Investor's Corner
Tesla crushes short thesis on declining Model 3 demand
Tesla announced during its Q2 2018 earnings call that interest and demand for the Model 3 remains strong, particularly from customers who are not part of the company’s initial line of reservation holders. The update follows months of speculation that the rollout of the Model 3 has been anything but smooth. Since starting production of the electric car, Tesla has faced difficulty after difficulty, spurred by aggressive timelines announced by CEO Elon Musk and bottlenecks that emerged from its production lines. When the Model 3 was released, Elon Musk boldly declared that Tesla would aim to manufacture 5,000 of the vehicles per week by the end of 2017. That goal proved elusive until the end of Q2 2018, and only because Tesla adopted a “burst build” strategy.
While Tesla managed to hit its target of manufacturing 5,000 Model 3 per week at the end of Q2 2018, doubts from the company’s critics about the demand for the electric car emerged. As noted by Elon Musk during the recently held earnings call, Tesla actually sustained the Model 3’s 5,000/week production rate for multiple weeks in July. With the company producing more vehicles, Tesla began stockpiling more of the finished Model 3 in several lots such as the Burbank Airport while the cars waited for delivery.

Viewed by the company’s critics, the lots filled with vehicles were proof that demand for the Model 3 was declining, and that the cars indicated that customers were opting out of deliveries due to poor quality. Latrilife, a Tesla critic, even announced on Twitter that Tesla’s Burbank Airport lot is under 24/7 surveillance. Goldman Sachs analyst David Tamberrino also published a note recently stating that Model 3 demand appears to be waning based on social media activity around the electric car.
According to Tesla on its recently held earnings call, however, interest in the Model 3 is alive and well. While responding to a question from Toni Sacconaghi of Bernstein, Tesla worldwide head of sales Robin Ren stated the company now sees more orders for the AWD dual motor and Performance variants combined compared to the Long Range RWD Model 3. Perhaps even more importantly, Tesla has also been seeing interest in the Model 3 coming from individuals who are not part of the electric car’s list of reservation holders.
“Since we opened the configurator to the general public in early July, we have seen an increased demand coming from people who do not currently hold a reservation. This is something that we found super exciting. These are the people who have no idea about Model 3 and they heard about Model 3 is available to order. Many of them requested test drives.
“Since early July, we have over 60,000 test drive requests in the US alone. These people come into our stores, do the test drive, and they become super excited, and they decide to order the car. We believe the strong demand, especially from non-reservation holders, will continue as we increase production.”

Tesla also noted that Model 3 customers have been trading in vehicles that are not in the electric car’s segment. The Model 3 competes in the midsize luxury sedan market, but the Top 5 vehicles the electric car’s customers have been trading in are the Toyota Prius, BMW 3 Series, Honda Accord, Honda Civic, and the Nissan Leaf. These vehicles, save for the BMW 3 Series, are not luxury sedans at all. Instead, they belong to a more affordable segment in the mainstream auto market. This means that as Tesla produces more of the electric car, even customers who drive more affordable vehicles are considering the purchase of a Model 3, a car that is more expensive.
Part of this could be due, of course, due to Tesla’s promised $35,000 Standard Range RWD version of the Model 3, which is expected to start production in 6-9 months. At its entry-level price, the Model 3 has the potential to take a big chunk of the midsize sedan market, possibly even taking on mainstays such as the Toyota Camry. Even without its base model, however, the electric car is still a compelling purchase, considering that it is one of the only vehicles on the road that is set to get better over time, thanks to Tesla’s trademark over-the-air updates. And that, for some customers, is worth the extra investment.
Investor's Corner
Tesla stock lands elusive ‘must own’ status from Wall Street firm
Tesla stock (NASDAQ: TSLA) has landed an elusive “must own” status from Wall Street firm Melius, according to a new note released early this week.
Analyst Rob Wertheimer said Tesla will lead the charge in world-changing tech, given the company’s focus on self-driving, autonomy, and Robotaxi. In a note to investors, Wertheimer said “the world is about to change, dramatically,” because of the advent of self-driving cars.
He looks at the industry and sees many potential players, but the firm says there will only be one true winner:
“Our point is not that Tesla is at risk, it’s that everybody else is.”
The major argument is that autonomy is nearing a tipping point where years of chipping away at the software and data needed to develop a sound, safe, and effective form of autonomous driving technology turn into an avalanche of progress.
Wertheimer believes autonomy is a $7 trillion sector,” and in the coming years, investors will see “hundreds of billions in value shift to Tesla.”
A lot of the major growth has to do with the all-too-common “butts in seats” strategy, as Wertheimer believes that only a fraction of people in the United States have ridden in a self-driving car. In Tesla’s regard, only “tens of thousands” have tried Tesla’s latest Full Self-Driving (Supervised) version, which is v14.
Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad
When it reaches a widespread rollout and more people are able to experience Tesla Full Self-Driving v14, he believes “it will shock most people.”
Citing things like Tesla’s massive data pool from its vehicles, as well as its shift to end-to-end neural nets in 2021 and 2022, as well as the upcoming AI5 chip, which will be put into a handful of vehicles next year, but will reach a wider rollout in 2027, Melius believes many investors are not aware of the pace of advancement in self-driving.
Tesla’s lead in its self-driving efforts is expanding, Wertheimer says. The company is making strategic choices on everything from hardware to software, manufacturing, and overall vehicle design. He says Tesla has left legacy automakers struggling to keep pace as they still rely on outdated architectures and fragmented supplier systems.
Tesla shares are up over 6 percent at 10:40 a.m. on the East Coast, trading at around $416.
Investor's Corner
Tesla analyst maintains $500 PT, says FSD drives better than humans now
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers.
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Analysts highlight autonomy progress
During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.
The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report.
Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”
Street targets diverge on TSLA
While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.
Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements.
Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs.
Investor's Corner
Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed
The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.
Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.
Robotaxi rollout, FSD updates, and new affordable cars
Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.
Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.
TD Cowen also places an optimistic price target
TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects.
Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.
@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario