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Tesla audio partner DSP Concepts discusses noise cancellation tech & the future of sound in autonomous cars
Sound might play a bigger role in the auto industry with the advent of the electric cars and the age of autonomous vehicles dawning. Tesla’s audio partner DSP Concepts (DSPC) knows a lot about sound and how big of a role it plays in everyday life. Teslarati spoke with part of the DSP Concepts team, who revealed the significance of sound in vehicles, especially as the electric car revolution starts to hit its stride.
“It turns out a car is your most complicated audio product,” said Chin Beckmann, the co-founder and CEO of DSP Concepts. Beckmann described all the ways audio and sound play a part in how people interact with their vehicles, like phone calls, voice commands, or simple in-car communication from driver to passenger and vice versa.
Engine noise cancellation is a feature that interests traditional cars owners as well. Inversely, for electric car owners, engine noise enhancements or noisemakers have become a sought after feature, particularly in the United States where it is mandatory for EVs.
Tesla probably contributed to the popularity of noisemakers in vehicles with its recently-released Boombox feature, which allows drivers to play sounds through an external speaker. Funnily enough, EV owners seeking to increase the noise coming out of their vehicles, may also be looking for ways to decrease the sounds coming into their cars.
“There’s a lot of interest in road noise cancellation from EVs,” said Dr. Paul Beckmann, founder and CTO of DSP Concepts.
Last month, DSP Concepts announced that Audio Weaver would port Bose’s QuietComfort Road Noise Control (RNC) technology into its platform. The collaboration meant that car companies using the Audio Weaver platform, like Tesla, Porsche, or BMW, could offer Bose’s QuietComfort RNC to their vehicles.
Dr. Beckmann clarified, however, that some hardware needs to be integrated into the vehicle for the Bose QuietComfort RNC to work.
“The way the RNC works is it uses microphones inside the car to listen. It’s kind of like those active noise cancelling headphones. The headphones have microphones close by your ears. So [for] the retrofit, you’d have to put microphones, maybe, by the headrest or somewhere close to your ears,” he shared with Teslarati.
Dru Wynings, Sr. Director of Marketing at DSP Concepts, added that some sensors would probably be needed in the car’s chassis as well. He also talked about the complexities of bringing Bose’s QuietComfort RNC to vehicles.
“There’s a huge hardware component to it in terms of how much computation is needed, in terms of what their audio sound system is…all of that could take a toll. So, [automakers are] planning on what could actually fit on this specific chip to run this software,” said Wynings.
DSP Concepts did not reveal any details about Bose RNC coming to Tesla vehicles. There’s really no telling what features Tesla will roll out to its vehicles at the end of the day.
However, the possibility is very high. It isn’t too far-fetched to think that Tesla might have already equipped its vehicles with the necessary hardware for features like Bose’s QuietComfort RNC, especially considering the upcoming release of the much-anticipated Model S and Model X refresh. The company already did something similar with its in-cabin camera. The hardware for the camera feature was equipped well before it was enabled via an OTA software update.
Road noise cancellation seems like a premium feature that could be available for Tesla’s top-tier vehicles, like the Model S and Model X. Or Tesla may roll out the Bose RNC feature to its entire fleet in a later update. After all, the Model 3 just had a refresh as well.
Sound in Autonomous Vehicles
Aside from Tesla, DSP Concepts works with an array of automakers in the industry, both old and new companies. The company’s main goal is to bring audio engineering into the 21st century with the help of Audio Weaver.
When it comes to the auto industry, DSPC seems very aware of how audio in cars will evolve as autonomy enters the industry. It has become evident that car companies, both legacy and startups, have started producing more tech-savvy vehicles.
Tesla vehicles might be the most tech-savvy cars on the market. The EV manufacturer’s cars incorporate technology that people might look for in their vehicles now, like Netflix, Spotify, or even Caraoke. Yes, these features might not be necessary, but the same argument could be made for phones, laptops, or other devices.
People can do much more than call others with their phones now. They can watch their favorite shows, listen to music, search the internet and much, much more. People seem to want their tech to be well-rounded, so why not their vehicles?
Other car makers seem to be following Tesla’s footsteps. In addition to making more tech-oriented vehicles, more auto companies are also exploring autonomous cars.
With autonomy in the picture, features like Tesla Theater or Tesla Arcade will be more utilized and with that comes the significance of sound. DSP Concepts understands that people might start looking for better sound quality in their autonomous vehicles as more entertainment options are offered by car companies.
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A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
