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Tesla Cybertruck sure looks similar to NASA’s Mars rover concept
Elon Musk’s “Blade Runner” Cybertruck may only be a couple days away from being unveiled to the world, but the vehicle, from its final specs and design, remains a mystery. The Tesla CEO has stated that the vehicle will not look like a traditional pickup truck, and this has been confirmed by teasers from the company and clever Easter Eggs hidden in the CYBRTRK event’s invitation and the vehicle’s stylized logo.
Considering that Musk has stated that the Tesla Cybertruck will look like an armored personnel carrier (APC) from the future, it’s difficult to not see the potential similarities between the vehicle and NASA’s Mars Concept Rover, which was unveiled back in 2017. NASA’s Mars Rover concept looks a lot like an APC from the future, and it looks very tough. It’s massive at 28 feet long, its ground clearance is no joke, and its modular structure allows it to perform a variety of tasks on the harsh environment of the Red Planet.
Quite interestingly, Tesla’s CYBRTRK seems to have some design cues that may very well be similar to that of NASA’s Mars Rover Concept. Tesla’s Easter Eggs show the Cybertruck with a smooth sloping hood, high ground clearance, and an APV-like silhouette. The similarities between the two vehicles’ design (at least based on what Tesla’s Easter Eggs have shown so far) are so notable that one can’t be faulted for speculating that the CYBRTRK may be used by Elon Musk’s companies not just as a disruptive pickup on Earth; it may also be used as a basis for a potential SpaceX Mars Rover.
This sounds very much like a statement from a sci-fi novel, but considering Musk’s habit of doing the unorthodox and implausible, a double-purpose heavy-duty vehicle may actually make sense. Musk likely prefers to have as much overlap between Tesla and SpaceX’s technologies, after all. Last September, for example, Musk stated that Teslas have the potential to work in other planets. “Well, actually, Teslas will work on Mars. You can just drive them, pretty much, because electric cars don’t need oxygen, they don’t need air. So you can just drive them around, no problem,” Musk said during SpaceX’s Starship Q&A session.
That being said, creating a crewed Mars Rover from the CYBRTRK’s platform would be incredibly challenging. For a Mars Rover project, SpaceX and Tesla would most likely focus on making the vehicle as light as possible. This is due to the Rover being part of a payload that gets sent to space. Payloads are very expensive, and thus, equipment from the CYBRTRK that’s useful on Earth will likely not be relevant for a vehicle designed for Mars. Performance is also pretty irrelevant in a crewed rover. If Tesla were to design a crewed Mars rover based on the Cybertruck, it would have to create massive modifications to the vehicle in itself, from its battery cooling systems to its equipment.
This, of course, would be a pretty challenging endeavor on both Tesla and SpaceX’s part. The difficulties of creating a vehicle capable of traversing a foreign planet from the platform of an Earth-based truck are no joke, after all. Things do get a bit easier if SpaceX ends up using the CYBRTRK platform to create an unmanned Mars Rover.
Tesla has a lot of experience in autonomous driving, and this could play very well into its advantage if Elon Musk’s private space firm decides to deploy unmanned rovers to explore the Red Planet. With this concept in mind, a tough, lightweight vehicle that’s loaded to the teeth with tech and based on the CYBRTRK platform could make sense. Tesla and SpaceX would still have to overcome massive challenges in creating a space-capable land vehicle from a pickup truck platform, but there’s no denying that the electric car maker’s expertise in designing and making EVs can very well make an affordable, reliable unmanned Mars Rover feasible.
Inasmuch as these ideas may sound implausible, it should be noted that a Mars Rover project between Tesla and SpaceX will likely not strain either company. The number of rovers needed for the initial years of a Mars mission, crewed or unmanned, will likely be very small, perhaps an order of magnitude less than the rollout of the original Tesla Roadster. Thus, both companies could innovate to the limit based on the CYBRTRK platform and it would not be a difficulty at all. The size of a CYBRTRK-based rover may not even be much of an issue, provided that SpaceX’s Starship rollout goes off without problems.
Tesla deserves a lot of credit for keeping the CYBRTRK a secret until today. Considering its futuristic cues and Elon Musk’s fond references to the vehicle being a truck worthy of a sci-fi set, the pickup truck may very well be the machine that bridges Tesla and SpaceX, at least to some degree. Even if the only parts of the Cybertruck that can be used for a Mars Rover are its chassis and powertrain, such an overlap will still be incredibly useful. Such ideas are crazy, but they may also be classic Elon Musk.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
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