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SpaceX rideshare program beats small rockets for Emirati launch contract
The United Arab Emirates’ (UAE) space agency has contracted with SpaceX to launch a domestically-built Earth observation satellite on a Falcon 9 rideshare mission.
Known as MBZ SAT, the ~700 kg (~1550 lb) spacecraft will be the second domestic imaging satellite (mostly) built by the UAE itself and, among several other upgrades, will nearly double its resolving power from KhalifaSat’s 0.7m/pixel to ~0.4m/pixel – not far off from the unclassified state of the art. To develop such an advanced domestic capability is no small task and based on similarly sized and capable spacecraft from the US and Europe, MBZ SAT development and the first flightworthy satellite could easily cost $100 million or more.
That makes the mission a bit of a jewel in the crown of SpaceX’s Smallsat Rideshare Program, which is intentionally branded as a more hands-off, public-transit-like utility that offers extremely low prices at the cost of more traditional white-glove launch services.
For a direct contract with SpaceX itself, the Smallsat Rideshare Program charges a minimum of $1 million to launch up to 200 kg (440 lb) on one payload adapter. Anything beyond that 200 kg mark costs the same, so twice the payload on the same adapter would cost exactly twice as much. For a fee, SpaceX also offers fueling services and gives customers the option of buying SpaceX-built adapters and deployment mechanisms or bringing their own.
Buying from SpaceX, that makes the Smallsat Program optimal for spacecraft between about 50 kg and 500 kg. For truly tiny satellites, third-party launch service providers like Exolaunch and Spaceflight purchase several-hundred-kilogram slots for self-built adapters that can host a handful to dozens of cubesats and nanosats. In that sense, the way SpaceX has structured its Smallsat Program almost mirrors large-scale shipping. SpaceX simply offers space on its ‘ship,’ leaving it mostly up to the customers to worry about their ‘containers.’ Some customers might need all or most of a container to themselves – an optimal outcome. Others might have goods that barely fill a fraction of a container and have to either find other customers to partner with or a third-party logistics company that works to slot a bunch of small payloads together to maximize efficiency and minimize shipping costs.
-->With the right balance, most common customer needs and budgets can be catered to with the same program and on the same ship or launch. That includes outliers like MZB SAT, which can be equated to an ultra-expensive hypercar that needs special handling and a container all to itself. In this case, it’s likely that SpaceX will go above and beyond to accommodate the UAE’s particular needs and be extra cognizant of the gap between MZB SAT and the Transporter mission’s other rideshare payloads.
Above all else, MZB SAT is almost perfectly sized and destined for the perfect orbit (500 km or 310 mi) to be launched on one of several new small rockets that could be operational by H2 2023. That list includes Firefly’s Alpha, Relativity’s Terran 1, ABL Space’s RS1, and several other vehicles specifically designed to launch small satellites in the 300-1000 kg range. For a premium over rideshare space on larger rockets, a dedicated launch does tend to include more hands-on service, greater schedule flexibility, and a ride to the optimal orbit.
However, SpaceX’s Falcon 9 rocket ultimately won over the UAE, firmly demonstrating that industry-best pricing paired with the most reliable rocket currently flying is a hard combination to beat.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
