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Tesla has a backup plan for the Cybertruck, but don’t plan on seeing it
Tesla CEO Elon Musk indicated that if the company’s Cybertruck tanks in terms of sales, the electric automaker will design and manufacture a “normal” truck with a typical pickup design, but don’t bank on seeing it.
Tesla unveiled its Cybertruck in November 2019, and its design was met with both support and criticisms from automotive enthusiasts. Nobody had ever seen anything like it before: a stainless steel exoskeleton, wrapped over a futuristic and robust frame, powered by a series of electric motors that would give it impressive and useful capability on and off of the road.
Despite the truck’s unique design, it has accrued a massive amount of pre-orders and has caught the attention of many people around the world. Even though Tesla is prepared to design a new, “normal” pickup for those who would like sustainability while hauling, don’t hold your breath on seeing it.
During a recent interview with Automotive News, Elon Musk stated that Tesla was prepared to deal with slumping sales when the Cybertruck is released in late 2021. There is a possibility that the company’s first pickup will not do well, and Musk said that Tesla would adapt.
“If it turns out nobody wants to buy a weird-looking truck, we’ll build a normal truck, no problem,” the Tesla CEO said on the Daily Drive Podcast. “There’s lots of normal trucks out there that look pretty much the same. You can hardly tell the difference. And sure, we could just do some copycat truck. That’s easy. So that’s our fallback strategy.”
Reports from various media outlets, along with a Cybertruck reservation decoder, had estimated that the company’s pickup was pre-ordered over half a million times by the time February had arrived. The most recent update from the Cybertruck Owner’s Club came in late May, and the site had indicated over 713,000 total pre-orders for the truck so far.
One Cybertruck reservation holder who has pre-ordered two Tri-Motor configurations told Teslarati that the second reservation number indicated they were the 792,302 truck ordered. “On 6/15, I put in my 2nd Cybertruck reservation. According to the Cybertruckownersclub.com reservation decoder, that makes me #792,302.”
Although the prospective number of reservations is somewhat astronomical, that isn’t stopping Tesla from preparing for the worst. A back-up plan will be developed to be safe.
Interestingly enough, one of the first segments of the Cybertruck’s unveiling event last Winter started with a comparison of the currently-available pickup trucks that roam on streets in the United States. All trucks will have a cab and a bed, but the design of pickup trucks across manufacturers remains the same on a relative scale. There is very little individualism between vehicle designs. Without badges, it isn’t easy to decipher which car company is making each truck.
Tesla’s goal with the Cybertruck was to create something the world had never seen before. People hadn’t ever seen any vehicle with this type of design in the modern era, but if any company was going to do it, it was going to be Tesla.
Nikola Motors CEO Trevor Milton also offered Tesla and Musk a design for a “broader market.” Milton indicated in the Tweet from November 22, 2019, that Nikola doesn’t build cars or trucks, but their design would be donated to Tesla “just in case.” Since then, Nikola has developed the Badger, which is expected to enter the EV pickup market in the future.
https://twitter.com/nikolatrevor/status/1197749716580093952?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1197749716580093952%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.teslarati.com%2Ftesla-cybertruck-design-elon-musk-tweet-nikola-ceo%2F
Whether Tesla builds a traditional truck design remains to be seen. Judging on the popularity and pre-order estimations of the Cybertruck, Tesla will likely not need to design a new pickup that will appeal to a broader market. Of course, consumers will have to wait and see what happens with the car between now and the initial production runs, because Tesla is constantly changing the Cybertruck’s design to make it the strongest vehicle on the road.
“Things are seeming more apocalyptic these days. Let me tell you, the truck you want in the apocalypse is the Cybertruck,” Musk said.
The Cybertruck’s Dual and Tri-Motor variants will be available in late 2021, with the Single Motor configuration coming in 2022. The truck will be manufactured at Tesla’s new Austin, Texas Gigafactory.
Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.
The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.
It features graphics of Florida animals, like alligators:
Here’s a video of the graphics being installed on the Tesla Superchargers at this site: https://t.co/oIfEPNZjAH pic.twitter.com/ENWakZ2qT9
— TESLARATI (@Teslarati) November 20, 2025
Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:
“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.
Tesla launches new Supercharger program that business owners will love
The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.
The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.
Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.
Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.
Tesla recalls 6,197 Cybertrucks for light bar adhesive issue
The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”
Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.
Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:
The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.
However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”
The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.
This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.
News
Tesla is already expanding its Rental program aggressively
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.
Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.
Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.
🚨🚨 If you look up details on the Tesla Rental program on Google, you’ll see a bunch of sites saying it’s because of decreasing demand 🤣 pic.twitter.com/WlSQrDJhMg
— TESLARATI (@Teslarati) November 10, 2025
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.
The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:
“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”
It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.
The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.
Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.
Tesla launches its new branded Supercharger for Business with first active station
Tesla reveals its Cybertruck light bar installation fix
