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The Tesla Cybertruck’s looks are not as big of a deal as critics think
Just recently, Elon Musk acknowledged on Twitter that the Tesla Cybertruck might be a flop simply because it is so unlike anything else on the market. This has resulted in numerous Tesla skeptics predicting that the all-electric pickup truck’s design is so out there that the vehicle would be the company’s first true failure. Such sentiments, however, may be overblown, as the Cybertruck’s looks may not be as big of a deal as critics think.
Numbers Don’t Lie, and Specs Matter
The Cybertruck is a pickup truck, even if it does not look like a traditional truck. This means that it is designed to be capable enough to handle tasks that are typically expected of pickups. This is the reason why the Cybertruck has a large 6.5-foot bed, 100 cubic feet of exterior lockable storage, up to 3,500 lbs of payload capacity, and a towing capacity of up to 14,000 pounds. These matter, especially among buyers who actually use their pickup trucks for work.
These specs are pretty hard to beat. Even the Ford F-150 Lightning, which seems to be on track to become one of the most popular all-electric pickup trucks in the market, does not match up to the Cybertruck’s specs. Even if rumors are true and the Ford F-150 Lightning really has a range above 400 miles per charge, the Cybertruck’s tri-motor variant is listed with a range of over 500 miles. Tesla has so far not disappointed when it comes to its vehicles’ EPA-rated miles.
A Reliable, Rapid Charging Network Matters
During Car and Driver‘s recent “EV 1000” test, it was revealed that the US’ best electric vehicle rapid charging infrastructure is still the Tesla Supercharger Network. There are other networks that provide rapid charging services, but few if any could match the Supercharger Network’s ease of use, reliability, and sheer size. This matters a lot for all-electric pickup trucks, many of which would likely not achieve their rated range due to the cargo they carry or the items they tow anyway.
What is rarely mentioned is that Teslas are not only compatible with the Supercharger Network. Teslas can also charge at EVgo and Electrify America stations, to name a few. This means that the Cybertruck could charge at the same rapid charging stations as rivals like the F-150 Lightning on top of the Supercharger Network. This is a notable advantage, and one that would likely be appreciated by those who drive the all-electric truck.
Looks May Not Matter As Much
One has to get this point out of the way. Trucks are tough vehicles that are widely expected to handle the worst that the elements can offer. The Cybertruck could definitely be described as ugly, but it’s just like other pickups in the market in the way that it’s not necessarily competing with exotic supercars in the looks department. Elon Musk may have a point when he noted that pickups have generally looked the same over the decades, and it might be time for something new.
The Cybertruck is designed to weather the worst that the elements can offer, and with its thick stainless steel exoskeleton and tank-like appearance, it definitely ticks off the boxes in the toughness department. With this in mind, reasons like “but it looks so weird” and “I’m not comfortable with its looks” almost sound pretty lame. Even businesses that operate fleets of pickup trucks would probably prefer a vehicle that’s superior in specs and price, after all, even if its looks leave some to be desired.
Besides, different does not necessarily mean that something will be a flop. Just look at the Nissan Juke. No one can deny that it looks extremely weird, but it has sold over 1 million units in the first decade of its production. Why was this so? Because it’s a dang fun car and it’s quirky, and it does crossover things in a very good crossover way. It’s fairly reliable, sturdy, and cheap to maintain. Other drivers on the road would be hard-pressed to ignore it too, for better or for worse.
An iPhone Lesson
A pretty popular anecdote in the mobile phone industry involves the first-generation iPhone and how it was received by critics. Back then, the term “smartphone” generally referred to a fairly large handheld device with a full physical keyboard and some email capabilities. Then came a block of glass with an onscreen keyboard that offers no tactile feedback when typing. This attracted its own fair share of skeptics, many of whom felt like the device was just too strange to be a serious threat to the mobile phone giants at the time, such as Nokia and Blackberry.
Just check out this section from a 2007 review from TechCrunch, which was skeptical of the iPhone’s keyboard. “That virtual keyboard will be about as useful for tapping out emails and text messages as a rotary phone. Don’t be surprised if a sizable contingent of iPhone buyers express some remorse at ditching their BlackBerry when they spend an extra hour each day pumping out emails on the road,” the publication wrote.
So can the Cybertruck be a flop? It may, though unofficial trackers estimate that over 1 million reservations for the vehicle have been filed to date. But even if the vehicle does turn off many buyers such as die-hard truck guys who swear by their F-150s’ looks, the fact remains that the Cybertruck does not need the support of avid truck aficionados to be successful. It just has to show the world that it is a viable product with superior specs and durability at a reasonable price point. If it accomplishes this, then the Cybertruck would likely be fine.
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Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
