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Lucid CEO shares thoughts on EV batteries, range, and Tesla’s 4680 battery cells
Lucid CEO Peter Rawlinson recently shared his thoughts about the electric vehicle industry, the battle for range supremacy, and rival Tesla’s efforts to develop and produce its own 4680 cells. According to the CEO, the range of electric vehicles may see some surprising trends in the distant future, and Tesla’s 4680 cells may not be as big of a breakthrough as initially expected.
Rawlinson’s recent comments were shared in an extensive interview with IEEE Spectrum. As a company, Lucid is known to work extremely hard to maximize the range in its vehicles, with the Air sedan, its first car, becoming the first electric vehicle that received an EPA rating above 500 miles per charge. Using the same 2170 cells that are powering vehicles like the Tesla Model 3 and the Rivian R1T, Lucid’s six Air sedan variants have seized the top six spots in the EPA’s range rankings.
The Lucid CEO is not a proponent of simply using more batteries to extend range, similar to what companies like GM are doing with the 350-mile Hummer EV’s 200 kWh battery or what Rivian seems to be doing with the ~400-mile R1T’s 180 kWh pack. As per IEEE, Rawlinson calls such strategies as “dumb range.” This was definitely something that Lucid avoided with the Air sedan, as the vehicle is able to achieve its class-leading 131 MPGe with a 118 kWh battery pack.
Interestingly enough, Rawlinson believes that while there is a battle for range in the electric vehicle sector today, this would likely not be the case in the future. With electric vehicles becoming more commonplace and affordable, and with home charging becoming the norm, the Lucid CEO believes that future electric vehicles may actually have less range. “Fifty or sixty years from now, EVs may actually have less range. Psychologically, there won’t be this sort of paranoia and dependence on a public supercharging network. And home charging is healthier for the battery, anyway,” the Lucid CEO said.
Rawlinson did not seem particularly convinced that some near-term battery breakthroughs are at hand. In the case of Tesla’s 4680 cells, for example, the Lucid CEO noted that he sees potential in the technology. But the upcoming batteries seem more like a triumph of packaging, not of chemistry, with its tightly packed jelly rolls that allow more active cell material vs its surrounding casting. Ultimately, Rawlinson noted that the idea of 4680 batteries being a huge breakthrough is a “fantasy.”
-->“I do think there’s an upside to going to large format. That would reduce internal resistance, and that’s a valuable step forward. But people are looking at 4680 as this huge breakthrough, and that’s a fantasy,” the Lucid CEO said.
Time would likely prove or disprove Rawlinson’s recent insights on the electric vehicle battery industry. Batteries are only getting better with time, for example, so there may eventually be a point where even extremely affordable electric cars could have range that’s comparable to premium EVs today. Tesla’s 4680 cells could also prove to be a difference-maker in manufacturing, as the cells are specifically designed to lower costs.
Ultimately, the 4680 cells may not necessarily be a silver bullet in the electric vehicle transition, but when they’re coupled with incremental improvements in battery chemistries, dry electrode technologies, structural battery concepts, and the use of megacastings, they could form the backbone for the next generation of mass-market vehicles that may very well take the world by storm. The next few years of Tesla’s growth, which would be represented by the rise of vehicles like the Cybertruck and the Semi, would likely determine just how much potential the 4680 cells really have.
Peter Rawlinson’s full insights from his interview with IEEE Spectrum could be accessed here.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
