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Tesla’s Cybertruck is not a bet-the-company vehicle, and it should scare TSLA critics

(Credit: Tesla)

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The Tesla (NASDAQ:TSLA) Cybertruck’s unveiling event could have easily gone better, with the vehicle’s disruptive specs and pricing pretty much getting pushed to the background by media coverage of the pickup’s less-than-stellar Armor Glass demonstration. Cracked windows aside, the fact remains that the Cybertruck starts at $39,990, a price that’s as aggressive as the vehicle’s almost brutalist design. It’s also a price that shows that Tesla is at a point where it actually can experiment and be bolder than usual. This should scare TSLA critics. 

The Cybertruck is a massive vehicle, as long as a Ford F-150 and far more powerful as teased by the company’s tug-of-war demo that it briefly showed during the pickup’s unveiling. It’s also unapologetically futuristic, with a 17″ landscape infotainment screen that’s not found in any of Tesla’s other vehicles. It has pop-out door handles that are directly inspired by the premium-priced Model S as well. And these are just the tip of the iceberg, as the Cybertruck has a ton of other features and capabilities that make it a great vehicle for work and play. 

Yet, the monster of a truck that Tesla unveiled starts at a price that’s just slightly above the base price of the Model 3 sedan. There was a reason why gasps could be heard at the vehicle’s unveiling when the Cybertruck’s pricing was revealed. Elon Musk has noted during his interview with Tesla owner-enthusiast Ryan McCaffrey last June that the Cybertruck will start at $49,000 at the most. Absolutely no warning was given that Tesla was going for a far more aggressive starting price, especially considering the vehicle’s built-in tech such as its adaptive suspension and basic Autopilot capabilities. 

(Credit: @rrosenbl/Twitter)

The fact that the Cybertuck is designed in such a polarizing manner suggests that Tesla has some funding to spare. By releasing such a vehicle, the electric car maker has shown the auto market that it is at a point where it can be bold and take ridiculous risks such as releasing a truck that looks nothing like a conventional pickup. Elon Musk has admitted as much, noting during an appearance at veteran tech journalist Kara Swisher’s Recode Decode podcast that if the Cybertruck were to fail, Tesla will make a more conventional truck. Musk’s words then, spoken over a year ago, rings true today. 

“I’m personally super-excited by this pickup truck. It’s something I’ve been wanting to make for a long time. And I’ve been iterating sort of designs with Franz. If there’s only a small number of people that like that truck, I guess we’ll make a more conventional truck in the future. I think this is the kinda thing the consumer would want to buy, even if they don’t normally buy a pickup truck. So, anyway, that’s personally I’m most excited about. But like I said, it could be just like, okay, I weirdly like it and other people don’t. That’s possible. But we’re gonna make it anyway, and then we will just have a niche audience, I don’t know. But if it does, then we’ll make a more conventional pickup truck,” Musk said. 

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(Credit: Tesla)

Tesla has, for the most part over the years, operated with limited resources. Elon Musk is a risk-taker, and some of these were so notable that they were considered as “bet-the-company” situations. The Model 3 was one of these, with Musk noting that if the all-electric sedan were had failed, it would have likely ruined Tesla for good. Considering the bold direction that the company took with the Cybertruck, as well as Elon Musk’s statements last year, it definitely appears that the all-electric monster pickup that Tesla just unveiled is not a bet-the-company vehicle. It is a truck that would be great if it succeeded, but it is also a vehicle that could be replaced if it were to fail. 

This should be a chilling thought for Tesla critics, particularly those who feverishly wait for the next quarter’s numbers in their excitement to see TSLA stock drop. After all, if the Cybertruck were to fail and if Tesla were to make a conventional pickup truck, there is a good chance that the company’s more traditional truck would be even more aggressively priced. Such a pickup would likely outperform diesel-powered rivals as well in classic Tesla fashion as well. Such a truck, combined with Tesla’s ever-growing charging infrastructure and its ever-evolving Autopilot system, would have the potential to clean house in a manner that is not as kind as the Cybertruck, which will always be polarizing. 

