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Tesla Cybertruck sure looks similar to NASA’s Mars rover concept
Elon Musk’s “Blade Runner” Cybertruck may only be a couple days away from being unveiled to the world, but the vehicle, from its final specs and design, remains a mystery. The Tesla CEO has stated that the vehicle will not look like a traditional pickup truck, and this has been confirmed by teasers from the company and clever Easter Eggs hidden in the CYBRTRK event’s invitation and the vehicle’s stylized logo.
Considering that Musk has stated that the Tesla Cybertruck will look like an armored personnel carrier (APC) from the future, it’s difficult to not see the potential similarities between the vehicle and NASA’s Mars Concept Rover, which was unveiled back in 2017. NASA’s Mars Rover concept looks a lot like an APC from the future, and it looks very tough. It’s massive at 28 feet long, its ground clearance is no joke, and its modular structure allows it to perform a variety of tasks on the harsh environment of the Red Planet.
Quite interestingly, Tesla’s CYBRTRK seems to have some design cues that may very well be similar to that of NASA’s Mars Rover Concept. Tesla’s Easter Eggs show the Cybertruck with a smooth sloping hood, high ground clearance, and an APV-like silhouette. The similarities between the two vehicles’ design (at least based on what Tesla’s Easter Eggs have shown so far) are so notable that one can’t be faulted for speculating that the CYBRTRK may be used by Elon Musk’s companies not just as a disruptive pickup on Earth; it may also be used as a basis for a potential SpaceX Mars Rover.
This sounds very much like a statement from a sci-fi novel, but considering Musk’s habit of doing the unorthodox and implausible, a double-purpose heavy-duty vehicle may actually make sense. Musk likely prefers to have as much overlap between Tesla and SpaceX’s technologies, after all. Last September, for example, Musk stated that Teslas have the potential to work in other planets. “Well, actually, Teslas will work on Mars. You can just drive them, pretty much, because electric cars don’t need oxygen, they don’t need air. So you can just drive them around, no problem,” Musk said during SpaceX’s Starship Q&A session.
That being said, creating a crewed Mars Rover from the CYBRTRK’s platform would be incredibly challenging. For a Mars Rover project, SpaceX and Tesla would most likely focus on making the vehicle as light as possible. This is due to the Rover being part of a payload that gets sent to space. Payloads are very expensive, and thus, equipment from the CYBRTRK that’s useful on Earth will likely not be relevant for a vehicle designed for Mars. Performance is also pretty irrelevant in a crewed rover. If Tesla were to design a crewed Mars rover based on the Cybertruck, it would have to create massive modifications to the vehicle in itself, from its battery cooling systems to its equipment.
This, of course, would be a pretty challenging endeavor on both Tesla and SpaceX’s part. The difficulties of creating a vehicle capable of traversing a foreign planet from the platform of an Earth-based truck are no joke, after all. Things do get a bit easier if SpaceX ends up using the CYBRTRK platform to create an unmanned Mars Rover.
Tesla has a lot of experience in autonomous driving, and this could play very well into its advantage if Elon Musk’s private space firm decides to deploy unmanned rovers to explore the Red Planet. With this concept in mind, a tough, lightweight vehicle that’s loaded to the teeth with tech and based on the CYBRTRK platform could make sense. Tesla and SpaceX would still have to overcome massive challenges in creating a space-capable land vehicle from a pickup truck platform, but there’s no denying that the electric car maker’s expertise in designing and making EVs can very well make an affordable, reliable unmanned Mars Rover feasible.
Inasmuch as these ideas may sound implausible, it should be noted that a Mars Rover project between Tesla and SpaceX will likely not strain either company. The number of rovers needed for the initial years of a Mars mission, crewed or unmanned, will likely be very small, perhaps an order of magnitude less than the rollout of the original Tesla Roadster. Thus, both companies could innovate to the limit based on the CYBRTRK platform and it would not be a difficulty at all. The size of a CYBRTRK-based rover may not even be much of an issue, provided that SpaceX’s Starship rollout goes off without problems.
Tesla deserves a lot of credit for keeping the CYBRTRK a secret until today. Considering its futuristic cues and Elon Musk’s fond references to the vehicle being a truck worthy of a sci-fi set, the pickup truck may very well be the machine that bridges Tesla and SpaceX, at least to some degree. Even if the only parts of the Cybertruck that can be used for a Mars Rover are its chassis and powertrain, such an overlap will still be incredibly useful. Such ideas are crazy, but they may also be classic Elon Musk.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
