News
Tesla beats BMW and becomes number 1 in the U.S. for luxury sales
Tesla is starting off 2023 by beating luxury vehicle maker BMW in luxury sales and becoming the top luxury car brand in the U.S. for 2022.
This is the first time a U.S. automaker has held this title in almost 25 years. In 2021, Tesla was bested by only 23,244 vehicles, but in 2022, Tesla led by 156,612 vehicles, Automotive News reported.
Estimates from the Automotive News Research & Data Center found that Tesla sold over 491,000 cars in the U.S. in 2022, which is up by 44%, crossing one million deliveries globally. Luxury sales in the U.S. dropped in 2022, and the broader market dropped around 8%. Despite the drops, U.S. vehicle registration data showed that Tesla had a 124,786 vehicle lead over its nearest luxury competitor through October.
Shaun Bugbee of BMW North America told the publication that there’s been a very strong demand for EVs. “Our gate is really our limitation on volume right now in terms of supply,” he said.
Tyson Jominy, vice president of data and analytics at J.D. Power, told Automotive News that luxury buyers want EVs, but the one that only sells EVs is now the sales leader.
“If you want to be at the top of the luxury segment, you’ve got to beat Tesla, and you’ve got to do it with EVs,” he said.
Tesla had a remarkable year in 2022. Its vehicle deliveries grew 40% year-over-year, and production grew 47% year-over-year. It produced 439,701 and delivered 405,278 electric vehicles in the fourth quarter of 2022. In total, Tesla produced 1,369,611 and delivered 1,313,851 EVs last year, its first year past the million-unit mark. Those numbers do not include the first of its all-electric Class 8 Semi trucks to PepsiCo in December.
Other notable achievements Tesla accomplished last year include its Energy side. It opened its Megafactory in Lathrop, California, and quickly began ramping up hiring after breaking ground in August. Tesla also launched Tesla Electric for Texas, which allows Powerwall owners to participate in virtual power plants.
Disclosure: Johnna is a $TSLA shareholder and believes in Tesla’s mission.
Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.
Teslarati is now on TikTok. Follow us for interactive news & more. Teslarati is now on TikTok. Follow us for interactive news & more. You can also follow Teslarati on LinkedIn, Twitter, Instagram, and Facebook.
News
Tesla is launching a crazy new Rental program with cheap daily rates
This week, Tesla launched its in-house Rental program that will give people a vehicle for between three to seven days, with prices varying and starting at just $60 per day.
Tesla is launching a crazy new Rental program with cheap daily rates, giving people the opportunity to borrow a vehicle in the company’s lineup with an outrageous number of perks.
This week, Tesla launched its in-house Rental program that will give people a vehicle for between three to seven days, with prices varying and starting at just $60 per day.
However, there are additional perks that make it a really great deal, including Free Supercharging and Free Full Self-Driving (Supervised) for the duration of the rental.
There are no limits on mileage or charging, although the terms do not allow you to leave the state you are renting.
Tesla wrote in an email advertising the program:
“Rent a Tesla and see how it makes every errand, commute, and road trip more fun. While it’s yours, try Full Self-Driving (Supervised) and control and monitor your vehicle with the Tesla app.
Schedule your rental for three to seven days starting at $60 per day (plus taxes and fees) and charge for free at any Tesla-owned Supercharger.
Order your own Tesla within seven days of your rental to get up to a $250 credit toward your purchase.”
This is a great opportunity that will convince MANY people to make the jump.
All your concerns about switching are answered within two days. It’s easier than owning a gas car ever has been. https://t.co/QayTf6YVbw pic.twitter.com/TCHqfTRpes
— TESLARATI (@Teslarati) November 8, 2025
Tesla has long adopted the mentality that butts in seats will sell cars, and for the most part, it is a great strategy. Driving a Tesla is different from owning and driving a combustion engine vehicle; it truly feels as if you are in a car from the past when you get back in an ICE car.
This strategy could be looked at as more of a way for people to experience Tesla ownership than anything.
Although some might use it as a typical rental program that will see it be a cool way to drive without putting miles on a personal car, most will use it as the 48-hour test drive was designed for, which is a short-term way to experience EV ownership.
Tesla is only offering this program at a handful of locations currently, including San Diego and Costa Mesa, California.
News
Tesla makes online ordering even easier
Tesla has a great trade-in program that allows you to give the company your vehicle in exchange for cash, even if it’s not an EV. Their trades are mostly fair, but the company seems to undervalue its own vehicles, and there have been plenty of complaints over offers in the past.
