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SpaceX’s Falcon Heavy launch imminent as Elon Musk unveils first photos
For the first time in SpaceX’s history, the company is close enough to the inaugural launch of its massive Falcon Heavy rocket that the vast majority of the vehicle is already at Cape Canaveral, FL, and all three of its first stages have been mated together.
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- The first Falcon Heavy, seen here fully integrated aside from its payload fairing. (SpaceX)
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- Falcon Heavy’s three boosters and 27 Merlin 1D engines on full display. (SpaceX)
We know this because Elon Musk took to Instagram and Twitter last night and posted the first-ever real-life photos of the launch vehicle, currently stationed at the Horizaontal Integration Facility (HIF) at SpaceX’s LC-39A launch pad.
At launch, Falcon Heavy will only be surpassed in thrust and payload by the megarockets of the 1960s, the US Saturn V and the Soviet N-1. Best described by an eager employee, Falcon Heavy will have the same thrust as fifteen 747 Jumbo Jets at full throttle, and could nearly carry a fully-loaded 737 passenger jet into low Earth orbit (LEO) in a fully expendable configuration.
Over the past several weeks of inactivity, SpaceX’s pad technicians have been hard at work modifying the LC-39A launch pad and its Transporter/Erector/Launcher (TEL) to support the inaugural launch of Falcon Heavy. This mainly involved considerably upgrading the water deluge system used to muzzle the impact of the sheer sound created at launch, but also required the addition of four more hold-down clamps, necessary to abort a launch after engine ignition. An additional array of communications wiring and umbilical connections for fueling have also likely been added to the TEL in order to support the requirements of what are essentially three simultaneous Falcon 9 launches.
Pad 39A’s TEL undergoing modifications. Hold-down clamps are the grey enclosures seen at the end of the TEL. Note the worker standing in the middle for a sense of scale. (Tom Cross/Teslarati)
A lack of frenetic activity at the pad in the last handful of days suggests that those modifications are nearly complete, and SpaceX fans and followers are now eagerly awaiting the rollback of the TEL to 39A’s integration facilities, where Falcon Heavy will soon after be integrated with the TEL for the first time ever. After this milestones, we can expected Falcon Heavy to be rolled out the pad for what is known as a wet dress rehearsal (WDR), akin to a launch or static fire but without any engine ignition. It’s possible that a bug-free WDR could fluidly transition into the first static fire for the vehicle, but it is probable that SpaceX will take a more cautious approach with this launch campaign. Following the successful completion of the WDR and static fire, Falcon Heavy’s inaugural launch will be imminent. We are potentially no more than 40 days out, the closest SpaceX has ever been to a Falcon Heavy launch.
Of note, the final picture posted by Musk offers an absolutely stunning view of the vehicle’s business end, showing off its 27 Merlin 1D engines and revealing quite obviously that both of Falcon Heavy’s side cores are flight-proven, whereas the center core is new. The photos provided also offer a glimpse of the only component clearly missing, the second stage and its mysterious Tesla Roadster payload. Unconfirmed whispers in the fan community have it on good authority that the Roadster has in fact already been mated to the second stage’s payload adapter, and transport to the Cape and integration with the full Falcon Heavy stack are undoubtedly imminent.
Falcon Heavy at the Cape pic.twitter.com/hizfDVsU7X
— Elon Musk (@elonmusk) December 20, 2017
Possibly most significant of all, Musk suggested that the Roadster payload would be sent on a course to Mars, although it has yet to be concluded whether that will be in the form of a general orbit similar to Mars or an actual trans-Martian injection culminating in an orbit around the Red Planet. The former is far more likely, but the latter would be an extraordinarily impressive test of SpaceX hardware in deep space, a necessary precursor for the company’s goals of interplanetary colonization. Time will tell, and in the meantime we can expect a veritable flood of rocket and payload photos as SpaceX rapidly approaches a historic moment for the company.
Be sure to follow us on Instagram as we go bring you live video and behind the scenes coverage from Cape Canaveral at each SpaceX launch!
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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