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How Tesla Challenges Other Car Makers
Tesla challenges other car makers to build better cars says Diarmuid O’Connell, Telsa’s vice president of business development at an industry conference.

Diarmuid O’Connell, Tesla’s VP of business development, had harsh words for competitors last week at the CAR management briefing seminars in Michigan. He told the group that Tesla challenges other car makers to build better cars.
“You can split the market of EVs into two programs,” he said. “Many are compliance programs. Exceptions are Nissan, ourselves and BMW. Most are focused on minimum compliance, lowest common denominator behavior, and the vehicles reflect that. In some respect, they are appliances, in terms of the way they look.”
CARB And The EPA
His remarks come at a time when two important regulatory programs are up for review. The California Air Resources Board is taking a look at its zero emissions vehicle policies and the Environmental Protection Agency is considering changes to its CAFE standards.
Traditional car makers are trying to get both agencies to relax those standards, but O’Connell says they should stop trying to “slow walk” the rate of progress toward a emissions free future and get busy building better cars. He says his company wants California and the EPA to raise their standards, not relax them.
“From an empirical standpoint, the [regulations] are very weak, eminently achievable and the only thing missing is the will to put compelling products on the road,” he said, according to The Wall Street Journal.
This week, Mary Nichols, CARB chairwoman since 2007, announced that she isn’t satisfied with having just a few electric cars on California roads. The current standard calls for 2.7% of all cars sold in California to be electric. Nichols wants to set the bar higher. In fact, she would like it if all the cars sold in California were electric by 2030.
For its part, the automotive industry is busy telling the EPA that the current CAFE standards are too high. Any further tightening would be bad for business. “We need consumers to buy them in high volumes to meet the steep climb in fuel economy standards ahead,” the Alliance of Automobile Manufacturers, an industry lobbying group, told the conference. The implication is that higher standards will kill the automotive business, cause massive layoffs, and have a negative impact on the economy.
This is precisely the same argument the automobile industry made about safety related changes in the ’50’s, seat belts in the 60’s, exhaust emission in the 70’s, airbags in the 90’s and better crash test performance at the beginning of the 21st century. Its complaints today are just more of the same.
CAFE Olay
The furor over EPA standards is actually a tempest in a teapot. On the surface of it, the 54.5 mpg requirement by 2025 seems like a huge increase above present day performance. But in reality, that standard is based on the old EPA mileage testing protocol, which was amended several years ago because it resulted in numbers that were wildly optimistic.
When the EPA adopted a new standard designed to better reflect real world expectations, it did not apply the new standard to the computation of the 2025 goal. If it did, that 54.5 mpg number would convert to around 37 mpg — which many of today’s cars are already capable of achieving.
To suggest that car companies cannot achieve a CAFE of 37 mpg using the current EPA protocol is patently absurd. In fact, a representative of Johnson Controls, one of the largest suppliers of components to the automobile manufacturing , said last year that car makers can easily meet the new standard and, in fact, many are already doing so today with internal combustion cars.
Charging Technology
One area where other manufacturers need to step up involves recharging technology for EVs and plug-in cars. At present, the best any of those other cars can handle is 50 kW. Tesla already has Superchargers with more than double that capacity. It’s new liquid cooled charging cables indicate the company has even higher power chargers in mind for the future.
O’Connell told the conference that drivers of competitors’ cars would be welcome to use the Supercharger network if only their cars were capable of handling the higher current. Tesla made its Supercharger patents public last year, but no other manufacturer has expressed any interest in them. Instead, the industry seems content to live with 50 kW “fast chargers” that really aren’t all that fast.
The Week In Review
Tesla has had a rough week. The stock market was disappointed with what Elon Musk had to say during the 2nd quarter conference call and punished the company’s stock, which closed down nearly 9% for the week.
The real question on people’s minds is whether Tesla will bring electric cars to the masses the way the Model T put the world on wheels almost a century ago, or whether it is a company that caters only to the wealthy and will flame out the way the Concorde SST did? If you are reading this, chances are we know how you would answer that question.
Elon Musk
SpaceX is preparing to launch Starship V2 one final time
The mission will test reentry dynamics, new landing burn configurations, and heat-shield upgrades.

