Connect with us

Lifestyle

Does the Tesla Cybertruck inspire a vision of the future that people want?

Credit: Tesla

Published

on

Welcome to a FREE preview of our weekly exclusive! Each week our team goes ‘Beyond the News’ and handcrafts a special edition that includes our thoughts on the biggest stories, why it matters, and how it could impact the future.

You can receive this newsletter along with all of our other members-exclusive newsletters, become a premium member for just $3/month. Your support goes a long way for us behind the scenes! Thank you.

 

One week after its reveal, I’m not sure there’s much left to be said about Tesla’s first foray into the truck world. The specs are obviously impressive, and the design has mixed reviews with the predictable players taking their predictable positions. I hadn’t planned on talking much about Cybertruck in my weekly newsletter column since, at this point, literally everyone with something to say about it has done just that. But something has been bothering me about the discussion.

I don’t like the divide the Cybertruck’s design is creating, and I don’t blame Elon Musk or Tesla. I blame the part of the Tesla fan base that is responding very poorly to criticism of a product that was expected to draw that very same criticism.

On one end, there’s the steady Tesla crowd ready to buy anything the company produces that their budget can afford. On the other end, there’s the average consumer who is paying attention to what’s going on in the green car movement and imagining how one of the latest electric cars would fit their life and style. After all, the decision to buy a car has numerous factors (literally) driving it, and an electric car has even more factors built-in thanks to the fact that the industry is still new. For example, home charging isn’t an option for a lot of people, and filling up is already a chore when it takes 5 minutes, much less 30+ minutes at a Supercharger. There would need to be several reasons for the average consumer (read: someone that’s not part of the Tesla fan base or electric car crowd) to make the decision to buy one.

Advertisement
Tesla Cybertruck stainless steel rear hatch (Photo: Arash Malek)

That being said, if someone doesn’t like Cybertruck’s design, they’re not going to want to buy it unless there’s literally no other vehicle that meets their needs and wants with a more appealing design. And that’s okay. It doesn’t mean there’s something wrong with their opinion. It doesn’t mean they’re a boring person that’s part of a dying culture that will cease to exist in 50 years. It doesn’t mean Tesla will fail at their mission because its radical truck design doesn’t appeal to people that aren’t into radical truck designs. It just means that they don’t like it. Frankly, I don’t like it, either. I also didn’t expect to like it. I also expected to maybe like it but not want to ever buy it.

The Cybertruck isn’t just about thinking “outside the box” by creating a truck that looks like an odd box. It has a design that says something about the personality of the owner, and unlike a lot of conventional car designs, its message is overwhelming and distracting. If that’s your personality, great. If it’s not, great. Pushing this idea that if you don’t like the Cybertruck, or rather, you don’t like dystopian science fiction from the 80s and 90s, there’s something wrong with you… It’s feeding into a stereotype about electric cars that is annoying if not outright rude, dismissive, and very unhelpful for the green car movement.

Actually, what it starts to do is remind people (like me) of this long-term dystopian vision that they really really really don’t want that tech people are always pushing for as “cool” or “the unavoidable future.” Elon Musk might watch Blade Runner and love the designs it inspires, but I watch that movie and shudder to think of such an awful world to exist in. It’s one thing to like the artistic side of science fiction, but there are big glaring warnings about the worlds it represents. In Total Recall, for example, many like the whole Mars colonization thing it’s based on, but the back story is this company using mind control and manipulation while causing God-awful deformities in the people living there. Instead of focusing on that part, we wear shirts with “Get Your Ass to Mars” as a rallying cry for a mission to the red planet.

The inspiration to live on other worlds is something I love. What I don’t love is pushing the whole movie as the ideal future. That’s what I see in Cybertruck. I like it as a cool, movie-inspired design that will appeal to people who really like that style. I don’t like it as a representation of a full-on future that I have to like or I’m an idiot or a hater. In my opinion, throwing those types of stones at people who don’t like Cybertruck’s design feeds into the notion that if you’re not on board with the dystopian world it was inspired by, you have no place in the world’s future.

