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Tesla’s Cybertruck is not a bet-the-company vehicle, and it should scare TSLA critics

(Credit: Tesla)

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The Tesla (NASDAQ:TSLA) Cybertruck’s unveiling event could have easily gone better, with the vehicle’s disruptive specs and pricing pretty much getting pushed to the background by media coverage of the pickup’s less-than-stellar Armor Glass demonstration. Cracked windows aside, the fact remains that the Cybertruck starts at $39,990, a price that’s as aggressive as the vehicle’s almost brutalist design. It’s also a price that shows that Tesla is at a point where it actually can experiment and be bolder than usual. This should scare TSLA critics. 

The Cybertruck is a massive vehicle, as long as a Ford F-150 and far more powerful as teased by the company’s tug-of-war demo that it briefly showed during the pickup’s unveiling. It’s also unapologetically futuristic, with a 17″ landscape infotainment screen that’s not found in any of Tesla’s other vehicles. It has pop-out door handles that are directly inspired by the premium-priced Model S as well. And these are just the tip of the iceberg, as the Cybertruck has a ton of other features and capabilities that make it a great vehicle for work and play. 

Yet, the monster of a truck that Tesla unveiled starts at a price that’s just slightly above the base price of the Model 3 sedan. There was a reason why gasps could be heard at the vehicle’s unveiling when the Cybertruck’s pricing was revealed. Elon Musk has noted during his interview with Tesla owner-enthusiast Ryan McCaffrey last June that the Cybertruck will start at $49,000 at the most. Absolutely no warning was given that Tesla was going for a far more aggressive starting price, especially considering the vehicle’s built-in tech such as its adaptive suspension and basic Autopilot capabilities. 

(Credit: @rrosenbl/Twitter)

The fact that the Cybertuck is designed in such a polarizing manner suggests that Tesla has some funding to spare. By releasing such a vehicle, the electric car maker has shown the auto market that it is at a point where it can be bold and take ridiculous risks such as releasing a truck that looks nothing like a conventional pickup. Elon Musk has admitted as much, noting during an appearance at veteran tech journalist Kara Swisher’s Recode Decode podcast that if the Cybertruck were to fail, Tesla will make a more conventional truck. Musk’s words then, spoken over a year ago, rings true today. 

“I’m personally super-excited by this pickup truck. It’s something I’ve been wanting to make for a long time. And I’ve been iterating sort of designs with Franz. If there’s only a small number of people that like that truck, I guess we’ll make a more conventional truck in the future. I think this is the kinda thing the consumer would want to buy, even if they don’t normally buy a pickup truck. So, anyway, that’s personally I’m most excited about. But like I said, it could be just like, okay, I weirdly like it and other people don’t. That’s possible. But we’re gonna make it anyway, and then we will just have a niche audience, I don’t know. But if it does, then we’ll make a more conventional pickup truck,” Musk said. 

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(Credit: Tesla)

Tesla has, for the most part over the years, operated with limited resources. Elon Musk is a risk-taker, and some of these were so notable that they were considered as “bet-the-company” situations. The Model 3 was one of these, with Musk noting that if the all-electric sedan were had failed, it would have likely ruined Tesla for good. Considering the bold direction that the company took with the Cybertruck, as well as Elon Musk’s statements last year, it definitely appears that the all-electric monster pickup that Tesla just unveiled is not a bet-the-company vehicle. It is a truck that would be great if it succeeded, but it is also a vehicle that could be replaced if it were to fail. 

This should be a chilling thought for Tesla critics, particularly those who feverishly wait for the next quarter’s numbers in their excitement to see TSLA stock drop. After all, if the Cybertruck were to fail and if Tesla were to make a conventional pickup truck, there is a good chance that the company’s more traditional truck would be even more aggressively priced. Such a pickup would likely outperform diesel-powered rivals as well in classic Tesla fashion as well. Such a truck, combined with Tesla’s ever-growing charging infrastructure and its ever-evolving Autopilot system, would have the potential to clean house in a manner that is not as kind as the Cybertruck, which will always be polarizing. 

Tesla is a resilient company, one that weathered one of the worst financial crises in recent history, and it’s led by a man that’s hell-bent on pushing sustainable transportation by proving that electric cars are better in every way than fossil fuel-powered vehicles. It’s best to note that a Tesla with limited resources has proven that it can still disrupt established industries with well-designed, safe, and feature-rich electric cars. A Tesla with resources to spare? That’s a downright frightening idea if one is a TSLA critic.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Cybertruck

Tesla confirms date when new Cybertruck trim will go up in price

Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this.

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Credit: Tesla

Tesla has confirmed the date when its newest Cybertruck trim level will increase in price, after CEO Elon Musk noted that the All-Wheel-Drive configuration of the all-electric pickup would only be priced at its near-bargain level for ten days.

