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Tesla has Morgan Stanley taking bullish and bearish stances in China

(Credit: Tesla China)

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Tesla’s (NASDAQ: TSLA) automotive operation in China has Morgan Stanley analysts taking bullish and bearish stances. A new note from the Wall Street firms indicates short-term growth and possible electric vehicle sector domination. However, long-term perspectives align with past Morgan Stanley outlooks that hint toward Tesla’s decline and subsequent inferiority in the Chinese market.

Following the news of Tesla vehicles being banned in military or government facilities late last week, Morgan Stanley released a new note that revealed several important metrics that could be affected by the ban. The firm’s short-term outlook seems bullish, especially as it highlights the advantages Tesla holds financially in China and its popularity with Chinese car buyers, who have flocked to the company’s all-electric vehicles since first being delivered in early 2020.

“We estimate well over 50 to 60% of Tesla’s global profitability is currently derived from China,” Morgan Stanley analysts revealed as the first of seven points in the note. Giga Shanghai, Tesla’s Chinese production facility, is currently producing 450,000 vehicles annually, the company said in its most recent Shareholder Deck. While some of those vehicles are being exported to Europe to help supplement the Fremont factory’s production, most of them stay in China to help feed the overwhelming demand that has been sustained through consumer loyalty. Tesla has done a great job of expediting production timeframes to keep up with healthy demand. It surely is helping fuel the company’s profitability, which has spanned through the six previous quarters.

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Additionally, Morgan Stanley stated that it “believes automobiles will transform into a transportation utility, where companies will fight for a winner-take-most network at a regional/national level.”

With Tesla dominating 2020 EV sales in China, mostly in part to the Model 3 that held 11% of the total market share, the company sits in a prime position to dominate the market for years to come. While the Wuling HongGuang Mini EV has outsold the Model 3 for several months, it isn’t easy to compare the two vehicles. Price, range, performance, and luxury are all incomparable because the Model 3 dominates nearly every category except for the price. While the HongGuang Mini EV is more affordable because it is only $4,500, it is undoubtedly a budget vehicle. It has just over 100 miles of range, and standard features, like air conditioning, will run consumers an extra $500.

While some of Morgan Stanley’s new note gave off bullish tones, several points came off bearish, especially one point that seemed to align with analyst Adam Jonas’ prediction that Tesla would not sell a car in China by 2030.

“We forecast Tesla China volume peaking in the year 2027 at just under 900k units and declining from there,” the note said. “Beyond 2030, our implied growth rate and terminal valuation of Tesla’s China business includes a significantly diminished contribution from China.”

In October 2020, Jonas said that Tesla’s raging success in China would come to an end. “We have China sales peaking [in the] middle of the decade and then going down…and then eventually nothing after 2030,” Jonas said to Yahoo Finance. Interestingly, Jonas’s prediction was mostly based on the fact that the U.S. government would likely not want Chinese autonomous vehicles traveling around the country. This situation is extremely similar to the ban China put on Tesla vehicles entering military and government-owned facilities last week.

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Tesla to sell zero cars in China by 2030, Morgan Stanley’s Jonas says

“Can you imagine a Chinese internet of cars autonomous network operating in the streets of Boston in 10 years? Of course not. Wake up. It’s not happening,” Jonas added. “And so this idea that the Chinese aren’t allowed to use AI network machine learning data privacy networks from the state, but it’s okay for us to do [it] there, is just a fallacy in our opinion.”

It seems like a longshot that Tesla will simply dissolve into nothing in China by 2030. However, Jonas believes that rising tensions between the U.S. and China could point toward privacy taking priority, and autonomous vehicles will raise suspicion that they could be used as spy devices. If this were to happen in 9 years, Tesla would lose a considerable chunk of its profitability because of China’s influence on the company’s financials. However, this remains to be seen, and many Tesla bulls believe that the company holds a long future in China that could spell trouble for competing automakers for years to come.

Disclosure: Joey Klender is a TSLA Shareholder.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla price target boost from its biggest bear is 95% below its current level

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Credit: Tesla China

Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.

Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.

Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.

Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.

Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.

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Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.

Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”

Tesla bear turns bullish for two reasons as stock continues boost

Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.

Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.

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Investor's Corner

Tesla gets price target bump, citing growing lead in self-driving

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Credit: Tesla

Tesla (NASDAQ: TSLA) stock received a price target update from Pierre Ferragu of Wall Street firm New Street Research, citing the company’s growing lead in self-driving and autonomy.