I like the Victorian touches of the mid-century A-frame I’m building, and the micro-controller watering and monitoring system I’m working on that will help with my gardening fuse the traditional with the new. I still don’t see a place for an angular, military-style truck in my driveway. It’s not my thing, and I really hope it stays as just a thing that some people like and not representative of a future that will dismantle my farm dreams in favor of robots vs. humans defending their right to live. Sheesh.

That’s one perspective the (typed) shouting matches about Cybertruck push. Another one is full of eye rolls and comments about Kool-Aid drinking. I honestly thought the point of the design was probably that Musk finally had the opportunity to do a vehicle that he knew would have a small market appeal but did it anyway because he just wanted to do it. He’d already done conventionally in the Model S, 3, and Y, pushed the limits a bit with the X and Semi, and was working on a sports car masterpiece with the next-gen Roadster.

I didn’t think that Cybertruck was supposed to upend Ford’s or Chevy’s or Toyota’s hold on pickups, so when that argument started making the rounds and doubters shouted down… I was surprised. If there’s one way to be seen as a “Tesla bro” or not be taken seriously by the very consumers you’re trying to win over, that’s it. Also, 250k people putting down $100 on a truck that they don’t have to fork over the full cash to buy for at least another couple of years doesn’t prove that the design is a mainstream hit, either. It’s an encouraging sign for sure, but not as encouraging as the 350k Model 3 reservations in that same one-week timeframe that required $1,000 to make.

In summary, the Cybertruck might win people over in the mainstream, and it might not. The specs combined with the gas savings might pull in commercial customers and start a new movement in that direction on a design level. It also might not. Tesla could just revise its design a bit while keeping the specs and appeal to a much broader base (which I’m hoping for), but it still might not.

Advertisement

Perhaps yelling at people that don’t like it that they’re dumb and have no taste might win them over eventually. It also might not. Being obnoxious about the Cybertruck to people on the fence about electric cars might cull a new consumer base.

But again, it might not.

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

Advertisement
Comments

Lifestyle

Tesla Semi futuristic sci-fi acceleration sound will never get old

Videos that capture the Semi moving at speed are most notable due to their sheer cool factor.

Published

on

Credit: Tesla Owners Silicon Valley/X

The Tesla Semi is not yet in mass production, but the company has accumulated over 7.9 million miles across its test fleet. With Tesla using the Semi for its operations, it is no surprise that sightings of the Class 8 all-electric truck have been abounding. 

These sightings from Tesla enthusiasts vary, but those that capture the the Class 8 all-electric truck moving at speed are most notable, possibly due to their sheer cool factor.

Tesla Semi’s Roar

There is something that just stands out with the Semi, particularly on the road. While the Semi does not have the Cybertruck’s brutalist, angular design, it is still very striking because it’s such a massive machine that moves far too quietly for its size. This is, of course, one of the reasons why the vehicle also becomes extra noteworthy when it fires up its electric motors and accelerates.

Take this video from Tesla Owners Silicon Valley, for example, which shows the all-electric hauler accelerating while pulling what appears to be a full load. In these situations, the Tesla Semi actually becomes audible, but unlike traditional diesel-powered truck, the Class 8 all-electric truck “roars” with its own, unique futuristic, sci-fi sound. In such situations, one could feel the Semi’s raw power, which comes from its three independent motors on its rear axles.

Tesla Semi Ramp

Tesla has been promoting the Semi quite a bit as of late, and recent reports have suggested that the company is putting in a lot of effort to prepare the vehicle for its production in Nevada. Tesla’s Careers website has gone live with over 80 Semi-related job openings recently as well, and a recent report has suggested that Tesla has ramped the Semi’s factory workers in Nevada to over 1,000 employees.

Advertisement

The company has even shared an update video of the Semi factory’s progress near Giga Nevada, as well as the design of the vehicle’s new logo. The Semi’s updated logo is quite interesting as it features elements from the Tesla Model 3’s first logo, which was unveiled way back in 2016.

Continue Reading

Lifestyle

Elon Musk jokes he will join Mr Beast’s “100 Men vs 1 Gorilla” challenge

It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again.

Published

on

Credit: Elon Musk/X

Following the first quarter Tesla earnings call, CEO Elon Musk seems to have become a bit more relaxed—relaxed enough to joke about fighting a gorilla with 99 other people, at least.