Last week, Tesla launched the All-Wheel-Drive configuration of the Cybertruck. Priced at $59,990, the Cybertruck featured many excellent features and has seemingly brought some demand to the pickup, which has been underwhelming in terms of sales figures over the past couple of years.

Tesla launches new Cybertruck trim with more features than ever for a low price

When Tesla launched it, many fans and current owners mulled the possibility of ordering it. However,  Musk came out and said just hours after launching the pickup that Tesla would only keep it at the $59,990 price level for ten days.

What it would be priced at subsequently was totally dependent on how much demand Tesla felt for the new trim level, which is labeled as a “Dual Motor All-Wheel-Drive” configuration.

Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this:

Many fans and owners have criticized Tesla’s decision to unveil a trim this way, and then price it at something, only to change that price a few days later based on how well it sells.

It seems the most ideal increase in price would be somewhere between $5,000 and $10,000, but it truly depends on how many orders Tesla sees for this new trim level. The next step up in configuration is the Premium All-Wheel-Drive, which is priced at $79,990.

The difference between the Dual Motor AWD Cybertruck and the Premium AWD configuration comes down to towing, interior quality, and general features. The base package is only capable of towing up to 7,500 pounds, while the Premium can handle 11,000 pounds. Additionally, the seats in the Premium build are Vegan Leather, while the base trim gets the textile seats.

It also has only 7 speakers compared to the 15 that the Premium trim has. Additionally, the base model does not have an adjustable ride height, although it does have a coil spring with an adaptive damping suspension package.

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Cybertruck

Tesla set to activate long-awaited Cybertruck feature

Tesla will officially activate the Active Noise Cancellation (ANC) feature on Cybertruck soon, as the company has officially added the feature to its list of features by trim on its website.

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Credit: Tesla

Tesla is set to activate a long-awaited Cybertruck feature, and no matter when you bought your all-electric pickup, it has the hardware capable of achieving what it is designed to do.

Tesla simply has to flip the switch, and it plans to do so in the near future.

Tesla will officially activate the Active Noise Cancellation (ANC) feature on Cybertruck soon, according to Not a Tesla App, as the company has officially added the feature to its list of features by trim on its website.

Tesla rolls out Active Road Noise Reduction for new Model S and Model X

The ANC feature suddenly appeared on the spec sheet for the Premium All-Wheel-Drive and Cyberbeast trims, which are the two configurations that have been delivered since November 2023.

However, those trims have both had the ANC disabled, and although they are found in the Model S and Model X, and are active in those vehicles, Tesla is planning to activate them.

In Tesla’s Service Toolbox, it wrote:

ANC software is not enabled on Cybertruck even though the hardware is installed.”

Tesla has utilized an ANC system in the Model S and Model X since 2021. The system uses microphones embedded in the front seat headrests to detect low-frequency road noise entering the cabin. It then generates anti-noise through phase-inverted sound waves to cancel out or reduce that noise, creating quieter zones, particularly around the vehicle’s front occupants.

The Model S and Model X utilize six microphones to achieve this noise cancellation, while the Cybertruck has just four.

Tesla Cybertruck Dual Motor AWD estimated delivery slips to early fall 2026

As previously mentioned, this will be activated through a software update, as the hardware is already available within Cybertruck and can simply be activated at Tesla’s leisure.

The delays in activating the system are likely due to Tesla Cybertruck’s unique design, which is unlike anything before. In the Model S and Model X, Tesla did not have to do too much, but the Cybertruck has heavier all-terrain tires and potentially issues from the aluminum castings that make up the vehicle’s chassis, which are probably presenting some challenges.

Unfortunately, this feature will not be available on the new Dual Motor All-Wheel-Drive configuration, which was released last week.

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Tesla Model S and X customization options begin to thin as their closure nears

Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.

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Credit: Tesla

Tesla Model S and Model X customization options are beginning to thin for the first time as the closure of the two “sentimental” vehicles nears.

We are officially seeing the first options disappear as Tesla begins to work toward ending production of the two cars and the options that are available to those vehicles specifically.

Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.

Tesla is making way for the Optimus humanoid robot project at the Fremont Factory, where the Model S and Model X are produced. The two cars are low-volume models and do not contribute more than a few percent to Tesla’s yearly delivery figures.

With CEO Elon Musk confirming that the Model S and Model X would officially be phased out at the end of the quarter, some of the options are being thinned out.

This is an expected move considering Tesla’s plans for the two vehicles, as it will make for an easier process of transitioning that portion of the Fremont plant to cater to Optimus manufacturing. Additionally, this is likely one of the least popular colors, and Tesla is choosing to only keep around what it is seeing routine demand for.

During the Q4 Earnings Call in January, Musk confirmed the end of the Model S and Model X:

“It is time to bring the Model S and Model X programs to an end with an honorable discharge. It is time to bring the S/X programs to an end. It’s part of our overall shift to an autonomous future.”

Fremont will now build one million Optimus units per year as production is ramped.

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