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Tesla can tap into a $360B market in Europe, but it has to address its service first

(Credit: Justin Wegner)

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SAP SE, a German software maker and one of Europe’s largest tech companies, provides cars for company and personal use as a perk for its workers. And as electric cars continue to gain ground in the region, SAP has noted that its employees are starting to show increasing interest Teslas. Despite this interest and specific requests for Teslas every month, SAP has decided not to purchase any of the American firm’s electric cars. The tech firm’s rejection of Teslas was primarily due to one key factor: the electric car maker’s small service network. 

Keeping the Status Quo

SAP’s company car fleet today remains populated by vehicles from veteran premium automakers like BMW AG and Mercedes-Benz. In a statement to Bloomberg, Steffen Krautwasser, who manages the company’s 17,000 company cars in Germany, explained SAP’s stance on Tesla’s electric vehicles. “(Servicing teams) need to be there at short notice, and Tesla still has some work to do. The interest in Teslas is extremely high, but we simply can’t offer them at this point,” Krautwasser said. 

Credit: everything_tesla_pr0/Instagram

SAP is not the only company with strong views about Tesla’s service network in Europe or its lack thereof. Ursula von Stetten, a spokesperson for chemicals giant BASF SE, also cited that Teslas couldn’t be options for its 50,000 German employees until the electric car maker establishes a robust service network. “Teslas will be available as soon as the appropriate infrastructure is in place,” the spokesperson said. 

A $360 Billion Market

Considering these sentiments, it appears that Tesla’s service network in Europe is costing Elon Musk a significant number of EV sales. About 60% of all new vehicle sales in Europe, after all, are made through corporate channels. This translates to the company car market in the region being worth about $360 billion. So notable is the size of Europe’s corporate vehicle segment that the industry is expected to play a crucial role in determining just how fast the region could retire the internal combustion engine and embrace sustainable transportation. That being said, Tesla is, for now at least, largely absent from this market. 

Apart from Tesla’s weak service network in Europe, companies have also cited the electric car maker’s refusal to offer bulk discounts and its lack of long-standing relationships with the region’s biggest companies as reasons why the American electric car maker is lagging behind its local rivals in the corporate vehicle segment. This is true to a point, especially considering that veteran automakers have decades of experience tailoring some of their vehicles to be the perfect company cars. Tesla does not do this with its vehicles, though many of its trademark features like Autopilot would likely be appreciated by corporate workers who spend long hours at the office. 

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Credit: everything_tesla_pr0/Instagram

Electric Opportunities

What’s interesting is that Europe’s corporate car sales are actually rising by about a fifth over the past decade as companies take advantage of generous subsidies, including tax breaks, value-added tax rebates, and depreciation write-offs. Transport & Environment, a Brussels-based research firm, has remarked that in Europe’s eight biggest corporate vehicle markets alone, the aid is worth $38 billion per year. But inasmuch as Tesla is lagging in Europe’s company car market, the region’s aggressive sustainability goals hint that the electric car maker has the potential to close the gap between itself and legacy automakers. 

So far, only about 4% of cars bought by European companies in 2019 had a plug, and this list includes Plug-in Hybrid Vehicles. Amidst the region’s push for sustainability, battery-electric vehicles like the Tesla Model 3 and Model Y may very well become preferable alternatives to cars typically used as company vehicles. Germany, Italy, and France are among these regions, with the countries boosting subsidies for battery-powered vehicles as part of their pandemic stimulus programs last year. The trend is continuing too, with BloombergNEF estimating that Europe would likely see sales of about 1.8 million hybrid and battery electric vehicles this year alone. The following years would likely see this number rise even further. 

To tap into Europe’s corporate vehicle segment, Tesla has to ramp its service network at a rate that’s far more aggressive than before. And while Teslas generally require a lot less maintenance due to their all-electric design, the company has to tangibly exhibit its capability to service multitudes of vehicles without breaking a sweat. A robust mobile service team would be invaluable in this light, and more dedicated service locations would be extremely beneficial. Such improvements would likely increase the confidence of companies whose employees are already requesting Teslas to be their corporate vehicles. If Tesla is able to accomplish this, then the Elon Musk-led electric car maker might be on track to take a piece out of of Europe’s $360 billion corporate car pie. 

Don’t hesitate to contact us for news tips. Just send a message to tips@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla expands Robotaxi in a way that was long anticipated

Instead, it has to do with the consumer base it offers Robotaxi to, because it has not offered it to everyone in the past.

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Credit: Grok Imagine

Tesla has expanded Robotaxi in a way that was long anticipated, and it does not have to do with a new, larger geofence in a city where it already offered its partially autonomous ride-hailing suite, or a new city altogether.

Instead, it has to do with the consumer base it offers Robotaxi to, because it has not offered it to everyone in the past.

Tesla has taken a major step forward in its autonomous ride-hailing ambitions with the official launch of the Tesla Robotaxi app for Android users. Released on the Google Play Store on April 24. Titled simply “Tesla Robotaxi,” the app is now available to download directly from Tesla.

This rollout fulfills a long-anticipated expansion that opens the service to hundreds of millions of Android smartphone users who were previously unable to access it on iOS alone.

The app delivers a streamlined, driverless ride experience powered by Tesla’s automated driving technology.

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Users sign in with a Tesla Account, view the current service area map within the app, enter a destination, and receive an estimated fare and arrival time before confirming the ride. When a Model Y from the Robotaxi fleet arrives, riders confirm the license plate, enter the vehicle, fasten their seatbelt, and tap “Start Ride” on either the app or the vehicle’s touchscreen.

