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Tesla customers cite incentives as factor behind EV purchase: J.D. Power study

Credit: Tesla

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Elon Musk may argue that Tesla does not need federal incentives, but it appears that a large portion of the company’s customers cited incentive programs as one of the key reasons behind their EV purchase. This is, at least, as per J.D. Power’s E-Vision Intelligence Report. 

As per J.D. Power’s study, tax credits are quite influential among buyers of premium electric vehicles. Among premium brand EV owners, 64% stated that incentives were a primary reason for their decision to purchase or lease a premium electric vehicle. For those opting for mass-market electric cars, the influence of incentives was slightly lower but still notable at 49%.

Customers of Volkswagen, Chevrolet, and Tesla electric vehicles cited incentives as drivers for their EV purchases. Overall, 81% of Volkswagen EV buyers chose their vehicle due in part to the Clean Vehicle Credit. The same was true for 77% of Chevrolet buyers and 72% of Tesla customers. Tesla ranks highest among premium segment brands in terms of the influence of tax credits on purchase decision, as noted by J.D. Power in a press release.

Credit: J.D. Power

The results of VW, Chevy, and Tesla’s customers contrast with brands like Hyundai, Kia, and Toyota, where only 32%, 24%, and 21% of customers were similarly motivated. It should also be noted that among the respondents of J.D. Power’s study, 43% of EV shoppers stated they only have a vague or marginal knowledge about EV incentives.

J.D. Power’s study highlighted the benefits that customers get from federal incentives. On average, consumers who purchase or lease an electric vehicle in 2024 saved an average of $5,124, thanks to federal EV tax incentives. This is higher than in 2023, when customers saved an average of $4,302, or in 2022 when customers saved an average of $1,629 due to federal tax incentives.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Energy shines with substantial YoY growth in deployments

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Credit: Tesla Megapack

Tesla Energy shined in what was a weak delivery report for the first quarter, as the company’s frequently-forgotten battery storage products performed extraordinarily well.

Tesla reported its Q1 production, delivery, and deployment figures for the first quarter of the year, and while many were less-than-excited about the automotive side, the Energy division performed well with 10.4 GWh of energy storage products deployed during the first quarter.

This was a 156 percent increase year-over-year and the company’s second-best quarter in terms of energy deployments to date. Only Q4 2024 was better, as 11 GWh was recorded.

Tesla Energy is frequently forgotten and not talked about enough. The company has continued to deploy massive energy storage projects across the globe, and as it recorded 31.5 GWh of deployments last year, 2025 is already looking as if it will be a record-setting year if it continues at this pace.

Tesla Megapacks to back one of Europe’s largest energy storage sites

Although Energy performed well, many investors are privy to that of the automotive division’s performance, which is where some concern lies. Tesla had a weak quarter for deliveries, missing Wall Street estimates by a considerable margin.

There are two very likely reasons as to why this happened: the first is Tesla’s switchover to the new Model Y at its production facilities across the globe. Tesla said it lost “several weeks” of production due to the updating of manufacturing lines as it rolled out a new version of its all-electric crossover.

Secondly, Tesla could be facing some pressure from pushback against the brand, which is what many analysts will say. Despite the publicity of attacks on Tesla drivers and their vehicles, as well as the company’s showrooms, it would be safe to assume that we will have a better picture painted of what the issue is in Q2 after the company reports numbers in July.

New Tesla Model Y was a best-seller in China in March 2025

If Tesla is still struggling with lackluster delivery figures in Q2 after the Model Y is ramped and deliveries are more predictable and consistent, we could see where the argument for brand damage is legitimate. However, we are more prone to believe the Model Y, which accounts for most of Tesla’s sales, and its production ramp is likely the cause for what happened in Q1.

In what was a relatively bleak quarter, Tesla Energy still shines as the bright spot for the quarter.

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Tesla bull Wedbush responds to Q1 deliveries: ‘A disaster on every metric’

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Credit: diagnosticdennis/Instagram and @smile__no via Tesla Owners of Santa Clarita Valley/X

Tesla bull Wedbush has responded to the company’s lackluster Q1 delivery figures, which were released on Wednesday morning in a new note from analyst Dan Ives.

Tesla reported deliveries of 336,681 vehicles in the first quarter of the year, a far cry from the Wall Street estimate of 352,000 and whisper numbers of roughly 350,000. At first glance, it seems to be a disaster, but Tesla said it lost “several weeks of production” in Q1 due to the ramp of the new Model Y at all four of its vehicle production factories.

