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Tesla Cybertruck to be ‘Elon Musk’s first disaster,’ according to Jim Cramer
Since November 2019, arguably the most frequently-discussed electric vehicle coming to the market has been the Tesla Cybertruck. The first pickup from Elon Musk’s electric car company shocked nearly everyone who tuned in to the live event streamed nearly two years ago as the Tesla frontman and the company’s Chief Designer Franz von Holzhausen rolled out the Cyberpunk-inspired pickup onto the stage in Hawthorne, California. However, despite having over 1.2 million pre-orders thus far, the truck is not making everyone turn their heads and throw $100 down to reserve one. One of those people is Tesla investor and Musk fan Jim Cramer, who said that the truck is bound to be Musk’s “first disaster.”
While fielding questions regarding Tesla’s AI Day last week during an interview on Wall Street, Cramer averted commenting very much on the Tesla Bot that Elon Musk said the company would bring in 2022 in a prototype form and instead focused on the Cybertruck. His comments were unfavorable toward the all-electric pickup, with Cramer recommending that consumers opt for a more traditional pickup style in the Ford F-150 Lightning as the Cybertruck is “ugly.”
“I saw the actual pickup truck,” Cramer said when speaking about the Cybertruck. “Go buy an F-150. I mean, this thing is not just ugly…You have got to love Tesla to get this thing,” Cramer added.
There is no doubt that the Cybertruck has an unorthodox and “polarizing” look, as many people have described the truck. Still, this was the point of the design. One of the first portions of Musk’s presentation in November 2019 had to do with the traditional automakers and how their pickups stood apart from others. Taking manufacturer badges away from the truck makes it more difficult to tell each model apart. The traditional design has been broken down to a rectangular driver’s cabin and a bed, with relatively the same shapes and angles shared amongst the major pickup truck designs in the United States.
This is where Tesla decided that an orthodox pickup may not be the best option. Instead, Tesla went with a futuristic design, covered in ultra-strength stainless steel alloy and equipped with resilient glass and, potentially, solar panels on the tonneau for additional range.
Tesla Cybertruck’s Solar Panel Tonneau Cover comes to life in new patent
Cramer is still a Tesla supporter, he says, especially as the automaker has avoided massive failures with its product. Specifically mentioning the recent Chevrolet Bolt EV recall due to faulty batteries, Cramer believes Tesla is one of the major players in the sector, especially in terms of autonomous driving. “I still like Tesla because I think it’s been unfair the way their autonomous driving has been handled. There are many more accidents from drunk drivers. But I recognize…I think this pickup truck is going to be a disaster, his first disaster.”
Interestingly, Cramer and Musk share a similar but not an identical point of view on the Cybertruck. While Cramer is undoubtedly convinced the Cybertruck will fall flat, Musk has stated in the past that the truck could be a flop due to its unfamiliar design. However, 1.2 million reservations for the truck say differently.
The Ford F-150 Lightning will be the company’s second EV to the market, following the Mustang Mach-E. The truck has already amassed an impressive 120,000 pre-orders, according to Ford’s Q2 2021 Earnings Call. Sporting a traditional pickup design, the two options on the market may be the perfect recipe for accelerating the transition to sustainable energy as the traditional and unorthodox designs should cater to consumers and what they’re looking for in a new vehicle.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
