News
SpaceX wins OneWeb launch contracts, demonstrating extreme flexibility
Demonstrating a level of flexibility that no other commercial launch provider on Earth can likely match, SpaceX and OneWeb have entered into a major launch contract barely three weeks after Russia kicked the satellite internet company off of its Soyuz rockets.
Beginning in early 2020, OneWeb has launched approximately 430 operational small internet satellites – about two-thirds of its first constellation – on a dozen different Russian Soyuz 2.1b and ST-B rockets, including a mission completed as recently as February 10th, 2022. That nominal – albeit slow – deployment ground to a violent halt alongside Russia’s second unprovoked invasion of Ukraine on February 24th, 2022. Within a week, extraordinary Western economic sanctions pushed the unstable head of Russia’s Roscosmos space agency to retaliate by both ending the practice of European-owned Soyuz launches and holding OneWeb’s 13th operational launch hostage.
Another three weeks later, outside of increasingly tense and reluctant cooperation on the International Space Station, the relationship between Russian and Western spaceflight programs has effectively ceased to exist. That includes all 6-7 of OneWeb’s remaining Soyuz launch contracts, each of which the company had already paid more than $50 million for. Though OneWeb technicians were able to escape the increasingly hostile country, Russia effectively repossessed (i.e. stole) OneWeb’s remaining rockets and its 13th batch of operational satellites.
That left OneWeb in an unsurprisingly precarious situation. Having already gone bankrupt once, a major delay could be financially catastrophic for the company. Normally, procuring half a dozen near-term launch contracts at the last second would be virtually impossible. Indeed, ignoring a certain US company, no other launch provider on Earth could even theoretically find or build enough capacity to launch the last third of OneWeb’s constellation without at least a one or two-year delay. Luckily for OneWeb, SpaceX does exist.
As discussed in a March 2nd Teslarati newsletter, SpaceX is extraordinarily unique in a sea of expendable, outdated rockets.
-->“SpaceX – a direct competitor that is far more vertically integrated than OneWeb and has suffered no major issues from Russian sanctions – may be OneWeb’s only near-term option for its orphaned satellites. The only obvious alternative would be to self-inflict what could be years of delays to avoid SpaceX purely out of spite and instead wait for space to open up on the manifests of companies like Arianespace and ULA or for even less available rockets from India or Japan.
SpaceX has plans for as many as 52+ Falcon launches in 2022, many of which are Starlink missions that the company might be willing to partially replace with a handful of lucrative launches for OneWeb.”
Teslarati – March 2nd, 2022
Because of SpaceX’s exceptional vertical integration and decision to launch its own Starlink internet satellites, which directly compete with OneWeb, the company has dozens of flexible launches planned over the next year or two that it can feasibly convert into commercial missions. No other international launch provider on Earth has the ability to scavenge its own internal manifest to effectively create capacity for last-second commercial demand out of thin air.
At the cost of a handful of Starlink launches, of which SpaceX already has close to 2100 working satellites in orbit, the company will be able to almost heroically step in and complete OneWeb’s constellation, allowing the company to avoid a potential multi-year delay if forced to use other providers.
In fact, due to Europe’s chronic lack of domestic launch capacity as a result of years of Ariane 6 delays, even some institutional European satellites orphaned by Russia’s actions may ultimately be moved to SpaceX Falcon 9 rockets to avoid lengthy launch delays. All told, OneWeb has offered no specific details about the cost, the number of total missions procured, or any other changes implemented in its new SpaceX contract, but the company says it could begin launches as early as this summer – a truly extraordinary demonstration of flexibility from both OneWeb and SpaceX.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
