storm projected to make landfall almost directly on Cape Canaveral, stoking fears of spaceflight journalists and forcing the evacuation of several living on the Space Coast. While Irma’s course veered southeast as it neared the Space Coast, Cape Canaveral eventually experienced some level of heavy rain, flooding, and high winds on Sunday and Monday. A NASA flyover of Kennedy Space Center illustrated this best, with very little damage visible from the helicopter, aside from some limited flooding and some mild damage to the roofs of several buildings.
Modern facilities at the Cape are generally built to tolerate Category 5 winds of 150 mph, and Irma appeared to potentially pose a threat to even those structures in the early days of forecasts. However, with maximum recorded winds of around 100 mph from Irma, worries more centered around tornadoes formed by the hurricane, as well as more temporary structures that were under construction. Gwynne Shotwell commented on this earlier today, speaking at the World Satellite Business Week meeting in Paris, France. SpaceX’s President said that LC-39A and SLC-40 looked fine in initial flyovers performed by the company. Her main concern was an array of construction materials and temporary shelters currently at SLC-40 that were exceptionally vulnerable to hurricane conditions.
SpaceX’s LC-39A launch pad seen from a NASA helicopter on 9/12. Thankfully, no damage is readily apparent. (NASA)
Following natural (and unnatural) disasters at Kennedy Space Center and CCAFS, access is restricted to a select crew of emergency reaction teams that are tasked with combing through the myriad facilities and cataloging any serious damage and potential dangers for workers. Once they are finished with their surveys, nonessential personnel are allowed to return to their workplaces and begin their own surveys and repairs. CCAFS and the 45th Space Wing began allowing nonessential personnel back into the facility on Tuesday, while Kennedy Space Center may open its gates on Thursday. Once allowed back in, SpaceX can begin their own damage survey and conduct any necessary repairs.
The company is planning to conduct its next East Coast launch as early as October 2nd, with a second October launch from Florida expected no earlier than October 14th. SpaceX is also scheduled to launch Iridium’s third group of ten NEXT satellites from California on October 4th, so the company has an extremely busy month ahead. Thankfully, with more than two weeks between now and next launch, SpaceX will likely have plenty of time to undertake all necessary repairs, so long as damage is minimal.
7th and 8th sats for Launch #3 just pulled out to head towards VAFB. I feel better knowing there's a guard riding along to protect them! pic.twitter.com/6NppidPhDh
— Matt Desch (@IridiumBoss) September 4, 2017
While SpaceX was spared, those more directly in the path of Irma were not nearly as lucky. In Florida, nearly 25% of all residents were without power for days, and many millions are still waiting for utility companies to repair widespread damage to their infrastructure. Many homes have undoubtedly been destroyed beyond repair. Floridans were largely spared from the deadly threat of Irma by widespread evacuation orders on the East coast, but most residents of islands along Irma’s path had nowhere to evacuate. Dozens of deaths have been reported in Barbados, the Virgin Islands, and other islands. Many more were killed and injured in Cuba. Recovery from Irma will undoubtedly take many years.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