During the trip, passengers have access to all the same controls that iOS users do, and can adjust climate settings, seat positions, and music while tracking progress on an in-app map. The interface also allows drop-off changes or support requests if needed. After the ride, users exit, close the doors, and submit feedback.

This Android availability directly broadens the rider base for Robotaxi in its initial service areas. Unfortunately, Android users are used to being subject to delayed launches of new features available to Tesla owners.

By removing the iOS-only barrier, Tesla instantly expands the addressable market, enabling far more people to summon and use the autonomous vehicles already operating on public roads.

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The move is a foundational requirement for scaling ride volume and gathering the real-world data needed to refine the unsupervised Full Self-Driving system that powers every trip.

For the Robotaxi program itself, the launch signals steady operational progress. It prepares the service for higher utilization rates as the fleet grows and supports the transition from limited early deployments to a more robust network.

Tesla expands Unsupervised Robotaxi service to two new cities

Tesla has indicated that users outside current service areas can sign up at the company’s website for future notifications, pointing to a deliberate, phased geographic rollout.

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Looking ahead, the company plans to incorporate Cybercab vehicles to increase fleet capacity and efficiency while continuing to expand service territories. With the Android app now live, Tesla has removed a key adoption hurdle and positioned Robotaxi for the next phase of growth in autonomous urban transportation.

The infrastructure is now in place to support significantly larger rider demand as production and deployment accelerate.

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UPDATE: SpaceX’s Falcon Heavy that launched a Tesla into space is back on a mission

SpaceX Falcon Heavy returns after 18 months away to deliver a satellite that only it could carry.

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UPDATE: 10:29 a.m. et: SpaceX is standing down from today’s Falcon Heavy launch of the ViaSat-3 F3 mission due to unfavorable weather. A new target date will be shared once confirmed.

After an 18-month absence, SpaceX’s Falcon Heavy is returning to mission on Monday morning when it’s scheduled to lift off from Launch Complex 39A at Kennedy Space Center at 10:21 a.m. EDT.

The mission is called ViaSat-3 F3, and the heavy satellite payload needs to reach geostationary orbit, sitting 22,236 miles above Earth where its speed matches the planet’s rotation. Getting a satellite that heavy to that altitude demands more thrust than a single-core Falcon 9 can deliver.

This marks the Falcon Heavy’s 12th flight overall since its debut in February 2018, and its first since NASA’s Europa Clipper mission in October 2024.

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Arguably, the most exciting element for spectators will be watching the booster recoveries in action when the two side boosters, B1072 and B1075, will attempt simultaneous landings at Landing Zone 2 and the newer Landing Zone 40 at Cape Canaveral Space Force Station, while the center core will be expended over the ocean.

SpaceX wins its first MARS contract but it comes with a catch

Following satellite deployment, expected roughly five hours after launch, ViaSat-3 F3 will spend several months traveling to its final orbital slot before undergoing in-orbit testing, with service entry expected by late summer 2026

As Teslarati reported, NASA awarded SpaceX a $175.7 million contract on April 16, 2026, to launch the ESA Rosalind Franklin Mars rover aboard a Falcon Heavy no earlier than late 2028, which would mark the first time SpaceX has ever sent a payload to Mars. That contract came on top of an already deep pipeline that includes the Roman Space Telescope, the Dragonfly Saturn mission, and multiple national security payloads.

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SpaceX executed 165 missions in 2025 and now accounts for approximately 85% of all global orbital launches. With Starlink surpassing 10 million subscribers and an IPO targeting a $1.75 trillion valuation still ahead, Monday’s launch is one more data point in a company that has quietly become the backbone of both commercial and government space access worldwide.

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Tesla launches solution to end Supercharger fights once and for all

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Credit: Tesla

Tesla is launching its solution to end Supercharger fights once and for all, eliminating any confusion on who is to charge next at a congested location.

Last year, a notable incident at a Tesla Supercharger led to a fight, and it all stemmed from a disagreement over who arrived at the location first.

Congestion at Tesla Superchargers is a pretty infrequent occurrence for most of us, but there are more congested and popular areas where wait times can be extensive. An unfortunate growing pain of EV ownership is the plain fact that chargers are not as available as gas pumps, and there are, at times, lines to charge.

This can cause tensions to flare and people to get entitled when visiting Superchargers. Nobody wants to spend hours at a Supercharger, but now, there will be no more confusion when there is a queue, and that’s thanks to Tesla’s new Virtual Queue for Superchargers.

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Tesla is finally starting to build out the Virtual Supercharger Queue, according to Not a Tesla App, but it still relies on drivers to make it work.

When a driver is near a Supercharger that is full, a message will pop up on the Tesla App, using the driver’s location to determine their eligibility to join the virtual queue.

The app states:

“While the app is closed, Tesla uses your location to notify you of accurate wait times at Superchargers when you arrive.”

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Another message within the app states:

“There is a waitlist to charge. Are you sure you want to start a charging session now?”

This sounds as if it will require drivers to act appropriately and only plug in when the app prompts them to do so, by letting them know it is their turn.

The app will notify the driver of their position in the queue, as well as how many vehicles are ahead of them.

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Tesla launches first ‘true’ East Coast V4 Supercharger: here’s what that means

The company announced a while back that it would be working on a solution for this issue. Personally, I’ve only had to wait at a Supercharger for a charge on one occasion, and there was a line of between 3 and 10 cars during this singular occurrence.

There were no conflicts or arguments about who had arrived first, but there was some discussion between several drivers during my time there about who was to charge first. Throw a non-Tesla EV into the mix, one that can only charge at a pull-in spot, and that causes even more of a complication.

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