News
Tesla lowers pricing on 60 to 75 kWh battery upgrade to $2000 ahead of 100D, P100D price increase on April 24
Tesla has officially discontinued the Model S 60 kWh battery as of today. In its place, Model S 60 and Model S 70 owners are being prompted with a very welcomed surprise in the form of a heavily discounted offer for an ‘unlockable’ battery upgrade.
Teslarati forum user lTRKBLU shared a photo showing Tesla’s 75 kWh in-car Range Upgrade option being offered for $2,000, which represents a near 80% discount from the original $9,000 price tag first introduced in mid-2016. Tesla would later reduce the price of the Model S range upgrade to $7,000, which took place earlier this year.
The unlockable battery upgrade was one of several features that could be enabled through a Tesla over-the-air software update. The program was designed to minimize the price barrier of entry by allowing buyers to pay less up front and provide them with options to upgrade at a later time through an in-car purchase that can be made directly from the vehicle’s center touchscreen.
Reports coming from the Tesla Motors Club have also validated that the new software limited 60 kWh to 75 kWh battery upgrade is being made available for $2,000. Model S 70 owners have also chimed in with their reports that Tesla is offering a 5 kWh range upgrade for just $500. That represents a massive 85% price drop from the initial price tag of $3,500. The new $500 price for 5 kWh is by far the lowest price per kilowatt-hour we’ve seen.
Following the discontinuation of the Model S 60D, Tesla updated its Model S Design Studio with new pricing for the 75 kWh version of the Model S. The base price of a Model S 75 is only $1500 more than the phased out Model S 60.
Model S owners in Australia are also seeing the new price change today, with many reporting that they see a price drop from the initial $5,000 AUD to just $750 AUD for upgrading a 70 kWh to a 75 kWh battery pack.
Is the drastic battery price cut indicative of where pricing is headed as Gigafactory 1 continues to scale battery production? Green Tech Media quoted Ben Kallo, an equity analyst firm RW Baird, saying that Tesla “could reach its <$100 per kilowatt-hour target in the intermediate term as Gigafactory production ramps. Additionally, we believe TSLA is ahead of expectations on reducing battery costs, and continues to have a significant lead on competing EVs.”
According to a statement issued by Tesla, the company has included a slight price decrease on 75, 75D and 90D models to account for the discontinuation of the 60 kWh model.
Here’s the full statement from Tesla:
Periodically we have adjusted pricing and available options to best reflect the value of our products and our customers’ preferences. Today’s updates include slight price decreases to our 75, 75D and 90D models to account for the discontinuation of our 60 kWh models, and next week will be implementing slight price increases to our higher end 100D and P100D models. We expect our total average selling price to remain almost exactly the same.
Price increases for our 100D and P100D models will take effect on April 24, 2017 to best accommodate customers already in the order process, while price decreases for 75, 75D and 90D models will take effect today.
Elon Musk
Elon Musk’s X goes down as users report major outage Friday morning
Error messages and stalled loading screens quickly spread across the service, while outage trackers recorded a sharp spike in user reports.
Elon Musk’s X experienced an outage Friday morning, leaving large numbers of users unable to access the social media platform.
Error messages and stalled loading screens quickly spread across the service, while outage trackers recorded a sharp spike in user reports.
Downdetector reports
Users attempting to open X were met with messages such as “Something went wrong. Try reloading,” often followed by an endless spinning icon that prevented access, according to a report from Variety. Downdetector data showed that reports of problems surged rapidly throughout the morning.
As of 10:52 a.m. ET, more than 100,000 users had reported issues with X. The data indicated that 56% of complaints were tied to the mobile app, while 33% were related to the website and roughly 10% cited server connection problems. The disruption appeared to begin around 10:10 a.m. ET, briefly eased around 10:35 a.m., and then returned minutes later.

Previous disruptions
Friday’s outage was not an isolated incident. X has experienced multiple high-profile service interruptions over the past two years. In November, tens of thousands of users reported widespread errors, including “Internal server error / Error code 500” messages. Cloudflare-related error messages were also reported.
In March 2025, the platform endured several brief outages spanning roughly 45 minutes, with more than 21,000 reports in the U.S. and 10,800 in the U.K., according to Downdetector. Earlier disruptions included an outage in August 2024 and impairments to key platform features in July 2023.
News
Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla emerged as one of the standout winners in the 2025 S&P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla claims loyalty crown
According to S&P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.
In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.
Ethnic market strength and conquest
Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.
S&P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility, shared his perspective on this year’s results.
“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.
Elon Musk
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
OpenAI Inc. and Microsoft will face a jury trial this spring after a federal judge rejected their efforts to dismiss Elon Musk’s lawsuit, which accuses the artificial intelligence startup of abandoning its original nonprofit mission. The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
As noted in a report from Bloomberg News, a federal judge in Oakland, California, ruled that OpenAI Inc. and Microsoft failed to show that Musk’s claims should be dismissed. U.S. District Judge Yvonne Gonzalez Rogers stated that while the evidence remains unclear, Musk has maintained that OpenAI “had a specific charitable purpose and that he attached two fundamental terms to it: that OpenAI be open source and that it would remain a nonprofit — purposes consistent with OpenAI’s charter and mission.”
Judge Gonzalez Rogers also rejected an argument by OpenAI suggesting that Musk’s use of an intermediary to donate $38 million in seed money to the company stripped him of legal standing. “Holding otherwise would significantly reduce the enforcement of a large swath of charitable trusts, contrary to the modern trend,” Judge Gonzalez Rogers wrote.
The judge also declined to dismiss Musk’s fraud allegations, citing internal OpenAI communications from 2017 involving co-founder Greg Brockman. In an email cited by the judge, fellow OpenAI board member Shivon Zilis informed Musk that Brockman would “like to continue with the non-profit structure.”
Just two months later, however, Brockman wrote in a private note that he “cannot say that we are committed to the non-profit. don’t want to say that we’re committed. if three months later we’re doing b-corp then it was a lie.”
Marc Toberoff, a member of Musk’s legal team, said Judge Gonzalez Rogers’s ruling confirms that “there is substantial evidence that OpenAI’s leadership made knowingly false assurances to Mr. Musk about its charitable mission that they never honored in favor of their personal self-enrichment.”
OpenAI, for its part, maintained that Musk’s legal efforts are baseless. In a statement, the AI startup said it is looking forward to the upcoming trial. “Mr. Musk’s lawsuit continues to be baseless and a part of his ongoing pattern of harassment, and we look forward to demonstrating this at trial. We remain focused on empowering the OpenAI Foundation, which is already one of the best-resourced nonprofits ever,” OpenAI stated.

