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How Tesla Challenges Other Car Makers
Tesla challenges other car makers to build better cars says Diarmuid O’Connell, Telsa’s vice president of business development at an industry conference.
Tesla Motor service center. (Source: Tesla Motors)
Diarmuid O’Connell, Tesla’s VP of business development, had harsh words for competitors last week at the CAR management briefing seminars in Michigan. He told the group that Tesla challenges other car makers to build better cars.
“You can split the market of EVs into two programs,” he said. “Many are compliance programs. Exceptions are Nissan, ourselves and BMW. Most are focused on minimum compliance, lowest common denominator behavior, and the vehicles reflect that. In some respect, they are appliances, in terms of the way they look.”
CARB And The EPA
His remarks come at a time when two important regulatory programs are up for review. The California Air Resources Board is taking a look at its zero emissions vehicle policies and the Environmental Protection Agency is considering changes to its CAFE standards.
Traditional car makers are trying to get both agencies to relax those standards, but O’Connell says they should stop trying to “slow walk” the rate of progress toward a emissions free future and get busy building better cars. He says his company wants California and the EPA to raise their standards, not relax them.
“From an empirical standpoint, the [regulations] are very weak, eminently achievable and the only thing missing is the will to put compelling products on the road,” he said, according to The Wall Street Journal.
This week, Mary Nichols, CARB chairwoman since 2007, announced that she isn’t satisfied with having just a few electric cars on California roads. The current standard calls for 2.7% of all cars sold in California to be electric. Nichols wants to set the bar higher. In fact, she would like it if all the cars sold in California were electric by 2030.
For its part, the automotive industry is busy telling the EPA that the current CAFE standards are too high. Any further tightening would be bad for business. “We need consumers to buy them in high volumes to meet the steep climb in fuel economy standards ahead,” the Alliance of Automobile Manufacturers, an industry lobbying group, told the conference. The implication is that higher standards will kill the automotive business, cause massive layoffs, and have a negative impact on the economy.
This is precisely the same argument the automobile industry made about safety related changes in the ’50’s, seat belts in the 60’s, exhaust emission in the 70’s, airbags in the 90’s and better crash test performance at the beginning of the 21st century. Its complaints today are just more of the same.
CAFE Olay
The furor over EPA standards is actually a tempest in a teapot. On the surface of it, the 54.5 mpg requirement by 2025 seems like a huge increase above present day performance. But in reality, that standard is based on the old EPA mileage testing protocol, which was amended several years ago because it resulted in numbers that were wildly optimistic.
When the EPA adopted a new standard designed to better reflect real world expectations, it did not apply the new standard to the computation of the 2025 goal. If it did, that 54.5 mpg number would convert to around 37 mpg — which many of today’s cars are already capable of achieving.
To suggest that car companies cannot achieve a CAFE of 37 mpg using the current EPA protocol is patently absurd. In fact, a representative of Johnson Controls, one of the largest suppliers of components to the automobile manufacturing , said last year that car makers can easily meet the new standard and, in fact, many are already doing so today with internal combustion cars.
Charging Technology
One area where other manufacturers need to step up involves recharging technology for EVs and plug-in cars. At present, the best any of those other cars can handle is 50 kW. Tesla already has Superchargers with more than double that capacity. It’s new liquid cooled charging cables indicate the company has even higher power chargers in mind for the future.
O’Connell told the conference that drivers of competitors’ cars would be welcome to use the Supercharger network if only their cars were capable of handling the higher current. Tesla made its Supercharger patents public last year, but no other manufacturer has expressed any interest in them. Instead, the industry seems content to live with 50 kW “fast chargers” that really aren’t all that fast.
The Week In Review
Tesla has had a rough week. The stock market was disappointed with what Elon Musk had to say during the 2nd quarter conference call and punished the company’s stock, which closed down nearly 9% for the week.
The real question on people’s minds is whether Tesla will bring electric cars to the masses the way the Model T put the world on wheels almost a century ago, or whether it is a company that caters only to the wealthy and will flame out the way the Concorde SST did? If you are reading this, chances are we know how you would answer that question.
Tesla has launched a new color at Gigafactory Berlin in Germany, home of the company’s “world-class paint shop,” as Elon Musk once called it.
Bringing a new color to Tesla’s Model Y, there are now five available colors for those who will receive a vehicle from Gigafactory Berlin, with four of them being colors offered in other markets.
However, there is now one distinct color that is only available in Germany: Marine Blue.
🚨 Tesla has launched “Marine Blue” in select European countries
It is the third shade of blue Giga Berlin produces. It costs $1,500 pic.twitter.com/pVDWdNeBSJ
— TESLARATI (@Teslarati) October 10, 2025
Priced at €1,300, Marine Blue will cost the same as both Diamond Black and Stealth Grey, while Quicksilver and Ultra Red are available for double the price.
It is the third shade of blue Tesla offers across its lineup, as Deep Metallic Blue and Glacier Blue are also offered, but in other markets.
Tesla has routinely flexed Giga Berlin for having the most advanced paint shop throughout its factories, and it has produced some interesting colors over the past few years, some of which were truly awesome.
Tesla Giga Berlin is getting a world-class paint shop, new color ‘layers’ to come
In 2020, Musk said, “Giga Berlin will have the world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature.”
