News
SpaceX wins OneWeb launch contracts, demonstrating extreme flexibility
Demonstrating a level of flexibility that no other commercial launch provider on Earth can likely match, SpaceX and OneWeb have entered into a major launch contract barely three weeks after Russia kicked the satellite internet company off of its Soyuz rockets.
Beginning in early 2020, OneWeb has launched approximately 430 operational small internet satellites – about two-thirds of its first constellation – on a dozen different Russian Soyuz 2.1b and ST-B rockets, including a mission completed as recently as February 10th, 2022. That nominal – albeit slow – deployment ground to a violent halt alongside Russia’s second unprovoked invasion of Ukraine on February 24th, 2022. Within a week, extraordinary Western economic sanctions pushed the unstable head of Russia’s Roscosmos space agency to retaliate by both ending the practice of European-owned Soyuz launches and holding OneWeb’s 13th operational launch hostage.
Another three weeks later, outside of increasingly tense and reluctant cooperation on the International Space Station, the relationship between Russian and Western spaceflight programs has effectively ceased to exist. That includes all 6-7 of OneWeb’s remaining Soyuz launch contracts, each of which the company had already paid more than $50 million for. Though OneWeb technicians were able to escape the increasingly hostile country, Russia effectively repossessed (i.e. stole) OneWeb’s remaining rockets and its 13th batch of operational satellites.
That left OneWeb in an unsurprisingly precarious situation. Having already gone bankrupt once, a major delay could be financially catastrophic for the company. Normally, procuring half a dozen near-term launch contracts at the last second would be virtually impossible. Indeed, ignoring a certain US company, no other launch provider on Earth could even theoretically find or build enough capacity to launch the last third of OneWeb’s constellation without at least a one or two-year delay. Luckily for OneWeb, SpaceX does exist.
As discussed in a March 2nd Teslarati newsletter, SpaceX is extraordinarily unique in a sea of expendable, outdated rockets.
“SpaceX – a direct competitor that is far more vertically integrated than OneWeb and has suffered no major issues from Russian sanctions – may be OneWeb’s only near-term option for its orphaned satellites. The only obvious alternative would be to self-inflict what could be years of delays to avoid SpaceX purely out of spite and instead wait for space to open up on the manifests of companies like Arianespace and ULA or for even less available rockets from India or Japan.
SpaceX has plans for as many as 52+ Falcon launches in 2022, many of which are Starlink missions that the company might be willing to partially replace with a handful of lucrative launches for OneWeb.”
Teslarati – March 2nd, 2022
Because of SpaceX’s exceptional vertical integration and decision to launch its own Starlink internet satellites, which directly compete with OneWeb, the company has dozens of flexible launches planned over the next year or two that it can feasibly convert into commercial missions. No other international launch provider on Earth has the ability to scavenge its own internal manifest to effectively create capacity for last-second commercial demand out of thin air.
At the cost of a handful of Starlink launches, of which SpaceX already has close to 2100 working satellites in orbit, the company will be able to almost heroically step in and complete OneWeb’s constellation, allowing the company to avoid a potential multi-year delay if forced to use other providers.
In fact, due to Europe’s chronic lack of domestic launch capacity as a result of years of Ariane 6 delays, even some institutional European satellites orphaned by Russia’s actions may ultimately be moved to SpaceX Falcon 9 rockets to avoid lengthy launch delays. All told, OneWeb has offered no specific details about the cost, the number of total missions procured, or any other changes implemented in its new SpaceX contract, but the company says it could begin launches as early as this summer – a truly extraordinary demonstration of flexibility from both OneWeb and SpaceX.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
