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Tesla is becoming the company of choice for next-generation auto workers
Tesla’s first handover ceremony for its Made-in-China Model 3 in Gigafactory 3 was memorable for a variety of reasons. For one, it proved that Tesla could meet or even exceed the already-ambitious goals of CEO Elon Musk. It was also an event that was made extra special when a young GF3 worker decided to propose to his partner with his blue MIC Model 3.
The scene is representative of a trend that seems to be present in Tesla’s ranks: the company is becoming the de facto carmaker of choice for the next generation of auto workers. Gigafactory 3’s workers who were present at the handover ceremony were mostly young. This extends to the company’s executives as well. Unlike conventional executives from legacy auto, who are populated by veterans who have been in the business for decades, Tesla’s executives are young, aggressive, and even a tad bit ambitious.
This observation was mentioned by Tesla owner-enthusiast @Ray4Tesla in a tweet following the handover event in Shanghai. Several executives from Tesla attended the MIC Model 3 delivery event, and all of them were in their 30s and 40s. They were articulate, energetic, and seemingly very motivated. In a way, the energy exuded by Tesla China’s executives was fitting for a company whose mission is literally to accelerate the advent of sustainability.
Tesla’s allure for young professionals is not just limited to China. Recent comments from Jorg Steinbach, the Economics Minister of Brandenburg, suggested that Germany may be looking to Tesla to attract young talent as well. “I am optimistic that young people from all over Germany and far beyond want to take part in this project,” he said, adding that the arrival of the electric car maker could allow the region’s workers to future-proof their jobs.
Perhaps it’s Tesla’s disruptive nature, or its startup nature, but the company continues to rank high among young job seekers. Working at Tesla is notoriously challenging, filled with long hours and hyper-ambitious targets. It’s essentially a Silicon Valley startup, but instead of a mobile app or an internet-based service, the company’s product happens to be electric cars and battery storage devices. Stories from former workers at Tesla tell of intense work environments and sudden changes of pace. Yet, it is also one that the best and brightest find very difficult to pass up.
Employer branding specialist Universum’s 2019 survey found that Tesla and SpaceX, two of CEO Elon Musk’s companies, are perceived by engineering students as the best employers in the country. For many young workers, particularly those whose idealism is still intact, there are few companies in the world worth working for, and one of them happens to be Tesla. Overall, it appears that for many of these young workers, the challenges that come with a job at Tesla are well worth it.
Another reason for this is likely Tesla CEO Elon Musk. Bold and daring, Musk has been compared by the media to billionaire-genius-superhero Tony Stark/Iron Man. Just like the fictional Stark, Musk barrels through his projects with an intensity that’s near-obsessive, and at times, with seemingly little regard for his personal safety. While conventional auto CEOs are thought to spend their days behind a desk and at meetings, Musk is out on the roads testing the limits of Autopilot and Full Self-Driving on his personal vehicle. Musk is also known to get his hands dirty when needed, with the CEO being spotted torquing bolts with Tesla’s workers during the buildout of Tesla’s GA4 line for the Model 3 in the Fremont factory.
Ultimately, it is quite inspiring to work for a company whose goal is not just to make money every quarter, but one that fights a far more important battle. It is also inspiring to work under a leader who puts himself in the front lines. This certainly seems to be the case, with a survey from job search marketplace Hired indicating that Musk is currently perceived by job seekers as the most inspiring leader in tech. This is something that has been noticed by veteran Shark Tank judge Kevin O’Leary, better known by his tongue-in-cheek nickname, Mr. Wonderful, as well.
Prior to being a TSLA investor, O’Leary had been critical of the electric car maker. But one of the tipping points for the investing veteran came after watching electric vehicle races that involve engineering students from various schools. Automakers would usually send their HR teams to these races, in an effort to attract up-and-coming talent. But after each race, the Shark Tank judge realized that the winning teams all head over to one company: Tesla. This, according to O’Leary, is a big advantage for the electric car maker.
“Every one of these engineers, the smoking hot kids that sit with their cars, the men and women that sleep with them for 24 hours a day; it’s an unusual culture I’ve never seen before. They all want to work at Tesla. Why? Because the teams are six to eight people. If they go to a legacy car company, they get drowned out in the back somewhere. These smart, young, men and women make a big difference as interns. I can’t believe the access to talent they have,” O ‘Leary said.
With this in mind, it appears that Tesla’s future as an electric car maker is secured, at least with regards to its talent pool. Provided that the company maintains its course, and its leadership remains as motivated, there is very little doubt that the disruptor from Silicon Valley could attract the best and brightest workers when needed.
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
TESLARATI Premium Membership
$19.99 USD“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
