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Tesla continues California domination despite slide in registrations

Tesla lost some of its market share in California but it still has a commanding lead.

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A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

Tesla has continued its domination in the California auto market as the state’s New Car Dealers Association (CNCDA) has released data from the first quarter of 2025.

2025 is going to be one of the more difficult years to determine the outlook of the automotive sector due to the uncertain impact of tariffs and how much they will hinder overall growth.

However, we can break Tesla’s situation down a little further and explain why there were some Year-over-Year declines in registrations in California.

As a whole, Tesla registered 42,322 vehicles year-to-date through March, data from the CNCDA’s report shows. This is a 15.1 percent decrease from the 49,857 cars that had been registered by owners in the same time frame last year.

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Tesla still owns 43.9 percent of the overall Zero Emissions Vehicles (ZEV) segment in California, down from 55.5 percent at this point last year. It is a decrease, but there is more to it.

The Top 25 BEV and PHEV models are led by the Model Y and Model 3, which counted 23,314 and 13,992 registrations, respectively. The third-place vehicle is the Honda Prologue with 4,493 registrations. The Tesla Cybertruck landed in 8th place with 2,282 registrations, and the Model X was 13th with 1,800.

The same quarter last year saw roughly 10,000 more registrations for the Model Y than this year, as Q1’24 saw the all-electric crossover accumulate 33,467 registrations. The decrease is due to Tesla’s switchover of production lines to the new Model Y build. Tesla said in its quarterly delivery report that it lost “several weeks” of production due to this changeover.

Tesla dominates in California but EV growth is the true winner

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Interestingly, the Model 3 performed better than last year, as it only had 11,162 registrations through the same period in 2024. It had 13,992 registrations in California this year.

The question regarding Elon Musk’s political involvement and its impact on Tesla’s sales figures remains. Without surveying them individually, there is no way of knowing exactly how many people chose to go with another EV maker’s vehicle due to the politics. However, the Model 3’s slight bump is an encouraging look: it’s not all gloom and doom.

The CNCDA writes:

“Tesla’s troubles continue to worsen as Californians are giving the cold shoulder to the direct-to-consumer automaker (and controversial owner, Elon Musk). Registrations show a massive decline of 15.1 percent through March vs. this time last year. A year and a half of continuous quarterly declines proves this downward trajectory for Tesla is a lasting trend. The company’s market share also dropped by 11.6 percent at the end of Q1, now holding less than half of the California Zero Emission Vehicle (ZEV) market for the year.”

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Most importantly, Tesla outpaced every other EV maker’s registration figures by a considerable margin, despite many analysts stating that there is irreparable brand damage.

Tesla had 42,322 registrations in California in Q1, significantly more than second-place Ford, which had 5,819 ZEV registrations in the Golden State through the first three months.

Despite what many are stating regarding Tesla’s “brand damage,” the company is still in control of the market substantially. It was always expected that Tesla’s market share, which sits at 43.9 percent, would fall slightly each quarter after more automakers had EVs to offer.

However, the company’s control still remains, at least for now.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk shares timeframe for X Money early public access rollout

X Money is expected to enable financial transactions within the app, expanding the platform’s capabilities beyond social media features.

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Credit: UK Government, CC BY 2.0 , via Wikimedia Commons

Elon Musk has stated that X Money, the digital payments system being developed for social media platform X, is expected to enter early public access next month. 

The update was shared by Musk in a post on X. “𝕏 Money early public access will launch next month,” Musk wrote in his post.

As noted in a Reuters report, X Money is being developed as a digital payment service that’s directly integrated into the X platform. 

The system is expected to enable financial transactions within the app, expanding the platform’s capabilities beyond social media features.

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Musk has previously discussed plans to introduce payments and financial services as part of X’s broader development.

Since acquiring the platform in 2022, Musk has discussed expanding X to include a range of services such as messaging, media, and financial tools.

Elon Musk has shared his goal of transforming X into an “everything app.” During a previous podcast interview with members of the Tesla community, Musk mused about turning X into something similar to China’s WeChat, which allows users to shop, pay, communicate, and perform a variety of other tasks.

“In China, you do everything in WeChat… it’s kickass… Outside of China, there’s nothing like it, people live on one app. My idea would be like how about if we just copy WeChat,” Musk joked at the time.

