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Tesla beats BMW and becomes number 1 in the U.S. for luxury sales

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Tesla is starting off 2023 by beating luxury vehicle maker BMW in luxury sales and becoming the top luxury car brand in the U.S. for 2022.

This is the first time a U.S. automaker has held this title in almost 25 years. In 2021, Tesla was bested by only 23,244 vehicles, but in 2022, Tesla led by 156,612 vehicles, Automotive News reported.

Estimates from the Automotive News Research & Data Center found that Tesla sold over 491,000 cars in the U.S. in 2022, which is up by 44%, crossing one million deliveries globally. Luxury sales in the U.S. dropped in 2022, and the broader market dropped around 8%. Despite the drops, U.S. vehicle registration data showed that Tesla had a 124,786 vehicle lead over its nearest luxury competitor through October.

Shaun Bugbee of BMW North America told the publication that there’s been a very strong demand for EVs. “Our gate is really our limitation on volume right now in terms of supply,” he said.

Tyson Jominy, vice president of data and analytics at J.D. Power, told Automotive News that luxury buyers want EVs, but the one that only sells EVs is now the sales leader.

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“If you want to be at the top of the luxury segment, you’ve got to beat Tesla, and you’ve got to do it with EVs,” he said.

Tesla had a remarkable year in 2022. Its vehicle deliveries grew 40% year-over-year, and production grew 47% year-over-year. It produced 439,701 and delivered 405,278 electric vehicles in the fourth quarter of 2022. In total, Tesla produced 1,369,611 and delivered 1,313,851 EVs last year, its first year past the million-unit mark. Those numbers do not include the first of its all-electric Class 8 Semi trucks to PepsiCo in December.

Other notable achievements Tesla accomplished last year include its Energy side. It opened its Megafactory in Lathrop, California, and quickly began ramping up hiring after breaking ground in August. Tesla also launched Tesla Electric for Texas, which allows Powerwall owners to participate in virtual power plants.

Disclosure: Johnna is a $TSLA shareholder and believes in Tesla’s mission.  

Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.

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Tesla updates fans on its plans for the Roadster

Earlier in 2025, Musk said Tesla would host the “most epic demo” for the Roadster in late 2025. We’re in Q4, so time is running out, but we finally got the update we’ve been waiting for from von Holzhausen on the Ride the Lightning podcast yesterday.

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Tesla Roadster and Semi at Tesla Battery Day 2020 Credit: @GuyTesla | Twitter

Tesla has finally updated fans on its plans for the Roadster after stating earlier this year it would host the “most epic demo,” showcasing the vehicle’s capabilities.

The Roadster is amongst the most highly anticipated automotive releases in the entire industry, and was set for release in 2020 initially. However, Tesla got so caught up with scaling up the Model Y and focusing on autonomy that the project took a figurative backseat.

Elon Musk teases Tesla’s “most epic demo” by end of year

In the years since its planned release, we have not seen much of the vehicle. Company executives like Elon Musk and Chief Designer Franz von Holzhausen have hinted at things about it and teased us with potential release dates, but each time, it has been delayed.

Last year, Tesla planned to show something, but Musk saw what improvements had been made from the original design unveiled back in 2017 and figured the company could go a step further, only delaying the project another year.

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But what’s another year, right?

Earlier in 2025, Musk said Tesla would host the “most epic demo” for the Roadster in late 2025. We’re in Q4, so time is running out, but we finally got the update we’ve been waiting for from von Holzhausen on the Ride the Lightning podcast yesterday.

Confirming the demo was still on for this year, he also teased some new features that the Roadster will have, like new paint options.

Von Holzhausen said:

“I’m excited to showcase the Roadster for a lot of different reasons. The wait will be worth it.”

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Additionally, he said the capabilities of the Roadster are truly something, and they have gotten the vehicle to a point that it seems to test the “limits of physics.” Franz added that Tesla has “really gotten to a point where we are going to be achieving that standard that we set out.”