He also detailed the company’s plans to upgrade the Fremont and Shanghai paint shops. Gigafactory Texas was not yet unveiled. Tesla has worked to improve those facilities, especially in Fremont.
It was able to roll out the new Diamond Black color earlier this year.
However, Giga Berlin seems to remain the standard in terms of paint for Tesla. It routinely offers new colors.
For example, back in 2022, Tesla rolled out its familiar Quicksilver color for the Model Y, while also introducing Midnight Cherry Red, a color close to burgundy. However, the company chose to discontinue the color after determining internally that customers no longer wanted to buy it.
Midnight Cherry Red was removed as an option earlier this year, likely to make way for the development of the new Marine Blue.
News
Tesla Autopilot visualization gets big upgrade with tons of new additions
The AP visualization shows up on the center touchscreen and illustrates the surroundings of the cars. It has gotten better in recent years, as it is able to outline types of vehicles, pedestrians, animals, and more.
Tesla’s Autopilot visualization just got a big upgrade as the company added tons of new additions to what it will be able to render in terms of a vehicle’s surroundings.
The AP visualization shows up on the center touchscreen and illustrates the surroundings of the cars. It has gotten better in recent years, as it is able to outline types of vehicles, pedestrians, animals, and more.
Tesla just fixed a four-year-old bug with Full Self-Driving visualization
However, it still does not have every single application, and acquiring them will take some time. If an object or vehicle is visible to the vehicle but an accurate render is not available, the car will instead pick whatever is closest.
For example, I passed an Amish family yesterday in Lancaster, PA, and instead of illustrating the horse and carriage, it simply showed a small box truck.
In an effort to make the Autopilot and Full Self-Driving suites more robust and accurate, Tesla has added a substantial amount of vehicle renders, which will become available in the coming weeks.
The visualizations were found by Tesla hacker @greentheonly, who posted them on X.
The new visualization renders are:
- Ambulance
- Firetruck
- Garbage Truck
- Schoolbus
- European Semi Truck
- Golf Cart
- Person on a Scooter
- Person on a Skateboard
- Stroller
- Street Sweeper
- Three-Wheeler
- Trailer
- Train
- Tram
- Person in a Wheelchair
Here is an image with all of the Autopilot visualization renders:
Credit: Green
The visualization is a crucial part of manual operation and can be considered a distinct advantage that Tesla has over other companies.
It continues to be an effort that Tesla invests heavily in, as it keeps refining the suite and making it more robust with additional visualizations and animations.
Recently, it was revealed that Tesla is planning to utilize Unreal Engine for driver visualization to create a realistic depiction of the vehicle’s environment. Tesla has not yet confirmed this, but coding found with the Model S and Model X showed it could be coming in the near future.
Tesla dominated the sales figures for electric vehicles in the third quarter in the United States, but there was one disappointment: the Cybertruck.
As a whole, the EV industry benefitted from the loss of the $7,500 EV tax credit in Q3, which was something many expected. As the credit expired, consumers rushed to showrooms to take the credit and remove $7,500 from the purchase price of their new vehicle.
Will Tesla thrive without the EV tax credit? Five reasons why they might
It was a very interesting time for many companies as they scrambled to figure out how to push as many vehicles out the door as they could in preparation for the tax credit’s removal. In typical fashion, Tesla was able to top every manufacturer and secure a dominating portion of the overall market in Q3.
However, some other OEMs pulled out some surprises, including Chevrolet, Honda, and Ford, which managed to get two vehicles in the top 10, as many as Tesla.
Cox Automotive compiled the data in its Q3 Electric Vehicle Sales Report:
- Tesla Model Y – 114,897
- Tesla Model 3 – 53,857
- Chevrolet Equinox EV – 25,085
- Hyundai Ioniq 5 – 21,999
- Honda Prologue – 20,236
- Ford Mustang Mach-E – 20,177
- Volkswagen ID.4 – 12,470
- Audi Q6 e-tron – 10,299
- Ford F-150 Lightning – 10,005
- Rivian R1S – 8,184
10.5 percent of the automotive sales in the U.S. in Q3 were electric, a new record that surpasses that of Q3 2024, where the total share of sales for EVs was 8.6 percent.
Now, the disappointment that is evident from this list is the fact that there is no Tesla Cybertruck listed. That’s because it was the second-best-selling EV pickup on the market. The company sold 5,385 Cybertruck units in Q3.
The Cybertruck has been a vehicle that has confused many Tesla fans and owners, especially considering the company had such stratospheric expectations for the vehicle while it was in development. Reservation trackers had the truck sitting between one million and two million orders, but it has not lived up to that.
Pricing is the main issue with Cybertruck. Tesla introduced the pickup with Single, Dual, and Tri-motor configurations, priced at $39,990, $49,990, and $69,990. Those price points are simply a thing of the past.
🚨 Tesla Cybertruck was the second-best-selling EV pickup in Q3, Cox Automotive data shows.
It was only outsold by the Ford F-150 Lightning, which sold 10,005 units for the quarter.
Cybertruck had 5,385 sales. pic.twitter.com/Q2gnUbF6bk
— TESLARATI (@Teslarati) October 13, 2025
Tesla launches new color from Gigafactory Berlin
Tesla Autopilot visualization gets big upgrade with tons of new additions
Tesla dominates best-selling EVs in Q3, but there’s one disappointment
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