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To prepare for the rollout of X Money, X has partnered with payment company Visa to support the development of payment services for the platform’s users. The move could allow X to tap into the growing demand for digital and in-app financial transactions as the company builds additional services around its existing user base.

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NASA watchdog says Starship development delays could affect Artemis timeline

The report noted that several technical milestones still need to be completed before Starship can serve as a crewed lunar lander.

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Credit: SpaceX

A NASA watchdog report stated that continued development work on SpaceX’s Starship could affect the timeline for the agency’s planned Artemis moon missions. The report noted that several technical milestones still need to be completed before the spacecraft can serve as a crewed lunar lander.

The findings were detailed in a report from NASA’s Office of Inspector General, as noted in a report from Reuters.

NASA selected SpaceX’s Starship in 2021 to serve as the Human Landing System (HLS) for its Artemis lunar program. The vehicle is intended to transport astronauts from lunar orbit to the surface of the Moon and back as part of future Artemis missions.

According to the watchdog report, Starship’s development has experienced roughly two years of schedule delays compared to earlier expectations. Still, NASA is targeting 2028 for the first crewed lunar landing using the Starship lander.

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One of the most significant technical milestones for Starship’s lunar missions is in-space refueling.

To support a crewed lunar landing, multiple Starship launches will be required to deliver propellant to orbit. Tanker versions of Starship will transfer fuel to a storage depot spacecraft, which will then refuel the lunar lander.

The report noted that this approach could require more than 10 Starship launches to fully refuel the spacecraft needed for a single lunar landing mission.

NASA officials indicated that demonstrating cryogenic propellant transfer in orbit remains one of the most important technical steps before Starship can be certified for lunar missions.

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SpaceX has conducted 11 Starship test flights since 2023 as the company continues developing the fully reusable launch system. A 12th test flight, this time featuring Starship V3, is expected to be held in early April. 

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Elon Musk’s xAI wins permit for power plant supporting AI data centers

The development was reported by CNBC, citing confirmation from the Mississippi Department of Environmental Quality (MDEQ).

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Mississippi regulators have approved a permit allowing Elon Musk’s artificial intelligence company xAI to construct a natural gas power plant in Southaven. The facility is expected to support the company’s expanding AI infrastructure tied to its Colossus data center operations near Memphis.

The development was reported by CNBC, citing confirmation from the Mississippi Department of Environmental Quality (MDEQ).

According to the report, regulators “voted to approve the permit” of xAI subsidiary MZX Tech LLC to construct a power plant featuring 41 natural gas-burning turbines “after careful consideration of all public comments and community concerns.”

The Mississippi Department of Environmental Quality stated that the permit followed a regulatory review process that included public comments and community input. Jaricus Whitlock, air division chief for the MDEQ, stated that the project met all applicable environmental standards.

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“The proposed PSD permit in front of the board today not only meets all state and federal permitting regulations, but goes above and beyond what is required by law. MDEQ and the EPA agree that not a single person around our facilities will be exposed to unhealthy levels of air pollution,” Whitlock stated.

The planned facility will help provide electricity for xAI’s AI computing infrastructure in the Memphis region.

The Southaven project forms part of xAI’s efforts to scale computing capacity for its artificial intelligence systems.

The company currently operates two major data centers in Memphis, known as Colossus 1 and Colossus 2, which provide computing power for xAI’s Grok AI models. xAI is also planning to build another large data center in Southaven called Macrohardrr, which would be located in a warehouse previously used by GXO Logistics.

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Large-scale AI training requires substantial computing power and electricity, prompting technology companies to develop dedicated energy infrastructure for their data centers.

SpaceX President Gwynne Shotwell previously stated that xAI plans to develop 1.2 gigawatts of power capacity for its Memphis-area AI supercomputer site as part of the federal government’s Ratepayer Protection Pledge. The commitment was announced during an event with United States President Donald Trump.

“As part of today’s commitment, we will take extensive additional steps to continue to reduce the costs of electricity for our neighbors. xAI will therefore commit to develop 1.2 GW of power as our supercomputer’s primary power source. That will be for every additional data center as well. We will expand what is already the largest global Megapack power installation in the world,” Shotwell said.

“The installation will provide enough backup power to power the city of Memphis, and more than sufficient energy to power the town of Southaven, Mississippi where the data center resides. We will build new substations and invest in electrical infrastructure to provide stability to the area’s grid.”

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