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Ford’s BlueCruise driver-assist system rollout delayed to Q1 2022 [Updated]
Ford’s BlueCruise, which the veteran automaker advertises as a “hands-free” driver-assist system that could be used on pre-mapped highways, will not be meeting its initial 2021 target release date. The upcoming driver-assist suite’s release would be moved to the first quarter of 2022 instead, at least according to Ford CEO Jim Farley.
Farley’s recent comments were shared in a CNBC report. While speaking about Ford’s driver-assist suite, Farley noted that the company has opted to delay BlueCruise’s release so that it could simplify the technology. This could serve Ford well, as a well-designed driver-assist system has the potential to become a recurring revenue opportunity.
Despite Farley not providing any further details about BlueCruise’s delay, Ford does seem to be very optimistic about the technology. The company has estimated that almost 80% of its Mustang Mach-E crossovers will be delivered with BlueCruise in the future since the system is standard on all trims save for the vehicle’s base model.
Ford has also noted that BlueCruise would also be available for the F-150 Lightning, though the company only expects about 15% of the electric trucks to be delivered with the system. This could be due to the fact that the Lightning is being positioned as an actual work truck, and vehicles used in legitimate work environments are typically base and lower-trim variants.
Ford advertises BlueCruise as a hands-off driver-assist system in certain pre-mapped “blue zones” across the United States. However, real-world tests of the system by noted automotive teardown specialist Sandy Munro have shown that the system has some substantial areas for improvement. During Munro’s BlueCruise test, for example, Ford Driver Assist Technology Chief Engineer Chris Billman revealed that the system requires manual interventions when navigating curves, among other things.
Munro, who previously worked at Ford, was brutally honest with his conclusions, even joking that the veteran automaker should improve BlueCruise since he would like to have his pension plan to be fully funded. “I would suggest that the sweeping curve stuff, you need to address that. I think that would be something that you absolutely flat out would want to have, better than what you’ve got today. And the reason basically is that, you know, I got a pension plan that I need to be fully funded,” he said.
Update: Ford has reached out to Teslarati to clarify that BlueCruise is already being shipped in Mustang Mach-E and F-150 models that are being built from its plants today. The Q1 2022 release referenced in this piece only impacts customers who bought earlier models before the software was available in the specific facilities. These customers are expected to start receiving BlueCruise software updates in the first quarter.
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Check out Munro’s review of Ford’s BlueCruise in the video below.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
