News
Tesla can tap into a $360B market in Europe, but it has to address its service first
SAP SE, a German software maker and one of Europe’s largest tech companies, provides cars for company and personal use as a perk for its workers. And as electric cars continue to gain ground in the region, SAP has noted that its employees are starting to show increasing interest Teslas. Despite this interest and specific requests for Teslas every month, SAP has decided not to purchase any of the American firm’s electric cars. The tech firm’s rejection of Teslas was primarily due to one key factor: the electric car maker’s small service network.
Keeping the Status Quo
SAP’s company car fleet today remains populated by vehicles from veteran premium automakers like BMW AG and Mercedes-Benz. In a statement to Bloomberg, Steffen Krautwasser, who manages the company’s 17,000 company cars in Germany, explained SAP’s stance on Tesla’s electric vehicles. “(Servicing teams) need to be there at short notice, and Tesla still has some work to do. The interest in Teslas is extremely high, but we simply can’t offer them at this point,” Krautwasser said.
SAP is not the only company with strong views about Tesla’s service network in Europe or its lack thereof. Ursula von Stetten, a spokesperson for chemicals giant BASF SE, also cited that Teslas couldn’t be options for its 50,000 German employees until the electric car maker establishes a robust service network. “Teslas will be available as soon as the appropriate infrastructure is in place,” the spokesperson said.
A $360 Billion Market
Considering these sentiments, it appears that Tesla’s service network in Europe is costing Elon Musk a significant number of EV sales. About 60% of all new vehicle sales in Europe, after all, are made through corporate channels. This translates to the company car market in the region being worth about $360 billion. So notable is the size of Europe’s corporate vehicle segment that the industry is expected to play a crucial role in determining just how fast the region could retire the internal combustion engine and embrace sustainable transportation. That being said, Tesla is, for now at least, largely absent from this market.
Apart from Tesla’s weak service network in Europe, companies have also cited the electric car maker’s refusal to offer bulk discounts and its lack of long-standing relationships with the region’s biggest companies as reasons why the American electric car maker is lagging behind its local rivals in the corporate vehicle segment. This is true to a point, especially considering that veteran automakers have decades of experience tailoring some of their vehicles to be the perfect company cars. Tesla does not do this with its vehicles, though many of its trademark features like Autopilot would likely be appreciated by corporate workers who spend long hours at the office.
Electric Opportunities
What’s interesting is that Europe’s corporate car sales are actually rising by about a fifth over the past decade as companies take advantage of generous subsidies, including tax breaks, value-added tax rebates, and depreciation write-offs. Transport & Environment, a Brussels-based research firm, has remarked that in Europe’s eight biggest corporate vehicle markets alone, the aid is worth $38 billion per year. But inasmuch as Tesla is lagging in Europe’s company car market, the region’s aggressive sustainability goals hint that the electric car maker has the potential to close the gap between itself and legacy automakers.
So far, only about 4% of cars bought by European companies in 2019 had a plug, and this list includes Plug-in Hybrid Vehicles. Amidst the region’s push for sustainability, battery-electric vehicles like the Tesla Model 3 and Model Y may very well become preferable alternatives to cars typically used as company vehicles. Germany, Italy, and France are among these regions, with the countries boosting subsidies for battery-powered vehicles as part of their pandemic stimulus programs last year. The trend is continuing too, with BloombergNEF estimating that Europe would likely see sales of about 1.8 million hybrid and battery electric vehicles this year alone. The following years would likely see this number rise even further.
To tap into Europe’s corporate vehicle segment, Tesla has to ramp its service network at a rate that’s far more aggressive than before. And while Teslas generally require a lot less maintenance due to their all-electric design, the company has to tangibly exhibit its capability to service multitudes of vehicles without breaking a sweat. A robust mobile service team would be invaluable in this light, and more dedicated service locations would be extremely beneficial. Such improvements would likely increase the confidence of companies whose employees are already requesting Teslas to be their corporate vehicles. If Tesla is able to accomplish this, then the Elon Musk-led electric car maker might be on track to take a piece out of of Europe’s $360 billion corporate car pie.
Don’t hesitate to contact us for news tips. Just send a message to tips@teslarati.com to give us a heads up.
Investor's Corner
Tesla unfolded its first European “folding Supercharger”
Tesla’s folding Supercharger just arrived in Europe and it changes how fast charging expands.
