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Tesla audio partner DSP Concepts discusses noise cancellation tech & the future of sound in autonomous cars
Sound might play a bigger role in the auto industry with the advent of the electric cars and the age of autonomous vehicles dawning. Tesla’s audio partner DSP Concepts (DSPC) knows a lot about sound and how big of a role it plays in everyday life. Teslarati spoke with part of the DSP Concepts team, who revealed the significance of sound in vehicles, especially as the electric car revolution starts to hit its stride.
“It turns out a car is your most complicated audio product,” said Chin Beckmann, the co-founder and CEO of DSP Concepts. Beckmann described all the ways audio and sound play a part in how people interact with their vehicles, like phone calls, voice commands, or simple in-car communication from driver to passenger and vice versa.
Engine noise cancellation is a feature that interests traditional cars owners as well. Inversely, for electric car owners, engine noise enhancements or noisemakers have become a sought after feature, particularly in the United States where it is mandatory for EVs.
Tesla probably contributed to the popularity of noisemakers in vehicles with its recently-released Boombox feature, which allows drivers to play sounds through an external speaker. Funnily enough, EV owners seeking to increase the noise coming out of their vehicles, may also be looking for ways to decrease the sounds coming into their cars.
“There’s a lot of interest in road noise cancellation from EVs,” said Dr. Paul Beckmann, founder and CTO of DSP Concepts.
Last month, DSP Concepts announced that Audio Weaver would port Bose’s QuietComfort Road Noise Control (RNC) technology into its platform. The collaboration meant that car companies using the Audio Weaver platform, like Tesla, Porsche, or BMW, could offer Bose’s QuietComfort RNC to their vehicles.
Dr. Beckmann clarified, however, that some hardware needs to be integrated into the vehicle for the Bose QuietComfort RNC to work.
“The way the RNC works is it uses microphones inside the car to listen. It’s kind of like those active noise cancelling headphones. The headphones have microphones close by your ears. So [for] the retrofit, you’d have to put microphones, maybe, by the headrest or somewhere close to your ears,” he shared with Teslarati.
Dru Wynings, Sr. Director of Marketing at DSP Concepts, added that some sensors would probably be needed in the car’s chassis as well. He also talked about the complexities of bringing Bose’s QuietComfort RNC to vehicles.
“There’s a huge hardware component to it in terms of how much computation is needed, in terms of what their audio sound system is…all of that could take a toll. So, [automakers are] planning on what could actually fit on this specific chip to run this software,” said Wynings.
DSP Concepts did not reveal any details about Bose RNC coming to Tesla vehicles. There’s really no telling what features Tesla will roll out to its vehicles at the end of the day.
However, the possibility is very high. It isn’t too far-fetched to think that Tesla might have already equipped its vehicles with the necessary hardware for features like Bose’s QuietComfort RNC, especially considering the upcoming release of the much-anticipated Model S and Model X refresh. The company already did something similar with its in-cabin camera. The hardware for the camera feature was equipped well before it was enabled via an OTA software update.
Road noise cancellation seems like a premium feature that could be available for Tesla’s top-tier vehicles, like the Model S and Model X. Or Tesla may roll out the Bose RNC feature to its entire fleet in a later update. After all, the Model 3 just had a refresh as well.
Sound in Autonomous Vehicles
Aside from Tesla, DSP Concepts works with an array of automakers in the industry, both old and new companies. The company’s main goal is to bring audio engineering into the 21st century with the help of Audio Weaver.
When it comes to the auto industry, DSPC seems very aware of how audio in cars will evolve as autonomy enters the industry. It has become evident that car companies, both legacy and startups, have started producing more tech-savvy vehicles.
Tesla vehicles might be the most tech-savvy cars on the market. The EV manufacturer’s cars incorporate technology that people might look for in their vehicles now, like Netflix, Spotify, or even Caraoke. Yes, these features might not be necessary, but the same argument could be made for phones, laptops, or other devices.
People can do much more than call others with their phones now. They can watch their favorite shows, listen to music, search the internet and much, much more. People seem to want their tech to be well-rounded, so why not their vehicles?
Other car makers seem to be following Tesla’s footsteps. In addition to making more tech-oriented vehicles, more auto companies are also exploring autonomous cars.
With autonomy in the picture, features like Tesla Theater or Tesla Arcade will be more utilized and with that comes the significance of sound. DSP Concepts understands that people might start looking for better sound quality in their autonomous vehicles as more entertainment options are offered by car companies.
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Tesla CEO Elon Musk posted a photo of himself standing with the Optimus production team inside Tesla’s Fremont factory, arms crossed amid workers in hard hats and safety vests. The image captures a pivotal industrial shift: the same facility space once dedicated to building Tesla’s flagship Model S sedan and Model X SUV is now home to the company’s humanoid robot manufacturing line.