Tesla is a resilient company, one that weathered one of the worst financial crises in recent history, and it’s led by a man that’s hell-bent on pushing sustainable transportation by proving that electric cars are better in every way than fossil fuel-powered vehicles. It’s best to note that a Tesla with limited resources has proven that it can still disrupt established industries with well-designed, safe, and feature-rich electric cars. A Tesla with resources to spare? That’s a downright frightening idea if one is a TSLA critic.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Zuckerberg’s Meta taps Musk’s Tesla for massive clean energy project

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Credit: Tesla

In a notable intersection of Big Tech powerhouses, Meta, led by Mark Zuckerberg, has partnered with Canadian energy infrastructure giant Enbridge on a significant renewable energy initiative that will rely on battery technology from Elon Musk’s Tesla.

The project, which was announced this week, marks another step in Meta’s aggressive push to power its expanding data center operations with clean energy, dispelling many of the complaints people have about them.

This new development is located near Cheyenne, Wyoming, and will feature a 365-megawatt (MW) solar farm paired with a 200 MW/1,600 megawatt-hour (MWh) battery energy storage system, also known as BESS. Tesla is providing the batteries for the project, valued at roughly $200 million.

The story was originally reported by Utility Dive.

This Wyoming project represents the first phase of Enbridge and Meta’s joint “Cowboy Project.” Once operational, it will deliver power to Meta’s regional data centers through Cheyenne Light, Fuel, and Power under Wyoming’s Large Power Contract Service tariff.

This tariff, originally developed in collaboration with Microsoft and Black Hills Energy, is designed specifically for large loads like data centers. It ensures that the renewable supply serves hyperscale customers without impacting retail electricity rates for other users.

The battery system will operate under a long-term tolling agreement, providing dispatchable capacity that enhances grid reliability. During periods of high demand, the utility can access the backup generation, addressing one of the key challenges of integrating large-scale renewables with the explosive growth of data center electricity demand driven by artificial intelligence.

This latest collaboration builds on prior joint efforts between Enbridge and Meta in Texas, including the 600 MW Clear Fork Solar, 152 MW Easter Wind, and 300 MW Cone Wind projects. Together with the Wyoming initiative, the companies have now partnered on roughly 1.6 gigawatts (GW) of combined solar, wind, and storage capacity.

The deal highlights the intensifying demand for reliable, low-carbon power from technology giants. Meta has committed to supporting its data center growth with renewable energy, joining peers like Microsoft and Google in seeking large-scale solutions. Enbridge’s Allen Capps described the project as “one of the larger utility-scale battery installations supporting U.S. data center operations and growth.”

The involvement of Tesla’s battery technology adds an intriguing layer, linking two of the world’s most prominent tech leaders—Zuckerberg and Musk—in the clean energy transition.

As data centers continue to drive unprecedented electricity load growth across the United States, projects like this one illustrate how hyperscalers are turning to strategic partnerships with traditional energy players and innovative storage solutions to meet both sustainability goals and reliability needs.

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SpaceX reveals reason for Starship v3 stand down, announces next launch date

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Credit: SpaceX

SpaceX has decided to stand down from what was supposed to be the first test launch of Starship’s v3 rocket tonight after a minor issue with a hydraulic pin delayed the flight once more.

The company scrubbed its first test flight of the upgraded Starship v3 on May 21 in the final minutes of the countdown. SpaceX CEO Elon Musk quickly took to social media platform X, explaining that a hydraulic pin on the launch tower’s “chopsticks” arm failed to retract properly.

Musk added that the company would fix the issue this evening. SpaceX will attempt another launch tomorrow night at 5:30 p.m. CT, 6:30 p.m. ET, and 3:30 p.m. PT.

The countdown for Starship Flight 12 — featuring the taller and more capable V3 stack with Booster 19 and Ship 39 — had been progressing smoothly until the late-stage issue surfaced. The Mechazilla tower arm, designed to secure the vehicle on the pad and eventually catch returning boosters, could not complete its retraction sequence.

SpaceX teams immediately began troubleshooting the hydraulic system for an overnight repair.

