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Tesla is “absorbing” part of import tariffs to lower Model S and X prices in China

[Credit: Tesla Zhejiang Members Club via vincent13031925/Twitter]

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In an effort to make its electric cars more affordable to customers in China, Tesla has announced that it is cutting the prices of the Model S and Model X by 12 to 26% despite the ongoing trade war between the United States and the Asian economic powerhouse. Apart from lowering the prices of its two flagship vehicles, Tesla also opted to adjust the price of the Model 3, which is currently open for orders in the country.

China is the world’s largest electric car market, and the segment is only bound to get more prominent in the coming years due to the country’s aggressive push towards renewable transportation. That said, China has opted to place steep import taxes for vehicles entering the country, resulting in Tesla’s electric cars, which are produced in the United States, being weighed down with a 40% tariff.

When the additional duties took effect last July, Tesla had no choice but to raise the prices of the Model S and X by 150,000 yuan ($22,647) to 250,000 yuan ($37,744), resulting in a fully loaded Model S P100D costing as much as 1.47 million yuan ($221,937) in China — significantly higher than the $147,000 price of the electric car in the United States. 

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In a statement to Reuters, Tesla noted that the company would be lowering the prices of its vehicles in the country by “absorbing” part of the 40% import tariffs placed on its electric cars.

“We are absorbing a significant part of the tariff to help make our cars more affordable for customers in China,” Tesla stated.

Tesla further remarked that the Model 3, which is currently open for orders for Chinese reservation holders, is being given a price adjustment. When Tesla initially opened pre-orders for the vehicle, the Long Range Model 3 AWD started at 580,000 RMB (~$84,000) and the Model 3 Performance was listed with a starting price of 690,000 RMB (~$100,000). In the United States, the Long Range Model 3 AWD currently starts at $53,000 while the Model 3 Performance stars at $64,000.

With its recent price adjustments in place, Tesla noted to the publication that the Long Range Model 3 AWD would now start at 540,000 RMB (~$78,000), while the Model 3 Performance would start at 595,000 RMB (~$86,000). These prices, while still notably higher than the vehicle’s cost in the United States, offers a significant reduction from the Model 3’s initial price in China nonetheless.

Such adjustments could bode well for Tesla’s business in the country. Before the US and China’s trade war resulted in a 40% tariff for Tesla’s vehicles, after all, China’s Customs Tariff Commission under China’s cabinet announced that it would reduce car import duties from 20-25% to just 15%. The announcement was met with much enthusiasm by electric car buyers in the country, resulting in a Tesla gallery in Shanghai clearing out its entire Model X 75D inventory in 24 hours.

Tesla’s lowered prices for its vehicles in China is but the tip of the iceberg in the company’s plans for the country’s growing electric car market. Last month, reports emerged from local Chinese media that Tesla’s Gigafactory 3 in Shanghai — which would allow the company to produce vehicles locally, thereby avoiding import taxes — is getting funding from local banks. Tesla has also announced in its third quarter vehicle and production delivery report that it is accelerating the construction of Gigafactory 3, which is expected to produce both batteries as well as the Model 3 and Model Y.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’

He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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(Credit: Tesla)

Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”

That phrase could be used for both the company’s status and the world in general.

Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.

He describes the global shift that will occur over the next few years:

“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.’”

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The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.

Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:

“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”

Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.

Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter

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He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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Tesla stock gets crazy prediction from CEO Elon Musk

Musk says this is what it would take to be a millionaire from a Tesla investment right now.

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A red Tesla Roadster driving around a turn
(Credit: Tesla)

Tesla stock (NASDAQ: TSLA) got a crazy prediction from CEO Elon Musk recently, as the future of the company seems to be moving more toward AI, autonomy, and robotics, and away from automotive, which is what it has traditionally been recognized as.

Over the past few years, as Tesla has prioritized its Full Self-Driving suite, its rollout of a dedicated Robotaxi program, and the development of the Optimus bot, the company has gained a new reputation from analysts.

It was always looked at as a stock with tremendous potential by many Wall Street firms, some more than others.

The most bullish analysts, like Cathie Wood of ARK Invest, believe the company will eventually reach a multi-trillion-dollar valuation and a share price of over $2,000. Her $2,600 price target does not include any contributions of Optimus. Instead, it leans on Full Self-Driving and Robotaxi.

Tesla tops Cathie Wood’s stock picks, predicts $2,600 surge

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Based on where the company is now, there are a lot of potential catalysts. The Robotaxi expansion, as well as affordable vehicles, its prowess in AI and Robotics, and its powerful energy division are all arguments for investment.

One X user said that a $150,000 investment in Tesla right now would likely make you a millionaire. Musk said he thinks that sentiment is “probably correct.”

He’s echoed this belief in recent earnings calls, including the one for Q2, which happened in July:

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“I do think if Tesla continues to execute well with vehicle autonomy and humanoid robot autonomy, it will be the most valuable company in the world. A lot of execution between here and there. It doesn’t just happen. Provided we execute very well, I think Tesla has a shot at being the most valuable company in the world. Obviously, I am extremely optimistic about the future of the company.”

Tesla is trading at $316.50 at the time of writing, and has a market cap of just under $1 trillion.

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Tesla stock gets another analysis from Jim Cramer, and investors will like it

“Tesla is morphing right now. It’s in transition from being a car company to being a technology company.”

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Credit: CNBC Television/YouTube

Tesla stock (NASDAQ: TSLA) got its latest analysis from Jim Cramer, and investors will like what he has to say.

Cramer has flip-flopped his thoughts on Tesla shares many times over the years. One time, he said CEO Elon Musk was a genius; the next, he said Ford stock was a better play. He’s always changing his tune.

However, Cramer’s most recent analysis is of a bullish tone, as he talks about the company’s evolution from an automaker to a tech powerhouse. He made the comments on CNBC’s Mad Money:

“Tesla is morphing right now. It’s in transition from being a car company to being a technology company. You wanna be in there because the tech is worth a lot more than what it’s selling for right now. Don’t care where you bought it, care where it’s going to.”

Tesla has always been looked at by the mainstream media as an automaker. While that is its main business currently, Tesla has always had other divisions: Energy, Solar, Charging, AI, and Robotics. Some came after others, but the important point is that Tesla has not been an automaker exclusively for a decade.

It launched Powerwall and Powerpack in April 2015, marking the start of Tesla Energy.

But Cramer has a point here: Tesla is truly becoming much more than a car company, and it is turning into an AI and overall tech company more than ever before. Eventually, it will be recognized as such, more so than it will be as an automotive company.

Cramer’s comments also follow a recent prediction by Musk, who stated on X that he believes a $150,000 investment in Tesla shares right now would eventually turn someone into a millionaire:

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Musk has said he believes Tesla could be headed to a serious increase in valuation. Eventually, it could become the most valuable company in the world. He said this during the Q2 Earnings Call:

“I do think if Tesla continues to execute well with vehicle autonomy and humanoid robot autonomy, it will be the most valuable company in the world. A lot of execution between here and there. It doesn’t just happen. Provided we execute very well, I think Tesla has a shot at being the most valuable company in the world. Obviously, I am extremely optimistic about the future of the company.”

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