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How Tesla Challenges Other Car Makers
Tesla challenges other car makers to build better cars says Diarmuid O’Connell, Telsa’s vice president of business development at an industry conference.
Tesla Motor service center. (Source: Tesla Motors)
Diarmuid O’Connell, Tesla’s VP of business development, had harsh words for competitors last week at the CAR management briefing seminars in Michigan. He told the group that Tesla challenges other car makers to build better cars.
“You can split the market of EVs into two programs,” he said. “Many are compliance programs. Exceptions are Nissan, ourselves and BMW. Most are focused on minimum compliance, lowest common denominator behavior, and the vehicles reflect that. In some respect, they are appliances, in terms of the way they look.”
CARB And The EPA
His remarks come at a time when two important regulatory programs are up for review. The California Air Resources Board is taking a look at its zero emissions vehicle policies and the Environmental Protection Agency is considering changes to its CAFE standards.
Traditional car makers are trying to get both agencies to relax those standards, but O’Connell says they should stop trying to “slow walk” the rate of progress toward a emissions free future and get busy building better cars. He says his company wants California and the EPA to raise their standards, not relax them.
“From an empirical standpoint, the [regulations] are very weak, eminently achievable and the only thing missing is the will to put compelling products on the road,” he said, according to The Wall Street Journal.
This week, Mary Nichols, CARB chairwoman since 2007, announced that she isn’t satisfied with having just a few electric cars on California roads. The current standard calls for 2.7% of all cars sold in California to be electric. Nichols wants to set the bar higher. In fact, she would like it if all the cars sold in California were electric by 2030.
For its part, the automotive industry is busy telling the EPA that the current CAFE standards are too high. Any further tightening would be bad for business. “We need consumers to buy them in high volumes to meet the steep climb in fuel economy standards ahead,” the Alliance of Automobile Manufacturers, an industry lobbying group, told the conference. The implication is that higher standards will kill the automotive business, cause massive layoffs, and have a negative impact on the economy.
This is precisely the same argument the automobile industry made about safety related changes in the ’50’s, seat belts in the 60’s, exhaust emission in the 70’s, airbags in the 90’s and better crash test performance at the beginning of the 21st century. Its complaints today are just more of the same.
CAFE Olay
The furor over EPA standards is actually a tempest in a teapot. On the surface of it, the 54.5 mpg requirement by 2025 seems like a huge increase above present day performance. But in reality, that standard is based on the old EPA mileage testing protocol, which was amended several years ago because it resulted in numbers that were wildly optimistic.
When the EPA adopted a new standard designed to better reflect real world expectations, it did not apply the new standard to the computation of the 2025 goal. If it did, that 54.5 mpg number would convert to around 37 mpg — which many of today’s cars are already capable of achieving.
To suggest that car companies cannot achieve a CAFE of 37 mpg using the current EPA protocol is patently absurd. In fact, a representative of Johnson Controls, one of the largest suppliers of components to the automobile manufacturing , said last year that car makers can easily meet the new standard and, in fact, many are already doing so today with internal combustion cars.
Charging Technology
One area where other manufacturers need to step up involves recharging technology for EVs and plug-in cars. At present, the best any of those other cars can handle is 50 kW. Tesla already has Superchargers with more than double that capacity. It’s new liquid cooled charging cables indicate the company has even higher power chargers in mind for the future.
O’Connell told the conference that drivers of competitors’ cars would be welcome to use the Supercharger network if only their cars were capable of handling the higher current. Tesla made its Supercharger patents public last year, but no other manufacturer has expressed any interest in them. Instead, the industry seems content to live with 50 kW “fast chargers” that really aren’t all that fast.
The Week In Review
Tesla has had a rough week. The stock market was disappointed with what Elon Musk had to say during the 2nd quarter conference call and punished the company’s stock, which closed down nearly 9% for the week.
The real question on people’s minds is whether Tesla will bring electric cars to the masses the way the Model T put the world on wheels almost a century ago, or whether it is a company that caters only to the wealthy and will flame out the way the Concorde SST did? If you are reading this, chances are we know how you would answer that question.
Tesla Cybertruck’s newest trim level is nearing its first deliveries just a few months after being offered for an incredible deal.
Back in February, Tesla officially launched a new trim of the Cybertruck, the All-Wheel-Drive, starting at just $59,990. It was a lot of truck for the money, especially considering what it offered the Rear-Wheel-Drive variant for last year, which was a total flop.
The $59,990 price that was offered initially was a deal due to its 325-mile range rating, powered tonneau, three bed outlets, Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-Wire and four-wheel steering, a 6′ x 4′ composite bed, towing capacity of 7,500 pounds, and a powered frunk.
Tesla is now nearing deliveries of this trim, according to watcher Sawyer Merritt, as Tesla has officially started assigning VINs to people who ordered the vehicle initially:
I can confirm that Tesla has officially started assigning VINs to people who initially ordered the $59,990 Cybertruck Dual-Motor AWD, which means first deliveries should start in the coming weeks!
• 325 mile range
• 7,500 lb towing capacity
• 0-60mph: 4.1s
• Bed with… pic.twitter.com/PQwVYbZf6j— Sawyer Merritt (@SawyerMerritt) May 24, 2026
Earlier this month, we reported on units of the trim being spotted outside Gigafactory Texas by Joe Tegtmeyer.
Tesla Giga Texas buzzing as new Cybertruck appears to enter production
This Cybertruck trim was interesting because it was released basically out of nowhere, priced incredibly well, and gathered many orders in a small amount of time. However, CEO Elon Musk noted just days afterward that the vehicle would only be priced at this bargain level for ten days.
Tesla fans were not happy.
Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer.
— Ryan McCaffrey (@DMC_Ryan) February 24, 2026
However, the issues with the pricing strategy have blown over since the February unveiling event, and now that deliveries are near, Tesla fans are anticipating the truck making its way to their driveways soon.
The truck is currently priced at $69,990, and deliveries for new orders are slated for between August and September 2026.
Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.
Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.
Another beautiful example of Tesla’s vertical integration.
Neighbors were complaining about noise and commotion at this new Supercharger in San Francisco.
So Tesla pushed a software update that asks people to turn their volume down, with a button to do it in 1 tap. Smart. pic.twitter.com/8esuliuzwr
— Whole Mars Catalog (@wholemars) May 20, 2026
This is an impactful feature that will resolve many complaints from those who are living nearby.
When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”
Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.
This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.
Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.
These are usually referred to as “Undocumented Changes.”
Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.
As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.
Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.
The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.
Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.
But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.
Ferrari unveiled its all-electric Luce over the weekend, and it has truly gotten some attention…not for the right reasons.
From an Italian legend that has built some beautiful cars in its history, this almost feels like a ploy to inevitably cancel its electric program. pic.twitter.com/rczSSb3pJx
— TESLARATI (@Teslarati) May 26, 2026
Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”
Former Ferrari Chairman Luca di Montezemolo said:
“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”
🚨 Luca di Montezemolo former Ferrari chairman reacts to the new electric Ferrari Luce:
“I’ve seen the project has already been delayed more than two years. I don’t like commenting from the stands—when I was in the game, it annoyed me when people did that. I think for now the… https://t.co/TzIDxFzHso
— TESLARATI (@Teslarati) May 26, 2026
Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.
Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.
Tesla Cybertruck’s newest trim is nearing its first deliveries
Tesla ships new feature that silences neighborhood Supercharger complaints
