News
Tesla is becoming the company of choice for next-generation auto workers
Tesla’s first handover ceremony for its Made-in-China Model 3 in Gigafactory 3 was memorable for a variety of reasons. For one, it proved that Tesla could meet or even exceed the already-ambitious goals of CEO Elon Musk. It was also an event that was made extra special when a young GF3 worker decided to propose to his partner with his blue MIC Model 3.
The scene is representative of a trend that seems to be present in Tesla’s ranks: the company is becoming the de facto carmaker of choice for the next generation of auto workers. Gigafactory 3’s workers who were present at the handover ceremony were mostly young. This extends to the company’s executives as well. Unlike conventional executives from legacy auto, who are populated by veterans who have been in the business for decades, Tesla’s executives are young, aggressive, and even a tad bit ambitious.
This observation was mentioned by Tesla owner-enthusiast @Ray4Tesla in a tweet following the handover event in Shanghai. Several executives from Tesla attended the MIC Model 3 delivery event, and all of them were in their 30s and 40s. They were articulate, energetic, and seemingly very motivated. In a way, the energy exuded by Tesla China’s executives was fitting for a company whose mission is literally to accelerate the advent of sustainability.
Tesla’s allure for young professionals is not just limited to China. Recent comments from Jorg Steinbach, the Economics Minister of Brandenburg, suggested that Germany may be looking to Tesla to attract young talent as well. “I am optimistic that young people from all over Germany and far beyond want to take part in this project,” he said, adding that the arrival of the electric car maker could allow the region’s workers to future-proof their jobs.
Perhaps it’s Tesla’s disruptive nature, or its startup nature, but the company continues to rank high among young job seekers. Working at Tesla is notoriously challenging, filled with long hours and hyper-ambitious targets. It’s essentially a Silicon Valley startup, but instead of a mobile app or an internet-based service, the company’s product happens to be electric cars and battery storage devices. Stories from former workers at Tesla tell of intense work environments and sudden changes of pace. Yet, it is also one that the best and brightest find very difficult to pass up.
Employer branding specialist Universum’s 2019 survey found that Tesla and SpaceX, two of CEO Elon Musk’s companies, are perceived by engineering students as the best employers in the country. For many young workers, particularly those whose idealism is still intact, there are few companies in the world worth working for, and one of them happens to be Tesla. Overall, it appears that for many of these young workers, the challenges that come with a job at Tesla are well worth it.
Another reason for this is likely Tesla CEO Elon Musk. Bold and daring, Musk has been compared by the media to billionaire-genius-superhero Tony Stark/Iron Man. Just like the fictional Stark, Musk barrels through his projects with an intensity that’s near-obsessive, and at times, with seemingly little regard for his personal safety. While conventional auto CEOs are thought to spend their days behind a desk and at meetings, Musk is out on the roads testing the limits of Autopilot and Full Self-Driving on his personal vehicle. Musk is also known to get his hands dirty when needed, with the CEO being spotted torquing bolts with Tesla’s workers during the buildout of Tesla’s GA4 line for the Model 3 in the Fremont factory.
Ultimately, it is quite inspiring to work for a company whose goal is not just to make money every quarter, but one that fights a far more important battle. It is also inspiring to work under a leader who puts himself in the front lines. This certainly seems to be the case, with a survey from job search marketplace Hired indicating that Musk is currently perceived by job seekers as the most inspiring leader in tech. This is something that has been noticed by veteran Shark Tank judge Kevin O’Leary, better known by his tongue-in-cheek nickname, Mr. Wonderful, as well.
Prior to being a TSLA investor, O’Leary had been critical of the electric car maker. But one of the tipping points for the investing veteran came after watching electric vehicle races that involve engineering students from various schools. Automakers would usually send their HR teams to these races, in an effort to attract up-and-coming talent. But after each race, the Shark Tank judge realized that the winning teams all head over to one company: Tesla. This, according to O’Leary, is a big advantage for the electric car maker.
“Every one of these engineers, the smoking hot kids that sit with their cars, the men and women that sleep with them for 24 hours a day; it’s an unusual culture I’ve never seen before. They all want to work at Tesla. Why? Because the teams are six to eight people. If they go to a legacy car company, they get drowned out in the back somewhere. These smart, young, men and women make a big difference as interns. I can’t believe the access to talent they have,” O ‘Leary said.
With this in mind, it appears that Tesla’s future as an electric car maker is secured, at least with regards to its talent pool. Provided that the company maintains its course, and its leadership remains as motivated, there is very little doubt that the disruptor from Silicon Valley could attract the best and brightest workers when needed.
Tesla CEO Elon Musk posted a photo of himself standing with the Optimus production team inside Tesla’s Fremont factory, arms crossed amid workers in hard hats and safety vests. The image captures a pivotal industrial shift: the same facility space once dedicated to building Tesla’s flagship Model S sedan and Model X SUV is now home to the company’s humanoid robot manufacturing line.
