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SpaceX rideshare program beats small rockets for Emirati launch contract
The United Arab Emirates’ (UAE) space agency has contracted with SpaceX to launch a domestically-built Earth observation satellite on a Falcon 9 rideshare mission.
Known as MBZ SAT, the ~700 kg (~1550 lb) spacecraft will be the second domestic imaging satellite (mostly) built by the UAE itself and, among several other upgrades, will nearly double its resolving power from KhalifaSat’s 0.7m/pixel to ~0.4m/pixel – not far off from the unclassified state of the art. To develop such an advanced domestic capability is no small task and based on similarly sized and capable spacecraft from the US and Europe, MBZ SAT development and the first flightworthy satellite could easily cost $100 million or more.
That makes the mission a bit of a jewel in the crown of SpaceX’s Smallsat Rideshare Program, which is intentionally branded as a more hands-off, public-transit-like utility that offers extremely low prices at the cost of more traditional white-glove launch services.
For a direct contract with SpaceX itself, the Smallsat Rideshare Program charges a minimum of $1 million to launch up to 200 kg (440 lb) on one payload adapter. Anything beyond that 200 kg mark costs the same, so twice the payload on the same adapter would cost exactly twice as much. For a fee, SpaceX also offers fueling services and gives customers the option of buying SpaceX-built adapters and deployment mechanisms or bringing their own.
Buying from SpaceX, that makes the Smallsat Program optimal for spacecraft between about 50 kg and 500 kg. For truly tiny satellites, third-party launch service providers like Exolaunch and Spaceflight purchase several-hundred-kilogram slots for self-built adapters that can host a handful to dozens of cubesats and nanosats. In that sense, the way SpaceX has structured its Smallsat Program almost mirrors large-scale shipping. SpaceX simply offers space on its ‘ship,’ leaving it mostly up to the customers to worry about their ‘containers.’ Some customers might need all or most of a container to themselves – an optimal outcome. Others might have goods that barely fill a fraction of a container and have to either find other customers to partner with or a third-party logistics company that works to slot a bunch of small payloads together to maximize efficiency and minimize shipping costs.
With the right balance, most common customer needs and budgets can be catered to with the same program and on the same ship or launch. That includes outliers like MZB SAT, which can be equated to an ultra-expensive hypercar that needs special handling and a container all to itself. In this case, it’s likely that SpaceX will go above and beyond to accommodate the UAE’s particular needs and be extra cognizant of the gap between MZB SAT and the Transporter mission’s other rideshare payloads.
Above all else, MZB SAT is almost perfectly sized and destined for the perfect orbit (500 km or 310 mi) to be launched on one of several new small rockets that could be operational by H2 2023. That list includes Firefly’s Alpha, Relativity’s Terran 1, ABL Space’s RS1, and several other vehicles specifically designed to launch small satellites in the 300-1000 kg range. For a premium over rideshare space on larger rockets, a dedicated launch does tend to include more hands-on service, greater schedule flexibility, and a ride to the optimal orbit.
However, SpaceX’s Falcon 9 rocket ultimately won over the UAE, firmly demonstrating that industry-best pricing paired with the most reliable rocket currently flying is a hard combination to beat.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