Tesla has adjusted its Online Design Studio to make for an easier trade-in process, reflecting the details of the exchange for a more accurate reflection of payment terms.
Tesla has a great trade-in program that allows you to give the company your vehicle in exchange for cash, even if it’s not an EV. Their trades are mostly fair, but the company seems to undervalue its own vehicles, and there have been plenty of complaints over offers in the past.
Trade-ins are usually given by submitting vehicle details, then Tesla sends an email with an offer. Offers are non-negotiable, but do adjust over time, although the latest offer is valid for 30 days.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
Knowing your new Tesla’s cash price, leasing or loan details, and monthly payment information used to be done by the car buyer. From personal experience, I simply subtracted my trade-in from the cash price of the Tesla Model Y, and I plugged those numbers into the payment calculator.
Now, Tesla is implementing the trade-in process directly into the Design Studio. It will adjust the price of the car and the different monthly payment methods automatically:
Trade-in estimates available directly on our configurator in few states including CA, will cover all of US and Canada next week.
For loyalty customers, if their trade-in VIN is eligible for any loyalty credit, the same will be applied to the estimate. pic.twitter.com/7097vPleMf
— Raj Jegannathan (@r_jegaa) November 8, 2025
The change is already noticed in a handful of states, including California, but it has not rolled out across the board quite yet. It will be implemented in all of the U.S., as well as Canada, this coming week.
The trade-in process is very simple, and after you accept your offer, you simply drop your vehicle off during the delivery process. Making this simple change will be greatly appreciated by owners.
News
Tesla confirms Robotaxi is heading to five new cities in the U.S.
After launching in Austin, Texas, in late June and the Bay Area of California just a few weeks later, Tesla has been attempting to expand its Robotaxi suite to new states and cities in the U.S., and even outside of the country.
Tesla Robotaxi will hit five new cities in the United States in the coming months, the company confirmed.
After launching in Austin, Texas, in late June and the Bay Area of California just a few weeks later, Tesla has been attempting to expand its Robotaxi suite to new states and cities in the U.S., and even outside of the country.
The Robotaxi suite is a ride-hailing service Tesla offers, but the details of it change with each jurisdiction, as regulations vary. For example, in Austin, Tesla can operate the Robotaxi suite without anyone in the driver’s seat, as long as the vehicle does not enter a freeway.

Credit: Tesla
In the Bay Area, a Safety Monitor rides in the driver’s seat, essentially acting as the vehicle operator with Full Self-Driving controlling the car.
The local regulations and how Tesla handles them will continue to be a relevant part of the discussion, especially as the company aims to expand the Robotaxi program to different areas. This has been a primary focus of the company for several months, especially within the United States.
CEO Elon Musk said that Tesla was aiming to launch Robotaxi in Nevada, Arizona, and Florida. However, the company detailed five specific cities where it will launch Robotaxi next during the Annual Shareholder Meeting on Thursday.
Tesla will launch Robotaxi in Las Vegas, Phoenix, Dallas, Houston, and Miami next, broadening its Service Area for the suite to more major cities across the U.S.
It has said it plans to offer the service to half of the U.S. population by the end of the year, but it does not seem as if it will expand to more than a handful of cities this year, which is still tremendous progress, all things considered.
As far as autonomy is concerned, Tesla has always had lofty expectations and has made some even loftier statements.
At the Shareholder Meeting, Musk said that the company would likely be able to enable vehicle owners to text while the vehicle drives, alleviating them from potentially having some of the responsibility they have behind the wheel.
Tesla says texting and driving capability is coming ‘in a month or two’
It is not confirmed that Tesla will roll this out in the next few months, but Musk said there is a possibility.
-
News2 days agoTesla shares rare peek at Semi factory’s interior
-
News1 day agoTesla Model Y Performance set for new market entrance in Q1
-
News3 days agoTesla Model Y Performance is rapidly moving toward customer deliveries
-
News1 day agoTesla makes online ordering even easier
-
Elon Musk2 days agoTesla says texting and driving capability is coming ‘in a month or two’
-
Elon Musk4 days agoTesla teases new AI5 chip that will revolutionize self-driving
-
News2 days agoTesla China expecting full FSD approval in Q1 2026: Elon Musk
-
News1 hour agoTesla is launching a crazy new Rental program with cheap daily rates

