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Tesla Cybertruck to be ‘Elon Musk’s first disaster,’ according to Jim Cramer
Since November 2019, arguably the most frequently-discussed electric vehicle coming to the market has been the Tesla Cybertruck. The first pickup from Elon Musk’s electric car company shocked nearly everyone who tuned in to the live event streamed nearly two years ago as the Tesla frontman and the company’s Chief Designer Franz von Holzhausen rolled out the Cyberpunk-inspired pickup onto the stage in Hawthorne, California. However, despite having over 1.2 million pre-orders thus far, the truck is not making everyone turn their heads and throw $100 down to reserve one. One of those people is Tesla investor and Musk fan Jim Cramer, who said that the truck is bound to be Musk’s “first disaster.”
While fielding questions regarding Tesla’s AI Day last week during an interview on Wall Street, Cramer averted commenting very much on the Tesla Bot that Elon Musk said the company would bring in 2022 in a prototype form and instead focused on the Cybertruck. His comments were unfavorable toward the all-electric pickup, with Cramer recommending that consumers opt for a more traditional pickup style in the Ford F-150 Lightning as the Cybertruck is “ugly.”
“I saw the actual pickup truck,” Cramer said when speaking about the Cybertruck. “Go buy an F-150. I mean, this thing is not just ugly…You have got to love Tesla to get this thing,” Cramer added.
There is no doubt that the Cybertruck has an unorthodox and “polarizing” look, as many people have described the truck. Still, this was the point of the design. One of the first portions of Musk’s presentation in November 2019 had to do with the traditional automakers and how their pickups stood apart from others. Taking manufacturer badges away from the truck makes it more difficult to tell each model apart. The traditional design has been broken down to a rectangular driver’s cabin and a bed, with relatively the same shapes and angles shared amongst the major pickup truck designs in the United States.
This is where Tesla decided that an orthodox pickup may not be the best option. Instead, Tesla went with a futuristic design, covered in ultra-strength stainless steel alloy and equipped with resilient glass and, potentially, solar panels on the tonneau for additional range.
Tesla Cybertruck’s Solar Panel Tonneau Cover comes to life in new patent
Cramer is still a Tesla supporter, he says, especially as the automaker has avoided massive failures with its product. Specifically mentioning the recent Chevrolet Bolt EV recall due to faulty batteries, Cramer believes Tesla is one of the major players in the sector, especially in terms of autonomous driving. “I still like Tesla because I think it’s been unfair the way their autonomous driving has been handled. There are many more accidents from drunk drivers. But I recognize…I think this pickup truck is going to be a disaster, his first disaster.”
Interestingly, Cramer and Musk share a similar but not an identical point of view on the Cybertruck. While Cramer is undoubtedly convinced the Cybertruck will fall flat, Musk has stated in the past that the truck could be a flop due to its unfamiliar design. However, 1.2 million reservations for the truck say differently.
The Ford F-150 Lightning will be the company’s second EV to the market, following the Mustang Mach-E. The truck has already amassed an impressive 120,000 pre-orders, according to Ford’s Q2 2021 Earnings Call. Sporting a traditional pickup design, the two options on the market may be the perfect recipe for accelerating the transition to sustainable energy as the traditional and unorthodox designs should cater to consumers and what they’re looking for in a new vehicle.
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Elon Musk
Tesla’s secretive “Project Crystal Sun” gets a big green light in Texas
Fort Bend County approved four incentive agreements Thursday for Tesla’s proposed $10.1 billion solar factory.
Fort Bend County commissioners on Thursday approved a package of tax incentives for Tesla’s proposed $10.1 billion solar cell factory near Needville, Texas, giving the company one of the last local approvals it needs before it decides where to build. All four Tesla agreements passed 4 to 0.
The votes covered a property tax abatement inside Reinvestment Zone No. 34, a Chapter 381 economic development agreement, a foreign trade zone non-objection paired with payments in lieu of certain taxes, and a separate payment in lieu of taxes “true up” agreement, according to agenda notes from the Fort Bend Commissioners Court meeting.
The project, known internally as “Project Crystal Sun,” would make solar cells and finished modules on roughly 3,000 acres near FM 762 and FM 1994, south of the Brazos River. As Teslarati reported when the filing first surfaced in August, Tesla’s application under the state’s JETI Act splits the investment into $1.5 billion in real property and $8.6 billion in equipment, with 9,712 permanent jobs projected by 2033 and commercial operations targeted for the first quarter of 2029. The plant would handle the full chain from ingot and wafer production through cell testing.
Inside Tesla’s secretive $10 Billion “Project Crystal Sun” filing
Thursday’s approval does not lock in the site. Tesla has told the Texas Comptroller it is still weighing other locations, and site selection adviser David Dennison told Lamar Consolidated ISD trustees in September that the race had narrowed to Fort Bend and one out of state rival with a “very compelling package,” according to the Houston Chronicle. Tesla hopes to decide before the end of 2026, and the incentives still need sign off from the Comptroller and the Governor’s office.