On Tuesday, Ferragu bumped his price target from $520 to $600, stating that the consensus from the Consumer Electronics Show in Las Vegas was that Tesla’s lead in autonomy has been sustained, is growing, and sits at a multiple-year lead over its competitors.

CES 2026 validates Tesla’s FSD strategy, but there’s a big lag for rivals: analyst

“The signal from Vegas is loud and clear,” the analyst writes. “The industry isn’t catching up to Tesla; it is actively validating Tesla’s strategy…just with a 12-year lag.”

The note shows that the company’s prowess in vehicle autonomy is being solidified by lagging competitors that claim to have the best method. The only problem is that Tesla’s Vision-based approach, which it adopted back in 2022 with the Model 3 and Model Y initially, has been proven to be more effective than competitors’ approach, which utilizes other technology, such as LiDAR and sensors.

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Currently, Tesla shares are sitting at around $433, as the company’s stock price closed at $432.96 on Tuesday afternoon.

Ferragu’s consensus on Tesla shares echoes that of other Wall Street analysts who are bullish on the company’s stock and position within the AI, autonomy, and robotics sector.

Dan Ives of Wedbush wrote in a note in mid-December that he anticipates Tesla having a massive 2026, and could reach a $3 trillion valuation this year, especially with the “AI chapter” taking hold of the narrative at the company.

Ives also said that the big step in the right direction for Tesla will be initiating production of the Cybercab, as well as expanding on the Robotaxi program through the next 12 months:

“…as full-scale volume production begins with the autonomous and robotics roadmap…The company has started to test the all-important Cybercab in Austin over the past few weeks, which is an incremental step towards launching in 2026 with important volume production of Cybercabs starting in April/May, which remains the golden goose in unlocking TSLA’s AI valuation.”

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Tesla analyst breaks down delivery report: ‘A step in the right direction’

Tesla has transitioned from an automaker to a full-fledged AI company, and its Robotaxi and Cybercab programs, fueled by the Full Self-Driving suite, are leading the charge moving forward. In 2026, there are major goals the company has outlined. The first is removing Safety Drivers from vehicles in Austin, Texas, one of the areas where it operates a ride-hailing service within the U.S.

Ultimately, Tesla will aim to launch a Level 5 autonomy suite to the public in the coming years.

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Investor's Corner

Tesla Q4 delivery numbers are better than they initially look: analyst

The Deepwater Asset Management Managing Partner shared his thoughts in a post on his website.

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Credit: Tesla Asia/X

Longtime Tesla analyst and Deepwater Asset Management Managing Partner Gene Munster has shared his insights on Tesla’s Q4 2025 deliveries. As per the analyst, Tesla’s numbers are actually better than they first appear. 

Munster shared his thoughts in a post on his website. 

Normalized December Deliveries

Munster noted that Tesla delivered 418k vehicles in the fourth quarter of 2025, slightly below Street expectations of 420k but above the whisper number of 415k. Tesla’s reported 16% year-over-year decline, compared to +7% in September, is largely distorted by the timing of the tax credit expiration, which pulled forward demand.

“Taking a step back, we believe September deliveries pulled forward approximately 55k units that would have otherwise occurred in December or March. For simplicity, we assume the entire pull-forward impacted the December quarter. Under this assumption, September growth would have been down ~5% absent the 55k pull-forward, a Deepwater estimate tied to the credit’s expiration.

For December deliveries to have declined ~5% year over year would imply total deliveries of roughly 470k. Subtracting the 55k units pulled into September results in an implied December delivery figure of approximately 415k. The reported 418k suggests that, when normalizing for the tax credit timing, quarter-over-quarter growth has been consistently down ~5%. Importantly, this ~5% decline represents an improvement from the ~13% declines seen in both the March and June 2025 quarters.

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Tesla’s United States market share

Munster also estimated that Q4 as a whole might very well show a notable improvement in Tesla’s market share in the United States. 

“Over the past couple of years, based on data from Cox Automotive, Tesla has been losing U.S. EV market share, declining to just under 50%. Based on data for October and November, Cox estimates that total U.S. EV sales were down approximately 35%, compared to Tesla’s just reported down 16% for the full quarter.  For the first two months of the quarter, Cox reported Tesla market share of roughly a 65% share, up from under 50% in the September quarter.

“While this data excludes December, the quarter as a whole is likely to show a material improvement in Tesla’s U.S. EV market share.

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