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SpaceX’s Falcon Heavy launch imminent as Elon Musk unveils first photos
For the first time in SpaceX’s history, the company is close enough to the inaugural launch of its massive Falcon Heavy rocket that the vast majority of the vehicle is already at Cape Canaveral, FL, and all three of its first stages have been mated together.
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- The first Falcon Heavy, seen here fully integrated aside from its payload fairing. (SpaceX)
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- Falcon Heavy’s three boosters and 27 Merlin 1D engines on full display. (SpaceX)
We know this because Elon Musk took to Instagram and Twitter last night and posted the first-ever real-life photos of the launch vehicle, currently stationed at the Horizaontal Integration Facility (HIF) at SpaceX’s LC-39A launch pad.
At launch, Falcon Heavy will only be surpassed in thrust and payload by the megarockets of the 1960s, the US Saturn V and the Soviet N-1. Best described by an eager employee, Falcon Heavy will have the same thrust as fifteen 747 Jumbo Jets at full throttle, and could nearly carry a fully-loaded 737 passenger jet into low Earth orbit (LEO) in a fully expendable configuration.
Over the past several weeks of inactivity, SpaceX’s pad technicians have been hard at work modifying the LC-39A launch pad and its Transporter/Erector/Launcher (TEL) to support the inaugural launch of Falcon Heavy. This mainly involved considerably upgrading the water deluge system used to muzzle the impact of the sheer sound created at launch, but also required the addition of four more hold-down clamps, necessary to abort a launch after engine ignition. An additional array of communications wiring and umbilical connections for fueling have also likely been added to the TEL in order to support the requirements of what are essentially three simultaneous Falcon 9 launches.
Pad 39A’s TEL undergoing modifications. Hold-down clamps are the grey enclosures seen at the end of the TEL. Note the worker standing in the middle for a sense of scale. (Tom Cross/Teslarati)
A lack of frenetic activity at the pad in the last handful of days suggests that those modifications are nearly complete, and SpaceX fans and followers are now eagerly awaiting the rollback of the TEL to 39A’s integration facilities, where Falcon Heavy will soon after be integrated with the TEL for the first time ever. After this milestones, we can expected Falcon Heavy to be rolled out the pad for what is known as a wet dress rehearsal (WDR), akin to a launch or static fire but without any engine ignition. It’s possible that a bug-free WDR could fluidly transition into the first static fire for the vehicle, but it is probable that SpaceX will take a more cautious approach with this launch campaign. Following the successful completion of the WDR and static fire, Falcon Heavy’s inaugural launch will be imminent. We are potentially no more than 40 days out, the closest SpaceX has ever been to a Falcon Heavy launch.
Of note, the final picture posted by Musk offers an absolutely stunning view of the vehicle’s business end, showing off its 27 Merlin 1D engines and revealing quite obviously that both of Falcon Heavy’s side cores are flight-proven, whereas the center core is new. The photos provided also offer a glimpse of the only component clearly missing, the second stage and its mysterious Tesla Roadster payload. Unconfirmed whispers in the fan community have it on good authority that the Roadster has in fact already been mated to the second stage’s payload adapter, and transport to the Cape and integration with the full Falcon Heavy stack are undoubtedly imminent.
Falcon Heavy at the Cape pic.twitter.com/hizfDVsU7X
— Elon Musk (@elonmusk) December 20, 2017
Possibly most significant of all, Musk suggested that the Roadster payload would be sent on a course to Mars, although it has yet to be concluded whether that will be in the form of a general orbit similar to Mars or an actual trans-Martian injection culminating in an orbit around the Red Planet. The former is far more likely, but the latter would be an extraordinarily impressive test of SpaceX hardware in deep space, a necessary precursor for the company’s goals of interplanetary colonization. Time will tell, and in the meantime we can expect a veritable flood of rocket and payload photos as SpaceX rapidly approaches a historic moment for the company.
Be sure to follow us on Instagram as we go bring you live video and behind the scenes coverage from Cape Canaveral at each SpaceX launch!
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