Tesla’s Folding Unit Supercharger has officially landed in Europe, with the company teasing a new installation in its effort for a broader rollout targeting major motorway rest stops across the European continent in Q3 2026. The arrival marks a notable shift in how Tesla is thinking about network expansion, moving from hardware performance alone to engineering the logistics chain itself.
While Tesla did not reveal the exact location for the new folding Supercharger in Europe, the photo shared on X heavily suggests that this maybe somewhere in Norway. Historically, whenever Tesla rolls out an entirely new infrastructure architecture in Europe, whether it was the original Supercharger stalls years ago or these brand-new modular V4 “Folding Units”, Norway is almost always the designated launch pad because of its unmatched EV adoption rate and supportive infrastructure
The Folding Unit, introduced in March 2026, is a factory pre-assembled V4 charging station built on an industrial hinge system mounted to a heavy-duty concrete base. The entire assembly arrives on site ready to unfold and connect. Tesla confirmed the units feature telescopic light poles specifically designed for easy transportation and fast on-site deployment, a detail that signals how carefully the logistics chain has been engineered alongside the hardware itself. The design allows 33% more stalls per delivery truck, cuts installation time roughly in half, and reduces overall deployment costs by more than 20% compared to traditional installations.
Tesla’s newest “Folding V4 Superchargers” are key to its most aggressive expansion yet
Tesla also noted telescopic light poles which provide benefits over traditional Supercharger installations that require fixed-height poles that are awkward to ship, slow to position on site, and often require separate crews and equipment to erect before charging hardware can even be staged. By engineering poles that compress for transit and extend on arrival, Tesla has removed one of the quieter bottlenecks in the physical deployment process. Every hour saved on a light pole installation is an hour redirected toward getting stalls energized. At scale, across dozens of new sites per quarter, those hours add up to a meaningful acceleration in how quickly a location goes from approved permit to serving its first customer.
Each Folding Unit pairs a single V4 power cabinet with eight charging posts. The V4 cabinet delivers up to 500 kW per stall for passenger vehicles and up to 1.2 MW for the Tesla Semi, supporting twice the stalls per cabinet at three times the power density of its predecessor. Longer cables make every new station immediately usable by non-Tesla vehicles, a priority as Tesla continues opening its network to Ford, GM, Rivian, Hyundai, Stellantis, and others.
As Teslarati reported when the Folding Unit was first unveiled, Tesla’s Gigafactory New York produced its final V3 Supercharger cabinet in March 2026 after more than seven years and 15,000 units, completing a full pivot to V4 production. The European arrival of the folding design is the next chapter in that transition.
Faster and cheaper deployment means Tesla can justify building in markets and corridors that were previously too expensive to serve, filling the coverage gaps that have slowed EV adoption outside major urban centers.
First Folding Unit Superchargers in Europe 🇪🇺 https://t.co/KNfYWJukkL pic.twitter.com/YR1udIpH1i
— Tesla Charging (@TeslaCharging) June 10, 2026
Tesla has stunned by gaining yet another approval for its Full Self-Driving suite in Europe, its second in two days and its fifth overall.
Belgium will be the latest country to allow Tesla owners to utilize FSD on public roads in Europe, joining a quickly growing list that started with the Netherlands, Lithuania, and Estonia.
On Tuesday, Denmark announced its approval of the FSD suite, which has now been followed by Belgium just one day later.
The country’s Minister of Mobility, Annick De Ridder, announced the approval on her X account, stating that she had just signed the approval of Tesla FSD. It now goes to the country’s homologation department for the last step of the approval process.
De @Tesla community houdt hier al geruime tijd de vinger aan de pols over de toelating voor de FSD-technologie op onze Vlaamse en Belgische wegen.
Uit waardering voor jullie niet-aflatende interesse (en aanmoediging 😉), krijgen jullie hierbij de primeur: ik heb net de toelating… pic.twitter.com/Yrps4OHTj8— Annick De Ridder (@AnnickDeRidder) June 10, 2026
The Belgian approval is one of mighty importance because it truly shows how quickly countries in Europe could greenlight the FSD suite consecutively. Approvals are already coming in relatively quickly, which is a great sign.
Perhaps the next big development that could come from FSD approvals in Europe is an approval from a country like England, Italy, France, Spain, or Germany. It would be something to see how FSD would perform in a major European metro, such as London, Barcelona, Madrid, Paris, Rome, or Berlin.
