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SpaceX rideshare program beats small rockets for Emirati launch contract
The United Arab Emirates’ (UAE) space agency has contracted with SpaceX to launch a domestically-built Earth observation satellite on a Falcon 9 rideshare mission.
Known as MBZ SAT, the ~700 kg (~1550 lb) spacecraft will be the second domestic imaging satellite (mostly) built by the UAE itself and, among several other upgrades, will nearly double its resolving power from KhalifaSat’s 0.7m/pixel to ~0.4m/pixel – not far off from the unclassified state of the art. To develop such an advanced domestic capability is no small task and based on similarly sized and capable spacecraft from the US and Europe, MBZ SAT development and the first flightworthy satellite could easily cost $100 million or more.
That makes the mission a bit of a jewel in the crown of SpaceX’s Smallsat Rideshare Program, which is intentionally branded as a more hands-off, public-transit-like utility that offers extremely low prices at the cost of more traditional white-glove launch services.
For a direct contract with SpaceX itself, the Smallsat Rideshare Program charges a minimum of $1 million to launch up to 200 kg (440 lb) on one payload adapter. Anything beyond that 200 kg mark costs the same, so twice the payload on the same adapter would cost exactly twice as much. For a fee, SpaceX also offers fueling services and gives customers the option of buying SpaceX-built adapters and deployment mechanisms or bringing their own.
Buying from SpaceX, that makes the Smallsat Program optimal for spacecraft between about 50 kg and 500 kg. For truly tiny satellites, third-party launch service providers like Exolaunch and Spaceflight purchase several-hundred-kilogram slots for self-built adapters that can host a handful to dozens of cubesats and nanosats. In that sense, the way SpaceX has structured its Smallsat Program almost mirrors large-scale shipping. SpaceX simply offers space on its ‘ship,’ leaving it mostly up to the customers to worry about their ‘containers.’ Some customers might need all or most of a container to themselves – an optimal outcome. Others might have goods that barely fill a fraction of a container and have to either find other customers to partner with or a third-party logistics company that works to slot a bunch of small payloads together to maximize efficiency and minimize shipping costs.
With the right balance, most common customer needs and budgets can be catered to with the same program and on the same ship or launch. That includes outliers like MZB SAT, which can be equated to an ultra-expensive hypercar that needs special handling and a container all to itself. In this case, it’s likely that SpaceX will go above and beyond to accommodate the UAE’s particular needs and be extra cognizant of the gap between MZB SAT and the Transporter mission’s other rideshare payloads.
Above all else, MZB SAT is almost perfectly sized and destined for the perfect orbit (500 km or 310 mi) to be launched on one of several new small rockets that could be operational by H2 2023. That list includes Firefly’s Alpha, Relativity’s Terran 1, ABL Space’s RS1, and several other vehicles specifically designed to launch small satellites in the 300-1000 kg range. For a premium over rideshare space on larger rockets, a dedicated launch does tend to include more hands-on service, greater schedule flexibility, and a ride to the optimal orbit.
However, SpaceX’s Falcon 9 rocket ultimately won over the UAE, firmly demonstrating that industry-best pricing paired with the most reliable rocket currently flying is a hard combination to beat.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
