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SpaceX to demonstrate weekly launch cadence: 3 launches in 14 days
LC-39A undergoing repairs and tests after the launch of CRS-11. (/r/SpaceX)
SpaceX is in the process of preparing to launch BulgariaSat-1, with the first attempt scheduled for Saturday, June 17th between 2:10 p.m and 4:10 p.m. EST. BulgariaSat-1 will be Bulgaria’s second satellite ever and will act as a telecommunications hub in geostationary orbit, around 30,000 miles above Earth.
Following a highly successful launch and docking of the eleventh cargo mission of its Dragon spacecraft, Launch Complex 39A has since undergone routine checks to verify its condition and has likely been lightly repaired. The static fire for the upcoming mission is scheduled as early as tomorrow. Both the static fire and launch were pushed back two days due to a 48 hour delay of the CRS-11 launch.
The launch of BulgariaSat-1 is already exceptional for several reasons. First and foremost, the Falcon 9 first stage to be used in the upcoming mission has already flown once before, assisting in the successful launch of Iridium’s first ten NEXT satellites in early January of this year. It will thus mark the second time SpaceX has truly reused a Falcon 9 first stage. There has even been a bit of circumstantial evidence that the choice to launch on a recovered F9 resulted in BulgariaSat-1 being moved ahead of Intelsat 35e, which is now scheduled for no earlier than July 1st. Regardless, another successful reuse will be a boon for a SpaceX in the throes of an unprecedentedly busy year of launches by once again demonstrating the viability of their program of reuse and thus hopefully swaying more customers to take the leap to reused rocket cores.
The second reason, as touched on above, is that BulgariaSat-1 will mark the beginning of a two week period in which SpaceX could potentially conduct three separate launches, two at Cape Canaveral and one at Vandenberg Air Force Base. If successful, this would demonstrate weekly single-vehicle launch cadence, something that has not been seen in the launch industry in quite some time. This weekly cadence, if successful, will demonstrate a maturing company that is truly preparing for extraordinary launch cadence. By using two pads, one in California and one in Florida, SpaceX will still be able to provide two weeks between launches in order to prepare each launch site for the next launch, while effectively launching once a week. While Vandenberg Air Force Base can only support polar orbit launches, LC-40 is currently deep into the process of being repaired and reactivated following the failure of a Falcon 9 late last year.
With LC-40 preparing for reactivation sometime in August or September, SpaceX will find themselves at long last with two viable all-purpose launch pads in very close proximity to each other. By staggering launches on each pad and continuing to maintain the two week pad turnaround time after launches, SpaceX could theoretically begin to sustain regular weekly launches as few as three months from now. A successful weekly cadence this month could reinforce that such a sequence of events is a possibility.
Iridium NEXT 1’s Falcon 9 first stage after recovery in the Pacific Ocean. (SpaceX)
SpaceX has long been working to rapidly increase its ability to launch frequently, and this year has been an exceptional example of several pieces fitting together. The company has begun to use an automated flight termination system, which will allow them to rely less upon the availability of Cape Canaveral’s Range Officers while crafting their manifest and launch schedules. Normally, the flight termination system in rockets is monitored by an actual team of people who have barely a few seconds to decide if rocket telemetry is less than nominal and prevent what is effectively a large missile from impacting populated areas. SpaceX has replaced this with an arguably much safer approach dependent upon their mature autonomous avionics systems, simply meaning that computers on board their rockets and spacecraft automatically analyze telemetry and control vehicle performance and guidance. SpaceX has been testing this system in a way that is almost identical to Tesla’s method of installing inert autonomy software that can learn without actually controlling the vehicle, and it is consequently only now being implemented after SpaceX and the Air Force have a high degree of confidence that it will outperform its human colleagues.
The ultimate goal of this automated flight termination system (AFTS), as well as many other significant changes to both the hardware of pads and vehicles, is to eventually allow SpaceX to accomplish Elon Musk’s long fabled and oft-ridiculed goal of 24-hour reusability, and thus 24-hour launch cadence. SpaceX and the USAF have both stated that AFTS alone will likely allow Cape Canaveral to support up to 48 launches a year. While shared between ULA and SpaceX, even 36 launches a year would effectively leave SpaceX with a shrinking launch manifest and significantly increased revenue and profit. This would speculatively allow them to more rapidly develop their pursuits of Mars, a vast constellation of broadband satellites, and more.
BulgariaSat-1 being prepared for launch. (SSL)
Nevertheless, this is all of course speculation and dependent upon many things going well. If SpaceX is able to successfully launch BulgariaSat-1 on June 17th, Iridium NEXT 2 on the 25th, and Intelsat 35e on July 1st, they will have successfully demonstrated the ability to support a weekly launch cadence and will have to do little more than wait for the availability of a second East coast pad to begin to take full advantage of it.
With ten launches scheduled between now and October and ten more launches scheduled between October and the end of December, it is guaranteed to be one incredible year for SpaceX and their fans.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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