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Tesla has a backup plan for the Cybertruck, but don’t plan on seeing it
Tesla CEO Elon Musk indicated that if the company’s Cybertruck tanks in terms of sales, the electric automaker will design and manufacture a “normal” truck with a typical pickup design, but don’t bank on seeing it.
Tesla unveiled its Cybertruck in November 2019, and its design was met with both support and criticisms from automotive enthusiasts. Nobody had ever seen anything like it before: a stainless steel exoskeleton, wrapped over a futuristic and robust frame, powered by a series of electric motors that would give it impressive and useful capability on and off of the road.
Despite the truck’s unique design, it has accrued a massive amount of pre-orders and has caught the attention of many people around the world. Even though Tesla is prepared to design a new, “normal” pickup for those who would like sustainability while hauling, don’t hold your breath on seeing it.
During a recent interview with Automotive News, Elon Musk stated that Tesla was prepared to deal with slumping sales when the Cybertruck is released in late 2021. There is a possibility that the company’s first pickup will not do well, and Musk said that Tesla would adapt.
“If it turns out nobody wants to buy a weird-looking truck, we’ll build a normal truck, no problem,” the Tesla CEO said on the Daily Drive Podcast. “There’s lots of normal trucks out there that look pretty much the same. You can hardly tell the difference. And sure, we could just do some copycat truck. That’s easy. So that’s our fallback strategy.”
Reports from various media outlets, along with a Cybertruck reservation decoder, had estimated that the company’s pickup was pre-ordered over half a million times by the time February had arrived. The most recent update from the Cybertruck Owner’s Club came in late May, and the site had indicated over 713,000 total pre-orders for the truck so far.
One Cybertruck reservation holder who has pre-ordered two Tri-Motor configurations told Teslarati that the second reservation number indicated they were the 792,302 truck ordered. “On 6/15, I put in my 2nd Cybertruck reservation. According to the Cybertruckownersclub.com reservation decoder, that makes me #792,302.”
Although the prospective number of reservations is somewhat astronomical, that isn’t stopping Tesla from preparing for the worst. A back-up plan will be developed to be safe.
Interestingly enough, one of the first segments of the Cybertruck’s unveiling event last Winter started with a comparison of the currently-available pickup trucks that roam on streets in the United States. All trucks will have a cab and a bed, but the design of pickup trucks across manufacturers remains the same on a relative scale. There is very little individualism between vehicle designs. Without badges, it isn’t easy to decipher which car company is making each truck.
Tesla’s goal with the Cybertruck was to create something the world had never seen before. People hadn’t ever seen any vehicle with this type of design in the modern era, but if any company was going to do it, it was going to be Tesla.
Nikola Motors CEO Trevor Milton also offered Tesla and Musk a design for a “broader market.” Milton indicated in the Tweet from November 22, 2019, that Nikola doesn’t build cars or trucks, but their design would be donated to Tesla “just in case.” Since then, Nikola has developed the Badger, which is expected to enter the EV pickup market in the future.
https://twitter.com/nikolatrevor/status/1197749716580093952?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1197749716580093952%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.teslarati.com%2Ftesla-cybertruck-design-elon-musk-tweet-nikola-ceo%2F
Whether Tesla builds a traditional truck design remains to be seen. Judging on the popularity and pre-order estimations of the Cybertruck, Tesla will likely not need to design a new pickup that will appeal to a broader market. Of course, consumers will have to wait and see what happens with the car between now and the initial production runs, because Tesla is constantly changing the Cybertruck’s design to make it the strongest vehicle on the road.
“Things are seeming more apocalyptic these days. Let me tell you, the truck you want in the apocalypse is the Cybertruck,” Musk said.
The Cybertruck’s Dual and Tri-Motor variants will be available in late 2021, with the Single Motor configuration coming in 2022. The truck will be manufactured at Tesla’s new Austin, Texas Gigafactory.
Tesla stock (NASDAQ: TSLA) has landed an elusive “must own” status from Wall Street firm Melius, according to a new note released early this week.
Analyst Rob Wertheimer said Tesla will lead the charge in world-changing tech, given the company’s focus on self-driving, autonomy, and Robotaxi. In a note to investors, Wertheimer said “the world is about to change, dramatically,” because of the advent of self-driving cars.
He looks at the industry and sees many potential players, but the firm says there will only be one true winner:
“Our point is not that Tesla is at risk, it’s that everybody else is.”
The major argument is that autonomy is nearing a tipping point where years of chipping away at the software and data needed to develop a sound, safe, and effective form of autonomous driving technology turn into an avalanche of progress.
Wertheimer believes autonomy is a $7 trillion sector,” and in the coming years, investors will see “hundreds of billions in value shift to Tesla.”
A lot of the major growth has to do with the all-too-common “butts in seats” strategy, as Wertheimer believes that only a fraction of people in the United States have ridden in a self-driving car. In Tesla’s regard, only “tens of thousands” have tried Tesla’s latest Full Self-Driving (Supervised) version, which is v14.
Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad
When it reaches a widespread rollout and more people are able to experience Tesla Full Self-Driving v14, he believes “it will shock most people.”
Citing things like Tesla’s massive data pool from its vehicles, as well as its shift to end-to-end neural nets in 2021 and 2022, as well as the upcoming AI5 chip, which will be put into a handful of vehicles next year, but will reach a wider rollout in 2027, Melius believes many investors are not aware of the pace of advancement in self-driving.
Tesla’s lead in its self-driving efforts is expanding, Wertheimer says. The company is making strategic choices on everything from hardware to software, manufacturing, and overall vehicle design. He says Tesla has left legacy automakers struggling to keep pace as they still rely on outdated architectures and fragmented supplier systems.
Tesla shares are up over 6 percent at 10:40 a.m. on the East Coast, trading at around $416.
News
Tesla on track to break Volkswagen’s historic record in Norway: report
As per Elbil Statistik, Tesla reached 26,127 Norwegian sales so far this year, without counting 13 imported Cybertrucks.
Tesla is surging towards a historic milestone in Norway this month, putting the company on track to break Volkswagen’s long-standing annual sales record in the country.
With 3,732 units sold in November alone and more than 26,000 delivered year-to-date, Tesla is poised to become one of the most successful car brands in Norway’s modern automotive history.
Tesla closes in on Norway’s all-time sales record
Norway’s demand for Tesla vehicles has intensified as drivers attempt to beat the incoming VAT changes on electric cars. Once the VAT changes take effect, the best-selling Model Y could become 50,000 kroner more expensive, as noted in a CarUp report. This has likely caused a rise in sales for Tesla in the country as of late.
As per Elbil Statistik, Tesla reached 26,127 Norwegian sales so far this year, without counting 13 imported Cybertrucks. This places the brand just hundreds of units away from surpassing Volkswagen’s 2016 record of 26,572 annual registrations. With one month left in 2025, it seems all but certain that Tesla will overtake Volkswagen’s all-time record in Norway.
Tesla sees challenges in Sweden
While Norway is delivering historic results, Tesla’s Swedish performance has moved in the opposite direction. Registrations have dropped 68% this year, totaling just 6,147 vehicles so far. November has seen only 291 deliveries, highlighting challenges in the domestic market’s momentum.
Tesla Sweden is also still dealing with an increasing number of union-backed protests and blockades. Despite the pressure, however, Tesla Sweden has maintained its stance, IF Metall union chair Marie Nilsson to urge Elon Musk to reconsider his perception of organized labor. She also stated that Swedish unions are not like their American counterparts, as they are not as combative.
Tesla Full Self-Driving has officially landed in a new country today, its seventh overall after it launched in both Australia and New Zealand earlier this year.
On Sunday, Tesla owners in South Korea reported that the company’s Full Self-Driving (Supervised) had started arriving in their vehicles. Owners reported that it was v14.1.4, which is not the latest version available in other countries, but is one of the most recent releases Tesla has deployed to drivers:
From 6 to 7
Tesla Full Self-Driving has launched in South Korea; the 7th country to have FSD https://t.co/X6gm1SyoxV
— TESLARATI (@Teslarati) November 23, 2025
This marks the seventh country in which Tesla has enabled its Full Self-Driving suite, following the United States and Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.
Tesla launched Full Self-Driving most recently in Australia and New Zealand about three months ago. The expansion is a major breakthrough for the company as it aims to launch Full Self-Driving on a global scale.
However, the company’s biggest challenge thus far has been getting European regulatory agencies to handle the red tape that has inhibited Tesla from launching its semi-autonomous driving suite on the continent. Recently, it admitted that it sees a pathway through Dutch regulatory bodies, which seem to be the most willing to work with Tesla to get FSD in Europe.
Tesla Full Self-Driving appears to be heading to Europe soon
The company said that it has driven over 1 million kilometers safely on European roads across 17 different countries in internal testing. But its path to success will be by “partnering with the Dutch approval authority RDW to gain exemption for the feature. This involves proving compliance with existing regulations (UN-R-171 DCAS) + filing an exemption (EU Article 39) for yet-to-be-regulated behaviors like Level 2 systems off-highway, system-initiated lane changes with hands-off the wheel, etc.”
Perhaps the expansion into Europe will be the biggest challenge for Tesla, but it could also yield major results and advantages for the company moving forward. Tesla said it hopes to have FSD available in Europe sometime early next year.
For now, the expansion in South Korea is the latest win for Tesla and its self-driving efforts. In the U.S., it now turns its focus toward fully autonomous operation, as it works with state agencies to launch Robotaxi outside of Texas, California, and most recently, Arizona.
Tesla stock lands elusive ‘must own’ status from Wall Street firm
Tesla on track to break Volkswagen’s historic record in Norway: report