It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again and not too busy picking fights with politicians on social media.

The Viral 100 Men vs 1 Gorilla Challenge

Over the weekend, a post on social media platform X went viral. The post itself was quite simple, with user @DreamChasnMike stating that he thinks 100 men could beat one gorilla. “Everybody just gotta be dedicated to the sh*t,” the X user joked. The post exploded on the platform, garnering 284 million impressions as of writing.

The silly question also triggered a massive debate about whether 100 men would really stand a chance against a literal gorilla. Some users even lamented that the premise was a sign of male hubris. Nevertheless, the question proved to be a fun topic on X, with some more dedicated users even posting simulated videos of what the “100 Men vs 1 Gorilla Challenge” could look like. 

Mr. Beast and Elon Musk Join In

The premise is quite similar to other viral videos from noted YouTube creator Mr. Beast, so it was no surprise that edited images of Mr. Beast YouTube thumbnails with “100 Men vs a Gorilla” also started spreading on the social media platform. Mr. Beast, who tends to be game to such silly ideas, actually reposted the edited image, joking “Need 100 men to test this, any volunteers?”

Advertisement

In true Elon Musk fashion, the Tesla and SpaceX CEO noted that he would join the challenge. “Sure, what’s the worst that could happen” Musk wrote in his post on X. Musk’s reply triggered quite a few laughs on X, with some stating that the world probably still needs the CEO.

While silly, Musk’s comment and his recent, more frequent posts about his companies’ products like Starlink and Grok have been received well by his supporters. Over the past months, after all, Musk has been very political and quite confrontational on social media. With Musk soon taking a step back from the Department of Government Efficiency’s (DOGE) daily operations, however, it seems like X will soon get a more tempered and lighthearted Elon Musk once more.

Continue Reading

Lifestyle

Possible first glimpse of Tesla “Model 2” affordable car in Fremont Factory

The models that Tesla will release in the coming months will resemble the company’s current lineup.

Published

on

Image Credit: @metgodinwilderness7130/YouTube

During the Q1 earnings call, Tesla VP of Vehicle Engineering Lars Moravy set expectations on the design of the affordable models that the company is expected to launch this 2025. As per the Tesla executive, the models that Tesla will release in the coming months will resemble the company’s current lineup.

Drone footage from the Fremont Factory earlier this month might have provided the EV community its first potential glimpse at Tesla’s affordable cars–fondly dubbed by EV fans and analysts as the “Model 2” or even “Model Q”–or at least their components and overall shape.

The Sighting

Tesla watcher and drone operator Met God in Wilderness, who has been posting aerial videos of the Fremont Factory for years now, recently shared some footage from his drone flyovers this month. While the Fremont Factory was abuzz with activity as usual, a couple of rather strange vehicles were quickly spotted by EV watchers on social media.

During the drone operator’s flyover on the 17th, for example, an unfinished vehicle could be seen parked next to what appeared to be fully-built Model S and Model Y units. What was especially interesting was the vehicle’s roof, which seemed to be slightly narrower than the Model Ys around it. Based on the video, at least, the vehicle seemed to be shaped like a crossover as well.

Footage from the 24th of April also proved quite interesting, with the drone operator capturing footage of another cryptic vehicle. Unlike the mysterious, unfinished, crossover-esque car spotted on the 17th, this particular unit seemed to have a more sloping rear, at least based on the shape of its covering.

Advertisement

What Lars Moravy Said

In Tesla’s Q1 2025 Update Letter, Tesla noted that “plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025.” Tesla also noted that the new vehicles will utilize aspects of its next generation and its current platforms. They will also be produced on the same manufacturing lines as its present vehicle lineup, likely the Model Y and Model 3. 

During the earnings call itself, Moravy specifically stated that the new models that would come out in the next months would resemble the company’s current vehicles. They will, however, be affordable. “Models that come out in next months will be built on our lines and will resemble, in form and shape, the cars we currently make. And the key is that they’ll be affordable, and you’ll be able to buy one,” Moravy stated.

Watch the drone operator’s footage from April 17 below.

The drone operator’s footage from April 24 can be viewed below.

Advertisement
Continue Reading

Trending