Tesla’s 4680 battery cell will revolutionize electric vehicle batteries through more energy density, longer life cycles, and increased power. However, StoreDot, an Israeli lithium-ion battery company claims it has replicated the 4680 cell with one kicker: it can be fully charged in ten minutes.
The ten-minute charge time 4680 cell has been in development for three years, according to StoreDot CEO Dr. Doron Myersdorf. “Achieving the goal of extreme fast charging a cylindrical cell in only 10 minutes has been on StoreDot’s technology roadmap from day one,” Myersdorf said. “After three years of vigorous development and testing, leveraging multiple vectors of our world-class researches, I am hugely proud at the effective collaboration across our globe that enabled this important achievement. It’s highly significant that we can offer Electric Vehicle manufacturers the choice of cell formats, utilizing our XFC technology that will overcome the current barriers to EV ownership: range and charging anxiety.”
Credit: StoreDot
Tesla unveiled their 4680 cell at Battery Day last September, a groundbreaking new battery chemistry that would launch the automaker toward price parity with gas cars and would increase the effectiveness of the company’s batteries. Currently, Tesla is building the cells in-house at the Kato Road facility in Northern California, but it is also seeking third-party suppliers to help produce the cells as they will be used in Tesla’s high-volume vehicles, like the Model Y.
StoreDot’s 4680 cells appear to be similar, but the big difference is the claim about the charge rate. While Tesla’s 4680 cells are rumored to charge in fifteen minutes, according to Keith Ritter of PE Engineer Compliance (via InsideEVs), StoreDot’s cells are capable of a ten-minute charge.
The company said in a press release:
“StoreDot’s extreme fast charging cylindrical cells utilize a 4680 format, the one increasingly favored by global car makers, and have been in development for over three years. Pioneering work for these breakthrough technologies was kicked off at Warwick University in the UK with collaboration with StoreDot’s strategic partner – BP. It has been further developed harnessing experts from across the globe. The work is covered with five patents in the area of cell design and uses StoreDot’s continuous tab technology. Such cell design increases throughput and addresses safety and performance issues typically associated with the hard case structure of cylindrical cells. Testing at StoreDot facility has shown promising low levels of internal resistance. Cylindrical cell samples are now ramping up the production lines at EVE Energy, StoreDot’s manufacturing partner in China.”
StoreDot said it is in discussions with leading automotive manufacturers, although it did not detail specific brands. The increase of 4680 cells on the market could make the EV sector more competitive if large-scale companies have access to the batteries, but they won’t enter scale production until 2024.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
