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Tesla is “absorbing” part of import tariffs to lower Model S and X prices in China

[Credit: Tesla Zhejiang Members Club via vincent13031925/Twitter]

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In an effort to make its electric cars more affordable to customers in China, Tesla has announced that it is cutting the prices of the Model S and Model X by 12 to 26% despite the ongoing trade war between the United States and the Asian economic powerhouse. Apart from lowering the prices of its two flagship vehicles, Tesla also opted to adjust the price of the Model 3, which is currently open for orders in the country.

China is the world’s largest electric car market, and the segment is only bound to get more prominent in the coming years due to the country’s aggressive push towards renewable transportation. That said, China has opted to place steep import taxes for vehicles entering the country, resulting in Tesla’s electric cars, which are produced in the United States, being weighed down with a 40% tariff.

When the additional duties took effect last July, Tesla had no choice but to raise the prices of the Model S and X by 150,000 yuan ($22,647) to 250,000 yuan ($37,744), resulting in a fully loaded Model S P100D costing as much as 1.47 million yuan ($221,937) in China — significantly higher than the $147,000 price of the electric car in the United States. 

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In a statement to Reuters, Tesla noted that the company would be lowering the prices of its vehicles in the country by “absorbing” part of the 40% import tariffs placed on its electric cars.

“We are absorbing a significant part of the tariff to help make our cars more affordable for customers in China,” Tesla stated.

Tesla further remarked that the Model 3, which is currently open for orders for Chinese reservation holders, is being given a price adjustment. When Tesla initially opened pre-orders for the vehicle, the Long Range Model 3 AWD started at 580,000 RMB (~$84,000) and the Model 3 Performance was listed with a starting price of 690,000 RMB (~$100,000). In the United States, the Long Range Model 3 AWD currently starts at $53,000 while the Model 3 Performance stars at $64,000.

With its recent price adjustments in place, Tesla noted to the publication that the Long Range Model 3 AWD would now start at 540,000 RMB (~$78,000), while the Model 3 Performance would start at 595,000 RMB (~$86,000). These prices, while still notably higher than the vehicle’s cost in the United States, offers a significant reduction from the Model 3’s initial price in China nonetheless.

Such adjustments could bode well for Tesla’s business in the country. Before the US and China’s trade war resulted in a 40% tariff for Tesla’s vehicles, after all, China’s Customs Tariff Commission under China’s cabinet announced that it would reduce car import duties from 20-25% to just 15%. The announcement was met with much enthusiasm by electric car buyers in the country, resulting in a Tesla gallery in Shanghai clearing out its entire Model X 75D inventory in 24 hours.

Tesla’s lowered prices for its vehicles in China is but the tip of the iceberg in the company’s plans for the country’s growing electric car market. Last month, reports emerged from local Chinese media that Tesla’s Gigafactory 3 in Shanghai — which would allow the company to produce vehicles locally, thereby avoiding import taxes — is getting funding from local banks. Tesla has also announced in its third quarter vehicle and production delivery report that it is accelerating the construction of Gigafactory 3, which is expected to produce both batteries as well as the Model 3 and Model Y.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed

The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.

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Credit: Joe Tegtmeyer/X

Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives. 

Robotaxi rollout, FSD updates, and new affordable cars

Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.

Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.

TD Cowen also places an optimistic price target

TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects. 

Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.

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Tesla receives major institutional boost with Nomura’s rising stake

The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

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Credit: Tesla China

Tesla (NASDAQ:TSLA) has gained fresh institutional support, with Nomura Asset Management expanding its position in the automaker. 

Nomura boosted its Tesla holdings by 4.2%, adding 47,674 shares and bringing its total position to more than 1.17 million shares valued at roughly $373.6 million. The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

Institutional investors and TSLA

Nomura’s filing was released alongside several other fund updates. Brighton Jones LLC boosted its holdings by 11.8%, as noted in a MarketBeat report, and Revolve Wealth Partners lifted its TSLA position by 21.2%. Bison Wealth increased its Tesla stake by 52.2%, AMG National Trust Bank increased its position in shares of Tesla by 11.8%, and FAS Wealth Partners increased its TSLA holdings by 22.1%. About 66% of all outstanding Tesla shares are now owned by institutional investors.

The buying comes shortly after Tesla reported better-than-expected quarterly earnings, posting $0.50 per share compared with the $0.48 consensus. Revenue reached $28.10 billion, topping Wall Street’s $24.98 billion estimate. Despite the earnings beat, Tesla continues to trade at a steep premium relative to peers, with a market cap hovering around $1.34 trillion and a price-to-earnings ratio near 270.

Recent insider sales

Some Tesla insiders have sold stock as of late. CFO Vaibhav Taneja sold 2,606 shares in early September for just over $918,000, reducing his personal stake by about 21%. Director James R. Murdoch executed a far larger sale, offloading 120,000 shares for roughly $42 million and trimming his holdings by nearly 15%. Over the past three months, Tesla insiders have collectively sold 202,606 shares valued at approximately $75.6 million, as per SEC disclosures.

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Tesla is currently entering its next phase of growth, and if it is successful, it could very well become the world’s most valuable company as a result. The company has several high-profile projects expected to be rolled out in the coming years, including Optimus, the humanoid robot, and the Cybercab, an autonomous two-seater with the potential to change the face of roads across the globe.

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Ron Baron states Tesla and SpaceX are lifetime investments

Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

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Credit: @TeslaLarry/X

Billionaire investor Ron Baron says he isn’t touching a single share of his personal Tesla holdings despite the recent selloff in the tech sector. Baron, one of Tesla’s longest-standing bulls, reiterated that his personal stake in the company remains fully intact even as volatility pressures the broader market.

Baron doubles down on Tesla

Speaking on CNBC’s Squawk Box, Baron stated that he is largely unfazed by the market downturn, describing his approach during the selloff as simply “looking” for opportunities. He emphasized that Tesla remains the centerpiece of his long-term strategy, recalling that although Baron Funds once sold 30% of its Tesla position due to client pressure, he personally refused to trim any of his personal holdings.

“We sold 30% for clients. I did not sell personally a single share,” he said. Baron’s exposure highlighted this stance, stating that roughly 40% of his personal net worth is invested in Tesla alone. The legendary investor stated that he has already made about $8 billion from Tesla from an investment of $400 million when he started, and believes that figure could rise fivefold over the next decade as the company scales its technology, manufacturing, and autonomy roadmap.

A lifelong investment

Baron’s commitment extends beyond Tesla. He stated that he also holds about 25% of his personal wealth in SpaceX and another 35% in Baron mutual funds, creating a highly concentrated portfolio built around Elon Musk–led companies. During the interview, Baron revisited a decades-old promise he made to his fund’s board when he sought approval to invest in publicly traded companies.

“I told the board, ‘If you let me invest a certain amount of money, then I will promise that I won’t sell any of my stock. I will be the last person out of the stock,’” he said. “I will not sell a single share of my shares until my clients sold 100% of their shares. … And I don’t expect to sell in my lifetime Tesla or SpaceX.”

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Watch Ron Baron’s CNBC interview below.

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