Tesla (TSLA) reports 336,681 vehicle deliveries for Q1 2025

This could be part of the reason that the company experienced a quarter of this performance, but there are also factors stemming from CEO Elon Musk’s involvement in the U.S. government, which has created some pushback in various markets.

It’s tough to say how much of each issue caused this type of quarter, but Ives wrote in a note to investors that Wedbush could not look at this “with rose-colored glasses,” as the performance “was a disaster on every metric.”

Ives believes it is time for Musk to make a move:

“The Street and us knew a bad 1Q was coming but this was even worse than expected. The time has come for Musk….it’s a fork in the road moment. The more political he gets with DOGE the more the brand suffers, there is no debate. This quarter was an example of the damage Musk is causing Tesla. This continues to be a moment of truth for Musk to navigate this brand tornado crisis moment and get onto the other side of this dark chapter for Tesla with much better days ahead.”

Interestingly, the stock dropped over 5 percent after the delivery report. It quickly rebounded 8 percent and is currently up over 5 percent on the day after a report from Politico stated that Musk and President Donald Trump have discussed the CEO stepping back from the Department of Government Efficiency (DOGE).

Based on that, it seems that investors were looking for Musk to step back from his government duties and show more public attention to Tesla. Realistically, we do not know how much of his time is being devoted to Tesla and its EV initiative. However, it seems investors were ready to hear something along the lines of Musk being more involved and speaking openly about Tesla and its projects.

It’s not all bad. Ives still recognizes Tesla’s prowess with the rollout of robotaxi and Full Self-Driving and how much impact it could have moving forward:

“Autonomous remains the biggest transformation to the auto industry in modern-day history and in our view, Tesla will own the autonomous market in the US and globally with the launch of unsupervised FSD in Austin kicking off the autonomous era at Tesla that we value at $1 trillion alone on a sum-of-the-parts valuation…”

With that being said, he also wants Musk to balance responsibilities with DOGE and Tesla:

“BUT…Musk needs to stop this political firestorm and balance being CEO of Tesla with DOGE. The future is so bright but this is a full blown crisis Tesla is navigating now and its primarily self-inflected. We remain firmly bullish on the long-term Tesla story but Musk needs to get his act together or else unfortunately darker times are ahead for Tesla.”

Tesla shares are trading at $283.01, up 5.42% at 1:57 p.m. on the East Coast.

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Tesla shares Optimus’ improved walk in new update video

The video featured an Optimus robot confidently walking in a humanlike manner.

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Credit: Elon Musk/X

During Tesla’s Q1 2025 All-Hands meeting, CEO Elon Musk stated that the company will attempt to produce its first “legion” of humanoid robots this 2025.

A recent video from Elon Musk suggests that work continues to be underway to refine the humanoid robot before it enters production.

A Better Walk

Tesla’s new Optimus update video was shared on social media platform X by CEO Elon Musk, who described the video with the words, “Accurate actuators accelerate automation.” The video featured an Optimus robot walking confidently, in a manner that is significantly more humanlike than its previous iterations.

A post from Tesla Vice President of Optimus (Tesla Bot) Milan Kovac shared more context about the new video. As per Kovac, the short clip demonstrates the humanoid robot’s latest walk, with “straight knees, smoother heel-to-toe gait, and arms sway.” Kovac also noted that the humanoid robot was “Entirely trained in simulation with RL.”

Optimus’ Quick Progress

Optimus was initially announced in 2021 during Tesla’s AI Day event. At the time, Tesla only had a static model of the humanoid robot, as well as a literal man in a suit. Fast forward to today, and Optimus has already undergone several iterations. Several of its components have also been vastly improved, such as its hands, which is expected to feature 22 degrees of freedom when it enters production.

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Tesla seems determined to start production of Optimus quickly. During the Q1 2025 All Hands meeting, CEO Elon Musk stated that the Fremont Factory had produced its first humanoid robot from its Optimus production line. Musk also noted that while Tesla is internally aiming for enough parts to produce 10,000 to 12,000 Optimus robots this year, the company could very well be capable of producing 5,000 units of the humanoid robot this 2025. 

“So this year, we hopefully will be able to make about 5,000 Optimus robots. We’re technically aiming for enough parts to make 10,000, maybe 12,000, but since it’s a totally new product with a totally new, like everything is totally new, I’ll say we’re succeeding if we get to half go the 10,000. But even 5,000 robots, that’s the size of a Roman legion, FYI,” Musk stated.

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