Local officials have now done nearly everything within their control. Commissioners created the reinvestment zone in an August 24 special meeting, with Interim County Judge Daniel Wong formally withdrawing himself over his engineering firm’s past work with Tesla. Lamar CISD trustees voted 7 to 0 on September 15 to advance a JETI agreement that would tax Tesla’s qualifying property at 50 percent of its value for maintenance and operations from 2029 through 2038.
The plant lines up with a target Elon Musk set on Tesla’s Q4 2025 earnings call in January, when he said the company would “work toward getting 100 GW a year of solar cell production, integrating across the entire supply chain from raw materials all the way to finished solar panels.” In March, Tesla was reported to be negotiating a $2.9 billion purchase of Chinese solar manufacturing equipment bound for Texas. The Houston area already hosts Tesla’s Megafactory in Brookshire, where Megapack 3 production has started. Tesla said on its Q3 call that Megapack supply for 2027 is nearly sold out, and Musk wrote on X Thursday that the company is “increasing production of Megapacks as much as possible,” as demand from data centers climbs.
Tesla revealed plans to develop its own maps internally to fix Navigation issues and give owners more control over their routing.
On the company’s Q3 2026 Earnings Call, a question was asked about FSD Navigation issues, particularly speed limit recognition, parking, and routing. These are issues that surface from version to version and seem to be seriously challenging for Tesla’s AI team to resolve.
Tesla’s Head of AI, Ashok Elluswamy, said in response to the question:
“You’re totally right that we shouldn’t be depending on external people’s maps. So we are building our own maps, but not like the same way as OneMoreMap. We are building an entirely new architecture with essentially AI-based mapping and navigation.”
He continued:
“It’s going to be super awesome. It’s going to be integrated with voice. You can talk to it, ask for different routes. It’s going to learn your personalized preferences, plus the fleet preferences. The collective intelligence of all the cars is going to flow into making the maps and navigation super cool.”
Elluswamy said this issue should be confronted, and the mapping should be available for people by the time the v15 release starts deploying to customers.
“And over the next several months,” he added, “it’s just going to take over all of the navigation functions, parking, destination handling. And it will know you better than you know yourself in some regard for the driving task, and then handle it fully.”
Tesla Summon got insanely good in FSD v14.3.2 — Navigation? Not so much
Navigation is perhaps the most notable complaint with FSD, and although it has gotten better, it is still flawed. Much of the time, FSD will take people on routes that are not preferred by the driver, but Tesla tried to combat this with a routing feature in the Summer 2026 Update.
Tesla currently relies on Google for map data, but it is sort of counterintuitive to believe the company would rely on a third party for this. These improvements will be welcome, as routing and navigation have been such a pain point for so many owners for so long.
Quotes via Motley Fool
Tesla Full Self-Driving (Supervised) showed a record attach rate at delivery for new vehicles in the third quarter of 2026.
75 percent of new vehicle deliveries in North America included a subscription to FSD software, up from 55 percent in the prior quarter, a 20-percentage-point sequential gain in the company’s most mature market.
Tesla Q3 2026 Earnings results: in-line revenues, slight beat on EPS
Tesla shed light on the Q3 Shareholder Deck that 75 percent of new deliveries came with an FSD subscription:
“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets. “
The higher attach rate accompanied strong growth in the overall FSD consumer base, as active subscriptions rose to 1.75 million, a 67 percent year-over-year increase. For the first time, more than half of paid customers are on the monthly subscription, which is priced at $99 per month in the U.S.
People are buying FSD with a car attached, not the other way around
— Elon Musk (@elonmusk) October 21, 2026
The transition to subscriptions has accelerated since Tesla discontinued the one-time purchase option in most markets earlier this year. The recurring model improves revenue visibility and margins compared with large upfront payments. With three-quarters of North American deliveries now including FSD, the software is now an evidently large contributor to Tesla’s economics and ancillary revenue.
Geographic expansion remains important for further gains. FSD is now available in nine countries in the EU, and more than 100,000 customers have driven over 160 million kilometers. Tesla is pursuing broader EU-wide approval, with a related vote expected in December. Similar progress in additional markets could support higher attach rates beyond North America.
These results came as Tesla had a strong quarterly delivery performance of 486,532 vehicles in the quarter, which came with its largest passenger-vehicle backlog in four years. Battery supply continued to limit volume, but the company has pointed to FSD as a clear difference-maker that is helping sustain demand. As supervised capabilities improve, the attach rate will likely continue to improve.
At face value, it is a key measure of how Tesla is converting sales into autonomy progress.
Tesla’s secretive “Project Crystal Sun” gets a big green light in Texas
Tesla is building its own maps to fix Navigation issues