Walking the Optimus production line in Fremont pic.twitter.com/ABS0tuRibW
— Elon Musk (@elonmusk) July 1, 2026
Tesla’s Fremont Factory, acquired in 2010 from the former NUMMI joint venture between Toyota and GM, has been the company’s original U.S. manufacturing hub since Model S production began in 2012.
The Model X followed soon thereafter. These premium vehicles offered lower annual volumes, recently around 30,000 combined, compared to the high-volume Model 3 and Model Y lines that continue around the site. Over their combined run, the S and X accounted for roughly 610,000 units.
In late January 2026, during Tesla’s Q4 2025 earnings call, Elon Musk announced the end of Model S and Model X production in Q2 2026. The final vehicles rolled off the line in early May. Rather than retooling for another vehicle, Tesla chose to convert the dedicated S/X assembly area into a dedicated Optimus Gen 3 production line.
Model 3 and Y manufacturing remains unaffected. Tesla’s official Fremont Factory page now lists Optimus alongside the 3 and Y as core products.
The conversion was executed with remarkable speed. After production stopped, crews dismantled the existing vehicle line and installed entirely new modular equipment—including lines sourced from Germany and dozens of sub-lines for actuators, batteries, and other components—in roughly four months.
Musk described the timeline as “insanely fast,” noting it would be unprecedented for any other manufacturer. Initial Optimus output is expected to ramp slowly due to the robot’s roughly 10,000 unique parts and the brand-new production processes involved. The Fremont line targets an eventual capacity of 1 million Optimus units per year.
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Optimus Development Timeline
- August 19, 2021: Optimus (then called Tesla Bot) formally announced at Tesla’s first AI Day. A concept video showed a person in a suit demonstrating the vision for a general-purpose humanoid capable of dangerous, repetitive, or boring tasks using the same AI architecture as Full Self-Driving.
- 2022: Early prototypes displayed. At the second AI Day in September, semi-functional units demonstrated walking across a stage and basic arm movements
- 2023: September videos showed improved capabilities, including sorting colored blocks, precise limb awareness, and holding a Yoda pose.
- 2024-early 2025: Factory integration videos showed Optimus navigating workspaces and handling objects like battery cells.
- January 2026: Gen 3 mass-production activities began at Fremont, with reports of over 1,000 Gen 3 units already operating inside the factory for real-world learning and AI training
- April 2026: Musk confirms Optimus production on converted Fremont line would begin in late July or August 2026. The Gen 3 reveal, originally eyed for Q1, was pushed closer to production start. A second, much larger Optimus factory at Giga Texas is under construction, with volume production targeted for Summer 2027 and long-term capacity of 10 million units annually
- July 1, 2026: Musk’s on-site visit and team photo confirm the Optimus line is operational and the transition is actively progressing
Tesla positions Optimus as potentially its largest project ever, leveraging vertical integration, AI expertise, and car-like manufacturing know-how to scale humanoid robots first for its own factories and later for broader industrial and consumer use.
The Fremont conversion serves as a critical proving ground for this ambitious new chapter in Tesla’s already-rich history.
Investor's Corner
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
Tesla short seller Michael Burry, the subject of the film “The Big Short,” where he was portrayed by Steve Carell, has revealed he has opened a new bet against the stock.
In a new update to his Substack newsletter in a post titled “Trading Post June 30, 2026,” Burry revealed a new set of bets against Tesla, Caterpillar, NVIDIA, Applied Materials Inc., and the iShares Semiconductor ETF.
In regard to Tesla, Burry wrote:
“And finally I shorted Tesla at 416.22. Happy it jumped back to this level.”
This means Burry likely opened his new short position after the company’s recent rally on Wall Street, which saw Tesla shares sink in mid-May, only to recover to well over the $400 mark. Currently, shares trade at around $427.
The company saw a big Tuesday as shares climbed considerably, over 10 percent. The size of the Tesla short was not provided, nor did Burry give any information on the position’s structure, the number of shares, dollar value, or whether options were used in the short.
The Tesla and SpaceX merger everyone is talking about is quietly building
Over the years, Burry has been one of the more vocal critics of Tesla, calling its share price “media inflated,” and saying it was “ridiculously overvalued” as recently as December.
The company has largely transitioned away from being known as an automotive company and instead is much more widely regarded as an AI play, mostly due to its Full Self-Driving efforts, Optimus robot development, and data collection related to both.
This has not pulled those skeptics away from being vocal about their distaste for how Tesla is valued, but there’s no denying that the company is a global force in many things, including sustainable energy, automotive, and AI.
Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).
Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.
“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”
Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12
Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.
It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”
Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.
There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:
“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”
SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.
Tesla Optimus project fires up as Musk sees production line progress
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
