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Tesla China settles into groove with impressive Q2 market share

Tesla Made-in-China Model 3 (Source: Tesla China | Twitter)

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Tesla China is contributing significantly to the electric automaker’s revenue as a company. Reports now indicate that Tesla’s China-based sector accounted for nearly 25% of the company’s total revenue in the second quarter of 2020.

Tesla China accounted for $1.4 billion worth of revenue during the second quarter. The company’s Securities and Exchange Commission filing for Q2 2020 indicated the company had revenues of $6.036 billion across the United States, China, and other regions as a whole.

The company’s Chinese sector accounted for 23.2% of the company’s total revenue in the second quarter.

The company outlined the impressive performance of its Chinese sector in the SEC filing, which was led by the highly popular induction of the Model 3 into the world’s largest automotive market.

“We also expect our international manufacturing expansion to continue to drive demand,” Tesla’s SEC filing stated. “For example, Model 3 was the best-selling electric vehicle during the second quarter of 2020 in China, where Gigafactory Shanghai allows us to offer locally-produced Model 3 vehicles with industry-leading standard equipment at a lower price point than competing mid-sized premium sedans even before the impact of government or tax incentives.”

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The electric automaker managed to outperform the estimates of Wall Street analysts in many ways. It began with 90,650 total deliveries, which was significantly more than the between 75,000 to 80,000 deliveries that Wall Street predicted.

Tesla’s revenue expectations from analysts were outshined by the company’s performance during the second quarter as well. Tesla managed to accrue nearly $900 million more in revenue than Wall Street anticipated.

The company’s performance in the Chinese market has significantly improved the Tesla’s performance across the globe. It was expected that Q2 would be a slow quarter due to factory closures. These events were supposed to halt the company’s momentum as they had posted three straight profitable quarters, but Tesla managed to continue its string of consecutive money-making months.

Tesla started delivering the Model 3 in January and will begin manufacturing the Model Y crossover starting in 2021 “at the earliest.”

The Government of Shanghai and Tesla also inked a 50-year lease on its production plant, which will increase affordability to Chinese customers. By establishing a long-term presence with Giga Shanghai, production costs will decrease, and Tesla will be able to utilize local tax benefits and avoid tariffs.

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The company needs to pay 2.23 billion yuan, or $320 million, in taxes every year to the Chinese government. The payments must begin at the end of 2023. Tesla must also put 14.08 billion yuan, or $2.01 billion, in capital expenditure into the Giga Shanghai production plant, TechCrunch reported.

Tesla is ramping its international presence significantly with two foreign production plants: one in Asia and one in Europe. However, Giga Shanghai holds the responsibility of producing enough vehicles to manage the entire Chinese auto market, which is the largest in the world.

The company’s increasing popularity among Chinese car buyers continues to help support Tesla’s long term mission of increasing sustainability.

Tesla’s Q2 2020 SEC filing is available to read below.

Tesla SEC Filing Q2 2020 by Joey Klender on Scribd

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla rolls out most aggressive Model Y lease deal in the US yet

With the promotion in place, customers would be able to take home a Model Y at a very low cost.

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(Credit: Tesla)

Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.

Zero downpayment leases

The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment. 

Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.

Premium freebies included

Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.

A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing. 

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Tesla is looking to phase out China-made parts at US factories: report

Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.

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(Source: Tesla)

Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.

The update was initially reported by The Wall Street Journal.

Accelerating North American sourcing

As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.

The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.

Industry-wide reassessments

Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report. 

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General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration. 

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Tesla owners propose interesting theory about Apple CarPlay and EV tax credit

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

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Credit: Tesla Raj/YouTube

Tesla is reportedly bracing for the integration of Apple’s well-known iOS automotive platform, CarPlay, into its vehicles after the company had avoided it for years.

However, now that it’s here, owners are more than clear that they do not want it, and they have their theories about why it’s on its way. Some believe it might have to do with the EV tax credit, or rather, the loss of it.

Owners are more interested in why Tesla is doing this now, especially considering that so many have been outspoken about the fact that they would not use it in favor of the company’s user interface (UI), which is extremely well done.

After Bloomberg reported that Tesla was working on Apple CarPlay integration, the reactions immediately started pouring in. From my perspective, having used both Apple CarPlay in two previous vehicles and going to Tesla’s in-house UI in my Model Y, both platforms definitely have their advantages.

However, Tesla’s UI just works with its vehicles, as it is intuitive and well-engineered for its cars specifically. Apple CarPlay was always good, but it was buggy at times, which could be attributed to the vehicle and not the software, and not as user-friendly, but that is subjective.

Nevertheless, upon the release of Bloomberg’s report, people immediately challenged the need for it:

Some fans proposed an interesting point: What if Tesla is using CarPlay as a counter to losing the $7,500 EV tax credit? Perhaps it is an interesting way to attract customers who have not owned a Tesla before but are more interested in having a vehicle equipped with CarPlay?

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

Tesla has made a handful of moves to attract people to its cars after losing the tax credit. This could be a small but potentially mighty strategy that will pull some carbuyers to Tesla, especially now that the Apple CarPlay box is checked.

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