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Tesla customers cite incentives as factor behind EV purchase: J.D. Power study

Credit: Tesla

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4 months ago

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Elon Musk may argue that Tesla does not need federal incentives, but it appears that a large portion of the company’s customers cited incentive programs as one of the key reasons behind their EV purchase. This is, at least, as per J.D. Power’s E-Vision Intelligence Report. 

As per J.D. Power’s study, tax credits are quite influential among buyers of premium electric vehicles. Among premium brand EV owners, 64% stated that incentives were a primary reason for their decision to purchase or lease a premium electric vehicle. For those opting for mass-market electric cars, the influence of incentives was slightly lower but still notable at 49%.

Customers of Volkswagen, Chevrolet, and Tesla electric vehicles cited incentives as drivers for their EV purchases. Overall, 81% of Volkswagen EV buyers chose their vehicle due in part to the Clean Vehicle Credit. The same was true for 77% of Chevrolet buyers and 72% of Tesla customers. Tesla ranks highest among premium segment brands in terms of the influence of tax credits on purchase decision, as noted by J.D. Power in a press release.

Credit: J.D. Power

The results of VW, Chevy, and Tesla’s customers contrast with brands like Hyundai, Kia, and Toyota, where only 32%, 24%, and 21% of customers were similarly motivated. It should also be noted that among the respondents of J.D. Power’s study, 43% of EV shoppers stated they only have a vague or marginal knowledge about EV incentives.

J.D. Power’s study highlighted the benefits that customers get from federal incentives. On average, consumers who purchase or lease an electric vehicle in 2024 saved an average of $5,124, thanks to federal EV tax incentives. This is higher than in 2023, when customers saved an average of $4,302, or in 2022 when customers saved an average of $1,629 due to federal tax incentives.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Watch Tesla’s FSD tackle water cup challenge, dirt roads in China

How does Tesla’s Full Self-Driving face off against competitors in China when it comes to smoothness and scalability?

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4 minutes ago

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March 16, 2025

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Credit: 王船船 | Douyin (via Tesla on X)

Tesla’s Full Self-Driving (FSD) started going out for testing in China last month, representing the first market outside of North America to get the software. Amidst competition in the automated driving space from a number of other Chinese companies, Tesla’s FSD seems to be impressing in early reviews, with recent reviews highlighting both the software’s smoothness and its ability to adapt and perform well on non-traditional roads.

In a Saturday video originally posted by user 王船船 on Douyin, the Chinese version of TikTok, a driver utilizes the Supervised FSD system while performing what’s called the “water challenge,” in which a cup of water is balanced on the driver’s side window ledge to see if driving is smooth enough to avoid spilling.

The drive spans a little more than four minutes, and the system manages to make it through without the water spilling in any substantial quantities. The driver mostly remains on city streets, but you can see a handful of quick, unexpected stops, turns, and other maneuvers that one might expect to make the cup tip completely.

The video was also reposted on X by Tesla’s main account, with the company highlighting the system’s “maximum smoothness” as demonstrated in the video. Tesla VP of AI Ashok Elluswamy also reposted the video, saying in a separate follow-up post that “FSD’s been prepared for this one.”

Although Tesla’s FSD system didn’t have access to real-world driving data from the company’s vehicles at the time of its launch in China, Elon Musk recently explained that the company used publicly available video from the internet to help pre-train FSD for Chinese streets and traffic laws.

In addition to helping with city streets, Tesla has explained in the past that its camera- and video-based FSD neural network training makes the system easily scalable to multiple countries, fringe traffic cases, and even less traditional roads.

As another example of this in China, FSD testers also took to some dirt roads last week, showing just how well the software seems to handle some seemingly-deep and super-narrow back roads. You can see excerpts from this video below, or check out the full 25-minute version from user AE68 on Douyin.

READ MORE ON TESLA CHINA: Cheaper Tesla Model Y may launch in China

Tesla’s FSD in China amidst local competition

Tesla officially launched a localized data privacy version of FSD Supervised in China last month, The launch came amidst a headstart from multiple competitors in the autonomous driving space, including from Chinese automakers Baidu, Huawei, and still others.

Avatr 11, a joint venture from Changan New Energy, CATL and Huawei. The system uses Huawei’s latest automated driving system technology, Qiankun ADS 3.2, which Out of Spec’s Kyle Conner recently said was “the best driver assistance he’s ever experienced” in a recent review on his trip to China.

You can see this video and an additional video from Conner and Out of Spec discussing the emerging autonomous vehicle industry in China below. It’s also worth noting that both of these were released just a few weeks before Tesla’s first version of FSD launched in the country.

The Best FSD System In China! 1 Hour Drive Using Huawei Qiankun ADS 3.2 Installed In Avatr 11 (2/1/25)

The EV Industry Isn’t Ready For China’s FSD Breakthrough (2/2/25)

Elon Musk clarifies the holdup with Tesla Full Self-Driving launch in Europe

 

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Elon Musk roasts owners of this car brand after another Tesla vandalism incident

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6 hours ago

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March 16, 2025

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Elon Musk roasted owners of one specific car brand after yet another incident of a Tesla being vandalized, this time in New York.

Tesla owners have had a bit of a target on their backs in recent months as Musk, CEO of the company, has joined forces with U.S. President Donald Trump in an effort to eliminate excessive and unneeded government spending in the new Department of Government Efficiency, or DOGE.

Due to Musk’s bold personality and unfiltered political beliefs, he has gained plenty of critics in the last few months. Tesla owners are being targeted as a result, seeing their vehicles be vandalized on nearly a daily basis.

Tesla-owned showrooms across the country have also been the target of some attacks, as one was even damaged in a series of shootings, another lit on fire by a Molotov cocktail.