Starship V3 introduces several significant upgrades over earlier versions. These include greater propellant capacity, more powerful Raptor 3 engines, larger grid fins, enhanced heat shielding, and an improved fuel transfer system.

We covered the changes that were announced just days ago by SpaceX:

SpaceX unveils sweeping Starship V3 upgrades ahead of May 19 launch

The changes are intended to increase payload performance, support higher flight rates, and advance the vehicle toward operational missions, including Starlink deployments, NASA Artemis lunar landings, and future crewed Mars flights. The debut flight from Starbase’s new Launch Pad 2 marked an important milestone in scaling up the fully reusable Starship system.

This stand-down highlights the intricate challenges of preparing the world’s most powerful rocket for flight. Despite extensive pre-launch checks, a single component in the ground support equipment can force a scrub.

The incident aligns with Starship’s proven iterative development approach. Previous test flights have encountered both successes and setbacks, each providing critical data that refines hardware and procedures. Some outlets may call some of these flights “failures,” when in reality, they are all opportunities for SpaceX to learn for the next attempt.

With V3, SpaceX aims to reduce ground-system dependencies and increase launch cadence to meet ambitious long-term goals.

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Tesla Model Y becomes first-ever car to reach legendary milestone

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Credit: Tesla Manufacturing

The Tesla Model Y became the first-ever car to reach a legendary Norwegian milestone, surpassing 100,000 new registrations after gaining a reputation as one of the most popular vehicles in the country and the world.

As of May 20, Norwegian authorities have registered 100,224 units of the electric SUV, according to data from local outlet Opplysningsrådet for veitrafikken (OFV).

By population, roughly one in every 29 passenger cars on Norwegian roads is now a Model Y, underscoring its rapid rise as a national favorite.

Since the first deliveries in August 2021, the Model Y has transformed from a newcomer to a staple in Norwegian traffic.

Tesla back on top as Norway’s EV market surges to 98% share in February

Geir Inge Stokke, the Managing Director of OFV, described the achievement as “remarkable,” noting that few single models have gained such traction so quickly. “Tesla Model Y has hit the Norwegian market spot on, and the numbers illustrate how fast the EV market has developed here,” Stokke said.

The Model Y’s success reflects Norway’s aggressive push toward electrification. Nearly nine out of ten units, 87.6 percent, to be exact, are privately registered, with the remaining 12.4 percent on company plates. Owners span the country, from major cities to smaller municipalities, proving it is no longer just an urban or niche vehicle but a true “people’s car.

Who is Buying Tesla Model Ys in Norway?

Typical Model Y drivers are men in their early 40s. The average registered user age is 44, with 83 percent male and 17 percent female. Stokke noted that household usage often extends beyond the primary registrant, broadening the vehicle’s real-world appeal.

Geographically, adoption concentrates in urban centers with strong charging infrastructure. Oslo leads with 16,861 registrations (16.82 percent of the national total), followed by Bergen (7,450), Bærum (4,313), and Trondheim (4,240).

The top five municipalities—Oslo, Bergen, Bærum, Trondheim, and Asker—account for 35,463 units, or about 35 percent of all Model Ys. Yet the vehicle’s presence outside big cities highlights its broad acceptance.

Growth Trajectory and Popularity

Tesla built a lot of sales momentum in a short amount of time. In 2021, registrations closed out at 8,267, but more than doubled to more than 17,000 units in 2022 and more than 23,000 units in 2023. 2025 was the company’s strongest year yet, as Tesla managed to record 27,621 registrations.

Through 2026, Tesla already has 7,036 registrations.

Tesla’s Global Success with the Model Y

Tesla has tasted so much success with the Model Y; it has been the best-selling car in the world three times, it has dominated EV sales in numerous countries, and contributed to a mass adoption of electric vehicles across the planet.

As Stokke emphasized, the Model Y’s journey from newcomer to icon mirrors Norway’s broader success story. With robust incentives that push sales, excellent infrastructure, and consumer eagerness to transition to sustainable powertrains, the country continues setting global benchmarks in sustainable mobility.

The Tesla Model Y stands as a shining example of how quickly change can happen when conditions align.

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