Obviously, the Roadster is not a major contributor to Tesla’s mission or to its future, which mostly leans on artificial intelligence and Robotaxi or autonomy. However, it is still a product that Tesla needs to offer, as many have put massive $250,000 downpayments on the vehicle in an attempt to purchase one.

Tesla has not yet announced a date for its demo of the Roadster, but based on Franz’s interview, it seems the company is still on track to hold that by the end of the year.

The full episode with Franz von Holzhausen on the Ride the Lightning podcast is available here.

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Tesla is ramping up its hiring for the Cybercab production team

As can be seen on Tesla’s Careers website, three new Cybercab-related positions are currently available at Giga Texas.

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Credit: @serobinsonjr/X

Tesla appears to be ramping up its Cybercab team at Giga Texas. As per recent observations by the Tesla community, three new job listings on the automaker’s Careers site suggest that the company is starting to add more critical personnel for the autonomous two-seater’s production.

New Cybercab jobs

As can be seen on Tesla’s Careers website, three new Cybercab-related positions are currently available. Tesla is looking for a Metrology Technician, who will work on the Cybercab’s Quality team; an Equipment Engineer who will work on the Cybercab’s Plastics team; and a Tool & Die Supervisor, who will work in the Injection Molding team.  

All three positions are based in Austin, Texas, which is quite unsurprising as Giga Texas is the only facility today that has the capability to produce the vehicle. The Cybercab’s production is quite different compared to Tesla’s other vehicles, as it is the first car that would be produced using the company’s “Unboxed” process. 

Credit: Tesla

Unlike any car that’s produced before

Elon Musk has previously said the Cybercab will be Tesla’s highest-volume vehicle, targeting an annual rate of 2 million units. He also mentioned that the vehicle’s manufacturing line will not resemble an automotive production line at all. Instead, it would resemble a high-speed consumer electronics line, which should pave the way for one Cybercab to be produced every few seconds.

“If you’ve seen the design of the Cybercab line, it doesn’t look like a normal car manufacturing line. It looks like a really high-speed consumer electronics line. In fact, the line will move so fast that actually people can’t even get close to it. I think it’ll be able to produce a car ultimately in less than 5 seconds,” Musk stated during Tesla’s All-Hands meeting earlier this year.

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Elon Musk: Grok 5 now has a 10% chance of becoming world’s first AGI

If his prediction comes to pass, xAI could very well become yet another world-changing company from Elon Musk. 

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Credit: xAI/X

Elon Musk has shared his most optimistic forecast about Grok 5’s capabilities yet. In a recent post on X, Musk stated that he now believes that the upcoming update to xAI’s large language model has a 10% chance of achieving artificial general intelligence. 

If his prediction comes to pass, xAI could very well become yet another world-changing company from Elon Musk. 

Musk’s previous Grok 5 estimate 

Just last month, Elon Musk estimated that xAI might have a chance at achieving artificial general intelligence with Grok 5. Musk’s comments at the time already made headlines, considering that no company in the world today has achieved AGI yet, though numerous AI startups today are actively pursuing artificial general intelligence.

In a recent post on X, Musk noted that his “estimate of the probability of Grok 5 achieving AGI is now at 10% and rising.” In another post, he also noted that “Grok 5 will be AGI or something indistinguishable from AGI.” Grok 5 is yet to be released, though Musk’s comments about the update are definitely setting expectations.

AGI will be world changing

Artificial General Intelligence (AGI) refers to an AI system that is capable of matching or surpassing human-level intelligence across tasks such as thinking, reasoning, and other domains by a notable margin, as noted in a previous report from Benzinga. With AGI achieved, industries from robotics to manufacturing would likely see a notable boost.

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As per a report from the Center for International Relations and Sustainable Development (CIRSD), AGI could eventually pave the way for artificial super intelligence (ASI), which would be more intelligent than AGI and likely more intelligent than all of humanity combined. 

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