Walking the Optimus production line in Fremont pic.twitter.com/ABS0tuRibW
— Elon Musk (@elonmusk) July 1, 2026
Tesla’s Fremont Factory, acquired in 2010 from the former NUMMI joint venture between Toyota and GM, has been the company’s original U.S. manufacturing hub since Model S production began in 2012.
The Model X followed soon thereafter. These premium vehicles offered lower annual volumes, recently around 30,000 combined, compared to the high-volume Model 3 and Model Y lines that continue around the site. Over their combined run, the S and X accounted for roughly 610,000 units.
In late January 2026, during Tesla’s Q4 2025 earnings call, Elon Musk announced the end of Model S and Model X production in Q2 2026. The final vehicles rolled off the line in early May. Rather than retooling for another vehicle, Tesla chose to convert the dedicated S/X assembly area into a dedicated Optimus Gen 3 production line.
Model 3 and Y manufacturing remains unaffected. Tesla’s official Fremont Factory page now lists Optimus alongside the 3 and Y as core products.
The conversion was executed with remarkable speed. After production stopped, crews dismantled the existing vehicle line and installed entirely new modular equipment—including lines sourced from Germany and dozens of sub-lines for actuators, batteries, and other components—in roughly four months.
Musk described the timeline as “insanely fast,” noting it would be unprecedented for any other manufacturer. Initial Optimus output is expected to ramp slowly due to the robot’s roughly 10,000 unique parts and the brand-new production processes involved. The Fremont line targets an eventual capacity of 1 million Optimus units per year.
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Optimus Development Timeline
- August 19, 2021: Optimus (then called Tesla Bot) formally announced at Tesla’s first AI Day. A concept video showed a person in a suit demonstrating the vision for a general-purpose humanoid capable of dangerous, repetitive, or boring tasks using the same AI architecture as Full Self-Driving.
- 2022: Early prototypes displayed. At the second AI Day in September, semi-functional units demonstrated walking across a stage and basic arm movements
- 2023: September videos showed improved capabilities, including sorting colored blocks, precise limb awareness, and holding a Yoda pose.
- 2024-early 2025: Factory integration videos showed Optimus navigating workspaces and handling objects like battery cells.
- January 2026: Gen 3 mass-production activities began at Fremont, with reports of over 1,000 Gen 3 units already operating inside the factory for real-world learning and AI training
- April 2026: Musk confirms Optimus production on converted Fremont line would begin in late July or August 2026. The Gen 3 reveal, originally eyed for Q1, was pushed closer to production start. A second, much larger Optimus factory at Giga Texas is under construction, with volume production targeted for Summer 2027 and long-term capacity of 10 million units annually
- July 1, 2026: Musk’s on-site visit and team photo confirm the Optimus line is operational and the transition is actively progressing
Tesla positions Optimus as potentially its largest project ever, leveraging vertical integration, AI expertise, and car-like manufacturing know-how to scale humanoid robots first for its own factories and later for broader industrial and consumer use.
The Fremont conversion serves as a critical proving ground for this ambitious new chapter in Tesla’s already-rich history.
Investor's Corner
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
Tesla short seller Michael Burry, the subject of the film “The Big Short,” where he was portrayed by Steve Carell, has revealed he has opened a new bet against the stock.
In a new update to his Substack newsletter in a post titled “Trading Post June 30, 2026,” Burry revealed a new set of bets against Tesla, Caterpillar, NVIDIA, Applied Materials Inc., and the iShares Semiconductor ETF.
In regard to Tesla, Burry wrote:
“And finally I shorted Tesla at 416.22. Happy it jumped back to this level.”
This means Burry likely opened his new short position after the company’s recent rally on Wall Street, which saw Tesla shares sink in mid-May, only to recover to well over the $400 mark. Currently, shares trade at around $427.
The company saw a big Tuesday as shares climbed considerably, over 10 percent. The size of the Tesla short was not provided, nor did Burry give any information on the position’s structure, the number of shares, dollar value, or whether options were used in the short.
The Tesla and SpaceX merger everyone is talking about is quietly building
Over the years, Burry has been one of the more vocal critics of Tesla, calling its share price “media inflated,” and saying it was “ridiculously overvalued” as recently as December.
The company has largely transitioned away from being known as an automotive company and instead is much more widely regarded as an AI play, mostly due to its Full Self-Driving efforts, Optimus robot development, and data collection related to both.
This has not pulled those skeptics away from being vocal about their distaste for how Tesla is valued, but there’s no denying that the company is a global force in many things, including sustainable energy, automotive, and AI.
Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).
Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.
“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”
Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12
Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.
It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”
Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.
There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:
“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”
SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.
Tesla Optimus project fires up as Musk sees production line progress
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