Getting Full Self-Driving in Spain and England will be such huge milestones for Tesla. I am so excited to see how FSD performs in Madrid, Barcelona, and London, specifically.
The ultimate test will always be Mumbai or New Delhi. Excited for India’s eventual approval! https://t.co/paw9Ch1qmL pic.twitter.com/9RdDERVSSJ
— TESLARATI (@Teslarati) June 9, 2026
Full Self-Driving does an excellent job of roaming around major U.S. cities like New York and Los Angeles, but other high-profile international cities of significance would truly mark a line in the sand for Tesla, which can simply enable any vehicle in its customer-owned fleet to run FSD with the correct approvals.
SpaceX CEO Elon Musk recently confronted worries about orbital data centers and launching satellites in mass quantities in space, as some voiced concerns about crowding.
Musk’s SpaceX plans to combat the issue of needing data centers by launching them into space instead of taking up valuable real estate on Earth. It has been a major point of SpaceX’s future, including its looming IPO, which could be the largest ever.
In a recent interview filmed at SpaceX’s Starlink terminal factory in Bastrop, Texas, Elon Musk directly addressed concerns that deploying large numbers of AI satellites for orbital data centers could crowd Earth’s orbit. His message was straightforward and reassuring: space is vast beyond human intuition.
“Space is really big,” Musk said. “It’s not like space is gonna get crowded. Space is enormous. If you actually look at it relative to the Earth, the satellites are so tiny you can’t even see them.” He emphasized that even zooming in makes a satellite appear large, but from a planetary perspective, they are minuscule specks.
Elon on concerns that AI satellites will crowd space:
“Space is really big. It’s not like space is gonna get crowded. Space is enormous. If you actually look at it relative to the earth, the satellites are so tiny you can’t even see them.” https://t.co/Mvr7NpL25Q pic.twitter.com/5Fi629Rii7
— Sawyer Merritt (@SawyerMerritt) June 8, 2026
Musk pointed to SpaceX’s real-world experience operating roughly 10,000 Starlink satellites as evidence that large constellations can be managed safely. “We’ve got a pretty good idea of how to operate just really large constellations and do it safely,” he noted. SpaceX remains the only operator with meaningful experience at this scale, giving the company unique insight into tight orbital packing without compromising safety
The discussion highlighted SpaceX’s plans for “AI1” satellites—essentially orbiting racks of AI compute powered by massive solar arrays and cooled via radiative panels in space’s vacuum.
These satellites leverage proven Starlink V3 technology, making them simpler to design than communications satellites. A first-generation unit targets around 150 kW peak power, with a 70-meter wingspan for solar panels and radiators. Laser links will connect them to each other and the Starlink network, delivering low-latency access (on the order of a few milliseconds from low-Earth orbit).
FCC accepts SpaceX filing for 1 million orbital data center plan
Musk framed orbital data centers as a practical solution to Earth’s constraints on AI growth. Ground-based facilities face power shortages, water demands for cooling, and grid limitations. In space, constant sunlight (no day-night cycle), vacuum radiative cooling, and abundant solar energy offer clear advantages.
Production will ramp up at an expanded “Gigasat” factory in Bastrop, with solar manufacturing already underway and full AI satellite output expected at reasonable volume by the end of 2027. Starship’s rapid, high-volume launch capability, aiming for multiple flights per hour, will make massive deployment feasible.
Critics sometimes raise risks like space debris or Kessler syndrome, but Musk’s response underscores scale: even a million satellites would represent an imperceptible fraction of available orbital volume when viewed against Earth’s size. SpaceX’s automated collision avoidance and deorbiting designs for Starlink further mitigate concerns.
This vision ties into broader ambitions. Musk sees orbital AI compute as a step toward harnessing more of the Sun’s energy, advancing humanity on the Kardashev scale from a Type 0 civilization toward Type 1 and eventually Type 2. By moving power-hungry data centers off-planet, SpaceX aims to unlock orders-of-magnitude more compute while preserving Earth’s resources.
Musk’s comments should ease public anxiety. With proven operational expertise, incremental engineering, and the immensity of space itself, orbital data centers represent not overcrowding, but smart expansion into the final frontier.
Tesla unfolded its first European “folding Supercharger”
Tesla stuns with another FSD approval in Europe, its second in two days
