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SpaceX to demonstrate weekly launch cadence: 3 launches in 14 days
LC-39A undergoing repairs and tests after the launch of CRS-11. (/r/SpaceX)
SpaceX is in the process of preparing to launch BulgariaSat-1, with the first attempt scheduled for Saturday, June 17th between 2:10 p.m and 4:10 p.m. EST. BulgariaSat-1 will be Bulgaria’s second satellite ever and will act as a telecommunications hub in geostationary orbit, around 30,000 miles above Earth.
Following a highly successful launch and docking of the eleventh cargo mission of its Dragon spacecraft, Launch Complex 39A has since undergone routine checks to verify its condition and has likely been lightly repaired. The static fire for the upcoming mission is scheduled as early as tomorrow. Both the static fire and launch were pushed back two days due to a 48 hour delay of the CRS-11 launch.
The launch of BulgariaSat-1 is already exceptional for several reasons. First and foremost, the Falcon 9 first stage to be used in the upcoming mission has already flown once before, assisting in the successful launch of Iridium’s first ten NEXT satellites in early January of this year. It will thus mark the second time SpaceX has truly reused a Falcon 9 first stage. There has even been a bit of circumstantial evidence that the choice to launch on a recovered F9 resulted in BulgariaSat-1 being moved ahead of Intelsat 35e, which is now scheduled for no earlier than July 1st. Regardless, another successful reuse will be a boon for a SpaceX in the throes of an unprecedentedly busy year of launches by once again demonstrating the viability of their program of reuse and thus hopefully swaying more customers to take the leap to reused rocket cores.
The second reason, as touched on above, is that BulgariaSat-1 will mark the beginning of a two week period in which SpaceX could potentially conduct three separate launches, two at Cape Canaveral and one at Vandenberg Air Force Base. If successful, this would demonstrate weekly single-vehicle launch cadence, something that has not been seen in the launch industry in quite some time. This weekly cadence, if successful, will demonstrate a maturing company that is truly preparing for extraordinary launch cadence. By using two pads, one in California and one in Florida, SpaceX will still be able to provide two weeks between launches in order to prepare each launch site for the next launch, while effectively launching once a week. While Vandenberg Air Force Base can only support polar orbit launches, LC-40 is currently deep into the process of being repaired and reactivated following the failure of a Falcon 9 late last year.
With LC-40 preparing for reactivation sometime in August or September, SpaceX will find themselves at long last with two viable all-purpose launch pads in very close proximity to each other. By staggering launches on each pad and continuing to maintain the two week pad turnaround time after launches, SpaceX could theoretically begin to sustain regular weekly launches as few as three months from now. A successful weekly cadence this month could reinforce that such a sequence of events is a possibility.
Iridium NEXT 1’s Falcon 9 first stage after recovery in the Pacific Ocean. (SpaceX)
SpaceX has long been working to rapidly increase its ability to launch frequently, and this year has been an exceptional example of several pieces fitting together. The company has begun to use an automated flight termination system, which will allow them to rely less upon the availability of Cape Canaveral’s Range Officers while crafting their manifest and launch schedules. Normally, the flight termination system in rockets is monitored by an actual team of people who have barely a few seconds to decide if rocket telemetry is less than nominal and prevent what is effectively a large missile from impacting populated areas. SpaceX has replaced this with an arguably much safer approach dependent upon their mature autonomous avionics systems, simply meaning that computers on board their rockets and spacecraft automatically analyze telemetry and control vehicle performance and guidance. SpaceX has been testing this system in a way that is almost identical to Tesla’s method of installing inert autonomy software that can learn without actually controlling the vehicle, and it is consequently only now being implemented after SpaceX and the Air Force have a high degree of confidence that it will outperform its human colleagues.
The ultimate goal of this automated flight termination system (AFTS), as well as many other significant changes to both the hardware of pads and vehicles, is to eventually allow SpaceX to accomplish Elon Musk’s long fabled and oft-ridiculed goal of 24-hour reusability, and thus 24-hour launch cadence. SpaceX and the USAF have both stated that AFTS alone will likely allow Cape Canaveral to support up to 48 launches a year. While shared between ULA and SpaceX, even 36 launches a year would effectively leave SpaceX with a shrinking launch manifest and significantly increased revenue and profit. This would speculatively allow them to more rapidly develop their pursuits of Mars, a vast constellation of broadband satellites, and more.
BulgariaSat-1 being prepared for launch. (SSL)
Nevertheless, this is all of course speculation and dependent upon many things going well. If SpaceX is able to successfully launch BulgariaSat-1 on June 17th, Iridium NEXT 2 on the 25th, and Intelsat 35e on July 1st, they will have successfully demonstrated the ability to support a weekly launch cadence and will have to do little more than wait for the availability of a second East coast pad to begin to take full advantage of it.
With ten launches scheduled between now and October and ten more launches scheduled between October and the end of December, it is guaranteed to be one incredible year for SpaceX and their fans.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
