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Tesla lowers pricing on 60 to 75 kWh battery upgrade to $2000 ahead of 100D, P100D price increase on April 24
Tesla has officially discontinued the Model S 60 kWh battery as of today. In its place, Model S 60 and Model S 70 owners are being prompted with a very welcomed surprise in the form of a heavily discounted offer for an ‘unlockable’ battery upgrade.
Teslarati forum user lTRKBLU shared a photo showing Tesla’s 75 kWh in-car Range Upgrade option being offered for $2,000, which represents a near 80% discount from the original $9,000 price tag first introduced in mid-2016. Tesla would later reduce the price of the Model S range upgrade to $7,000, which took place earlier this year.
The unlockable battery upgrade was one of several features that could be enabled through a Tesla over-the-air software update. The program was designed to minimize the price barrier of entry by allowing buyers to pay less up front and provide them with options to upgrade at a later time through an in-car purchase that can be made directly from the vehicle’s center touchscreen.
Reports coming from the Tesla Motors Club have also validated that the new software limited 60 kWh to 75 kWh battery upgrade is being made available for $2,000. Model S 70 owners have also chimed in with their reports that Tesla is offering a 5 kWh range upgrade for just $500. That represents a massive 85% price drop from the initial price tag of $3,500. The new $500 price for 5 kWh is by far the lowest price per kilowatt-hour we’ve seen.
Following the discontinuation of the Model S 60D, Tesla updated its Model S Design Studio with new pricing for the 75 kWh version of the Model S. The base price of a Model S 75 is only $1500 more than the phased out Model S 60.
Model S owners in Australia are also seeing the new price change today, with many reporting that they see a price drop from the initial $5,000 AUD to just $750 AUD for upgrading a 70 kWh to a 75 kWh battery pack.
Is the drastic battery price cut indicative of where pricing is headed as Gigafactory 1 continues to scale battery production? Green Tech Media quoted Ben Kallo, an equity analyst firm RW Baird, saying that Tesla “could reach its <$100 per kilowatt-hour target in the intermediate term as Gigafactory production ramps. Additionally, we believe TSLA is ahead of expectations on reducing battery costs, and continues to have a significant lead on competing EVs.”
According to a statement issued by Tesla, the company has included a slight price decrease on 75, 75D and 90D models to account for the discontinuation of the 60 kWh model.
Here’s the full statement from Tesla:
Periodically we have adjusted pricing and available options to best reflect the value of our products and our customers’ preferences. Today’s updates include slight price decreases to our 75, 75D and 90D models to account for the discontinuation of our 60 kWh models, and next week will be implementing slight price increases to our higher end 100D and P100D models. We expect our total average selling price to remain almost exactly the same.
Price increases for our 100D and P100D models will take effect on April 24, 2017 to best accommodate customers already in the order process, while price decreases for 75, 75D and 90D models will take effect today.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