Nevertheless, Musk has continued to stand firm on his beliefs, and Tesla drivers are getting fed up with the amount of damage being done to their cars. In this particular instance, someone drew a swastika on the side of a New York City Tesla Cybertruck owner. He was able to confront the person who drew the offensive logo, an exchange that was caught on camera:

The video was shared on X, which grabbed the attention of Musk, who was sure to criticize the make of the assailant’s vehicle: a Subaru.

Musk said:

“Crazy people. Naturally, he drives a Subaru …”

The playful jab at Subaru drivers likely comes from the stereotype that those vehicles are usually driven by people with intense political and social beliefs. Facetious posts on Reddit claim that Subarus won’t operate without at least ten bumper stickers on them. Subaru’s past marketing and advertising campaigns have attracted those who are “outdoorsy,” Google’s AI description of the drivers states.

Musk has never held back and never will. In an interview with MSNBC, he said he will speak his mind and if his companies lose money because of it, “so be it.” One thing is for sure, Musk is not going to shy away from speaking or posting how he pleases.

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Tesla stores continue to face anti-Musk protests

Scenes from a protest outside of Tesla’s store in Loveland, Colorado.

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20 hours ago

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March 15, 2025

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Tesla stores have been the target of widespread protests and vandalism in recent weeks, after Elon Musk made a controversial gesture in January, and as he and the Trump administration’s newly created government efficiency division continues to gut federal agencies.

On Saturday, I went to the Tesla store in Loveland, Colorado, where demonstrators were already protesting upon my arrival at roughly 12:45 p.m. MT.  Walking up to the protest, I could see scattered groups of demonstrators lined up along about two blocks, spanning from the Tesla store to a nearby intersection and Sprouts location. One protestor said he had counted about 230 people at around 1:00 p.m. MT.

The protest felt generally peaceful, with cars driving by and honking, and demonstrators leaving a large space between the front of the Tesla store and the sidewalk, easily allowing workers and customers to go in and out.

You can see a few videos and photos from the site below, along with some of the responses I got from protestors and a prospective customer.

READ MORE ON TESLA PROTESTS AND VANDALISM:

I spoke to about a dozen protestors about what they were protesting against. Most said they were there to condemn Musk’s recent federal worker and program cuts with the Trump administration, his performance of what some said resembled a Nazi salute at Trump’s inauguration ceremony in January, or the administration’s recent attacks against transgender and queer individuals.

One protestor, Elsa, identified as a former Republican and said she was “highly concerned that our Constitution is being ignored,” especially with regards to the three branches of government and the system of checks and balances.

“It surprises me that, even if you voted for Trump, or you believe in capitalism, which, I didn’t vote for Trump, but I do believe in capitalism — I’m a former Republican, I was a Republican for most of my life — but it’s dangerous to have power rest in a handful of ultra-wealthy people,” Elsa said.

“And our whole country needs to realize that,” she adds. “This to me is not even Republican or Democrat at this point.”

Instead, she says it now comes down to whether people want to give billionaires huge tax breaks, or to use that money to support a range of groups in the U.S., including those who have social security benefits, are veterans, or are 9/11 survivors seeking cancer treatments, as a few examples.

Another protestor, Mary, said she was taking part in the demonstration “because she loves this country and democracy,” adding that she wanted to help preserve democracy for her grandchildren.

Still another protestor, Bryan, said that they were protesting because of the Trump administration and Musk’s attempts to erase transgender, non-binary, and queer people from history, drawing comparisons to the rise of fascism in Nazi Germany, where early human rights violations were lodged against gay and queer communities.

“I’m here because I have to be,” Bryan said. “I’m afraid of the future.”

Yet another person and his family were holding Ukraine flags, saying that they were protesting for a wide range of reasons, but especially for Trump’s recent meeting with Ukraine President Volodymyr Zelenskyy and Musk’s claims that the top Ukrainian executive was to blame for what he has called a “forever war.”

While most protestors appeared to be generally friendly, especially with each other, I did hear a few exchanges between demonstrators and those with other opinions. While I heard more cars honking throughout the experience, seemingly in support of the protests, I also noticed a few from which passengers yelled things like “Go Trump.”

“Direct action, we need to stop these fascists with direct action,” one protestor yelled in response.

Additionally, I also talked to a prospective customer, Kristy, who was there for a test drive and said she had a negative experience with the protestors.

“I was test driving a Tesla, and as we pulled in and parked right here, this black one, these people right here in the middle yelled at me, ‘Hope you’re turning in your f*cking Nazi car,’ and I said ‘F*ck you,’” Kristy explained.

“And they’re like ‘F*ck you too, you’re a Nazi, f*cking Nazi lovers.’ And so, they’re just yelling racial slurs at me, and I’m far from a Nazi.”

Tesla store advisers declined to comment on the protests, and so did Loveland police.

Other Saturday protest footage from Tesla stores in California, Texas, and New York

The Loveland Tesla store has also been the site of repeated attacks in recent weeks, with authorities on Friday making a second arrest following multiple incidents. You can see the Department’s press release for the arrest below.

The protest was also part of widespread demonstrations on Saturday, and it’s just the latest in actions targeting Musk’s electric vehicle (EV) company, some of which have included acts of vandalism, graffiti, arson, and even the use of weapons on Tesla storefronts.

Multiple other protests were also captured in footage on Saturday, including one in Santa Rosa, California, as shared by the San Francisco Chronicle, and another attended by conspiracy theorist Alex Jones in Austin, Texas. Still another was captured in New York City, and you can see footage from each of these protests below.

Tesla vandalism cases under investigation by FBI Seattle

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