SpaceX is preparing to launch its final Starship V2 rocket on October 13, 2025. The launch closes the curtain on Starship V2 and marks the start of the ambitious spacecraft’s V3 era.
Liftoff for Flight 11 is scheduled for 7:15 p.m. ET from Starbase in South Texas, with a 75-minute launch window. The mission will test reentry dynamics, new landing burn configurations, and heat-shield upgrades ahead of the transition to the next-generation Starship V3.
Starship V3 and beyond
Elon Musk confirmed on X that Starship V3 is already in production and could be “built & tested” and perhaps even flown before the end of 2025. The new version is expected to feature major performance and scale improvements, with Musk stating that Starship V3, provided that things go well, might be capable of reaching Mars, though V4 is more likely to perform a full-scale mission to the red planet.
“Only one more V2 left to launch,” Musk wrote back in August following Starship’s successful Flight 10 mission. In another post, Musk stated that “Starship V3 is a massive upgrade from the current V2 and should be through production and testing by end of year, with heavy flight activity next year.”
Starship V2’s final mission
Flight 11 is designed to push the limits of Starship V2. SpaceX engineers have intentionally removed heat-shield tiles in vulnerable areas to analyze how the vehicle handles atmospheric reentry under stress, as noted in a Space.com report. The test will also refine subsonic guidance algorithms and new landing burn sequences for the Super Heavy booster that would be used for Starship V3.
“Super Heavy will ignite 13 engines at the start of the landing burn and then transition to a new configuration with five engines running for the divert phase. Previously done with three engines, the planned baseline for V3 Super Heavy will use five engines during the section of the burn responsible for fine-tuning the booster’s path, adding additional redundancy for spontaneous engine shutdowns.
“The booster will then transition to its three center engines for the end of the landing burn, entering a full hover while still above the ocean surface, followed by shutdown and dropping into the Gulf of America,” SpaceX wrote in a post on its official website.
Elon Musk
xAI’s new facility will save Memphis 5 billion gallons of water annually
The project was described as a long-needed solution for the region as it will be capable of recycling up to 13 million gallons of greywater daily.

Elon Musk’s artificial intelligence startup, xAI, has officially broken ground on its $80 million wastewater treatment facility in Memphis, Tennessee. The project aims to reduce strain on the Memphis aquifer by 9% and repurpose 20% of wastewater from the nearby Memphis T.E. Maxson wastewater facility that would otherwise flow back into the Mississippi River.
A major step towards sustainability
City officials, including Councilman J. Ford Canale and Memphis Chamber of Commerce CEO and President Ted Townsend, joined xAI staff at the October 10 ceremony. The project was described as a long-needed solution for the region as it will have a treatment capacity of 13 million gallons daily, which would then be used for industrial cooling use xAI and the Tennessee Valley Authority (TVA).
This means that the facility will help conserve 5 billion gallons of potable water annually, easing demand on Memphis’ primary water system. At these levels, xAI Memphis noted that its wastewater treatment facility will feature the largest ceramic membrane MBR in the world, using 13,000 membrane modules that collectively span over 900,000 square feet, roughly the size of 16 football fields.
Construction permits have been secured for the pump station, while the main operations permit from the Tennessee Department of Environment and Conservation remains under review.
A privately funded push
The wastewater treatment facility represents a rare privately funded water reclamation initiative, with xAI covering construction costs, as noted in a Yahoo News report. The company filed preliminary plans through its affiliate CTC Property LLC in 2024, hinting at the startup’s long-term commitment to sustainable infrastructure around its growing Memphis operations. TVA CEO and President Don Moul shared his excitement for the project.
“This is a big day for Memphis, Tennessee. This initiative not only reduces our need to purchase water from MLGW for our nearby Allen Combined Cycle Plant, but it also eases demand on the region’s potable water system. By recycling water for cooling purposes, we’re helping to preserve drinking water for the community and advancing a solution that benefits both the environment and the Greater Memphis area,” he said.
News
Japan paves the way for Tesla Full Self-Driving domestic rollout
Tesla’s vehicles are allowed to be retrofitted with a software update that could enable the activation of self-driving features.

Japan seems to be taking some serious steps to pave the way for the domestic rollout of Tesla’s Full Self-Driving (FSD) system in the country.
This was hinted at by a decision from the Ministry of Land, Infrastructure, Transport and Tourism Ministry.
FSD update
As noted in a report from Nikkei, Tesla’s artificial intelligence-powered vehicles are allowed to be retrofitted with a software update that could enable the activation of their self-driving features. These features would be rolled out through an over-the-air (OTA) software update for vehicles that have already been sold to consumers.
Previous reports have indicated that Tesla Japan has started the testing of FSD technology on public roads. At the time, reports indicated that Tesla Japan employees have been conducting the tests, and the company is planning to release its FSD software to consumers in the near future, at least pending compliance with safety standards and guidelines.
New guidelines
In a comment on X, former Tesla Board Member Hiro Mizuno explained that the Ministry of Land, Infrastructure, Transport and Tourism Ministry’s decision is no small matter, as it could pave the way for the smooth rollout of features like FSD to Tesla consumers in Japan.
“The Ministry of Land, Infrastructure, Transport and Tourism’s decision to allow retrofitting of autonomous driving through software updates is significant. Currently, Tesla is the only manufacturer actively pursuing this, but I had thought that if actual autonomous driving were to begin, it would be impossible to keep up if the approval process had to be repeated for every software update. As a result, this decision will make it easier for all manufacturers to introduce autonomous driving in Japan,” he wrote in a post on X.
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